Commercial-Grade Hospitality TVs Offer Numerous Advantages for Hoteliers


When the time comes for hoteliers to purchase new televisions for the guest rooms, the first inclination might be to go to the local big-box store and make a big purchase. After all, those TVs have the latest high-resolution options and features, and they’re probably what the guests are accustomed to watching at home.

However, consumer-grade TVs are not built for use in hotel guest rooms, and can create more work and waste more time than their discounts are worth. Commercial-grade hospitality TVs, on the other hand, offer numerous advantages over consumer-grade TVs, and are the right choice for hotel properties of any size.

Commercial-grade hospitality TVs are purpose-built for use in hotel guest rooms. LG provides the latest Pro:Centric® hospitality TVs in an array of sizes from 32-inch HD Standard TVs all the way up to 75-inch 4K UHD ultra-slim Smart TVs. And for the luxury suites, the revolutionary LG OLED Wallpaper hospitality TVs, one of the first TVs in the world to incorporate Dolby Atmos® sound, offer the ultimate in-room entertainment experience.

On top of that, LG offers a Pro:Centric Smart set-top box made for the hospitality industry that enables Smart functionality on non-Smart hospitality TVs. Hoteliers can now upgrade their non-Smart TVs to better accommodate today’s technology-enabled, digital-savvy guests.

Another plus for hotels is that LG hospitality TVs have the built-in capability to support customized applications and guest services through a wide array of system integrators and service partners. And the TVs can be set up all at once, quickly and easily, via an LG Pro:Centric server at the head end, eliminating the need to go from room to room setting up one TV at a time. LG hospitality TVs include a standard 2-year Commercial Warranty on parts & labor.

Here’s a list of feature advantages comparing LG commercial-grade hospitality TVs to consumer-grade TVs:

LG Hospitality TVs

  • Includes Pro:Idiom® digital decryption – no cable/satellite box is required to view premium High Definition channel content
  • Free LG 5-Star Service with routine preventive maintenance visits from technician
  • TVs include anti-theft systems such as a lock-down swivel base, built-in Kensington slot cable system; credenza hole; lock-down plate with anti-theft mounting hardware
  • Remote management provides the ability to set up the TVs all at once via LG’s Pro:Centric server; integrators can create an interactive electronic programming guide and interactive welcome screens to highlight property amenities, guest services and more
  • Pro:Centric Smart TV Platform supports a wide array of Over-the-Top (OTT) or Internet-based applications
  • Set start channel and volume limiter
  • Set start volume at power-up
  • Key lock prevents guests from accessing TV menu settings where picture settings can be disrupted
  • Label channels with specific network labels regardless of location in the USA
  • Optional Pro:Centric Smart set-top box adds smart functionality to non-Smart hospitality TVs
  • Standard 2-year Commercial Warranty on parts & labor included. Optional Enhanced Service Plans available.

Now, let’s have a look at what hotels get with consumer-grade TVs:

Consumer-Grade TVs

  • Cable/satellite box is required for viewing
  • TVs must be carried in for repair
  • No lock down mechanism included
  • Individual room visits required to set up
  • No hospitality features
  • 1-year parts / 90 days labor warranty

When you weigh the advantages the choice for hoteliers is clear.


The Many Ways to Communicate in Hospitals via Digital Signage


Digital signage can enhance every section of a medical facility. With the ability to easily add, remove and update content in real time, and target content for specific areas, a digital signage network can ensure that staff, volunteers, patients and visitors receive relevant information throughout the facility.

In lobbies and waiting areas, digital signage (including video walls) is ideal for presenting dynamic branding images and messaging to inspire confidence and comfort, create an ambiance to distinguish the facility and help ensure the flow of patients, referrals, donations, staff and volunteers.

Throughout the common areas, in addition to wayfinding displays which can save staff members from a deluge of visitor interruptions and questions, visitors and patients can benefit from information about the hospital and its services. For example, a physician and department directory, health and wellness infotainment, fundraising news and donor recognition, and emergency alerts.

In the cafeteria and coffee shop, digital menu boards enable quick menu changes and dayparting and can cross-sell and up-sell items while including nutritional information per FDA requirements.

In meeting rooms and conference rooms, large format displays can elevate the quality of virtually any presentation and improve staff training. Displays that are Crestron Connected® certified and Cisco compatible can ensure seamless automation and control, enabling complete conference room automation. Small displays outside the rooms can present the schedule for the day.

In nurses’ stations, break rooms and other key staff locations, monitors and displays can keep the staff informed with workflow information, notices of upcoming events or lectures/training, safety alerts, and patients’ whereabouts through pre-surgery, surgery, and post-surgery recovery. Team-building content such as new staff introductions, profiles, successes, recognition/accolades, and congratulations for weddings, births, etc., can increase workplace pride and morale, and reinforce healthcare values.

In patient rooms, besides offering entertaining shows, movies and the web, healthcare-grade patient-room TVs can be configured to deliver specific medical- and health-related educational content for patients and their families.

To get the most from your investment, work with a digital signage content provider that offers technology best practices for healthcare facilities, including subscription-based feeds for medical networks, news/weather reports and lifestyle messaging. Also important is scheduling software that can integrate with your IT and patient appointment and procedure scheduling systems, and digital place-based networks for revenue-generating advertising. You’ll have the high-quality content you need, for the right reasons, at the right times in the right places.


Celebrating with Digital Signage


We hope you had an exciting Fourth of July and are enjoying the long holiday weekend of fireworks, parades, barbecues, festivals, live music and other delightful ways to celebrate Independence Day.

Do you use your digital signage to celebrate holidays and special events? You should. Right off the bat, we can tell you that watching a fabulous fireworks display on a video wall coupled with a powerful audio system can be an incredibly thrilling experience. With good subwoofers you’ll feel every bang from head to toe, and the dazzling pyrotechnics and synchronized music will generate plenty of “oohs” and “ahhs” from viewers.

You can use digital signage throughout the year for celebrating. Just about any type of business equipped with digital signage can display holiday themes, highlights from company outings, employee achievements, customer accolades, birthdays and other special recognitions. Doing so can help boost morale and heighten a spirit of camaraderie.

Consider that digital signage is a blank canvas. And you can interrupt your regularly scheduled content at any time, and surprise people with a brand-new message for the day.

Need inspiration? Take a walk. To your local greeting card store. Browse the occasion categories. See the many different cards, artwork and well-wishes. There’s no shortage of good things to celebrate, and your digital signs can extend the greetings in new and exciting ways with content that moves, both literally and figuratively.

Enjoy your digital canvas.


AV Technology Awards LG Products with Best of Show for InfoComm 2019

AV Technology has announced their Best of Show Award winners for InfoComm 2019, representing outstanding achievement in product development. And we are proud to report that among those winners were two LG products, the LG Transparent OLED display and LG XE4F Outdoor display.

Matt Pruznick, Content Director for AV Technology said, “With so many outstanding contenders, the process of narrowing down the list to this select group of winners was a painstaking endeavor. It is with the utmost pride that I congratulate the 2019 recipients of the AV Technology’s Best of Show Awards—your products are a shining example of excellence in the industry.”

The LG Transparent OLED (55EW5F-A) digital signage display was officially launched by LG Business Solutions in the United States at InfoComm 2019. Available for the first time starting this month, the 55-inch, razor-thin, see-through display combines the uniqueness of transparency with the groundbreaking form factor and picture quality of LG OLED. It is designed to deliver an exceptional customer experience in specialized commercial applications, particularly retail and hospitality.

With the LG Transparent OLED, watching video on the screen is augmented by what’s going on behind the screen. Visitors to the LG booth experienced its installation and application versatility – six transparent displays made up a video wall in a 2 x 3 landscape mode configuration, and 2 x 2 portrait mode displays were also demonstrated. Another highlight was a touch version of the transparent display that allowed users to interact with content on an LG OLED video wall behind it.

Learn more about the LG Transparent OLED here.

Our other award-winner, LG’s next-generation LG XE4F Outdoor digital signage displays are slimmer, lighter and brighter than conventional outdoor displays. The all-new 55- and 49-inch fully enclosed displays are optimized for displaying dynamic digital content outdoors and are certified to withstand the elements. Their slim form factor, filter-less sealed cooling system and HDBaseT connectivity make LG XE4F displays ideal for an array of outdoor applications, from restaurants and retail to transportation and corporate.

With 4,000 nits of brightness, LG XE4F Outdoor displays provide clear, vivid picture quality, viewable from virtually any angle (these are IPS screens) even in direct sunlight. Screen brightness adjusts automatically depending on ambient light, increasing during the day for better visibility and decreasing at night or in the shade for efficient power management. Quarter Wave Plate technology enables clearer visibility even when the viewer is wearing polarized sunglasses.

LG XE4F Outdoor displays are IP56 certified as waterproof and weatherproof, guarding against the effects of the sun, rain, snow, dust and wind. And the tempered, laminated front glass is IK10 certified, helping to ensure protection from external impacts. Designed for excellent reliability in various climates and seasons, the LG XE4F series features a wide operating temperature range from -22°F to 122°F.


See the full list of AV Technology award winners here.


Installation Inspiration – LG Booth Tour at InfoComm 2019

In this half-hour guided tour of the LG Booth at InfoComm 2019, you’ll see real-life examples of what you can do with innovative LG commercial displays. Our customers and partners have told us they love the technology and want more ideas, and that is what this year’s booth was able to do.

In this video you’ll see:

  • The Transparent LG OLED display
  • LG MicroLED display – an early preview of the future of digital signage
  • 88-inch Ultra Stretch signage
  • LG OLED Attractor featuring the “Curves of Nature”
  • Open-Frame LG OLED panels that can now be curved and bent onsite in the U.S.
  • LG OLED Video Wall with embedded sound
  • Hanging Dual-Sided LG OLED Wallpaper In Glass
  • 55- and 65-inch LG OLED Wallpaper
  • 8K Crystal Sound LG OLED for the consumer market – the panels are the speaker
  • Video Wall LG OLED Signage / Transparent LG OLED Auto Showroom demonstration
  • 130-inch Direct View LED with embedded speakers
  • 88-inch Ultra Stretch
  • 88-inch Ultra Stretch high brightness signage concept product, plus 55- and 75-inch high brightness window-facing displays and video wall, plus Outdoor Signage
  • Solar Panels and Energy Storage Solutions
  • Transparent Color LED Film
  • 2nd generation fully enclosed Outdoor Signage
  • 86-inch Ultra Stretch signage
  • 0.44 mm bezel Video Wall


In the LG Booth the products were mixed together in settings to provide thought starters and help you envision the possibilities. Enjoy the show!



Is Large Format Putting Small Format Out of Business?


Today is the last day of InfoComm 2019. If you didn’t attend the show, by now you’ve probably seen videos and heard about the incredible digital signage displays that commanded attention across the trade show floor. Innovative displays that were not even possible just a handful of years ago are now creating amazing environments to wow visitors and leave them with an unforgettable impression of the brand.

But today, we also don’t want to forget the power of small format digital signage displays and tablets. While the large format displays and video walls deliver the wow factor in spades, small displays tucked away in areas where one-on-one customer interaction is an advantage are seriously valuable to a business. They’re not beckoning people from across the floor, they’re communicating with people right where they are.

For many consumers, the smartphone has become a powerful information gathering and shopping tool. However, interactive and intuitive small format displays and tablets employed at the point-of-purchase can provide more knowledge, as well as more opportunities to buy. An engaged and knowledgeable customer is a powerful ally, and these displays can allow them to make even smarter buying decisions.

How? By enhancing personal interaction. With small format touch screen displays and tablets, key features, specs, promotions and suggested add-on products are easily and effectively communicated, and the ability to order food, get discount codes, and discover additional items can improve customer satisfaction and drive incremental sales. Fully engaged customers are apt to make more purchases, and be more loyal.

Loyal customers engaging with these displays are more likely to talk, blog, and tweet about their experiences and the products or services they purchase and use and, more importantly, where they got them. In addition, the wealth of consumer data gathered from device interaction can provide businesses with critical insights and the analytics necessary to stay ahead of the competition.

So, what kind of businesses can benefit from small format displays and tablets? Brick-and-mortar retail stores, QSR and fast casual restaurants, for a start.

In retail stores, small format displays with built-in Beacon technology can be used to track a person’s movement and display relevant products and offers, speed up check-out, and communicate additional, personalized messages that enhance customer engagement.

Small format displays can also be used to provide expanded selections, or an entire product assortment, in ‘endless aisles,’ allowing smaller merchants and service providers to compete with larger chains and online outlets without making large investments in real estate or inventory. Endless aisles make it easy for their customers to shop and compare products, and most importantly, they keep the sale in their store.

QSR and fast casual restaurants have placed tablets in the hands of their servers, improving order-taking accuracy and efficiency. They’ve also added small format displays to individual tables and used them in self-serve kiosks so diners can interact with the menu and place food orders. To reduce perceived wait times, small format displays can even feature infotainment – dynamic graphic content to inform and engage customers while they wait.

Other businesses that can benefit from small format displays are corporate offices, college campuses, student housing, public spaces, trade shows, the hospitality industry, major cruise lines, large venues, stadiums and events, and the healthcare industry. But that’s enough for another blog post. The bottom line is, small format displays are here to stay, and we’re expecting an upswing in their deployments as more and more businesses strive to offer better, more personalized customer experiences.


LG Commercial Display Design Contest Invites Architects, Interior Designers, Event Space Creators

Envision the Possibilities. This is an exclusive opportunity to wow us and your peers and be recognized for your amazing creativity. LG Business Solutions is looking for the ultimate architectural, interior or event space design using our new Transparent LG OLED Signage in a commercial setting. Your design(s) may also include other revolutionary LG OLED signages as well as our innovative Ultra-Stretch 86- and 88-inch displays.

Contest Duration: The LG Commercial Display Design Contest started last Saturday, June 1, 2019, and will end on Thursday, October 31, 2019 at 11:59:59 p.m. ET. The winner will be announced on December 2, 2019.

The Prize: If you win you’ll receive your choice of a 65-inch 4K HDR Smart LG OLED C8 TV with AI ThinQ®, OR a $1,000 cash payout. FYI, the C8 is an incredible TV, valued at $3,499.99 MSRP, that has garnered rave reviews. With Google Assistant built-in, you can control compatible smart home devices using just your voice. The C8 works with Amazon Alexa devices too. (TV installation is not included).

How to Enter: You can either Register here OR come see us and register at NeoCon 2019 from June 10 – 12 in Chicago. NeoCon is the world’s leading platform and most important event of the year for the commercial design industry. You can download complete contest details including terms and conditions at the time of registration.

How to Upload Your Designs: After you register, we’ll send you the products’ CAD files for reference as well as a link where you can upload and submit your designs.

Judging: Your submission(s) will be judged based on creativity, usability and wow factor to determine the Best-of-Best installation design. So, let your imagination run wild and Envision the Possibilities.

For Your Inspiration: Have a look at these videos to see what the Transparent LG OLED Signage, other LG OLED signages and the Ultra-Stretch displays can do. We can’t wait to see what you can do with them!





LG Planning a Larger than Ever Showcase for InfoComm 2019


LG plans to feature its biggest technology showcase at InfoComm 2019, with more products than ever that can help differentiate virtually any business, no matter how large or small, from the competition. Be sure to stop by Booth #2525 – you can’t miss it – to see our new products, jaw-dropping displays, IT products and solar panels, plus exciting new innovations we can’t announce yet. The LG team will be standing by to answer your questions.

These are some of the products you will see:
Amazing LG OLED – With our full lineup of LG OLED signage, you can harness groundbreaking picture quality for a wide variety of needs. Captivate your audience with expansive LG OLED video walls, create awe-inspiring environments with Curved Open-Frame LG OLED displays or blend incredible images into the architecture with razor-thin LG OLED Wallpaper.

Direct View LED (DVLED) – For indoor spaces, LG’s new and innovative LAP Series DVLED creates massive displays with stunning vividness. For outdoor applications, the LBP Series delivers incredible brightness to provide rich and vibrant images, even on sunny days.

Breathtaking Video Walls – Maximize your message, and its impact. With uniform color expression and impressively thin bezels, LG video walls command attention with a near seamless viewing experience. LG IPS technology enables viewing from virtually any angle without image degradation.

Transparent LED Film – This clear self-adhesive film easily turns virtually any window or glass surface into an opportunity for branding, marketing or sales. Use LG Transparent LED Film to instantly set your business apart.

Desktop Monitors – For increasing productivity and viewing comfort, LG’s range of IPS desktop displays offers something for everyone. Our 4K Ultra HD UltraWide® and curved displays provide expanded screen space that’s ideal for multitasking and working with different software applications simultaneously.

Cloud Monitor Solutions – LG’s suite of Zero Client and Thin Client endpoints are designed with the IT professional in mind, including the industry’s first 38-inch curved UltraWide Thin Client All-in-One (AIO). Featuring LG IPS technology, these products deliver outstanding picture quality with accurate color reproduction and are valuable components for building a more streamlined, secure network.

Hospitality Solutions – LG offers in-room entertainment solutions as well as digital signage for lobbies, restaurants, fitness centers and more. Customize your guest experience and create a standout hotel with LG.

Ultra-Stretch Displays – These displays are going where no other displays have gone before, bringing UHD images to places never even considered for digital signage.

High-Brightness Outdoor Signage – If the sun is hiding your message you can lose business. With LG your message can outshine the sun, and stand up to rain, dust and snow.

Touch Screen Displays – Create engaging, interactive experiences with touch screen displays. Whether it’s for wayfinding in the lobby, self-service at a QSR or collaboration in the boardroom, LG has the right touch for your business.

LG Solar Panels – LG’s world-class, award-winning solar panels are reliable, efficient and backed by one of the strongest warranty programs in the industry. Come see them at InfoComm.

We’re looking forward to seeing you at InfoComm 2019, Booth #2525. Use code LGE592 when registering for a FREE Expo Hall pass.


Three Key Benefits of Digital Signage


Today digital signage is widely used in all kinds of businesses. We see it every day in airports, hotels, retail stores, banks, quick-service restaurants (QSR), fitness centers and other establishments. For communicating onsite to patrons and visitors the benefits of digital signage are many, especially when you consider that people have grown accustomed to getting their information from digital screens. Here we’ll highlight three key benefits digital signage can offer.

The latest and greatest, all the time. With today’s sophisticated commercial displays featuring embedded system-on-chip (SoC) technology, the content for digital signage can be created, updated and managed across a digital signage network down to a single display, all from the comfort of a central location and a laptop, tablet or smartphone. An owner of an independent sandwich shop can, for example, add or delete menu items, insert photos, change prices and much more, from home when the shop is closed. The next day the new information will be in place on the signage when the shop opens. Content changes can be made immediately onsite too, such as deleting a special menu item that sells out.

A digital sales associate. Digital signage enables businesses to provide detailed information about their products or services at the point of purchase, along with suggestions for cross-selling and up-selling, all without the need for a live salesperson on duty. Digital signage equipped with touch screen functionality can go further, where the viewer can learn more with a simple tap on the screen. A small retailer with limited space can use digital signage to create an “endless aisle,” where the screen can show available items not currently on the sales floor. Customer interest is heightened and sales can be made on the spot without the item being physically on display.

No waste. Businesses routinely pay to design and print posters, signs, brochures and flyers to advertise seasonal sales, new products and special events. But what happens to those paper-based materials once the sale is over? Printed materials cannot be updated and so they are discarded, and the cycle begins all over again. But digital signage is alive – the content can be quickly changed at any time, ready to announce the next big thing. Nothing is wasted.

With just a few displays even small businesses can enjoy the benefits of digital signage. It’s well worth the investment and can start paying off right away in terms of increased business, greater customer retention and easier day-to-day operations.


Digital Signage Content: Not Just What You Say, but Where You Say It


If you’re considering outfitting your business with digital signage, congratulations. You’re on your way to improving your customer/visitor experience, increasing your brand retention and attracting more business.

Determining the type of content you’ll want to display will be helpful before you purchase the displays. Today digital signage is being used by all kinds of businesses and organizations for numerous purposes, but some considerations can apply across the board:

Who will be the audience for your message?

Where inside or outside of your business will they be?

What message is appropriate for them in those areas?

Will the message need to change depending on the area they’re in?

Where in each area is the optimal location for displaying the message?

The “where” is key to an effective digital signage content strategy. You’ll need to map the layout of your building and consider what people do in the various areas, and what you’ll want to communicate to them in those areas. Keep in mind that the best digital signage content engages the audience where they are, makes their immediate experience easier and richer, and encourages them to take action.

Consider what a point-of-purchase display does, and then replace the word “purchase” with what they’ll be doing.

For example, point of “entry.” In entryways and lobbies of large buildings you can provide wayfinding information to help people get to where they need to be, without having to flag someone down and ask for directions.

Point of “waiting.” In a waiting area relevant infotainment is often used to give people something to do and to reduce perceived wait time. In a physician’s waiting room health and wellness tips are often shown, as are scenic imagery and works of art to help put people at ease.

Point of “interest.” Digital billboards attract college students on campus and update them to local happenings. Outdoor kiosks in busy cities provide a wealth of information to tourists and locals alike. Retailers can use beacons to send additional information or a special discount to customers looking at specific products. Museums use digital signage to provide introductions to popular exhibits, and touchscreens can enable deeper dives.

Point of “exit.” Hotels use digital signage in lobbies to display local area restaurants and attractions, transportation options and real-time weather.

Once you’ve determined what kind of content you’ll be displaying and where, that will help you select the type of displays you’ll need, i.e., outdoor-specific signage or kiosks, indoor video walls, single large-format displays, stretched displays, transparent displays, touchscreen displays or small displays.

Finally, take a walk around with a digital signage professional and scout out locations for signage placement. Digital signage pros can help identify locations to ensure the most eyes see your message, facilitate installation of mounts and cables, and not obstruct foot traffic or interfere with other safety guidelines.

All of this might sound pretty obvious, but it’s surprising how many times what starts out with good intentions ends up with digital signage that goes unnoticed or content that is ignored for lack of immediate value.