LG’s award-winning LCD TV display technology from the consumer market is now available for the hotel industry. The new UT770H series Pro:Centric® smart 4K UHD hospitality TVs feature LG’s NanoCell™ IPS technology panels – delivering impressive picture enhancements, color accuracy and wide viewing from LED-backlit LCD TVs. The UT770H series includes 49-, 55-, 65- and 75-inch class models.
About NanoCell. LG’s proprietary NanoCell technology uses nano particles (each roughly one nanometer in size) to absorb surplus wavelengths of light, enhancing the purity of colors on the screen. The NanoCell display provides greater color accuracy at wide viewing angles and unveils a wide spectrum of rich and stunning colors. In addition, local dimming technology enables enhanced contrast and black levels via dimming control across localized zones of the LED backlight, for precise lighting across the entire LED backlight display. Local dimming enables hidden details in the shadows and vibrant colors to be seen even from a wide angle, ensuring guests seated off-axis enjoy impressive viewing.
Picture and sound enhancements. To further heighten image quality and deliver outstanding audio, the TVs feature HDR (Dolby Vision™ / 10 Pro / HLG) with Dolby Atmos® – advanced image and sound technologies inspired by the cinema to optimize picture and sound for a spectacular, more lifelike experience in every scene. Each model also utilizes DTS Virtual:X, an audio optimization technology that analyzes incoming signals in real time and adjusts output to provide the perception of surround sound from a two-channel system.
Advantage for systems integrators. LG’s Pro:Centric® management solution offers customizable tools to create unique, interactive experiences for hotel guests. The Pro:Centric Direct Application enhances the in-room television experience so guests can locate and enjoy available TV channels or access a wide range of over-the-top (OTT) smart apps, check on the daily weather and review available hotel amenities—all from the comfort of their room. Pro:Idiom® Digital Rights Management technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content without the need for a set-top box. And voice recognition capabilities add even greater flexibility for user control.
We see the NanoCell TVs as game-changers for hoteliers and guests alike, and this affordable new TV display technology for the hospitality market will be the ideal complement our premium LG OLED hotel TVs. By combining the latest audio, video and connectivity technologies, hotels can now provide an improved TV viewing and listening experience with intuitive controls and a variety of options to utilize guest-provided content.
Easy placement. The TVs can be wall-mounted with VESA-compliant mounts (sold separately), and the displays themselves measure just 2.5 inches deep and ship with an attractive base that measures 11.9 inches deep. The series is built with narrower bezels for a more sleek and sophisticated appearance. The thinner, lightweight design also increases ease of deployment across multiple guest rooms, and anti-theft systems include Kensington lock, and an optional Chromecast dongle anti-theft cover.
More to come. In addition to the UT770H smart TVs, LG will be expanding use of NanoCell displays across its entire portfolio of 4K UHD hotel TVs, including the UT577H, UT567H and UT347H series coming later this year.