LG

Big Things Come in Thin Packages

It’s only fitting that the world’s largest shopping mall should have the world’s largest LG OLED video wall.

The mall is the Dubai Mall, the city’s shining landmark. Home to 1200 shops, the multi-million-dollar mall contains the area of 50 football fields filled with rows upon rows of opulent spaces and stores.

The Dubai Mall also hosts the world’s largest acrylic panel aquarium, the Dubai Aquarium and Underwater Zoo, which is 107.8 ft. wide x 27.2 ft. high x 29.5 in. thick, and weighs 245 tons.

Sitting atop the aquarium is the world’s largest LG OLED video wall, and it has officially received three Guinness World Record titles. Thanks to the partnership with LG, the screen has set the record for being the world’s largest high definition video wall, the world’s largest OLED screen, and the world’s highest resolution video wall.

The LG OLED video wall has 820 ultra-thin 55-inch panels and 1.7 billion pixels that emit their own light; no backlighting required. Taking advantage of LG OLED’s flexibility, the mammoth video wall is also beautifully curved, mimicking the curve of the aquarium below it.

Now imagine LG OLED at a mall near you.

Have a look at the triple record maker in action.

Read more.

 

LG

LG Introduces LV640S – the New Series of Smart TV Signage

We’re hearing it more and more. Small and medium-sized businesses are looking for eye-catching, affordable and easy to manage ways to communicate with their customers. And it has to be attention-grabbing—enough to get customers to look up from their smartphones for a while.

That’s why we’ve created a smart new solution—the LV640S Series Smart TV Signage.

Smart TV Signage builds upon the success of our SuperSign® TVs. Like SuperSign TVs, they have built-in tuners to support a variety of TV broadcast signals. They enable businesses to show live TV programs and deliver customized messaging and advertisements simultaneously. They include pre-installed templates to make it easier than ever to create dazzling content for various types of businesses and use cases.

So what’s the difference? The Smart TV platform. Smart TV Signage offers a number of exciting new capabilities like embedded CMS software for PC-less operation. (But they also have PC-based SuperSign Simple Editor software.)

The new LV640S Series Smart TV Signage is engineered for reliable 16/7 operation in business environments, and is backed by our commercial 3-year warranty.

New Smart TV Signage Features

  • Crestron Connected® Certification – Quickly integrate the LV640S Series as part of a totally automated A/V and IT environment. It will function seamlessly with all other Crestron Connected Certified products.
  • Content Manager – Without an extra PC, you can easily create content using embedded templates and play it according to scheduled sets.
  • Group Manager – Smart TV Signage works as a server. Without any extra device, a master TV can distribute content and set data for a selected group within the same network.
  • YouTube and Web Browser – Access various content via the pre-loaded YouTube app, web browser and live channel.
  • Smart Share and Screen Share – Use features such as Wi-Fi Direct®, WiDi and Miracast® to view content from mobile devices on the TV screen.
  • Wireless Hotspot – SoftAP (software enabled access point) is a virtual Wi-Fi feature that enables Smart TV Signage to function as a wireless access point for mobile devices in the vicinity.
  • Wi-Fi / Bluetooth Built-in (Bluetooth Sound Sync) – Distribute content and control the TV through a wireless network. Listen to audio from a Bluetooth-enabled mobile device through the TV speakers.
  • Full IP control through the network, including WoL (Wake on LAN) to remotely wake the TV from low power mode.
LG

Any View Is the Best View with LG’s IPS Technology

Travelers in an airport searching for gate information, looking for a grab-and-go lunch and rushing to catch their flight. Mall shoppers coming and going but their phones hold most of their attention. A line of QSR lunch-hour customers growing impatient with the wait time.

What do all these scenarios have in common? In each case, the people could have a better customer experience if they were accommodated by digital signage with IPS screen technology.

IPS-based panels provide a true wide viewing angle of up to 178 degrees, where data is clearly readable and colors and contrast remain consistent. With a non-IPS display, however, the viewer needs to be centered directly in front of the screen to experience the best performance—at an angle the text becomes illegible and color and contrast decrease dramatically. Only IPS technology solves that problem and vastly improves off-angle viewing, which is extremely important in areas with heavy foot traffic.

With IPS, travelers can quickly glance at wayfinding information and flight data. Distracted shoppers can be attracted to the bright and colorful images. And the lunch crowd can drool over the mouthwatering pictures and read the menu from a distance, then be ready to order when they get to the counter. Just Picture It.

Here is an infographic to show you what IPS is, what it does, and why you want it in your digital signage.

 

LG

Have a Look: LG’s new 88-Inch Ultra Stretch Display

Coming soon: The new 88-inch Ultra Stretch Display (model 88BH7D), delivering over seven feet by nearly two feet of seamless UHD (3,840 x 1,080) content in a new widescreen-format 32:9 ratio.

Rated for 24/7 operation and with a webOS™ interface, this incredible display will make an outstanding menu board or digital banner in all kinds of commercial applications – either as a stand-alone display, layered together for an artistic video wall, or installed in a square pillar to create a 360-degree video column. With 700 nit brightness the image quality is breathtaking, for a truly immersive viewing experience. The 88-inch Ultra Stretch is also available with a touch overlay, making it an excellent choice for wayfinding and retail ‘endless aisle’ applications.

Read Tuesday’s post from Sixteen:Nine where Dave Haynes gets a first peek.

Watch the video from InfoComm 2017

Key Features

LG’s In-Plane Switching (IPS) LCD screen technology provides a true 178-degree wide viewing angle where the image quality is unaffected.

4 Divided Picture-by-Picture (PBP) allows you to divide the screen into as many as four parts, in landscape or portrait installations. It’s a very effective and convenient way to show several ads or pieces of information at the same time.

With the LG SuperSign™ Media Editor, you can easily edit images or video clips of original content to fit the unique 32:9 ratio.

The LAN daisy chain allows you to control and monitor devices, distribute content and even update firmware.

The display supports lateral tiling for 1×4 or 4×1 installations (landscape or portrait), and up to a 4×4 installation with a daisy chain configuration.

Built-in system-on-a-chip (SoC) enables seamless synced playback – eliminating the need to install PCs or media players to drive the content on each display.

Multiple Inputs: HDMI (3), DP, OPS, DVI-D, Analog Audio, USB 2.0, USB 3.0, SD Card

Output: DP, Analog Audio

Get ready to stretch your messaging capabilities even further. We’ll let you know as soon as the new display becomes available.

LG

Today’s Modern Consumer

Laura-Cohen-

 

Laura Cohen is the Sr. Marketing/Communications Manager of the commercial division at LG Electronics USA, Inc.

She grew up in Deerfield, IL and enjoys: working out, snowboarding, cooking… not baking and music.

 


Thanks to technological advances, consumers are demanding ever more from the brands from which they buy: more convenience, more flexibility, and more personalization. Consumers no longer accept being treated like mere data points; they want to be treated as the individuals that they are.

This shift in consumer expectations has made it increasingly difficult for brands to keep up and stay relevant. Gone are the days where sending out a generic email or “liking” a customer comment on Facebook was all that was needed to keep customers happy and coming back to make purchases.

The “one‐size‐fits‐all” approach to marketing just doesn’t cut it anymore. With so many distractions from technology and other brands, it’s important for companies to be relevant, and to show they are taking into account the customer’s current behavior and history of interaction with them before they communicate with the customer.

No one wants to surf the web and be shown an ad for a product they just bought. The goal has shifted from talking at customers to conversing with them. Marketers need to create experiences that meet customer expectations and are meaningful and memorable enough to make them want to interact with their brand over and over. There’s more to marketing than pushing out your brand’s message.

Advances in technology give consumers more access to products and information, but they also give marketers more access to consumers. Don’t get fooled into thinking that marketers are the ones in total control. Consumers are now more empowered than ever.

They’re more informed. Today’s savvy consumer knows to read reviews before making purchase decisions. Along those lines, with just a few clicks, information created by subject‐matter experts (SMEs), allows consumers to thoroughly research a product like never before.

They’re more connected. Connecting with trusted friends, loved ones, and brands used to mean picking up the phone or sending an email. Social networking has made interacting quick and convenient.

They have the world at their fingertips. Literally.

The worldwide internet has opened up a global marketplace for consumers who can now easily choose the brand that meets their needs and expectations. What’s more, they can just as easily choose another one tomorrow should something better come along.

 

Brands and their marketers need to take customer interactions and experiences to a whole new level. With the ability to keep track of every customer interaction and then access that data in real time, brands can provide the highly personalized experiences that take into account the customer’s history of brand interaction and real‐time activity. This leads to a more relevant customer experience and increased customer loyalty. Who doesn’t want more of that?

LG

LG Unveils OLED Wallpaper Hotel TV at HITEC 2017

If you missed the 2017 Hospitality Industry Technology Exposition & Conference in Toronto, you missed a lot of excitement at the LG booth.

That’s because we unveiled the new razor-thin LG OLED Wallpaper Hotel TV. Like our LG OLED Wallpaper commercial display product, the TV can be easily installed in luxury hotel suites using ultra-slim mounting brackets with a magnetic mat to create a truly seamless design that becomes one with the wall without requiring additional construction costs. Its electrical components are housed in the TV’s media box, connected via a super-narrow and flat ribbon cable which allows the TV to lie flush with the wall like a piece of art.

This is the world’s first 65-inch class LG OLED Wallpaper Hotel TV, and it combines LG’s industry-leading hotel TV technology with the sleek aesthetic and unparalleled image quality and wide viewing angle of the award-winning LG SIGNATURE OLED TV W (currently available on the consumer market).

The difference is that the new hotel TV comes equipped with the Pro:Idiom® digital rights management system and flexible LG Pro:Centric® Smart applications platform, which makes navigating LG’s vast content options within the interactive platforms simple and fast.

The LG OLED Wallpaper Hotel TV also supports leading high dynamic range (HDR) formats, including HDR 10, Dolby Vision and HLG. What’s more, the TV’s powerful 4K upscaler enhances the details and colors of non-4K content to near-UHD quality.

And the sound? Fantastic. That’s because the TV is one of the first TVs in the world to incorporate Dolby Atmos audio. Guests will hear surround sound like never before with overhead audio for a theater-like experience in the comfort of their hotel room. If you were at CES 2017 and experienced our Dolby Atmos soundbar demonstration, then you know what it’s like. If not, you need to hear it to believe it.

If you’re a reseller, integrator or luxury hotelier looking for a way to enhance premium suites and provide an unforgettable in-room entertainment experience, the sleek look and amazing performance of the LG OLED Wallpaper Hotel TV offers breathtaking new ways to elevate your brand and engage your guests.

LG

LG OLED Raises the Lotte World Tower Experience Even Higher

At 555 meters/1,821 feet/123 stories tall, Lotte Tower is the world’s fifth tallest building. This skyscraping multiplex in Seoul hosts an observatory, a shopping mall, offices and a hotel, as well as a steady flood of visitors. Over four million people are expected to visit the building for the countless attractions it offers, but there’s a specific spot which is a favorite to all.

That spot is Seoul Sky, home to the world’s highest glass-floored sky deck observatory. To get to Seoul Sky, visitors step onboard Sky Shuttle, the world’s fastest double-deck elevator wrapped in a spectacular video wall made by LG.

Sky Shuttle passengers are treated to a minute-long ride that’s built to thrill, because the elevator is lined top to bottom with 55-inch LG OLED panels, three on each side and six on the ceiling, presenting an amazing high-definition display of the beautiful and ever-changing scenery of Seoul.

LG OLED technology delivers perfect black, infinite contrast and intense, accurate colors—perfect for immersing the passengers in an incredibly vivid experience. And because the LG OLED panels are unbelievably thin and lightweight, they don’t weigh the elevator down or take up room, allowing the Sky Shuttle to carry more people faster.

Down below, the Lotte World Mall attracts visitors with 40, 84-inch wide LG UHD LCD displays. LG’s In-Plane Switching (IPS) technology provides a wide viewing angle where colors remain true-to-life and text reads clearly to attract and engage visitors all throughout the large space.

The Lotte PR room also features LG digital signage, with a 1×6 video wall showing live surrounding scenery from CCTV camera feeds, supplemented with weather details and safety information.

Another place of interest at Lotte World Tower is Signiel Seoul, a premium hotel with breathtaking views of Seoul’s magnificent skyline. LG 60-inch hospitality TVs adorn the guest rooms, mounted on the wall so as to best complement the interior design.

With world-class technological capability and artistic potential, the global landmark Lotte World Tower chose LG to enhance the versatile space. And as LG has noted, the signage you choose has the power to move hearts and minds.

Watch the amazing video here.

LG

Dominos to LG Electronics – Laura Cohen Talks Marketing

Laura-Cohen-

 

Laura Cohen is the Sr. Marketing/Communications Manager of the commercial division at LG Electronics USA, Inc.

She grew up in Deerfield, IL and enjoys: working out, snowboarding, cooking… not baking  and music.

 

Laura’s favorite quote is:

“Dripping in this strange design, none is yours and far less mine. Hold the wheel, read the sign, keep the tires off the line. Just relax, you’re doing fine. Swimming in this real thing I call life. Can I bring a few companions on this ride – Phish

Why did you decide to get into marketing?

I liked that marketing utilizes both sides of the brain; creativity and analytic thought. Also, I enjoy the challenge of solving: “What’s the best way to create a loyal following, and how do you attract new prospects that become loyal?”

Was there a defining moment when you picked this career?

I was lucky enough to be selected to be an intern at Domino’s when I was in college (U-M, Ann Arbor). Everything about Domino’s was about marketing; the building, the wall colors, the messages and it all just kind of clicked for me.

What marketing initiatives are you working on right now? Anything unique?

We’re starting to get into Augmented Reality (AR) which will open a whole new world for us and our products. The more customers and/or prospects can interact with our products in a real setting; the more they feel that we’re offering the right, best product or solution just for them.

What digital marketing channels have you implemented in order to help grow your business?

Social, digital programmatic, online forums – I see how creating communities really helps expand the conversation. It allows us to listen to what’s on our customers’ or prospects’ minds.

Which specific channels have been most effective for your business?

Online communities, email of course, and our website where we host videos, tips and tools.

How does your company use data to determine marketing strategies?

We segment our files and use metrics to iterate and optimize on a regular basis. This helps us drive better leads down the conversion funnel. The more targeted we are with our data and segments, the stronger results we see.

Which tools does your company use to manage marketing initiatives?

Salesforce, Pardot, TechValidate, Optimost, Omniture

What is the biggest benefit of partnering/working with an agency?

The biggest benefit is the collaborative spirit and an “outside” view. Often, when you are “in” your business you take certain things in messaging or imaging for granted. That outside perspective can bring the focus back.

How do you form great partnerships with your agencies?

A good vendor relationship is all about open and honest communication at all times, mutual respect and the ability to compromise for the good of the project or brand.

What are you most excited about in the marketing industry?

Dynamic, interactive content and the new Augmented/Virtual Reality world we are entering.

Did you experience failure along the way? What did you learn from it?

Failure is part of the marketing “gig.” You learn the most when things don’t go quite right. If you are agile enough, you can iterate and make correction. This is why data and analytics are so important. You constantly test our your hypothesis based on data, but sometimes it just doesn’t work out how you planned it. Certain marketing messages, content pieces, and so on might not resonate as originally thought.

Value-add

Give the readers the best marketing advice you have.

Learn to make decisions and stand by them; don’t waffle. You can always test-fail-learn. Action is better than passivity.

While working on your project, have you come across any interesting bit of knowledge that you’d like to share?

You can’t please everyone or every customer. You don’t need to.

What daily habits do you have that allow you to perform at your peak?

I try to create a daily routine; check project status, check my dashboards, see if fellow team members have any hot issues before I get started on my daily work ahead of me.

Recommend a great marketing book!

Seth Godin, Augusten Bouroughs

 

LG

A sales cycle just became virtual

sales_cycle

Hello B2B Marketers.

We hear it all the time. B2B sales cycles are long and some are longer than most due to the industry, product fit, seasonality and selling notions. Some sales cycles last a few months, some last years until an agreement is reached and an SOW/PO is cut.

At LG B2B, our success is based on sales relationships. Though our brand carries equity in the marketplace, a lot of our solutions are complex, technical in nature and setup, and require patience in the process. Our goal is to ensure that our customers get the right products that serve their needs both now and in the future to drive TCO savings, and that can take time.

But time in sales can be a double edged sword. Finding that right balance is a perplexing task that every company that sells in the B2B space is challenged with. Depending on the solutions, meetings and presentations often turn to hands on product demos and in environment pilots below a full scale buy. This is true at LG where most of our solutions are extremely hard to travel with and require time from the potential customer and sales teams to bring them onsite to walk them through our products. That’s the process of today. This stretches our sales cycles significantly.

A few smart heads came together and decided that something had to change.

Enter AR or Augmented Reality. Through AR itself is nothing new and the tech has existed for years, it has primarily been a consumer play. However, recently within the last year, a handful of companies has started to explore AR in a B2B space. We are proud to be one of them.

As head of digital, my job is to do the best I can to help my sales teams. From branding, awareness, education, lead gen, demand gen, tools etc, I need to ensure that I am arming my sales teams to go close deals faster. I have long been a fan of AR and our marketing team quickly understood the value of introducing AR into the sales cycle. The solution we came up with and plan to roll out this year is very exciting:

  1. Our products are too big to travel but are needed in potential customer environments for size and specs before a “buy” commitment is made. It made complete sense to arm our sales team with an AR app with “visualizes” our products in a customer’s native environment in real time.
  2. Our sales teams will be able to confidently walk into a customer meeting, pitch our solutions in a meeting, walk with the customer to the actual environment, fire up our AR app, “visualize” the right product within that environment, measure and then lock in a visual blueprint ready to be shared with the customer via email. All in the same meeting.
  3. Will this replace the need for product demos or actual units? Not completely. But our goal is to accelerate those sales conversations wherever possible to get to a closed opportunity.

Slated to launch on Android and IOS phones and tablets in the latter half of 2017, I am super excited to integrate AR into my selling stack. A mentor once told me “find the path of least resistance to the first dollar”. This program certainly amplifies that.

If you have questions about AR or process flow, feel free to ping me.

LG

InfoComm 2017 Dresses LG to the Nines with Awards

The show is over, but the accolades are still hot. LG Commercial Displays walked away with nine coveted awards spanning LG OLED technology, the Marriott Charlotte City Center installation, new 88-inch Ultra Stretch display with touchscreen overlay and new Transparent LED Film.

 

All in all, InfoComm 2017 created a new record for LG awards from the key players in the digital signage industry. That’s a glowing testament to the innovative capabilities of LG commercial displays and the amazing ideas they can kindle among architects, designers, integrators, resellers and business owners.

 

Here are the InfoComm 2017 awards we will be proudly displaying.

 

  • Commercial Integrator InfoComm BEST Award—LG Wallpaper OLED, Best Digital Signage Hardware
  • Commercial Integrator Integration Award—Marriott Charlotte City Center Installation, Best Hotel/Hospitality Project
  • rAVe Reader’s Choice Award—LG Wallpaper OLED, Favorite Video Product
  • rAVe Reader’s Choice Award—LG Wallpaper OLED, Favorite Flat Panel Display
  • InfoComm Rental & Staging Award—LG Dual-View Flat OLED, Best General AV Product
  • InfoComm Rental & Staging Award—LG In-Glass Wallpaper OLED, Best Digital Signage Product (Flat Panel/Large Screen)
  • SCN/InfoComm Installation Award—LG Dual-View Curved OLED, Most Innovative Emerging Technology
  • Digital Signage Magazine (New Bay Media) InfoComm Best of Show Award—88” Ultra Stretch
  • Digital Signage Magazine (New Bay Media) InfoComm Best of Show Award—Transparent LED Film

 

And speaking of amazing ideas, here’s a high ride in high resolution:

 

The 123-story Lotte World Tower skyscraper in Seoul is the world’s fifth tallest building. It is home to the world’s fastest double-deck elevator called the Sky Shuttle that whisks passengers on a minute-long thrill ride to the Seoul Sky observatory at the top. It’s quite a spectacular ride because the elevator is lined from the floor to the walls and across the entire ceiling with LG OLED displays, filling the entire space and immersing passengers in the breathtaking scenes of Seoul that culminates in a fireworks display.

 

Watch the video here.