Enter the LG Commercial Display Digital Experience 2020

Enter the LG Commercial Display Digital Experience 2020

It’s a virtual B2B trade show. LG has created a new webpage and loaded it with product information and videos to give you a full picture of the latest commercial display innovations we’re offering for 2020.

The LG Commercial Display Digital Experience 2020 will be a very handy resource, especially due to the current travel restrictions, global health situation and several shows already being postponed or canceled. You’ll still be able to see the latest from LG Commercial Displays, on your own schedule.

The new webpage covers a wide range of products, including:

LG Transparent OLED

130-inch All-in-one LED Screen

Premium Fine-pitch DVLED Lineup

Color Transparent LED Film

In-Cell Touch Interactive Digital Board

IR Touch Interactive Digital Board

IP-Rated Outdoor Display

NanoCell™ Hotel TV

We have new case study videos, including the Topgolf Digital Display Transformation across the U.S., KappAhl retail stores in Sweden, and Sheremetyevo International Airport (SVO) in Moscow.

A complete datasheet package is available for download.

And there are a dozen more videos showing the latest LG commercial display products in action.

Your business needs to stand out, NOW. See how LG commercial displays can innovate your business spaces. Enter the LG Commercial Display Digital Experience 2020 today.

Come On In


Outshine the Sun with Window Facing Signage

Outshine the Sun with Window Facing Signage


The owner of a local small restaurant asked us recently how he could prevent the midday sunlight from washing out the daily menu on his digital display in the front window. He wondered about ways to block the sunlight from coming in. We asked what kind of display he was using and he said it was a consumer TV.

There are a few issues going on in this scenario. First, we explained that consumer TVs are not designed to be used as digital signage displays, as they lack the robust components and advanced technologies for use in challenging commercial environments. And even conventional digital signage displays could still have issues in direct sunlight. But the solution isn’t to shun the sun; the solution we recommend is window facing signage.

What is Window Facing Signage?

Digital signage installed in windows should represent the brand and the dignity of the shop, and should be able to easily catch the attention of passing pedestrians. In direct sunlight, conventional digital signage screens can appear blurred or washed out. And at night, when there’s not much surrounding light, a bright screen can cause glare. Therefore, the signage in the window needs to be purpose-built for the job.

The new 49-inch and 55-inch LG XS4F series indoor window facing signage, for example, delivers clear content day or night via a smart brightness control system. The system uses an illuminance sensor to monitor the surrounding lighting and adjusts screen brightness automatically – increasing the brightness up to 4,000 nits during the day, and reducing brightness at night for efficient power management. If desired, the display brightness can be adjusted according to a preset schedule.

To attract the most attention, XS4F series displays feature a 178° wide viewing angle thanks to LG’s In-Plane Switching (IPS) technology, and deliver clear images with accurate color from virtually any point of view. Another IPS advantage is that it can virtually eliminate the screen blackening effect sometimes seen in non-IPS panels that are overheated by direct sunlight. What’s more, XS4F screens include quarter-wave plate technology, which solves the problem of viewing digital displays through polarized sunglasses.

Because the digital signage to be installed in windows features high brightness, it is necessary to prepare for the temperature increase accordingly. Generally, a cooling system would be required to make the signage operate at the optimal temperature. But the XS4F series can be operated without the need for a separate fan, and therefore results in minimal noise.

LG XS4F series window facing signage is designed to operate in a wide range of temperatures and features a conformal coating on the main board and power board to protect against degradation from dust, iron powder and humidity. The displays offer a variety of connectivity options, including RS-232 in/out, eight ohm audio out, two HDMI in, DP in/out, DVI-D in, USB in, audio in, LAN, IR & light sensor, and an SD card slot. Also included is a 600mm x 400mm VESA-compliant mount interface and three-year limited warranty.

On a beautiful sunny day there are plenty of potential customers out and about. Your message just needs to outshine the sun.


Enhancing the Patient Experience with Hospital Grade TVs

Enhancing the Patient Experience with Hospital Grade TVs

The demand for quality healthcare services has never been higher than it is today. As hospitals serve patients at some of the most challenging and critical times of their lives, studies have shown better health outcomes in patients with higher satisfaction.1

An effective and efficient strategy for enhancing the patient experience is with specialized use of the patient room television. With today’s advanced technologies for increasing patient engagement via the TV, equipping the facility with purpose built, hospital grade televisions can be a major advantage for both the patient and the hospital.

What makes a hospital grade TV? Unlike consumer televisions, hospital grade televisions are engineered and constructed with a different end user in mind. Focusing on the patient needs, hospital-grade TVs are designed specifically for utilization in the patient room – with safety as the priority, reliability over extended hours of use, and customizable patient-centric applications.

Televisions for the hospital patient room, unlike consumer televisions, should adhere to stringent regulatory requirements as outlined by Underwriters Laboratories (UL). A distinct difference between hospital grade and consumer TVs is the nurse-call interface. A wired pillow speaker controls hospital grade TVs, and allows the patient to communicate with the nurses’ station, and vice-versa, while momentarily canceling the television audio to ensure clear conversation.

Hospital grade televisions also provide electronic isolation to the pillow speaker control to ensure safety in a potentially oxygen-enriched environment. Other safety features include required grounded plugs with lower levels of leakage, and all-pole power switches that decrease the likelihood of shock.

Benefits for patients – Many patients feel a loss of control when they are hospitalized, and may be afraid, uncomfortable or anxious. Giving them some sense of control and keeping them engaged and informed about their diagnosis can help elevate their mental state, and that can affect their physical state in a positive way. Hospital grade TVs can be indispensable care instruments – lending comfort as a familiar and enjoyable activity during the recovery process, providing patient-centric functions, and improving communication via patient-specific educational content.

A warm welcome screen – A friendly greeting with the facility name and logo appears on the screen when the TV is turned on. The welcome screen functions as a graphical user interface (GUI), providing an inviting, personalized and interactive experience for patients. The patient makes selections and enters information via the pillow speaker, confirming on the TV.

A wide variety of entertainment – From the welcome screen, the patient can select the Electronic Program Guide (EPG) to watch TV shows, news, rent a movie, access the web, or view Over-the-Top (OTT) Smart applications. Other options may include games, which are very popular, and a “relaxation channel,” displaying tranquil scenery accompanied by soothing music.

Patient-specific education – In the hospital, effective communication between the patient, family members and clinical team is key to a better patient experience and good outcomes. In fact, a large study of malpractice cases found that the most troublesome communication gaps are those between the provider and the patient, with 69 percent of communication cases alleging “that the patient did not receive information that he or she needed to understand their health issues, make informed decisions about treatment options, or manage their long-term care.”2

Hospitals can use the patient room TV to send the patient educational video content specific to their diagnosis and treatment, and even verify that the patient has viewed it. If the treatment calls for diet restrictions, for example, the patient can select a menu option from the welcome screen and set up their diet plan while they are in the hospital. The hospital may also provide daily updates and the discharge date on the welcome screen, as well as a patient discharge survey. At every step of the way, the TV can help engage the patient in their own care while lending an accommodating digital bedside manner.

ROI for hospitals – In addition to higher patient satisfaction and better health outcomes, hospital grade TVs can bring expanded ROI to the facility. A large portion of the ROI could come from movie rentals via access to premium HD content, monetizing with the ability to provide premium services for patients.

What’s more, today’s patient experience is related to tomorrow’s reputation. If a patient can access a variety of beneficial options on the TV to make them feel good about their hospital stay they are more likely to recommend the facility that treated them, and respond with higher ratings on HCAHPS and Press Ganey patient satisfaction surveys. Higher survey scores can impact the amount of reimbursement and funding a hospital receives and may also place the hospital in a better position regarding alignment – occasionally hospital groups consolidate and those that are more on the cutting edge are more attractive.

Have a look at LG’s Hospital Grade TVs.

1 Glickman, S. W. et al. Patient satisfaction and its relationship with clinical quality and inpatient mortality in acute myocardial infarction. Circ. Cardiovasc.Qual. Outcomes 3, 188–195 (2010). Available at https://www.ahajournals.org/doi/full/10.1161/CIRCOUTCOMES.109.900597 (last viewed 02/21/2020).

2 Jock Hoffman, CRICO and Supriya Raman, CRICO Communication Factors in Malpractice Cases (2012). Available at https://www.rmf.harvard.edu/Clinician-Resources/Newsletter-and-Publication/2012/Insight-Communication-Factors-in-Mal-Cases (last viewed 02/21/2020).


Tips for Designing a Video Wall: Display Selection

Tips for Designing a Video Wall: Display Selection

Without a doubt, a large video wall is a high-impact strategy for delivering targeted content and capturing the attention of customers, visitors or employees. But an appropriate display type must be chosen according to the installation space and requirements. Here are some examples of selecting the right displays for video walls.

Retail Shops

Video walls in retail shops usually play advertising content for the items sold in the shop, and they must be easily seen by passersby and customers within the shop. Video walls are often used to show product features, colors, and details, and emphasize them from a location that can be easily seen from the customer routes.

Video walls can be used to show the true size of the product and advertise a promotion or a product behind the counter. The lighting in retail shops is usually bright, so it is best to use an indoor display with high brightness. Video walls with high brightness could also be considered for window-facing settings according to the brightness of the sunlight.

Broadcast Stations

The cameras in broadcasting stations capture the videos played on the video walls, so the video walls may require color temperature calibration according to the lighting and camera settings. When a product with no options is selected, it may need to be replaced if the color temperature of the screen is not compatible. Lighting or reflections of people on the surface of the video walls may disrupt screen visibility, so choosing a product with a high haze may be required to prevent reflection. It is better to use a display with a thin bezel since the viewing distance is short and you don’t want any video distortion, but it is necessary to choose a model that fits the customer’s budget when designing the system.

Control Rooms

Narrow bezels are required for video walls in control rooms to prevent video distortion. But when used with the Supervisory Control and Data Acquisition (SCADA) system, which displays lines, connections, and system diagrams, it is preferred to use DVLED displays that do not show the bezel line. Additionally, a product that doesn’t show afterimages after displaying a fixed image for 24 hours, 7 days a week, must be chosen.

Large Landmarks

Shopping malls or public facilities sometimes use unique video walls to attract attention. Thin, flexible OLED products can be installed on curved surfaces to enhance the immersive effect of the video content, so they are the ideal products to maximize the use of landmarks.


Large video walls are used to announce the flight schedule and check-in information to passengers in airports. A display with high brightness that doesn’t show afterimages with fixed content must be chosen to increase visibility.

Following these guidelines will help make the most of a video wall deployment. When combined with an effective content strategy and high-quality, high-resolution content, these guidelines can ensure an impactful presentation to targeted audiences.




Tips for Designing a Video Wall: Understanding Customer Requirements and Environment

Video walls are impressively large screens created by tiling multiple displays together. Displays such as LCD panels or OLED panels, DVLED displays, projector screens, and rear-projection cubes are all used to compose video walls. The purpose of a video wall is to present content with high visual impact and critical details to attract and hold viewer attention.

Video walls are used for delivering information or advertising products in places such as control rooms, meeting rooms, broadcast stations, airports, retail stores, and others. What’s more, cases where giant video walls are being used as landmarks to attract people are increasing.

Displays used for video walls have a narrow bezel to minimize video distortion between the screens, provide functions of operating content and controlling monitors for multiple displays (Video/LAN/RS-232C Daisy Chain), and require coupling with a Content Management System (CMS) for content operation.

Video walls differ according to the installation environment (size, structure, surrounding brightness) and targeted content. The types and characteristics of the display products and CMS must be understood to suggest the optimized solution based on the information obtained. The total funds and operational complexity may differ greatly depending on the type of displays and models chosen, so the optimized solution can be suggested only after thoroughly understanding the customer’s needs.

LCD video walls can only be installed on flat structures since the displays cannot be custom-curved, but OLED or DVLED displays can be curved. If video walls are needed to be installed on curved surfaces, OLED or DVLED displays may be selected.

With DVLED, the distance to discern individual pixels changes, depending on the ‘pixel pitch’ (distance in millimeters from the center of a pixel to the center of the adjacent pixel), so an appropriate pixel pitch display must be chosen according to the viewing distance. If the viewing distance is short, LCD or OLED could be a better choice than DVLED.

It is better to use displays with high brightness if the video wall is being installed in a bright environment, and products with high haze for the surface of the screen are better for places where the visibility of the content may be disrupted by reflected light. Especially the video walls for broadcasting stations require a product that can change the color temperature according to the surrounding lighting, so knowing what products are available by understanding the light temperature beforehand is necessary.

The content type that is to be used in the video wall must be selected before employing a video wall. It must be known if it will be used for simple videos or images, if there are various external inputs or interactive content displayed, and what the content changing cycle is, to select the best CMS and operate a video wall accordingly. The overall system components and surrounding equipment may differ depending on the chosen CMS, so understanding this prior to the installation is necessary.

Next week we’ll go over some guidelines for selecting the right video wall displays based on the installation space and requirements.


Customized LG OLED Displays Transform Elementary School into Experiential Learning Environment

Sherlock School in Cicero, Illinois, is an elementary school focused on using state-of-the-art technology and design to enhance the learning environment. For the newly built facility, Cicero District 99 wanted to create an environment that would motivate and stimulate the students by introducing them to technology in ways they might not have encountered before.

The district sought to implement technology solutions throughout the facility to create flexible learning environments for the students – this would include unique, eye-catching video displays in the main entrance and fourth floor interactive space. The plan required assistance from a skilled team and the use of high-tech solutions that would keep students invested in learning. With construction underway at the school, the timeframe was tight to have the project completed before school started.

What’s more, the district wanted to implement creative display designs utilizing curved screens, which would require intricate installation.

Cicero District 99 selected Snap Install, Inc. as the integrator for the project. Snap Install selected LG Open Frame OLED commercial displays, because the flexible displays can be curved to create state-of-the-art installations that provide immersive experiences. For mounting solutions, longstanding LG partner Peerless-AV® was the natural choice.

And so the collaborative team of Snap Install, LG Business Solutions and Peerless-AV designed a customized approach for the school.

This was a unique project in that the LG Open Frame OLED displays would be custom-curved for the ceiling and wall designs right there on site. Peerless-AV was able to quickly design, test, manufacture, and install video wall mounting solutions that support the displays, and Snap Install finished the job within the aggressive deadline, also including two large LG LCD video walls.

It was stellar teamwork and the results are outstanding in the brand-new school, with plenty of exciting digital goodness to engage the kids every day. The main lobby provides an unforgettable experience with 34, 55-inch curved LG Open Frame OLED displays (55EF5E-L) – 24 on the ceiling and 10 in two columns on the wall, supported by Peerless-AV’s dedicated mounting solutions. The fourth floor features two video walls, each composed of eight 55-inch LG Narrow Bezel displays (55VH7E-A) and eight Peerless-AV SmartMount® Supreme Full Service Video Wall Mounts with Quick Release (DS-VW775-QR).

Congratulations and a big THANK YOU to Snap Install and Peerless-AV.

Just imagine the reaction from the students, teachers, parents and guests when they walk into this school. Check out these videos:




New LG Video Walls Feature 0.44mm Bezels and Embedded Smart Calibration Tool, plus External, Hot-Swappable Power Supplies

LG’s new 55SVH7F and 55SVH7PF-H are 0.44mm even bezel video wall panels that create a virtually seamless image, with vivid uniform color throughout the assembled large screen. Both models also feature a new embedded Smart Calibration tool that reduces both installation and maintenance time, and ensures consistent performance. Additionally, model 55SVH7PF-H is designed with an external power box with a long range, which can be easily installed and provides hot-swapping power supply redundancy.

The unprecedented razor-thin bezel – 0.44mm even bezel and 0.88mm bezel-to-bezel – creates a nearly borderless picture, making content look more realistic and depicting a subject with virtually no distortions. LG’s IPS technology delivers a true 178-degree wide viewing angle for optimum visibility from any direction and distance. Assembled as a large video wall screen, the new panels enable an even more immersive experience for viewers.

The quick and easy Smart Calibration tool uses an embedded light sensor and calibration chipset to measure each panel’s brightness and color reproduction, and makes adjustments to ensure uniformity across all connected panels. The new calibration procedure requires no external tools besides the included remote control, and can be completed on a 3×3 video wall in as little as three minutes by any user. Conventional calibration methods, on the other hand, generally require up to two hours with a trained specialist. Smart Calibration can be performed on a weekly or monthly basis, enabling consistency throughout the video wall’s operational lifespan.

Consistent performance reliability for every panel can be ensured in mission-critical environments. Model 55SVH7PF-H features an external power box LPLG001-FV (sold separately) with hot-swappable power supplies, with each box containing four power supplies but only requiring three for operation. This allows operators or integrators to quickly replace a failing power supply without any effect on operation. Each power box can provide power for up to nine panels, depending on its distance from the video wall.

Both the 55SVH7F and 55SVH7PF-H even bezel video wall panels offer 700 nits of brightness and can be installed in a horizontal or vertical orientation for a variety of video wall needs. Redesigned menus and a new GUI specifically for vertical orientation provide intuitive operation, while a high haze level effectively eliminates glare and enhances visibility and legibility under bright conditions. LG’s webOS 4.0 smart signage platform allows for simple navigation and content functionality.


Three Strategies for Creating Retail Brick-and-Mortar ‘Stickiness’

Webopedia defines ‘sticky’ as the ability to keep visitors on a Web site once they have navigated there or encourage the visitor to return frequently (i.e., the visitors “stick” to the site). A site’s stickiness depends on the content of the site that encourages the visitors to remain there but is not necessarily what the visitors went to the site for.

But today we’re not talking about online retail, we’re talking about brick-and-mortar stores.

Websites Design for Stickiness. So Should Retail Stores.

When you can create a brick-and-mortar retail environment that’s rich in visual appeal, and so well thought out as to engage and accommodate customers through every step of their visit, customers will feel compelled to remain in the store for a long time and come back often. And the stickier your location, the greater the chance that customers are going to spend their money with you as opposed to looking around for other places to shop. Let’s look at three key steps today’s retailers are using to create stickiness:

1) Enhance Your Brand Image

A powerful way to enhance a retail brand image is to elevate the store environment with attention-grabbing visual technology. Customers will respond to and remember what they see throughout the store, and the right digital signage displays can make all the difference. When used with moving content that mesmerizes customers with lifestyle images, product beauty videos and high-resolution graphics, digital signage can evoke the feelings you want your customers to associate with your brand.

Consider all the places your customers might be throughout your store. Today’s digital signage offers the form factors and flexibility to fit virtually anywhere, from outside the entrance to the front windows to the back wall, and anywhere in between. All while making your brand look like a technology leader.

2) Send Personalized Communications on the Spot

Many digital signage displays are available with Beacon and Bluetooth® Low Energy (BLE) technology to enable individualized messaging to customers that have the store’s app on their smartphones with Bluetooth enabled. When the beacon detects such a smartphone, it can push personalized content to the phone or even directly to the display as the customer approaches.

The most effective types of messaging make the customer’s immediate experiences easier and richer. This can include welcome greetings, information about the products near the display, special offers and coupons, and product recommendations based on the customer’s shopping history on the store app.

That’s not all Beacons can do. They can generate data including demographics about how customers move through a store, highlighting areas where people tend to spend time. They can also be used to create sales system metrics and help with analytics.

3) Extend Your Store With Endless Aisles

Having a wide assortment of products is critical to the success of a retail operation. But unlike an online store, bringing every model, color and variation onto the retail floor may not be feasible, especially when trying to create an environment that stands out while maximizing sales per square foot.

Digital signage excels at making the most of the retail sales floor. It can enable customers to view the entire inventory on a big, beautiful screen where details are crisp and colors pop. Retailers can then carry strategic items in the store and use the displays to show everything else that is available, in what is called an endless aisle. By combining digital signage with touchscreen overlays and services like dropship, retailers can bridge the gap between online and in-store and create a very effective and accommodating, self-serve shopping experience.

Create endless aisle experiences that cannot be had online, by using interactive software and a touchscreen overlay. In a furniture store, for example, a display can be placed in a showroom to provide product information, fabric choices and related accessories. It can also give the customer the opportunity to upload a picture of their living room, add a couch, change the color and add other pieces. The customer can be pleasantly occupied viewing hundreds of pieces of furniture in their virtual living room, and design their living room on the big screen.

The same idea can be used to create endless racks and shelves. An example would be to integrate a video camera on top of a small display in an eyeglass/sunglass store. A customer could then sit comfortably in front of the display, see themselves on the screen and virtually try on hundreds of styles with the touch of a button.

A Lesson from Flagship Stores

Major brands are spending millions of dollars to create flagship stores—larger retail environments that serve a different purpose than just selling product. These iconic stores are more involved in creating a relationship with the customer that solidifies the brand image, connects with the customer and creates loyalty.

Following the gist of that lesson, there isn’t an area in a retail environment that cannot be fitted with commercial display technology and engaging content to create amazing customer experiences, all in the pursuit of greater retail stickiness.


Installation Inspiration: The LG OLED Wave at CES 2020

LG Commercial Displays mesmerized CES® 2020 spectators and welcomed them to the LG booth with a spectacular exhibition called the LG OLED Wave.

The awe-inspiring installation featured 200 open frame, 55-inch LG OLED digital signage screens, tiled into a show-stopping spectacle that demonstrated LG OLED’s unrivaled picture quality and flexibility.

The LG OLED Wave was created with 128 convex and concave screens, and 72 flat screens. Measuring 20 feet high and 82 feet wide, the exhibit immersed CES attendees in a breathtaking journey of discovery, displaying the glory of the natural world as it has never been seen before, accompanied by a choreographed audio soundtrack.

This is the fourth year that LG has delighted CES attendees with an LG OLED showstopper. First came the LG OLED Tunnel in 2017, followed by the LG OLED Canyon in 2018, and the LG OLED Falls last year. You can read about them all in our blog archives.

Display experts agree that LG OLED is the most evolved display technology on the planet, delivering stunning pictures with perfect black, incredible contrast and intense colors from virtually any vantage point. Self-lighting pixels, which can be turned on and off individually, help make images incredibly lifelike. Without the need for a backlight, LG OLED displays are extremely lightweight and thin, allowing for screens that can be mounted perfectly flush to a wall, or made flexible enough to be rolled up like a poster.

See the LG OLED Wave in action in this video from CNET:


LG SuperSign Resource Center Makes It Easy to Get Started with Digital Signage

LG SuperSign software for digital signage offers much to businesses while being easy on the budget. Our new online resource center (link below) makes it easy to select and download the SuperSign solution that best fits your needs.

What is LG SuperSign?

LG SuperSign is turnkey digital signage software for LG standard and outdoor signage, video walls, interactive displays, and SuperSign TVs. The software selections are ideal for small or medium-sized businesses that need an easy, eye-catching and effective way to communicate with their customers.

Besides the powerful capabilities, SuperSign’s intuitive GUI and straightforward layout enhances user-friendliness, saving users from having to go through a complicated learning process. SuperSign software solutions provide convenient content management, monitoring and control, and white balance calibration. Different levels of software are available based on intended use and business requirements:

Content Management solutions include all-in-one SuperSign CMS for editing, scheduling, and distribution with mobile management; LG Simple Editor for use with LG SuperSign TVs; and SuperSign Media Editor for use with asymmetrical video walls or LG Ultra Stretch signage.

Monitoring and Control solutions include all-in-one SuperSign Control+ with remote control via single server; a basic SuperSign Control for up to 100 displays via network; and LED Assistant for use with LG DVLED signage.

White Balance Calibration via SuperSign WB facilitates adjustment of video walls via camera or sensor.

Also available on the SuperSign Resource Center are Legacy Software final releases, including SuperSign Editor and SuperSign W-Lite Server – content management software for editing, scheduling, and distribution.

Find all you need at the LG SuperSign Software Resource Center today.