It’s not empty marketing speak when we say that LG commercial displays can draw customers into your store. Case in point: Luxury fashion brand Stella McCartney. McCartney’s work is world-renowned, and just last Saturday at the Royal Wedding we saw her standout creations with Oprah Winfrey in pale pink, Amal Clooney’s goldenrod-yellow look, and the lily-white evening reception gown draping Meghan, the new Duchess of Sussex.
To make a splash for the Spring/Summer season, the fashion brand installed a unique digital mosaic window display in 11 stores across the US, Europe and Asia.
As Daniel Sait of Commercial Integrator Europe reports, “To capture the attention of customers before they enter the store, Stella McCartney, entrusted specialist integrator and digital content developers, Freehand, to deliver innovative digital signage displays from manufacturer, LG Electronics.
“Taking a new approach to the standard 2 x 2 or 3 x 3 video walls for this project, a combination of different display sizes are configured into a mosaic formation. The 11 video walls spread across continents comprise of 59 displays from LG’s SM5KD range in sizes 32in – 55in hung in both landscape and portrait.”
So where does LG come into play? Sait continues: “LG was selected due to its consistency of product across international markets, meaning that one sole specification could be applied to each store. The displays were chosen for their high bright design at 450 nits, meaning they perform well in the high ambient light environment of the store windows.”