LG

Now Playing: InfoComm 2018 LG Booth – Full Tour

InfoComm 2018 was fantastic. Plenty of excitement at the LG booth, and some awards too, including a 2018 Commercial Integrator BEST Award and a 2018 Digital Signage Magazine Best of Show Award for our Transparent Color LED Film. Year after year, LG continues to bring to market new innovations that offer end users and systems integrators alike opportunities to drive business and increase their bottom lines.

If you weren’t at InfoComm, or if you were and want to share some of the excitement with your colleagues, the video below will come in handy. It’s a full LG booth tour hosted by Gary Kayye, founder of rAVe [Publications], and Garry Wicka, LG’s head of marketing.
 

In the 23-minute video you’ll see and hear about:

55-inch Transparent LG OLED Concept
Open Frame LG OLED Signage, with exciting news for integrators
1.5 mm Indoor Direct View LED Signage
55-inch LG OLED Wallpaper
55-inch HD Dual-Sided In-Glass LG OLED Wallpaper
86-inch Ultra Stretch Displays
65-inch 4K LG OLED Wallpaper
65-inch 4K LG OLED Video Wall Panels
Interactive Digital Boards
88-inch Ultra Stretch Display
Full Suite of Thin Client Computing Solutions
Indoor and Outdoor Ultra Bright Displays
webOS SoC Partners
Smart LG OLED Hospitality Televisions
Hospitality Room Air Purifiers
LG Solar Panels
55-inch, 0.6 mm Even Bezel Video Wall

 

You’re in for a treat. Sit back and enjoy.

LG

Daypart Scheduling: Not Just for TV, Radio and QSRs

Blog060818_880x440TV and radio stations understand the importance of knowing who their audience is at different times throughout the day. And they schedule their programming and advertising accordingly, to engage the right people with the right content at the right time.

QSRs schedule their offerings by time of day with menus that, if on digital signage, change instantly. If there’s not much of a menu change after lunch, they can add small graphic animations later in the day to “suggest” particular items, offer special pricing and cross-sell.

With digital signage, daypart scheduling is a fine strategy for making sure your content is targeting specific demographics that are most likely to be patronizing your business at specific times, or for highlighting offerings relevant for the time of day. All while providing a better, more personalized customer experience.

Let’s say you have a large home improvement store. You know that your early morning customers are mostly contractors, so you can target your content to those trades. In the afternoon it’s home owners and retirees, and on weekends plenty of do-it-yourselfers – great times to promote your home repair classes and seasonal sales.

Maybe you’re a hotelier. Your lobby is a perfect spot for dayparting and you can do it all on a single display. In the morning promote your coffee shop, airport transportation and local attractions. In the afternoon switch to lunch info, spa services and happy hour. In the late afternoon and early evening feature the restaurant (with mouthwatering hi-res images). After dinner the cocktail lounge and local entertainment.

We see dayparting in numerous businesses. It can be very effective in shopping malls, retail stores, financial institutions and just about anywhere digital signage is used.

With astute observations, creative thinking and good content management you can use dayparting to knock your digital signage ROI out of the park. Here’s a great opportunity to involve your employees as you ponder these questions:

  • Who is your typical customer in the morning? Afternoon? Evening?
  • How many demographic groups can you identify?
  • Does anything change on the weekends?
  • What products/services are most appealing to those demographics at those times?
  • For each demographic, what do you want them to do?
  • Based on the particular demographic, what is an appropriate message?

Use your answers for inspiration then create your content and run it on schedule. There are many digital signage content management software solutions that enable flexible daypart scheduling, or you might prefer to partner with a content provider. Whichever you choose, choose carefully based on your needs, goals and working preferences.

And don’t forget – digital signage content can be tweaked, rearranged or changed completely as often as you wish. Nothing is set in stone (or print).

LG

Recommending Digital Signage for Education? You Have Four Audiences to Consider.

As a reseller or systems integrator, when you recommend a comprehensive digital signage solution for an educational facility you need to think about the needs of everyone involved:

Students

Today’s students are digital natives. They want an exciting class time and an engaging learning environment that increases productivity and concentration. They want personalized learning that fits their level of content absorption and encourages them to research and study. They want easy material sharing for seamless in-class activities and discussions, and a clear view of resources from teachers and other students.

Teachers

Teachers want to provide a high-quality education, with clear supporting materials. They want efficient delivery of materials according to each student’s level, and convenient sharing of resources between teacher and students, or among students, to facilitate collaboration. They want to organize course material not only for teaching but also for reference by other teachers and students. They want to easily update the material and set it up quickly for the next class.

School Administrators

School administrators want a technology-oriented facility that supports teachers and students with a wide range of information. They want an organized environment for administrative staff to support the students’ families with efficient paperwork and requests. And they want a smart school image that reflects its fast adoption of technology and attracts student enrollment.

IT Directors

IT directors want durable and reliable technology, with simplified maintenance of hardware and software. They want easy installation and compatibility with their existing network provider’s system and content management solution. They also want responsive service with prompt personal attention to deal with problems, compatibility issues and support for special features.

How can digital signage meet these needs?

An Elevated Appearance – Large-format displays and video walls can create a high-tech, visually stimulating appearance that will appeal to students, alumni and visitors alike.

Dynamic Educational Content – Using digital signage, instructors can easily prepare and provide a broad range of educational content to support student involvement and greater lesson comprehension.

Real-time Content – Availability of real-time content and video sharing via digital signage makes the teacher’s job easier and more efficient even in tele-education applications involving multiple locations. Every student receives the same content at the same time.

Seamless Classroom Communication – Teachers and students can share content from their devices (BYOD) to the digital signage display over a Wi-Fi network. This greatly improves collaboration in classrooms and lecture halls.

Interactive and Self-paced Learning – Students’ individual use of interactive whiteboards in class can provide personalized learning where each student can progress at their own pace. Such an environment can result in higher levels of student achievement.

Easy Campus-wide Communication – Digital signage with embedded SoC can enable centralized content management and faster, Greener updates of educational materials and displays. This results in a much more effective administrative process and cost/time efficiencies.

Emergency Alerts – A campus-wide digital signage network allows an administrator to quickly push important information out to a single display, a group of displays or every display on the network.

High Reliability and Easy Integration – Commercial-grade digital signage is engineered for long hours of continuous operation and includes a commercial warranty and comprehensive support. A campus-wide solution can be flexible and work with the system the facility wants to use.

Digital signage can excel at getting the right information to the right people at the right time. As educational facilities transform into tech-centric environments, instruction and communication will have no limitations.