LG

LG B2B Interview at CES2019 Discusses Company, Technology and Products

Last week at CES®, Stampede, the global leader in value added Pro AV distribution spoke with Clark Brown, vice president of sales for LG Business Solutions.

The first topic was the pre-show keynote, delivered by Dr. I.P. Park, president and chief technology officer for LG Electronics. If you haven’t seen it, Dr. Park’s keynote was called AI for an Even Better Life, in which he outlined the company’s vision for the future and highlighted the importance of evolving intelligence in consumer electronics. Dr. Park also illustrated LG’s continued efforts to facilitate a culture of open innovation.

LG Business Solutions is always thinking how they can bring some of the things that are happening in the consumer world into the commercial world. For example, in the keynote Dr. Park had noted that intelligent signage will turn the physical elements of space such as walls, signboards and even floors, into an active, intelligent part of the environment.

On the subject of technology, the LG booth showcased a great deal of innovation. LG OLED was there, along with mobile, displays, appliances and more.

Thin Clients and cloud computing was discussed next. Brown noted that there is so much data going into the cloud today and corporations and businesses need quality display devices to view it. LG recently launched a portfolio of Thin Client devices to meet those needs.

Regarding display quality, LG is known for the quality of the way their glass is made using In-Plane Switching (IPS) technology. In fact, LG Business Solutions now offers a family of medical displays, surgical displays and clinical review displays – a new initiative that complements what the company has been doing for many years in digital signage and desktop displays.

CES2019 was the major show for the launch of LG’s video wall displays with 0.44 mm bezel – the thinnest bezel on the market. Video wall is an important category in signage and public displays and LG is a key player.

A hot topic was LED. Direct View LED (DVLED) is seen on outdoor and indoor displays today with greater frequency. LG is a manufacturer of its own DVLED technology and DVLED is a very important part of the LG B2B business. Brown hinted that we’ll be seeing more products in this category in 2019.

LG Business Solutions is always pushing the envelope on technology and will be coming to InfoComm 2019 in Orlando to showcase the latest innovations. Public signage is being used today in all walks of life and it is exciting to have unique products that can help end users deliver their message.

Watch the Stampede interview with Clark Brown now.

LG

Share Your Experience with LG and Increase Your Industry Presence

We’re wrapping up the first full week of 2019. And that means lots of New Year’s resolutions are in full swing. Whether you have a list of them, just a few, or none at all, we’d like to give you a couple of suggestions that could help your business gain greater visibility this year.

Write a blog post for LG. If you’re a solution provider, reseller, systems integrator or end user, your expertise could be very helpful for both our target audiences. Here’s an exciting opportunity to share your ideas, your challenges, what works and what doesn’t. If you write a post specifically for the LG Solutions Blog, it could expose your business to a wider array of industry categories. Our blog gives you an opportunity to deliver your objectives, your mission and how you see the business of digital signage shaping up.

If you decide to let LG Commercial Displays link to a current post on your company’s blog, it could extend the reach of your company’s content. Through our blog, we’ll work to connect more viewers to your content on your own properties and help your own organic search as well.

Let LG create your case study. Sharing your project has plenty of benefits and we can help make it happen. By participating in the LG Business Solutions case study series your company will be seen as an innovator for adopting some of the latest display technologies on the market. If your project is selected we’ll write your case study and spread the word. There’s also the possibility of your case study becoming a video.

There’s absolutely no cost to you. Just plenty of benefits. Once your case study is completed, we’ll feature it in our monthly newsletter that goes out to a vast database of influencers and decision-makers. We’ll offer it for download in targeted industry publications. We’ll utilize our social media channels to push your case study out for even more exposure. And we’ll feature your case study in our Chicago Business Innovation Center and right here on the LG Solutions Blog.

Have a look at our case studies page here.

Getting your message out via LG Business Solutions could be very rewarding. And that’s why we make New Year’s resolutions, isn’t it?

To submit your blog post for consideration or your case study details, please email Laura.Cohen@lge.com

Any questions? Use the same email. We’re here to help and we hope to hear from you soon.

LG

Installation Inspiration – LG Digital Signage in Dubai

We thought you’d like something amazing to spark your imagination for 2019. So let’s go to Dubai.

Dubai Mall, with over 80 million visitors annually, is one of the most well-known malls in the world. At the center of this 548,000 square-meter mall is an aquarium with an LG digital signage installation that is turning our imaginations into reality.

The 820-unit LG OLED display is ranked with three Guinness World Record titles:
Largest OLED Screen

Highest Resolution Video Wall

Largest High Definition Video Wall

In addition to the LG OLED, LG’s Ultra Stretch and LED displays are installed at other famous attractions around the aquarium.

Just goes to show you what’s possible when you get creative with LG digital signage. Imagine what LG signage can do for your own business.

LG

Why We Love Touch Screens

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We have them on our smartphones and tablets. On our home appliances and car dashboards. On kiosks and industrial machinery. And they’re appearing in more and more technology. People today have become very familiar with the use of touch screens, and the speed at which they provide the desired functions or information. Even small children have become familiar with touch screen functions, and it can be amazing when you see interactions between toddlers and smartphones. No doubt, touch screen technology is here to stay, and grow.

So, what is it about touch screens that we love? Lots of things. The digital age has conditioned us to expect instant gratification on our devices. We don’t like waiting and touch screens accommodate quickly. Tech-savvy customers have come to expect a digitally connected business. Self-order kiosks have become very popular means to avoid standing in long lines.

Touch screens are easy to use. They can be intuitive with basic touch and gestures. Just point at what you want, then touch. People entering a large building and seeing an interactive way-finding display in the lobby might be relieved to not have to find and ask someone for directions. Touch screens can even enable guest check-in at hotels.

Touch screens are easily accessible. Users with physical limitations and senior citizens often find a touch screen much more user-friendly than a keyboard, let alone a system with keyboard and mouse. And touch screen signage installed in accordance with Americans with Disabilities Act requirements can accommodate people in wheelchairs.

Touch screens increase user accuracy. Referring again to self-order kiosks, a user is virtually guaranteed to get the right order as opposed to speaking into microphones at the drive-thru or ordering over the counter. And that also applies to store cashiers using touch screens at the registers.

Touch screens can bring instant rewards. If the touch screen display is equipped with Beacon and Bluetoothâ Low Energy (BLE) technology and the customer has the store’s app enabled on their smartphone, the display can provide a personalized experience and offer discount codes or quick purchase suggestions based on the customer’s ordering history on the app.

Touch screens are durable. They’re available for outdoor displays that are purpose-built to withstand harsh conditions. These touch screens are not affected by dirt, dust, rain or grease. An outdoor display with protective glass can fend off bumps and bangs too.

No article on touch screens would be complete without addressing the obvious: Have you looked at your device’s touch screen after a day of use? See the dirt? It’s an easy clean, of course, but imagine a touch screen in a public environment. That thought alone is a compelling case for a business to clean them regularly and diligently. Be sure to follow the display manufacturer’s cleaning procedure, as you don’t want to affect touch screen performance.

LG

What’s on LG’s Menu for QSR?

In September and October we detailed how digital signage is improving the QSR experience, from enhanced customer experiences, effortless menu management and effective advertising to expanded drive-thru performance and increased efficiency in the kitchen/food prep areas.

Still, it is not uncommon for QSR franchisees to be hesitant about transitioning to a digital environment. Reasons range from their use of legacy technology to a lack of resources for the significant investment required.

So when we’re asked what we can do for a QSR that wants to ease into digital, we start by recommending our very popular digital menu boards along with a SuperSignÔ and webOS for Signage system, and we also suggest finding a good CMS partner. Since content creation, integration and day-to-day management can be a weighty issue, LG offers the solutions to ensure QSR franchisees, content creators and system managers have powerful tools for seamless operation.

As the business realizes the benefits of digital signage we can take it to the next level. QSRs can look to a wide range of LG displays to address their needs from engaging customers throughout the store to standing out from the competition. Today’s innovative commercial displays can revitalize the store’s image from the outside in.

Here’s a quick menu of our digital deliciousness for QSR:

High-Brightness Outdoor Displays – New XE Series IP56-rated all-season outdoor displays in 49″, 55″ and 75″ class for the drive-thru and outdoor kiosks. With an auto brightness sensor they can adjust brightness depending on the ambient light – a maximum 3,000 cd/m2 makes them clearly visible even in direct sunlight.

Menu Boards – SM5KE Series digital signage is the quintessential digital menu board, and sizes ranging from 32″ to 55″ class ensure a good fit in virtually any QSR. The display can even operate as a virtual router which can be a wireless access point for mobile devices. A 24/7 operation rating, conformal coating and auto fail over feature make this series a veritable QSR workhorse.

Smart TV Signage – 43” to 55” SuperSignÔ displays can simultaneously broadcast TV programs and QSR advertisements via the built-in TV tuner. Show live sports and local news programs to reduce the customers’ perceived wait time.

Self-Order Kiosks – With embedded Beacon and Bluetoothâ Low Energy (BLE) technology the displays can offer a personalized experience to customers that have the QSR’s app on their smartphone. Things like quick ordering of favorites and loyalty discounts can be offered immediately as the customer approaches the display.

And now for the Wow:

Narrow Bezel Video Walls – 55″ displays with nearly borderless designs can be tiled together to create massive video walls that can stop customers in their tracks with an immersive visual experience.

Ultra-Stretch Displays – The 88″ display with 58:9 widescreen format easily grabs attention in wall mounted or floor standing applications. Add touch screen interactivity and you’ve got a seven foot tall Ultra High Definition customer assistant.

Open-Frame LG OLED Display – It doesn’t get any more exciting than LG OLED in a QSR. These ultra-thin curved displays can be used in a variety of shapes and be made into video walls too. And dual-sided flat LG OLED displays can swap or mirror content on either side.

Transparent Displays – WFB Series signage and LAT300MT1 LED film inspire striking new placements for digital content when the goal is to see not only the content, but what’s behind it.

Touch Overlay Kit – The KT-490 attachable touch screen changes standard digital signage into interactive signage. Great for self-order kiosks.

In the QSR business, time is money. Resources may be limited and there’s a good chance existing platforms are outdated. Starting with digital menus and an Internet-based content management solution can lay the foundation for an amazing display of ROI.

LG

External Media Players are Better Than Smart Displays, Right? Not So Fast

ID_webOS_01_1525737246100Guest Post: Curtis Campbell, Hughes

Virtually everywhere we look, we see divisions. Be it politics, how to raise children, dogs versus cats, there never seems to be a winner-take-all argument. And digital signage technology is no different. For a few years now, signage buyers have been presented with an alternative to external digital signage players – namely SoC (System On Chip) and digital signage running on SmartTV displays.

Those technology providers & vendors deeply entrenched in the traditional will consistently, readily, and easily discount SoC as “less powerful.” To clarify, those buyers are looking for expansiveScreen Shot 2018-12-05 at 4.55.56 PMUHD / 4K video walls, where traditional signage players are daisy-chained (a.k.a. networked together) to create an large, immersive video experience.

And let’s not forget interactive, HD touchscreen kiosks that “require the immense processing power of an external digital media player.”

And again, those entrenched in this way of thinking, will state the list goes on and on.

But let’s pause for a second, and think. Why do some believe that a SoC/Smart Signage solution can’t perform in those applications named above? And what about the virtually limitless other applications for digital signage? While three years ago, I might have sided with external players, I am definitely leaning in the opposite direction. Why? Because the technology continues to evolve, the costs keep decreasing, and the list of applications grows longer every day. But don’t worry. I will explain myself.

Dollars and Sense

Let’s start first with the financial side of SoC / smart signage.

Right out of the gate, with the price of Smart HD displays decreasing every day, add to that notion that removing an external signage player instantly removes what can be a several hundred dollar signage player. Instantly, you are now left with just a SmartTV versus a screen plus a player. Why does this matter? One, reduced cost. Two, reduced infrastructure (meaning all you need is a screen and an internet connection. Add to this fact that Smart screens have integrated WiFi, required infrastructure is further simplified. Additionally, with one less device to support, you have less maintenance costs, fewer chances for failure, and typically one vendor’s throat to choke. This immediately translates to a significantly reduced TCO (total cost of ownership).

But my affinity for SoC/smart signage runs deeper than the balance sheet. Looking back up to the top of this post, SoC’s inability to display an expansive video wall is no longer a solid argument. Because at the end of the day, it comes down to the brains behind the screen. If the content management system (a.k.a. the brains behind the display) is capable of splitting the image across multiple panels, in most cases, this becomes a mute point. What about touchscreen kiosks?

Since the inception of SoC displays, a number of 3rd party technology providers have brought touchscreen overlays to market, enabling virtually any screen to be made a touchscreen. And today, with LG and Samsung both offering smart signage solutions that feature integrated touch, the simplicity argument surfaces again.

Easy Management

And now, let’s look at the management aspect of SoC / Smart signage. When a traditional media player is deployed, setting up the display and tinkering with settings, etc., typically requires a keyboard and mouse. But with SoC / Smart signage solutions, a few vendors have stepped up to leverage the screen’s I/R remote. Now, users can simply pick up the remote, modify settings, increase volume, access additional features, etc. And then, for those SoC / Smart signage solutions that offer live TV integration, changing channels is even easier. Sure, everyone has experienced losing a remote in the couch, but with yet another reduction in the number of devices, your simplicity increases.

And to my final point, what about the limitless other applications that are made more simple through the use of SoC/Smart signage? Waiting room signage, conference / meeting room signage, employee-facing / corporate comms signage above time clocks, menu boards / promotional signage in already crowded grocery and c-stores? And what about signage mounted from the ceiling or ad hoc end cap displays in a retail store?  All of these deployments become easier as less technology is required.

Add back to this notion the reduction of prices of smart displays, virtually any business, which includes small businesses, dusty manufacturing / production / shop floors, crowded kitchens, and a million other environments / businesses can all leverage reduced complexity to ultimately create better customer experiences.

I am sure there will be some that will pick apart this argument, and still tell me that I am wrong. But I’ve seen enough, and continue to see the technology improve, to take a big step on the other side of the fence. This may be a little “tongue-in-cheek,” but I believe that innovation sides with SoC / smart signage.

Let’s not forget what happened to Kodak – a huge brand that faded away when it failed to innovate and adjust with the times.

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LG

Which Video Wall Technology is Best?

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We don’t think there’s a definite answer to this question. That’s because a lot depends on a business’s particular needs and goals for a video wall and the environment in which it will be used. No doubt about it, the sheer beauty of a massive video wall is very effective at attracting and engaging viewers by providing an immersive visual experience.

Let’s look at today’s leading video wall technologies:

Liquid Crystal Display (LCD). Many of the video walls seen in numerous businesses today use LCD panels. Because liquid crystals do not emit their own light, the LCD panels must utilize a light source behind or at the edges of the LCD glass. A lot of the large-scale LCDs used in video walls today are LED (Light Emitting Diode) backlit, and for that reason are referred to as LED displays. The LEDs are used to provide a white light, which then shines through the rapidly-refreshing LCD shutter array which tints the emanating light.

In the digital signage industry you’ll hear video walls described as 3×3, 5×5, 7×5 and much higher. This is not referring to the dimensions but rather the number of panels tiled together horizontally and vertically to make one very big screen. Leading video wall manufacturers are featuring thinner and thinner bezels, currently under 2 mm measured bezel-to-bezel, and LG will be introducing significantly thinner bezels soon. Other offerings remove the metal bezels altogether in an effort to present a barely visible seam where the panels meet.

Organic Light Emitting Diode (OLED). The OLED technology used for video wall panels offers amazing advancements in both picture quality and panel design. No extra lighting unit and shutter array are required, and each OLED pixel can be turned off completely to reproduce the color black. Because of this OLED is able to render perfect black, which can enable infinite contrast. Without the backlight and shutter array an OLED video wall panel can be astonishingly thin – a single LG 65” OLED panel, for example, is a mere 6 mm (0.2”) deep and weighs just 29.8 lbs. LG’s Open-Frame OLED panels are also able to be curved into concave or convex installations. Minimal space is required, as the tiled displays blend in with the wall and a flat ribbon cable connects to the signage box elsewhere.

Direct View LED (DVLED) video walls have been around for many years and are often seen in stadiums and as billboards. But DVLED technology has undergone recent improvements to the point that we now have indoor ultra-fine pitch DVLED modules with pixel pitches of 1.0, 1.5 and 2.0 mm, and high brightness of 1,000 or more nits. That means a great-looking picture when viewed from close distances. DVLED modules do not require backlighting or edge-lighting assemblies, and when joined together create a seamless look. Ultra-fine-pitch video walls allow for a much wider range of uses including projector replacement, LCD/LED video wall replacement and as digital signage displays. They’re often recommended for automotive and industrial product showrooms, museums and galleries, control rooms, boardrooms and broadcast studios. To learn about LG’s DVLED and what pixel pitch means for image quality and viewing distance, check out our blog post from January 12, 2018 here.

Rear-Projection Cube technology has been widely used to create control room video walls, as flat panel video wall displays used to be more expensive than equivalent cubes and offered fewer features. The bezel thickness of a cube is typically less than 0.25 mm, thereby virtually avoiding image information loss, and has given cubes an advantage in certain situations such as military control rooms and broadcasting stations, despite shortcomings that can include the need to install a separate cooling system and regular replacement of lamps, color wheels and filters.

Here’s the bottom line: Unlike years ago, today’s consumers are accustomed to watching large, high-resolution, flat-panel TVs in their own homes. It’s going to take a lot more to wow them when they’re out. And so video walls are likely to increase in demand for attracting attention in all kinds of public spaces. Even the video walls themselves are being creatively designed – tiled asymmetrically or curved into environments all their own – in the quest to create more exciting viewing experiences. So when we’re asked which video wall technology is best, our answer is usually, “Let’s talk.”

LG

How Digital Signage is Reshaping the Landscape of Assisted Living Communities.

The long-term care industry has changed. Seniors and their families expect innovative technology that makes life easy and fun. Digital displays are helping communities increase resident engagement and facilitate quality care.

 

Improving Senior Care

Retirement communities and nursing homes provide a variety of services and require efficient organization. Unfortunately, keeping paperwork organized is easier said than done. Digital signage provides an alternative, so staff aren’t always stuck sifting through piles of paperwork searching for one piece of information. Not only do displays make communication between staff easier, but they also help to reduce errors. For example, it can help eliminate double-dosing when paperwork detailing when residents were last given medication gets lost. Without up-to-date accessible information and proper communication, these mistakes can happen all too easily. Facilities can now use digital signage for medication reminders and schedules that reduce errors.

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A major issue facing the industry is the stigma associated with these facilities, which is why families wait until the last minute to put loved ones into care. They are reluctant because of the perceived quality of nearby residences, and feel guilty subjecting loved ones to a place that they fear won’t provide good food, and will bore them with a lack of activities. Fight this perception by showing off all your community offers using digital signage to advertise daily menus and activity schedules. Build a reputation as a home committed to care and happiness to attract younger residents.

 

Families want to see day-to-day routines that will satisfy their loved ones’ needs. Moving to a home is a big step for incoming residents. They are leaving behind the life they are used to, and they have to adapt to new surroundings. Make their transition easier with digital signage. Reassure them, and their families, that you offer excellent care and an entertaining lifestyle.

 

Senior residences shouldn’t be boring

Digital displays effectively promote socialIMG2 groups to help keep residents happy. Activities provide entertainment, mental and physical stimulation, and act as a great comfort for lonely residents.

 

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Screens can be joined together to create stunning video walls for movies in common spaces, or installed individually in rooms for residents. These reliable displays support up to 18 hours of continuous viewing per day. Better yet, advanced digital displays can be remotely controlled without interfering with nearby screens. Previously, technical issues like these would deter residents even turning on displays the facility had invested in. The LU340L display is tailored specifically for retirement homes. It is an easy-to-use screen that prevents interference, and features large fonts.

 
 
Displays can also provide mental and physical stimulation for residents. Digital displays can offer cognitive games like Sudoku to aid memory care. These digital puzzles can help residents stay relaxed.
 
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Help residents stay fit with the digital signage based fitness and rehab available at the LG Content Store [https://us.lgappstv.com/]. Make simple physiotherapy available 24/7, with virtual routines that take users through treatment at their own pace. Adjustable courses reflect abilities, so advanced exercises won’t deter beginners. Showcasing activities every resident can participate in lets facilities present a welcoming community.

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Something simple like going for a walk shouldn’t pose a challenge for able-bodied residents. Displays with wayfinding capabilities let residents walk around without worrying about getting lost, offering interactive maps that guide them to where they want to go. Cut down on staff worries with help buttons that are only a touch away. These interactive displays encourage safe exploration helping make residents’ day-to-day lives more comfortable while working to eliminate feelings of isolation.

Long-term care facilities need to adopt new technologies in order to appeal to younger generations who demand innovation. With signage that improves care quality and resident engagement, facilities become appealing spaces that seniors look forward to living in.

LG

Being Thankful for the Bigger Picture of
Digital Signage

Maybe you’ve heard this story before:

A traveler came upon three masons working. He asked the first man what he was doing and the man answered, ‘I am laying bricks.’ He asked the second man the same question and the man said, ‘I am putting up a wall.’ When he got to the third man and asked him what he was doing the man replied, ‘I am building a cathedral.’

All three men were doing the same job, but the third man saw a bigger picture.

We’re in a very rewarding industry. We get to improve our customers’ businesses in many different ways. Initially, we do so by improving their customer experience with digital displays that deliver relevant content to help inspire actions, whatever those actions may be.

But how big can the picture get? What is the result of those actions? What is the result of the cathedral?

It all depends on the businesses we serve, and there are many. It’s a fun and enlightening exercise to sit down with colleagues and think more about it. Talk more about it. Learn more about it. Because that will drive us to do more about it.

And that is what gets us out of bed every morning. The desire to do more, better, than we did yesterday.

Digital signage is a very rewarding industry indeed. And we couldn’t be more thankful to be part of it, and to work with our stellar commercial display team, solution partners, resellers, systems integrators, installers and end-users that make it all happen.

How about you? What bigger picture do you see? And how big can it get?

LG

LG Video Walls Help Increase Bloomingdale’s NYC Foot Traffic

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The holiday shopping season has begun. And to better compete with online retailers and attract more shoppers, Bloomingdale’s 59th Street flagship Manhattan store has re-imagined its customer experience, featuring a new pop-up store decked out with two massive 28-foot wide, 12-foot high video walls, each composed of thirty-five LG OLED Wallpaper 55-inch commercial displays in 7 x 5 configurations.

The LG OLED video walls provide a dramatic digital backdrop for The Carousel, the upscale retailer’s new rotating pop-up shop. The Carousel offers an immersive shopping experience, where every two months, a notable guest curator and expert in a featured theme populates the space. The LG video walls are helping to bring the themes to life.

The combination of unexpected product, unique shopping environment and exceptional customer engagement makes The Carousel like no other pop-up shop in the world.

“Unlike normal signage, this is an environmental piece,” said Brett Silverman, Project Sales, LG Commercial Display. “It adds dimensionality to the space rather than being the focal point. They’re not showing products on the displays. Instead, it’s a living concept all about creating a feeling, an energy, to enrich the particular experience and improve the stickiness of the department.”

For this special project Bloomingdale’s chose Float4 for content creation. Float4 is a multidisciplinary studio that integrates digital experiences in physical spaces to amplify their identity. The content for the video walls will be rotated every two months to visualize the new theme.

LG OLED has been acclaimed by experts as the pinnacle of picture quality. Because it uses self-lighting pixels and does not require a separate backlighting or edge lighting unit it is able to render perfect black, infinite contrast and intense colors, delivering an image quality that is not possible with any other display technology.

The Carousel @ Bloomingdale’s will soon be transformed with a dedicated entrance located on 60th Street between 3rd and Lexington Avenue. People will immediately take notice of the video walls, and we think that’s quite an exciting way to welcome shoppers, entice them to stay longer and keep them coming back. If you’ll be in Manhattan this holiday season, put The Carousel on your list of must-sees.