That is just a sample from all the positive feedback we received last week.
The excitement of our latest and greatest products combined with the Nationals Park D.C. venue drew record attendance for the first LG Commercial Display Roadshow of 2016. With great partners on board, a private stadium tour, batting cage practice, prizes and ballpark food, this all-day event was an amazing experience for all—some of our guests even brought their families and friends and many were wearing Nationals jerseys and hats to show their spirit.
Without question, our floor-standing 86-inch Ultra Stretch Display pillar with four-sided screens and the new 55-inch Dual-View Flat OLED Display were the sexiest stars of the show, drawing loads of interest and plenty of wows. And that’s just the way we like it. What’s more, our Clover video walls were configured for touch screen activation with TSItouch, and the IT products showed that desktop equipment can be exhilarating too. We also raffled off a 55-inch consumer OLED television as well as some cool Nationals memorabilia.
There are good reasons for retailers and other consumer environments to provide a mobile app for their customers. But when that app is able to locate and react to Beacon technology, it’s a whole new selling game. It then becomes a smart strategy for engaging customers as they are walking by, or into, the store. That’s why LG has seen a major advantage in building Beacon technology support into our window-facing signage and other displays for retail and QSR.
Beacon technology expands a store’s marketing, branding and loyalty options. With it, customers can receive personalized content on their app-equipped smartphones (or tablets), such as a welcome greeting, coupon, product information, call to action, etc. What’s more, beacons also create the ability to interrupt digital signage content running on a display and show customized messaging to a nearby customer.
How Beacons work
Beacons are small radio transmitters that continually send out Bluetooth Low Energy (BLE) signals in search of app-equipped smartphones within their proximity. For beacons to do their job, however, the customer’s smartphone must have Bluetooth turned on. Once the two connect the beacon triggers a message that pops up on the device’s screen to begin the customer engagement process.
How do beacons know the customer? The smartphone’s app can leverage back-end CRM systems and use the customer data to trigger the right message at just the right time. And if you have beacon-supporting digital signage placed throughout the store the technology can track the path the customer takes and trigger cross-selling and upselling messages across different departments.
LG digital signage displays for retail and QSR support Beacon and BLE technology. Use them throughout your store to make your customer experience more personal, exciting and rewarding than ever before.
“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive.”
His company, based in the sprawling, heavily-wooded suburbs north of Atlanta, makes large-format outdoor displays for the out of home advertising business and, more recently, emerging markets like fast food drive-thru lanes. LG MRI has about 30,000 units in the field, and based on a plant tour I did last week, there are a lot of new orders getting filled.
The company has about 200 employees, and another 100 at a nearby facility that’s focused on military and commercial aircraft displays. It’s that work, putting screens in the cockpits of everything from big passenger jets to fighter aircraft, that pretty much defines what LG MRI now does. With 100% market share in the North American market, CEO, founder and sole owner Dunn was looking for new markets for specialty displays, and found digital signage.
It’s a very different business.
While the aerospace industry is driven by engineers who, by necessity and DNA, are focused on precision and uptime (screens just can’t dim or die), the out of home industry is run by media people who tend to be focused more on the unit price of displays, and their base look and feel – not their underlying specs.
It makes Dunn crazy. An engineer to the core, he sees complicated, mission-critical jobs being judged and decided on the wrong factors.
LG MRI’s unit prices tend to be significantly higher than the offshore and North American companies it competes against, but Dunn argues the total cost of ownership on outdoor display jobs is almost always wildly higher in going with less engineered product. Where competing displays aren’t meeting advertised specs the moment they’re turned on outside, and will fall below acceptable viewing standards in about three years, Dunn says his company’s displays will last at least 10 years and look as bright and crisp as the day they got powered up.
That lifespan happens, he says, because almost half of the people on staff at LG MRI are engineers. Dunn has 90 kindred spirits who are just as fixated as him on uptime, viewing quality, and process.
Among the many things Dunn showed me through the better part of a full day at the facility was a demo – dumbed-down for dumb me – on something called computational fluid dynamics. It’s a modeling process, involving very complex, pricey software, that uses data analysis and algorithms to model and resolve designs that, in the case of outdoor displays, examines the generation and movement of heat.
By using what’s abbreviated as CFD, Dunn’s engineers can model and figure out how displays designs will handle and exhaust all the heat that gets generated by the LED lights that drive super-bright outdoor displays, but also the additional, at times crushing heat load of the sun.
“Heat is the enemy,” he says, ” and our job is to figure out how to get rid of all that heat.”
The conventional way to get a screen bright enough to cut through mid-afternoon sun, on a Phoenix sidewalk, in July, is to crank up the backlighting and overpower the sun’s rays, and then power a bank of fans and filters in the enclosure to keep the display within acceptable operating temperature ranges.
Dunn says that design leads to heat building up and staying trapped inside the core enclosure that houses the critical electronic components, like the display controllers and media players. His team has learned through experience, and validated through computer modeling, progressive generations of designs that move heat through the enclosure and exhaust it, while keeping the electronics isolated and relatively cool in their own sealed air pockets. Between LG MRI and the sister company, American Panel Corporation, there are some 300 patents.
Part of the work and knowledge is based on having sorted out ways to optimize display performance.
Dunn and his guys set up a demo out back of the Alpharetta plant, in the direct morning sun, to show how an LG MRI display performed against a competing product. Both, Dunn says, look great in a showroom or on a trade show floor. But real world conditions are a different matter.
LG MRI’s display is rated at 3,500 lumens, and at 10 am on a bright, warm morning, the external measuring tool read 3,490 nits. The screen beside it, from a major manufacturer, is rated at 2,500, but was actually pushing out 1,540 nits – because of a filter that’s part of the screen design to fight reflection, and because the display was already fighting the sun, heating up and taxing the fans and available power.
What was kind of amazing was measuring the brightness from a 45 degree angle, which is how a lot of people are going to see screens when they are walking past an ad display built into a bus shelter or sitting ahead of them in a drive-thru lane.
Brightness on the LG MRI screen went down to 2,320 nits. It went down to 381 nits on the brand X display, and the display’s visuals were barely visible.
Dunn says that brightness difference, as compelling as it may be, isn’t even the real issue. While the display industry sells on brightness levels, the real measure to care about is contrast. Contrast readings have to clear a certain bar, or viewers aren’t going to be able to distinguish much of what they see on a sunlight-bathed screen.
The pix I took didn’t do a great job of showing differences. But my own take was the LG MRI screens were definitely brighter, had a much wider viewing cone and the one in the middle from the pic above, from another manufacturer, had a purple haze to it, brought on by the filter in the glass.
I’ve been at other facilities where specialty displays are put together, but can’t fairly comment on whether what LG MRI has and does is wildly different. I can say it was impressive. My unschooled idea of the outdoor specialty display business is buying open-frame high bright displays and building them out back of the offices into environmentally protected, mechanically cooled enclosures.
The LG MRI guys, however, pretty much start from scratch.
The first thing I saw was a robotics line that builds the integrated circuit boards from the raw, green wafers, and then seals and bakes them. The same line produces the boards for, among many things, F-35 fighters and M1 Abrams tanks.
In the main plant, which is about the size of a Costco, LG MRI builds displays up from the raw LCD cell (think a sheet of film) through the LED backlighting layer, circuitry, custom wiring harnesses, metalwork and glass. The facility has giant laser and water jet cutting machines, a series of Italian machines that do semi-automated precision metal bending, and a crazy vacuum sealer bag thingie that pulls sealed layers together without putting weight on them.
The optical glass that is used to front displays was previously outsourced, but a whole assembly line is now being built that will bring all that in-house within a month – going from raw mother glass sheets through cutting, polishing, painting and curing.
The company even has a wood shop making its own custom shipping crates for the giant displays. But before they get packed, every unit goes through a quality control process that includes time in a shower to verify its water tightness. Funnily, on a floor packed with robotics and precision tools, the best way to dry off a wet display was a guy, a ladder and a leaf blower.
In the digital signage business, sticker price is the irrational driver behind everything from hardware and software to installation deals. There’s always a healthy chunk of end-user/buyers who don’t really know what they’re looking at and buying. So they revert to comparing base specs or appealing visuals in making decisions.
Sales guys with “premium” products make the Total Cost of Ownership argument, but a percentage of the buying market thinks they can get what looks to be pretty much the same thing – whatever that thing is – for less.
I’ve had may conversations with the heads of software companies who say a big part of trade for them is replacing the first system that went in, and went badly. Dunn says the same thing happens, as they get calls from media companies that opted for lower initial costs and learned the hard way that the cost ended being far higher – between installation complications, rolling trucks and techs for servicing and repairs, and the screens dimming out by the third year.
Smart and/or seasoned buyers do things like shootouts. Dunn was up in the Toronto area last week watching a drive-thru install at an outlet of a major QSR chain – pitting his pre-sell and menu displays against three other vendors. I was able to get down to Atlanta because I hitchhiked back with him on his company’s six-seater plane, which Dunn personally flies.
I’ve also had conversations with digital hardware companies who say their best sales tool is a site visit. I visited a custom PC maker last fall, and their folks said if they got prospects to come out for a tour, the close rate on deals was just about 100%.
Dunn confirmed that the same thing happens when his sales team get prospects to brave Atlanta traffic and make their way up to the plant.
I can see that. What you have is a military-grade supplier applying that military spec and mindset. It’s the difference between “it should work” and “it has to work.”
I can remember, years ago in my dark and mercifully brief sales past, staring dumbstruck at a software developer who told me a critical feature was ready, faster than expected, for a monster client that I was trying to close.
“You’ve tested it?” I asked.
“It should work,” he replied.
He didn’t even know he was having a near-death experience.
In this case, if you are a media company putting a 75-inch display on the end of a sidewalk transit shelter, that cost $20K-plus, it’s just got to work. And work well, And look great. For years.
And with 70% of sales at many QSRs being based on drive-thru lanes, a screen that gets dim or dark is a screen that’s losing sales.
The thrive and not just survive thing Dunn mentioned as we walked into his plant definitely makes sense.
The LG in LG MRI, by the way, is THAT LG. The two companies have a joint venture, and LG’s display technology is central to the product line. The electronics giant has some staff on site in Georgia, but the company is owned and run by Dunn. There are also some products that are marketed as MRI, that are not part of the LG partnership.
Resellers often get this question from prospective clients when asked to spec and install TVs for the retail industry and restaurants ranging from sports bars to fast food favorites. It’s not just for retail and goods giants though, as other types of businesses including hospitality, healthcare and more have asked the same great question. And the answer usually convinces the business owner to go with purpose-built commercial-grade displays.
Commercial-grade displays are designed to provide continuous entertainment and information in public environments, and often harsh conditions, with no down time. LG uses commercial-grade components which are designed to prolong the life of the display—with key considerations such as heat, dust and humidity all playing a role in the build quality.
Conformal coating is a thin protective chemical coating or polymer film that is topically applied to circuit boards. It is designed to protect electronic circuits from harsh environments that may contain moisture, heat and other contaminants known to harm circuit boards. When applied, this breathing coating “conforms” to the circuit assembly, filtering water vapor and solid debris. All LG commercial displays are engineered with conformal coating.
IP5X Dust-Proof Certification
The International Electrotechnical Commission (IEC) has developed IP, or Ingress Protection ratings, to define the degree of protection a specific enclosure provides. This rating measures external influences that come in contact with an enclosure from any direction. LG’s 42LS75A-5B and 49LS75A-5B displays have passed the rigorous dust ingress test to receive their exclusive IP5X certifications for dust-proofing. They have complete protection against contact and are made to resist dust buildup, which means better performance and less heat generation.
Not only is the construction of an LG commercial-grade display superior to that of competing models, and a better choice for all kinds of businesses than a consumer-grade television, the back-end infrastructure allows businesses to post their own content with ease too. While it’s true that we make amazing consumer products, and that’s a great way to earn your business, we’d rather help you take your positive experience with our home-based products and turn it into a reason to elevate your business with our commercial-grade displays. Like the best and most reputable businesses out there, work with us and you’ll see why the pros use pro gear to help move business forward.
On April 18 – 19 the AWS Summit at Chicago’s Lakeside Center educated new customers about the Amazon Web Services platform, and offered existing customers information on architecture best practices and new services. With 4,800 attendees, the event hosted an exciting keynote with updates on AWS solutions, great customer stories and afternoon breakout sessions covering hot topics including performance and operations. And through it all, LG was there.
Supporting Hands-On Labs with Zero Clients ad IPS Monitors
As the technology partner for AWS summits, LG Electronics collaborated with Amazon Web Services to provide nearly a hundred Cloud V series Zero Clients and IPS monitors for use in the hands-on labs. The labs gave industry decision-makers the opportunity to get up close and personal with our products so they could truly realize the benefits of LG technology.
We also were one of 71 exhibitors on the show floor, which saw a 23% increase of attendees over last year. It was a great show that provided us with a number of potential opportunities.
We’ll be at the next AWS Summit in Santa Clara on July 12-13 and in New York City on August 10 – 11, as well as the annual AWS re:Invent 2016 conference, the largest gathering of the global cloud community, in Las Vegas from November 28 – December 2. Stay tuned for further details.
About Zero Clients
An LG Cloud V series Zero Client combined with a Teradici® PCoIP® processor and Amazon WorkSpaces managed desktop computing service delivers a powerful and secure virtual computing solution. With no central processing unit or operating system, PCoIP Zero Clients reduce the risk of viruses, spyware and hacking.
We just got the great news. Number one in global sales for three straight years is quite an achievement, but then again, an LG 21:9 UltraWide is quite a monitor. With these IPS-based monitors professionals can multitask with as many programs as they like, and numerous video feeds, on one screen at the same time. They make work environments much more convenient and maximize productivity in any field of business.
Our 21:9 UltraWide monitors provide a super-efficient environment for Microsoft® Office programs, such as Word, Excel and OneNote. A single monitor can show 47 columns and 63 rows in Excel so users can see all the content without scrolling or hiding functions of columns and rows. And for Mac OS X users, the monitors can provide selectable screen ratios, changeable by a single click, for incredible ease of use. And you get the Thunderbolt 2 interface as well.
And so we extend a big THANK YOU to our worldwide customers for three years of amazing sales.
Learn more about LG’s global number one selling 21:9 UltraWide monitors here.
“LG Electronics is Global No.1 Selling 21:9 Monitor Brand for 12 straight quarters during 2013 Q1 and 2015 Q4.”
Source: IDC Worldwide Quarterly PC Monitor Tracker, 4Q15
Our first Commercial Display Roadshow of 2016 is happening very soon. As we put the finishing touches on our itinerary we think this one is going to hit it out of the park. We’ve got some great incentives for you to join us and experience the latest technologies from LG. In fact, we guarantee it will be a day of excitement. You’ll love the prizes, too.
Keep an eye out for our email early next week, where we’ll give you all the details and a link to sign up for the event. We’re looking forward to seeing you.
LG put the buzz back into digital signage at the Digital Signage Expo 2016. The booth was packed every day, and the overall reaction was that LG is changing the game. We heard we hit it out of the park, and that this is LG’s year. Who are we to argue with such a fantastic reception? And so we extend a huge thanks to all who attended—we really appreciated your excitement.
For those that didn’t make it to the show, here’s a quick recap. In our spotlight were the 86-inch Ultra Stretch displays in application settings, plus our new line of OLED commercial displays in three innovative designs. Clover and webOS added to the momentum.
The Stretch expanded imaginations.
The 86-inch Ultra Stretch display was very well received, generating a lot more requests for quotes than we were expecting. People were reacting. They got it, and they understood how the stretch display could be used in unique locations. Right off the bat, many thought of the perfect spots it would work in portrait or landscape formats. A big interest came from retail, with a range of brands asking to test one.
LG’s OLED was a real eye-opener. In dual-view curved tiling and flat designs as well as a single-view arched model, these commercial displays will enable businesses to do things they’ve never done before. Many at the booth had never seen the perfect blacks and intense colors on LG consumer OLED TVs, so the OLED displays had amazing stopping power.
We had to keep telling people the OLEDs were not a concept technology or future technology for LG. They are a today technology. LG has already launched them and we can do customized installations now.
LG OLED displays can be used in spaces never before considered to create an unrivaled customer experience that generates word of mouth, drives foot traffic and adds more to your bottom line. But don’t take our word for it; take a look at these videos:
If you are ready to experience what LG OLED can do for a business, reach out to us and we will engage immediately. And if you’re interested in our flat dual-view OLED displays, those will be coming out shortly.
Our Clover video wall technology saw a lot of attention too, as we had it in a 3 x 6 array—that’s huge. Visitors got to see the virtually seamless video wall with its amazingly thin bezel up close, and they were impressed that we are already shipping it.
And webOS made things easy.
Finally, we had quite a number of conversations around our smart webOS platform. With webOS software integrators or CMS managers can build an application that would reside in the display. WebOS eliminates the need for an external media player, simplifies installation and maintenance, and enables remote monitoring and self-diagnosis from PCs or mobile devices. It’s an ideal solution for SMBs.
If you missed the DSE 2016 excitement, we have a Washington DC Roadshow coming up in early May. And of course, we’ll be back at the Las Vegas Convention Center with the same booth location for InfoComm in June. Stay tuned for details, or click here to subscribe to our newsletter for all the latest.
Managing an organization’s IT infrastructure can be a thankless task. IT managers and administrators are faced with increasingly complex environments in the midst of reduced budgets and staff cuts. Add to that end-user demands coupled with their limited understanding of technology when things go wrong and inevitably, when issues do arise, the IT professionals are the ones held accountable.
Fortunately there’s good news. LG’s professional-grade desktop monitors with IPS technology and cloud-based computing solutions can accelerate end-user productivity and eliminate pain points for IT professionals.
IPS Technology is the clear winner in monitor displays
There are good reasons the medical, broadcast and photography industries specify IPS displays. IPS (In-Plane Switching) is an LCD screen technology that dramatically increases image quality.
Key IPS advantages
• A true wide viewing angle up to 178 degrees, where colors and contrast remain consistent and data is clearly readable
• Runs considerably cooler than VA monitors
• Color accuracy remains consistent over long-term use
LG’s IPS monitors have been recognized for their advancements in picture quality by the world’s leading testing authorities.
UltraWide® multi-tasking monitors replace multiple monitors
State-of-the-art LG UltraWide IPS monitors provide an immersive 21:9 wide screen ratio, so users can multitask with as many programs as they like on one screen at the same time.
UltraWide monitors deliver big benefits for Microsoft® Office and MAC OS X users. For example, the UltraWide QHD monitor shows 47 columns and 63 rows in Excel, so users can see all the content in full view. And for business meetings, a dual link-up feature allows two portable devices to be connected and used on a single screen simultaneously; controlled with only one keyboard and mouse.
With Mac OS X, UltraWide monitors provide eight different screen ratios, changeable by a single click. The 21:9 ratio enables users to open and run an editing program and its source clip folder without minimizing other programs. Plus, a four-screen split feature divides the screen from two to four customizable subscreens without any overlapping of windows. UltraWide monitors also feature the Thunderbolt 2 interface.
Professional grade 4K UHD monitors enhance user performance
When IPS technology meets 4K, the result is beyond amazing. LG’s 4K UHD IPS monitors cover a wide color gamut from sRGB 99% to AdobeRGB 99% and are color calibrated at the factory to meet professional color accuracy by default.
Supporting high-speed unified interfaces and USB hubs, LG 4K UHD monitors function as a display dock for laptop and MacBook users. The USB Type-C™ solution in 4K UHD IPS monitors transfers 4K UHD screen, audio, data and even power through a single cable—eliminating a clutter of cords.
Game designers appreciate the UL-approved 9.7ms or lower input lag. What’s more, Freesync™ technology and 4K@60hz through DisplayPort and HDMI interface, eliminates artifacts like image tearing and stuttering.
Virtualize the desktop with Zero Clients
LG’s IPS Zero Clients virtually eliminate security problems, most hardware problems and maintenance issues because they contain no hard drive, no moving parts and no operating system. They connect to a server in the cloud (self-hosted or a subscription service) such as Amazon Web Services (AWS) or VMware® to deploy desktop functions from the cloud. Zero Clients run on PCoIP® (PC-over-IP)—a patented remote display protocol developed by Teradici that renders encrypted pixels (not data) to the end point. Simply plug in a CAT 5 cable, the power, keyboard and mouse.
Zero Client PCoIP benefits
• Simplifies the provisioning and management of computing services
• Powers next generation local, remote and mobile work styles
• Allows IT departments to deliver a secure, right-sized computing experience to everyone
LG Zero Clients include six USB ports, support a second monitor and contain built-in speakers.
Chromebase™ All-in-One PCs slash hardware and software costs
LG partnered with Google to create this complete computing solution consisting of a desktop/wall-mountable monitor with keyboard, mouse, built-in speakers, webcam and Chrome OS. Setup is extremely easy and takes approximately five minutes.
Powered by an Intel® Celeron® processor, Chromebase works within the Google ecosystem and provides access to hundreds of thousands of free and paid apps. For business use, various applications are compatible with and can replace MS Excel and PowerPoint. Built-in virus protection, multiple layers of security and verified boot guard against computer threats, and the Chrome OS updates itself at no cost.
Chromebase’s brilliant Management Console even enables a single IT manager to access and control hundreds and thousands of Chromebase devices from a central location. Updates or troubleshooting can also be managed for a single unit or area—greatly reducing the time, expense and overall burden on organizational IT departments.
LG brings real relief for IT professionals
Chasing problems from PC to PC is both inefficient and frustrating. Isolated issues can quickly pile up while company personnel sit and wait to get back to work. Fortunately LG’s IT products can improve staff performance and satisfaction while providing long-term reliability and increased ROI.
The future of digital signage has arrived, bringing the equivalent of four Ultra HD monitors stitched together without a single seam. It’s LG’s new 86-inch Ultra Stretch Signage 86BH5C—the world’s first 58:9 extended wide format display—and it’s introducing a huge change in the way we can use space efficiently. By enabling a wide array of dynamic digital content across a broad canvas, the display is ideal for unique placement requirements in landscape or portrait configurations. Below are some sample applications to get you thinking. We encourage you to stretch your imagination and create exciting new ways to use this amazing display.
LG Ultra Stretch Signage Applications
Applications abound in retail, where vivid imagery and dazzling videos attract, grab and hold customer attention. Display advertising and promotions in malls, shopping centers, supermarket chains, automobile showrooms, department and large clothing stores. Enhance the shopper experience by mounting above shelves or creating vertical pillars with customized messaging that targets the right customers—taking advantage of four screen sections or using the display as a single super widescreen.
Transportation and Public Spaces
Take advantage of scalability in areas with heavy foot traffic and high customer attraction rate, such as airports, bus and train stations, banks, government buildings and public venues. Use the display for real-time information, alerts and breaking news; even generate revenue with local business advertising.
The 86-Inch Ultra Stretch Signage is an ideal solution for healthcare applications including bed tracking in the Emergency Room, Intensive Care and Neonatal Units. LG’s In-Plane Switching (IPS) technology ensures screen content is clearly readable even from an angle.
In quick-service restaurants, sports bars, cafes and entertainment venues, use the display as an ultra-wide menu board with dynamic introductions of new items and specials. Provide richer product descriptions while allowing for creative design flexibility and real-time updates. Even show live sports or other entertainment on part of the screen.
For unique visual applications, use the 86-Inch Ultra Stretch Signage as structural art. Display decorative imagery that changes throughout the day, week and season.
Stretch your messaging potential
Here are some of the display’s capabilities:
Ultra HD Resolution
LG’s Ultra Stretch Signage delivers Ultra HD resolution (3820 x 600) for an immersive viewing experience. You need to see it live to fully appreciate it.
Use Picture-By-Picture (PBP) technology to divide the screen into four segments in landscape or portrait modes. Display a single widescreen image/video, or two, three or four images/videos at once.
Using a media player the Ultra Stretch Signage 86HB5C supports lateral tiling for 1×4 or 4×1 installations (landscape or portrait) and up to a 4×4 installation with daisy chain configuration. Use a LAN daisy chain to control and monitor devices, distribute content and update firmware.
Smart Platform with webOS
With LG’s webOS platform software developers can install and run their software in a simplified solution. It supports HTML5 to easily build apps that work on any platform or device, and eliminates the need for an external media player.
Take your content to incredible new lengths with the innovative 86-Inch Ultra Stretch Signage 86BH5C, exclusively from LG. Learn more about this amazing display here.
LG leads the industry in commercial displays, and offers commercial TVs, IT products, large format displays and video walls that make technology easier and the imagery spectacular. With expert vertical market managers and application engineers, we offer display solutions tailored to the conditions of your ever-changing market.