The future looks amazing for LG commercial displays and B2B solutions

Kim Mun


Kimun Paik

Senior Vice President of Commercial Displays
LG Electronics USA Business Solutions



Part 1

This is perhaps the most exciting time I’ve experienced for LG Commercial Displays and for LG Electronics’ B2B (business-to-business) area as a whole since I joined the company in 1993. I have never been more proud to be part of this company.

LG has many competitive advantages in commercial displays. But today, LG has another competitive advantage in being the only company to produce double-sided OLED displays, advanced new commercial products that satisfy all of the requirements needed in public displays. Such competitiveness has led LG to lead the commercial display market not only in the U.S., but also globally.

Owing to LG’s competitiveness, the digital signage B2B sector has achieved remarkable success. LG Commercial Displays recently won a contract worth USD 50 million—the largest in the history of the digital signage business—for the replacement of all menu boards in the leading quick serve restaurant chain in the U.S. with our signage displays.

With the success of this project and others, LG’s digital signage business is expected to grow by over 200 percent since last year. More business is on the horizon, as many other restaurants in the U.S. are about to digitalize their menu boards as the U.S. government plans to require restaurants to list calorie information on the menus. In addition, the commercial display market is growing as many retail shops are planning on placing digital displays to set them apart from competitors.

Such a shift to digital signage can also be seen in areas related to transportation, such as airports and bus stations. LG recently won the contract to replace all flight information displays at Orlando International Airport. LG competed with three other companies for excellence in areas such as display color spectrum and viewing angles, and was finally selected as the sole display provider after eight months of rigorous testing and comparative studies. More than 2,000 LG digital displays will be installed at this busy airport in the coming year.

In hospitality, LG has the largest market share in the hotel TV business in the U.S., with double-digit percent growth compared to the last quarter. In fact, over half of the hotels in the U.S. use LG TVs, and in the Chicago area, where we just opened our new LG Business Innovation Center, LG TVs are installed in the majority of hotels.

These are just a few examples of the many successes LG B2B businesses are achieving. I attribute this success to a foundation of trust. Next week I’ll explain LG B2B’s foundation of trust and how the company is bringing innovation to life for commercial display customers from coast to coast.



Wishing you an amazing display of freedom

july4blog-sqOn this July 4th weekend as we celebrate America’s independence, we can’t help but think about the incredible fireworks shows that will be sparkling skies across the USA. And we want to do it justice with our own celebrations too—ever watch the Macy’s fireworks on an LG video wall? Add a great sound system with rocking subwoofers and it’s one spectacular experience! Now just wait until you see it on our new OLED products. More great things are coming soon.

We hope you have a safe and exciting Fourth. And join us next Friday for part one of a very special blog.


What IS OLED anyway?

That’s a great question. The answer can be pretty long with explanations of primary layers and functions, but this one will be a condensed, quick read.

First of all, OLED is an acronym for Organic Light Emitting Diodes. The technology is actually not new—OLED was invented by Oleg Losev in 1927. Then in the 1970s the first OLED diode was created at Kodak by Ching Tang and Steven Van Slyke. In 1987 this team reported on materials that created the foundation of today’s OLED technology. OLED has continued to be developed to this day.

Organic means something that is constituted of Carbon, Hydrogen and Oxygen. An Organic Light-emitting Diode is an LED in which the emissive electroluminescent layer is a film of organic compound that emits light in response to an electric current.

The huge benefit of OLED is that it does not require a backlight unit so there is no light leakage, and lower power consumption; it does not require a liquid crystal layer and shutter array so it can provide a wide viewing angle and faster response time; and it is a simple structure with fewer components, allowing for a thin, sleek and lightweight design where the screens can be curved and bendable.

And there’s one more big benefit. LG uses a fourth white sub-pixel for WRGB capability. This gives the LG OLED product better contrast, color and brightness.

LG’s OLED display technology overcomes the limits of the current displays in both picture quality and design. In short, nothing compares to it.

Why you should have OLED in your next display

Your brand deserves the best, in the same way you deliver the best to your customers. With LG OLED you can now create content delivery displays and sculpt customer environments that were never before possible—where engagement turns into astonishment and your pride turns into a badge of recognition that your business truly stands out from the crowd.


LG welcomes seven new WebOS for Signage Solution Partners to offer much more for customers

We’ve implemented our webOS for Signage in even more commercial displays this year to provide convenient new options for business owners. And now it’s making its way into new and noteworthy software partnerships to evolve our offerings into full-scale enterprise solutions.

As Garry Wicka, head of marketing for LG Electronics USA, explained: “Beyond providing customized and functional solutions for business owners and system integrators, LG’s webOS for Signage now offers business owners a swath of customer experience upgrades, cloud-based solutions, mobile accessibility, screen control, multi-touch solutions with LG’s expanded solution partners.”

What’s webOS for Signage?

In case you’re not intimately familiar with webOS for Signage, it’s our commercial all-in-one hardware and software platform based on our popular webOS smart TV platform for consumers. But webOS for Signage brings a new level of integrated benefits for businesses deploying LG commercial displays. Our displays feature high-performance system-on-a-chip (SoC) which works with webOS for Signage to lower the cost of ownership by eliminating the need for PCs or external media players.

System integrators can download useful content and develop customized applications that fit their exact needs, and update it simply and quickly via a smartphone or tablet.

Meet our new supporting partners:

Industry Weapon – Their powerful yet simple digital signage software, CommandCenterHD, is built for non-technical users and brings capabilities that ease the burden of content creation, manage complex integrations and more.

Scala – Their market-leading platform, combined with webOS and LG’s display quality and ease of deployment, will give clients new first-class options to drive their brand and delight their customers.

Gauddi – The world’s first digital signage platform exclusively dedicated to LG webOS, with a cloud-based solution that’s as intuitive to set up and use as a smartphone. A Video on Demand feature stores content on the display.

PingHD – The EngagePHD™ is an easy-to-use, scalable, Web-based content management and digital signage network monitoring application, with optimized support for LG webOS displays and their integrated beacon technology.

ONELAN – A highly scalable CMS for both on-premise and cloud-hosted deployments. The software is designed for best-in-class media playback, scheduling, offline content playback, multi-media & multi zone, plus more.

Signagelive – This low-cost, fully supported cloud solution runs on webOS for Signage and eliminates the need for external media players to run and manage digital signage campaigns, and is interactive with product displays.

Intuilab – Their IntuiFace focuses on multi-touch content development, allowing customers to build modern, engaging and highly functional interactive experiences with superior wayfinding abilities without writing code.

With webOS for Signage, more is always better. Thanks to these best of the best solution partners we’re looking forward to a future of amazing customer experiences.


Breaking News: LG OLED Commercial Displays win InfoComm Best of Show – Digital Signage

OLED 240x310On the final day of InfoComm 2016, an on-site panel of AV professionals has selected LG Electronics Dual-View Flat OLED Display and Dual-View Curved Tiling OLED Display as winners of the InfoComm Best of Show Awards for digital signage. The award recognizes new and outstanding products exhibited at InfoComm 2016—the largest, most exciting event in the Western Hemisphere focused on the pro-AV industry, with more than 1,000 exhibitors, thousands of products, and 40,000 attendees from 110+ countries.

We at LG were extremely energized by all the reactions and responses from visitors coming to our booth from around the globe. The buzz was amazing, just like the displays, and these outstanding awards confirm it.

About the displays…

LG commercial OLED displays offer businesses a space-efficient solution for providing their customers with a two-sided media experience in Full HD (1920 x 1080) or 4K Ultra HD (3840 x 2160) resolution, with the ability to swap and mirror content on either side of the screen with a simple press of a remote control button.

These best-of-show displays are pencil-thin and designed to be used in “off-the-wall” ways. Our Dual-View Flat OLED display can be hung from the ceiling or stood on the floor. And our Dual-View Curved Tiling 4K OLED display can be used to form large floor-standing displays that link two, three or four tiles together.

LG OLED displays enable completely immersive and highly engaging environments for customers, like never before possible. It’s an incredibly creative solution for showcasing content that’s as powerful and successful as the business itself.

What’s more, the OLED commercial displays have the same unparalleled picture quality of LG’s award-winning consumer OLED TVs – hailed by industry experts as the pinnacle of display innovation.

In fact, LG OLED represents an entirely new category of displays that deliver awe-inspiring images with perfect blacks and incredible color, even from wide viewing angles unlike any LCD/LED display can achieve. Perfect blacks? Yes. Because each of the screen’s pixels can be turned off, it creates an infinite contrast ratio and brings colors to life in unprecedented ways.

The Dual-View Flat OLED displays will start shipping in July to fulfill the many orders we’ve already received at the show.

LG commercial OLED displays are sure to inspire businesses to try some off-the-wall thinking themselves. And just like the buzz, the displays and the awards, the customer experiences are going to be amazing.

Click here for more InfoComm highlights


We’re off to InfoComm.
Join us for an Amazing Display of WOW!

InfoComm is next week…are you ready to be amazed? We’ll be at Booth C8308—you can’t miss it, just look for all the wide eyes and dropped jaws.

This promises to be our best show to date—with groundbreaking innovations that can transform ordinary into extraordinary and create a customer experience like never before possible.

You’ll experience our breathtaking new dual-view flat and curved tiling OLED displays. These are absolute knockouts. With perfect black, infinite contrast and incredible color, nothing compares to LG OLED displays.

PLUS, we have something under wraps—with astounding capabilities. And since we’ll be unveiling it at the show, you have to be there. We can’t wait to see your responses!

Also, many of you have been thinking of out-of-the-box ways to use our 86-inch Ultra Stretch signage. We’ll have it a variety of portrait and landscape applications to give you an idea of what seven glorious feet of UHD resolution and IPS screen technology can do. Got tight spaces? Give them a Stretch.

And there will be a lot more, too, including our massive Clover video wall featuring the industry’s thinnest bezels.

This is one show you don’t want to miss. It’s that good.

UPDATE: There’s still time to set up a meeting or booth tour. Sign Up Now


What’s on TV in Your Restaurant?

Last week we asked the following question regarding potential applications for digital signage in QSR:

Have you thought about broadcasting live events in the dining area and wrapping your messaging around live TV?

This week we’ll tell you how to do it.

Your dining customers are a captive audience. Think about how to make your dining area more welcoming and entertaining. We’re in a political year. You could broadcast the debates while offering debate night specials. This is an Olympic year. Draw customers inside and offer summer coolers during the events. Local content such as news, weather and sports is always an attractive pastime for dining areas, and consider the idea of creating branded and unique content for your own private television network.

LG makes this application simple for quick service/fast casual restaurants and sports bars, with our affordable new LW540S SuperSign™ TVs. With their built-in TV tuner, SuperSign TVs enable users to have a simultaneous display of both live broadcast TV and advertising/promotional content on one screen.

The SuperSign TVs are available in 43″, 49″ and 55″ class sizes—perfect dining areas and bars. With added features like digital media editing, error monitoring, scheduling, distribution and management capabilities, deploying this digital signage solution is a breeze.

What’s more, SuperSign TVs are cost efficient because there’s no need to buy a media player. Signage content can be created using a PC and our free SuperSign Lite, SuperSign C and SuperSign Simple Editor software. The free software also facilitates revisions on the fly—just in time for daily lunch specials, new menu items, weekend promotions and anything else that comes to mind.

In three easy steps you’re ready to play:

  1. Create your content using one of the 74 embedded templates. Add images and text to finish customization.
  2. Create a playlist—package the content and set content duration.
  3. Plug and play your content via USB flash drive or use the SuperSign network server for multiple TVs.

Finally, SuperSign TV offers the option of remote management by remotely monitoring and controlling up to 50 SuperSign TVs with a PC connected to Internet.

Keep your restaurant and sports bar customers entertained with live broadcasts, informed of your daily specials and enticed by mouthwatering images, all with LG SuperSign TV.


Make Fast Food even Faster with Digital Signage for QSR

Make Fast Food even Faster with Digital Signage for QSR

What’s on the menus at your fast food business? If you’re using digital signage, the possibilities are limitless, and the results can be quicker-moving lines, higher sales, greater customer satisfaction and an elevated brand image.

With digital signage, content is king. One sure way to waste your investment is to show the same content day after day. To get the most from digital signage, you should strive to be continually fresh and creative. Think about what will catch your customers’ eyes and enhance their experience.

Consider providing value-added infotainment to reduce perceived wait times. Leverage social media reviews. Use attention-grabbing graphics and mouthwatering dynamic imagery to upsell or promote new menu items—selling the “sizzle” is a perfect application for LG Full HD and Ultra HD displays with IPS screen technology for best-in-class viewing. IPS technology will ensure crisp details and vivid, accurate colors so your offerings and brand imagery will look absolutely delicious, even from an angle as customers wait to order.

Here’s a tip: You can encourage the sale of specific items at specific times by adding small, nearly imperceptible moving elements to draw attention to a particular product—even a mild intermittent shaking or wiggling of an image will draw attention to itself.

Using digital signage as menu boards also enables you to easily comply with local, state and federal regulations by clearly displaying Calorie Sources and Nutritional Information without sacrificing other content. Information can be updated in a snap using day-part scheduling for breakfast, lunch specials and dinner.

Digital signage makes manual or automatic pricing updates extremely simple, allowing spur-of-the-moment changes for special offers. Pricing can also be managed from a central location so that all stores or just select locations receive updates simultaneously.

Remember to reward your loyal fans. Digital signage can play an exciting role in creating a value-adding mobile-integrated experience for your app-opted customers via Bluetooth Beacons, audio/visual cues, QR codes and instant discount coupons.

And finally, know your audience. What are they doing where your displays are located? What content is the most appropriate? Have you thought about broadcasting live events in the dining area and wrapping your messaging around live TV?

LG digital signage solutions can put all this and more at your fingertips. We have a suite of recommendations for QSR / Food Service here.


“You guys hit it out of the park.”

That is just a sample from all the positive feedback we received last week.

The excitement of our latest and greatest products combined with the Nationals Park D.C. venue drew record attendance for the first LG Commercial Display Roadshow of 2016. With great partners on board, a private stadium tour, batting cage practice, prizes and ballpark food, this all-day event was an amazing experience for all—some of our guests even brought their families and friends and many were wearing Nationals jerseys and hats to show their spirit.

Without question, our floor-standing 86-inch Ultra Stretch Display pillar with four-sided screens and the new 55-inch Dual-View Flat OLED Display were the sexiest stars of the show, drawing loads of interest and plenty of wows. And that’s just the way we like it. What’s more, our Clover video walls were configured for touch screen activation with TSItouch, and the IT products showed that desktop equipment can be exhilarating too. We also raffled off a 55-inch consumer OLED television as well as some cool Nationals memorabilia.

A special thanks to our technology partners Signagelive, Peerless-AV® professional and TSItouch. Together we hit a grand slam.

Stay tuned. We’re coming to San Francisco in July for our next Roadshow. If you’re anywhere near the area, we hope you’ll join us. And of course, we’ll see you at InfoComm in June.

BTW, have you seen our OLED webpage yet?


LG Digital Signage gets personal with
Beacon and BLE

There are good reasons for retailers and other consumer environments to provide a mobile app for their customers. But when that app is able to locate and react to Beacon technology, it’s a whole new selling game. It then becomes a smart strategy for engaging customers as they are walking by, or into, the store. That’s why LG has seen a major advantage in building Beacon technology support into our window-facing signage and other displays for retail and QSR.

Beacon technology expands a store’s marketing, branding and loyalty options. With it, customers can receive personalized content on their app-equipped smartphones (or tablets), such as a welcome greeting, coupon, product information, call to action, etc. What’s more, beacons also create the ability to interrupt digital signage content running on a display and show customized messaging to a nearby customer.

How Beacons work

Beacons are small radio transmitters that continually send out Bluetooth Low Energy (BLE) signals in search of app-equipped smartphones within their proximity. For beacons to do their job, however, the customer’s smartphone must have Bluetooth turned on. Once the two connect the beacon triggers a message that pops up on the device’s screen to begin the customer engagement process.

How do beacons know the customer? The smartphone’s app can leverage back-end CRM systems and use the customer data to trigger the right message at just the right time. And if you have beacon-supporting digital signage placed throughout the store the technology can track the path the customer takes and trigger cross-selling and upselling messages across different departments.

LG digital signage displays for retail and QSR support Beacon and BLE technology. Use them throughout your store to make your customer experience more personal, exciting and rewarding than ever before.