LG

Introducing LG’s DICOM compliant medical imaging monitors

In addition to being the largest provider of hospital patient room TVs in the United States, LG is now offering medical imaging monitors. The advanced monitors are designed to improve the accuracy, quality and efficiency of diagnostic procedures in the healthcare field.

The new medical imaging monitors leverage LG’s years of industry leadership and expertise in premium flat-panel display technologies. To ensure accurate and consistent shading for medical images, every grayscale tone is measured and set in compliance with DICOM part 14 guidelines.*

LG’s 8MP Clinical Review Monitor is a 27-inch IPS monitor with 3840 x 2160 resolution designed to increase hospital staff efficiency by enabling streamlined workflows and multitasking. The monitor offers enhanced brightness levels, wide viewing angles, minimal color shift and accurate images. It is also equipped with backlight stabilization technology to ensure stable luminance levels. Dynamic Sync Mode reduces input lag, while Flicker Safe and Reader Mode settings help minimize eye strain – great news for doctors and nurses working long shifts.

LG’s 27-inch 8MP Surgical Monitor was developed for a wide range of uses in the operating theater. The unparalleled clarity of LG’s 8MP UHD panel helps doctors perform technically complex procedures and IPS technology enables multiple professionals to view the monitor from different angles with minimal color shift. With a high brightness of 800 cd/m2, the monitor is ideally suited for bright operating rooms. The front panel is IP35 rated and the back panel is IP32 rated, protecting against dust, water or fluids that may contact it during a surgery.

You can read more about LG’s medical imaging monitors and their advanced features on our website.

About DICOM

DICOM — Digital Imaging and Communications in Medicine — is the international standard for medical images and related information (ISO 12052). It defines the formats for medical images that can be exchanged with the data and quality necessary for clinical use. DICOM is implemented in almost every radiology, cardiology imaging, and radiotherapy device (X-ray, CT, MRI, ultrasound, etc.), and increasingly in devices in other medical domains such as ophthalmology and dentistry. From the emergency department, to cardiac stress testing, to breast cancer detection, DICOM is the standard that makes medical imaging work — for doctors and for patients.

*According to DICOM part 14 guidelines published by the National Electrical Manufacturers Association (NEMA) and the American College of Radiology (ACR).

LG

LG Pro:Centric – A Digital Concierge to Improve the Guest Experience

With LG’s Pro:Centric® hotel data broadcasting platform, hoteliers can customize the guest experience quickly and easily, giving guests a more comfortable, convenient and informative experience in their rooms.

Pro:Centric acts as a digital concierge, greeting guests with a custom-branded interface on their in-room TV. Using the TV’s interactive electronic program guide guests can easily find and enjoy available television programming including premium movie channels, check the weather forecast and review all the hotel amenities.

The Pro:Centric platform includes a wide range of display screen options, is simple to install, easy to use and works seamlessly via a slim and compact Pro:Centric server that requires minimal space in the head-end equipment rack. It enables hoteliers to keep their messages and content fresh by effectively managing and updating content on all TVs remotely, regardless of the number and without the need to visit each guest room.

LG’s Pro:Centric Smart hospitality televisions offer the IP-based integration required to deploy customized services on guest room TVs without the need for set-top boxes. Our platform support of HTML5, Java and Flash programs allows more options for systems integrators to develop rich, interactive applications. With additional features such as display sharing and built-in Wi-Fi, guests can be securely connected to enjoy personal content from their compatible mobile devices on the big TV screen.

To help generate additional business, hoteliers can customize and update electronic billboards to promote amenities and services that benefit their guests. The ability to quickly and easily add or change content creates real savings in printing and distribution costs and enables a real-time presentation of pertinent and valuable information guests will appreciate.

By providing a simple means of access to entertainment and hotel services, LG’s Pro:Centric can improve the guest experience and promote a consistent revenue stream for the property.

LG

Improving the campus experience with digital signage

Last week we reported that improving the customer experience ranked highest in a 2016 survey of retailers by DigitalSignageToday.com.

Let’s look at this from the perspective of higher education. When colleges and universities were asked which applications they favored for digital signage, 100% said ‘campus news and announcements,’ with 78% following with ‘emergency notification messaging.’

Students are certainly familiar with getting information from screens, and digital signage is widely being used even outside the classroom to improve the student/staff/visitor experience. Here are some examples.

At entryways and exits, digital signage can provide wayfinding information to help people navigate around campus without confusion. Touchscreen-enabled displays go a step further in personalization by providing interactive functions.

In dormitories, student centers, faculty lounges, lobbies and other common areas digital signage is very effective for displaying news, weather and university happenings in real time. Here you have a bit more time to attract and hold attention and therefore, gain the most exposure.

Digital signage can help increase event participation. Integrate your university’s calendaring system with your digital signage software and promote events campus-wide. Update event information in one location and all networked displays will show the changes automatically.

Much like with quick-service and fast casual restaurants, digital signage is ideal for campus cafeterias to display menus and daily specials, and promote healthy choices with nutritional information. Menus can be updated and swapped easily with free software such as LG’s SuperSign™.

Small displays placed outside of lecture halls, classrooms and meeting rooms can help ensure everyone finds what they’re looking for on time and sees any schedule updates.

Use digital signage to highlight the local community and generate revenue with third-party advertising. Is there a popular café, eatery or theater in town? Offer to promote them for a reasonable fee. A small business will quickly see the value in advertising their goods and services to a campus full of students.

And in case of emergency, digital signage is a powerful strategy for instant alerts and information. Your emergency announcement could immediately appear on all the networked displays across the campus and provide instructions and updates as they become available.

LG

Death of Simple Digital Marketing. It’s time to talk stacks on stacks on stacks.


NeilNeil Patwardhan

Head of Digital Marketing
LG Electronics USA, Inc. Commercial Displays Division

 

What happened to us? Going to a website used to be simple. If someone found your website and liked your story or product you were selling, chances are they would get in touch.

Fast forward to 2017 and the WWW is awash with millions and millions of sites all pushing for the same eyeballs. Standing out from the crowd is becoming harder and harder and conversion of those precious visitors to your site has become extremely important. New tools in this space are popping up every day and digital marketers are now faced with a complexity overload syndrome. Beware of shiny new objects in the digital world. What may work for others may not work for your needs.

And so the ideal digital strategy boils down to a few key questions you need to ask:

  1. What are my overall business goals?
  2. How will digital marketing help me achieve those goals?
  3. What technologies/partners do I have already?
  4. What do I need to go get?

Answering all 4 questions will drive you on a journey of digital stack exploration and help you define what the ideal stack should look like for you. We ran the same exercise here at LG and now are on our way to our ideal end state digital stack.

A common question I get asked all the time is “What are the components of an ideal digital stack?”

Every company and business has different needs so there isn’t a perfect answer to the question but there are some key components that should be in yours:

  1. Content Marketing Technology:
    1. Your goal is to get a specific message to a specific audience. It’s one of the building blocks of digital marketing strategy. Content is king and types of content can deliver great value.
  2. Data and Analysis:
    1. Having goals is important, but the ability to analyze data and measure those goals is even more important. Data can point out new opportunities, and show what is and is not working in a digital strategy.
  3. Lead Nurturing Technology:
    1. The ability to track leads, learn about them and get real-time results to make up-to-the-minute decisions is a huge advantage. It can make digital marketing more successful and help bring more money to the company.
  4. CRM:
    1. Customer relationship management (CRM) systems are just what they sound like. They manage all of the data about current and prospective customers. Keep all of this information in one place to make it much easier to handle.
  5. Marketing Automation Tools:
    1. Get help with potentially complex and time-consuming areas like email and social media, as well as internal processes like collaboration, budgeting and workflow.

 

What we use at LG:

After evaluating our business needs, priorities and architecture, we have our digital stack that enables us to drive more visitors to our site and convert visits to qualified leads (MQL’s).

digital-blueprint-

Our stack has enabled us to:

  1. Increase quality traffic and impressions by nearly 200%YoY FY16 vs FY15.
  2. Increase in MQL’s of 400% YoY FY16 vs FY15

We are far from perfect. We have higher goals to hit in 2017. But through thoughtful understanding and consideration, we are on our way digitally. Vamos LG.