LG

LG Planning a Larger than Ever Showcase for InfoComm 2019

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LG plans to feature its biggest technology showcase at InfoComm 2019, with more products than ever that can help differentiate virtually any business, no matter how large or small, from the competition. Be sure to stop by Booth #2525 – you can’t miss it – to see our new products, jaw-dropping displays, IT products and solar panels, plus exciting new innovations we can’t announce yet. The LG team will be standing by to answer your questions.

These are some of the products you will see:
Amazing LG OLED – With our full lineup of LG OLED signage, you can harness groundbreaking picture quality for a wide variety of needs. Captivate your audience with expansive LG OLED video walls, create awe-inspiring environments with Curved Open-Frame LG OLED displays or blend incredible images into the architecture with razor-thin LG OLED Wallpaper.

Direct View LED (DVLED) – For indoor spaces, LG’s new and innovative LAP Series DVLED creates massive displays with stunning vividness. For outdoor applications, the LBP Series delivers incredible brightness to provide rich and vibrant images, even on sunny days.

Breathtaking Video Walls – Maximize your message, and its impact. With uniform color expression and impressively thin bezels, LG video walls command attention with a near seamless viewing experience. LG IPS technology enables viewing from virtually any angle without image degradation.

Transparent LED Film – This clear self-adhesive film easily turns virtually any window or glass surface into an opportunity for branding, marketing or sales. Use LG Transparent LED Film to instantly set your business apart.

Desktop Monitors – For increasing productivity and viewing comfort, LG’s range of IPS desktop displays offers something for everyone. Our 4K Ultra HD UltraWide® and curved displays provide expanded screen space that’s ideal for multitasking and working with different software applications simultaneously.

Cloud Monitor Solutions – LG’s suite of Zero Client and Thin Client endpoints are designed with the IT professional in mind, including the industry’s first 38-inch curved UltraWide Thin Client All-in-One (AIO). Featuring LG IPS technology, these products deliver outstanding picture quality with accurate color reproduction and are valuable components for building a more streamlined, secure network.

Hospitality Solutions – LG offers in-room entertainment solutions as well as digital signage for lobbies, restaurants, fitness centers and more. Customize your guest experience and create a standout hotel with LG.

Ultra-Stretch Displays – These displays are going where no other displays have gone before, bringing UHD images to places never even considered for digital signage.

High-Brightness Outdoor Signage – If the sun is hiding your message you can lose business. With LG your message can outshine the sun, and stand up to rain, dust and snow.

Touch Screen Displays – Create engaging, interactive experiences with touch screen displays. Whether it’s for wayfinding in the lobby, self-service at a QSR or collaboration in the boardroom, LG has the right touch for your business.

LG Solar Panels – LG’s world-class, award-winning solar panels are reliable, efficient and backed by one of the strongest warranty programs in the industry. Come see them at InfoComm.

We’re looking forward to seeing you at InfoComm 2019, Booth #2525. Use code LGE592 when registering for a FREE Expo Hall pass.

LG

Three Key Benefits of Digital Signage

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Today digital signage is widely used in all kinds of businesses. We see it every day in airports, hotels, retail stores, banks, quick-service restaurants (QSR), fitness centers and other establishments. For communicating onsite to patrons and visitors the benefits of digital signage are many, especially when you consider that people have grown accustomed to getting their information from digital screens. Here we’ll highlight three key benefits digital signage can offer.

The latest and greatest, all the time. With today’s sophisticated commercial displays featuring embedded system-on-chip (SoC) technology, the content for digital signage can be created, updated and managed across a digital signage network down to a single display, all from the comfort of a central location and a laptop, tablet or smartphone. An owner of an independent sandwich shop can, for example, add or delete menu items, insert photos, change prices and much more, from home when the shop is closed. The next day the new information will be in place on the signage when the shop opens. Content changes can be made immediately onsite too, such as deleting a special menu item that sells out.

A digital sales associate. Digital signage enables businesses to provide detailed information about their products or services at the point of purchase, along with suggestions for cross-selling and up-selling, all without the need for a live salesperson on duty. Digital signage equipped with touch screen functionality can go further, where the viewer can learn more with a simple tap on the screen. A small retailer with limited space can use digital signage to create an “endless aisle,” where the screen can show available items not currently on the sales floor. Customer interest is heightened and sales can be made on the spot without the item being physically on display.

No waste. Businesses routinely pay to design and print posters, signs, brochures and flyers to advertise seasonal sales, new products and special events. But what happens to those paper-based materials once the sale is over? Printed materials cannot be updated and so they are discarded, and the cycle begins all over again. But digital signage is alive – the content can be quickly changed at any time, ready to announce the next big thing. Nothing is wasted.

With just a few displays even small businesses can enjoy the benefits of digital signage. It’s well worth the investment and can start paying off right away in terms of increased business, greater customer retention and easier day-to-day operations.

LG

Digital Signage Content: Not Just What You Say, but Where You Say It

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If you’re considering outfitting your business with digital signage, congratulations. You’re on your way to improving your customer/visitor experience, increasing your brand retention and attracting more business.

Determining the type of content you’ll want to display will be helpful before you purchase the displays. Today digital signage is being used by all kinds of businesses and organizations for numerous purposes, but some considerations can apply across the board:

Who will be the audience for your message?

Where inside or outside of your business will they be?

What message is appropriate for them in those areas?

Will the message need to change depending on the area they’re in?

Where in each area is the optimal location for displaying the message?

The “where” is key to an effective digital signage content strategy. You’ll need to map the layout of your building and consider what people do in the various areas, and what you’ll want to communicate to them in those areas. Keep in mind that the best digital signage content engages the audience where they are, makes their immediate experience easier and richer, and encourages them to take action.

Consider what a point-of-purchase display does, and then replace the word “purchase” with what they’ll be doing.

For example, point of “entry.” In entryways and lobbies of large buildings you can provide wayfinding information to help people get to where they need to be, without having to flag someone down and ask for directions.

Point of “waiting.” In a waiting area relevant infotainment is often used to give people something to do and to reduce perceived wait time. In a physician’s waiting room health and wellness tips are often shown, as are scenic imagery and works of art to help put people at ease.

Point of “interest.” Digital billboards attract college students on campus and update them to local happenings. Outdoor kiosks in busy cities provide a wealth of information to tourists and locals alike. Retailers can use beacons to send additional information or a special discount to customers looking at specific products. Museums use digital signage to provide introductions to popular exhibits, and touchscreens can enable deeper dives.

Point of “exit.” Hotels use digital signage in lobbies to display local area restaurants and attractions, transportation options and real-time weather.

Once you’ve determined what kind of content you’ll be displaying and where, that will help you select the type of displays you’ll need, i.e., outdoor-specific signage or kiosks, indoor video walls, single large-format displays, stretched displays, transparent displays, touchscreen displays or small displays.

Finally, take a walk around with a digital signage professional and scout out locations for signage placement. Digital signage pros can help identify locations to ensure the most eyes see your message, facilitate installation of mounts and cables, and not obstruct foot traffic or interfere with other safety guidelines.

All of this might sound pretty obvious, but it’s surprising how many times what starts out with good intentions ends up with digital signage that goes unnoticed or content that is ignored for lack of immediate value.

LG

Memphis Tigers Locker Room Now Sports 105 LG Displays

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Memphis-based Miestro Home Integration recently upgraded the Memphis Tigers locker room of Liberty Bowl Memorial Stadium at the University of Memphis in just six weeks, earning them a 2019 Mark of Excellence Award as the Consumer Technology Association’s Specialty Project of the Year.

The high-tech locker room features 105 LG 32SM5KD-B 32-inch IPS FHD commercial displays. These webOS 3.0 displays have built-in Wi-Fi and high-performance Quad Core SoC technologies, helping to simplify installation and conveniently manage content without an external media player. Circuit board reliability is enhanced with conformal coating that protects against dust, humidity and other harsh conditions.

According to the CE Pro article, “The centerpieces of the install are the lockers, which feature a whopping 105 32-inch LG digital signage displays showing each player’s photo, stats, and jersey number. Nearby are three video walls in both landscape and portrait modes used to display the previous week’s highlights right before game time.

“Also included in the locker room is a 4-zone Triad audio system paired with Control4 10-inch wall mounted touchscreens and custom keypads to help launch personalized scenes that change before every week of the football season.”

Congratulations to Miestro Home Integration, and thank you for choosing LG.

Read the full CE Pro article here.

LG

Five Key Considerations for Maximizing Your Digital Signage

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The sheer wow factor of the images and content displayed on big, beautiful digital signage isn’t enough on its own to guarantee success. To maximize the return on your digital signage network, you need to go beyond the wow and consider the whys. Following these five key considerations will help you enhance your brand image, attract and engage customers to help increase transactions, and improve customer retention.

1) Consistency

There are many choices when it comes to the components that make up a digital signage network, and while they may all work together technically, the overall experience may suffer from a lack of consistency. The network itself can become overly complex, creating issues in your ability to manage things smoothly. Features like System-on-Chip (SoC) and a Smart signage platform can make it easy to centrally manage a digital signage network down to the individual displays, while delivering the power to create customized content and support dynamic interaction.

2) The right sign in the right place

The wealth of available options in digital signage gives you the ability to communicate to your customers 24/7. Direct View LED (DVLED) displays designed for outdoor use can welcome customers with current events and brand messaging. Once inside, large and small format digital signs can be used to highlight specific products, services and offers, while stretched displays and flexible, curveable displays can be used in areas previously not considered for digital signage. Large format video walls work with the environment as backdrops or as attention grabbers, luring customers to a select area. Touch screens are ideal for wayfinding and the interactivity can create a more personalized experience leading to increased revenue opportunities.

3) Integrate digital signs into a complete marketing effort

The one-to-one approach of word-of-mouth advertising has been virtually replaced by the one-to-many power of social media, with user-generated content having an influence on what people buy. Astute business owners are now employing a multi-layered marketing approach that incorporates social media third-party testimonials into their digital content for a more personalized message that imparts trust and encourages loyal customers to engage more often.

4) Using all the power that digital signs provide

Digital signs are brilliant advertising vehicles, delivering messages that get noticed. However, they can do so much more. Touch screen digital signs can be employed as self-serve kiosks in QSRs or other businesses that want to provide excellent customer service and reduce labor expense. Small format displays are dynamic and can be easily updated to improve customer satisfaction and maximize sales – boutique merchants can deploy them as endless aisles, even endless shelves, allowing the merchants to compete with larger chains and Internet outlets. Beacons are another exciting option that can track a person’s movement to display relevant products and offers, speed up checkout times, and push additional, personalized messages that enhance customer engagement.

5) Stay in step with your customers

The power and dynamic capabilities of digital signs to get your message seen will be lost if the content you display doesn’t connect with your customers and improve their immediate experience. To ensure that your target audience stays engaged, keep your content relevant and timely. The dynamic nature of digital signs and the ability to quickly update content give you the power to make sure the content you deliver is in step with your customer’s needs, including the ability to stay relevant with the latest trends.

When planning your digital signage network, keep these five considerations in mind and you’ll be well on your way to elevating your brand image, creating a better customer experience and boosting your bottom line.