LG Introduces UT640S Series UHD Commercial Lite TV Signage


The UT640S series UHD (3840 X 2160) Commercial Lite TV Signage is designed to combine live television programming with digital signage content in diverse business environments. By providing compatibility with AV Control systems and DPM (Display Power Management) as well as its smart connectivity, simple user-friendly interface and UHD picture quality, the UT640S series enhances ease of use while helping businesses entertain and communicate with their target audiences. The new LG UT640S Series UHD Commercial Lite TV Signage is available in screen sizes from 43-inch to 86-inch class.

The displays’ embedded Content and Group Management System allows managers to edit and play content, and schedule playlists and groups. It also allows a manager to control the signage via remote control, mouse or mobile phone without the need for a separate PC or software, thereby simplifying content management.

The UT640S series includes LG SuperSign Control software, to give managers the ability to control multiple displays at once. A single account is provided, which can check device information, set up basic properties such as power, picture mode, volume, time, scheduling and even firmware updates for up to 100 displays, through a single server. Centralized control can prevent public tampering with TV settings, and a Lock mode blocks external input signals containing non-compliant content – a very useful feature for preventing misuse of TVs in various facilities or public spaces.

Initial set up of multiple displays is easy and efficient with USB cloning, since managers do not have to completely set up each display one by one. Instead, the user creates a master display, and then copies the data from it onto a USB memory device. From there, the data can be easily distributed to the other displays through a USB plug-in.

Real-time remote monitoring helps ensure maximum uptime, as malfunctions or errors can be easily handled through real-time remote care. Should an error occur, notifications can be sent through the SNMP (Simple Network Management Protocol) protocol.

Wake-on-LAN (WOL) enables managers to turn on displays by sending messages through the network. This greatly simplifies the installation and maintenance processes since only a single wire is needed for power and network connection.

Picture quality is excellent with LG IPS (In Plane Switching) screen technology. IPS provides a wide viewing angle where color remains accurate, contrast is consistent and text is legible. Content can be clearly seen, regardless of the viewer’s position. The display also includes 4K UHD upscaling, which automatically upgrades Full HD content to UHD resolution so that images look crisp and clear in virtually any situation.

The UT640S series is Crestron Connected® certified, for a higher level of compatibility with professional AV controls. This can result in virtually seamless integration and automated control, boosting business management efficiency.



See Clear Through to Amazing Experiences with LG Transparent OLED Signage

Available now in the Unites States, LG Transparent OLED Signage is a super-thin (7mm), see-through display designed to deliver unique, Augmented Reality (AR) experiences in specialized commercial applications, particularly high-end retail, hospitality, art galleries and museums.

With a high transmittance rate and higher picture quality, content appears crisp, clear and vivid on the sleek and seamless, one-piece glass design.

LG Transparent OLED Signage can elevate a customer experience beyond imagination, delivering messages and promoting products while simultaneously showing the actual products or objects behind the display. It creates a new level of engagement as the content magically appears, and can heighten engagement even further when equipped with an interactive touch screen overlay.

The impressive picture quality and sheer wow factor makes the display ideal for installation anywhere requiring discerning taste and the latest trends, such as the retail application addressed in video A. Installations can be a single display, or several displays tiled together to create a video wall. The transparent and slim design not only attracts attention, it lends itself to a unified spatial design by separating a space while naturally connecting it, as with the museum exhibit shown in video B. No doubt, LG Transparent OLED Signage truly takes digital signage to an unreal level.




LG’s New LAPE Series DVLEDs Pitch a Beautiful Curve

LG’s stunning DVLED displays are made to stand out. And the new LAPE Series Indoor Premium Fine-Pitch DVLED takes stunning to a new level, with specially designed, flexible LED display modules to support true concave and convex curvatures up to a 1,000 millimeter radius.

Available with 1.5, 2.0 and 2.5mm pixel-pitch resolutions, the LAPE Series DVLEDs deliver vivid picture quality through a wide range of color details with deep contrast thanks to LG’s exclusive Dynamic Contrast Algorithm. 16-bit color processing provides a higher grayscale level, which seamlessly displays different depths and densities of colors with virtually no distortion, resulting in a more realistic image. Content playback is smooth, with a picture that’s easy on the eyes. All models in the LAPE series can configure an FHD/UHD resolution screen.

With the distinctive image quality and custom flexibility, these DVLEDs present a blank canvas with a freedom of design. This allows businesses to transform media into works of art and bring content to life with amazing impact.

The LAPE series includes a versatile 4K system controller, providing simplified system configuration in a high-resolution platform. The controller also has a built-in high-performance media player as well as scaler. LG’s new management control software platform, LED Assistant, provides easy screen management.

Whether a business needs to display information in control rooms, common areas, auditoriums or retail spaces, and even wrapped around corners, LG’s latest world-class slim screen is shaped to impress.

Power can be located up to 60 meters (196 feet) away, and the LAPE Series offers the ability to choose how the signage is powered, selecting either the Remote Power Model or the Embedded Power Model. Users can choose the desired screen brightness by customizing the number of power supply units based on the electrical capacity of the installation environment.

The LAPE series is also designed to support signal redundancy as an optional feature. For additional peace of mind, LG provides Signage 365 Care, an optional cloud service solution that makes the maintenance of DVLED displays easier and faster, by remotely managing information such as operating status, data usage, monitoring and fault detection.

The LAPE Series is a smaller, lightweight DVLED display module that breaks free from conventional norms. The ease of handling and installation helps prevent the chance of damaging the LED dots, which can happen with conventional sizes. The LAPE Series provides front installation and front service access, eliminating the need for rear access space and allowing for a sleek screen design and maximum space optimization.

Have a look at the LG LAPE Series Indoor Premium Fine-Pitch DVLED in action:


Meet the new LG 130-inch All-in-one DVLED

A massive 130-inch screen. Embedded sound. Zero bezels. Makes for one incredible experience in a conference room, boardroom or executive auditorium. Commands attention to keep viewers engaged during meetings and presentations.

It’s LG’s new All-in-one DVLED LAA Series Signage, and it made its U.S. debut at InfoComm 2019.

All-in-one? Yes, because the sound is an integral part of the display. This massive 130-inch screen doesn’t require additional speakers for its impactful audio effect. Its embedded Surface Sound comes from the entire screen. The LAA Series Signage incorporates 36, 4.5W exciter speakers placed throughout the screen, that create vibrations through the actual LED panel to deliver clear, realistic sound.

But the greatest advantage is the 130-inch screen size with no bezels. Even bigger than a 2×2 video wall with 55-inch LCD panels, it displays content without lines or distortions for a more immersive visual experience. It’s ideal for use in place of projection systems. Since DVLED has no bezels, it provides a high-resolution image unequaled across large expanses.

So, how do you get this huge screen to where you need it to be? Like on the 30th floor, for example? A screen this size is certainly too big for an elevator.

No problem. This display assembles easily, and consists of 12 LED modules that are placed in a 4×3 configuration. The LED screen can be easily installed and managed from the front side – the modules can be attached or detached by hand or with an optional magnetic tool. Stand mounting, wall mounting or ceiling mounting facilitate placement.

Each module automatically recognizes its location within the screen and the setting values, so the screen doesn’t require a complicated screen setup process. All you need to do is turn it on. It is Crestron Connected® certified for a higher level of compatibility with professional AV controls to achieve seamless integration and automated network-based control, and is compatible with LG’s SuperSign® CMS, making content creation and distribution a breeze.

And how’s the picture quality? Beautifully realistic. Vibrant, sharp and clear, thanks to Full HD resolution, 1.5mm pixel pitch and HDR 10 for vivid color expression and greater contrast ratio. With a 160-degree wide viewing angle to accommodate everyone in the room.

Users can access settings such as picture mode, volume, and more, using a remote control instead of needing to connect to a PC. It features the same UI as general LG digital signage – a quick study.

Lastly, maintenance is easier and faster with the optional Signage365Care service, a cloud service solution provided by LG. Signage365Care remotely manages the status of displays in client workplaces for fault diagnosis and remote-control services, ensuring the stable operation of clients’ businesses.

See the LG 130-inch All-in-one DVLED LAA Series Signage in action at InfoComm 2019:


Why Commercial-Grade Digital Signage is Worth the Investment


Last week we told you about the advantages of commercial-grade hospitality TVs over consumer TVs for use in hotel guest rooms. This week we’ll get into the advantages of commercial-grade displays for use as digital signage.

From engineered durability, innovative form factors and a wide range of sizes, to installation, integration and management, commercial-grade displays excel at meeting long-term business needs.

LG commercial displays are designed to provide 18-24/7 operation (depending on model) and can provide attention-grabbing content in public environments, and often harsh conditions, day in, day out. LG uses commercial-grade components to prolong the life of the display—with key considerations such as heat, dust and humidity all playing a role in the build quality.

Not only is the construction of LG commercial-grade displays superior to that of consumer-grade displays, the back-end infrastructure allows businesses to create, post and manage their own content with ease. Let’s have a look at the advantages:

  • Consistent Image Quality – With IPS (In-Plane Switching) LCD screen technology, the angle of view does not affect the image quality. IPS is a leading advantage for displays in public areas and large spaces where people are moving about.
  • Effective Brightness and Contrast – Commercial displays are available with a brightness and contrast range ideal for the venue. Resellers and systems integrators can take note of the lighting conditions for each display location and select a display accordingly.
  • Display Orientation – Commercial displays can be used in landscape or portrait modes and have a wide selection of industrial mounting options. Consumer-grade screens are landscape format only.
  • Innovative Form Factors – LG leads the way in innovative display form factors that can blend virtually seamlessly into the space, complement existing structures or become iconic elements of the architecture.
  • Easy Connectivity – Commercial displays lead the way in connectivity, making an installation much more economical for systems integration. Feed the display any type of digital signal and it can daisy chain to whatever the output requires.
  • Variety of Inputs – Commercial displays feature a wide variety of inputs including RS232C, RJ45, USB, HDMI, DP, DVI-D and more.
  • Easy Content Management – LG’s webOS Signage is a web-based content creation/management platform that is supported by a wide network of software integrators in the U.S. It works with the displays’ embedded SoC (System on Chip) and eliminates the need for external media players and associated cables and mounting hardware. The content can be managed from a centralized location.
  • Fail-safe Engineering – LG commercial displays are purpose-built for maximum messaging uptime. For example, you can have webOS Signage software playing through a LAN cable that uploads to 4 GB of usable storage on the display. Then set it up so that the display will feed from a USB stick as a backup. And then have a standard video player attached to the back of the display as another backup. Newer versions of webOS Signage can also point to a server that can download a file such as a video for digital signage content and upload it to the display at a specific time during off-hours or when the business is closed.
  • Fanless Design – LG commercial displays are air-cooled and require no internal fans that can add bulk and facilitate ingress of contaminants.
  • Circuit-protecting Conformal Coating – LG commercial displays are engineered with conformal coating to protect the display’s internal circuitry from moisture and airborne particulates. Conformal coating is a thin chemical coating or polymer film that is topically applied to circuit boards. It is designed to protect electronic circuits from harsh environments that may contain moisture, dust and other contaminants known to harm circuit boards.
  • IP5X Certification – Select LG commercial displays feature IP5X Dust-proof Certification. They are designed to resist dust buildup, which means better long-term performance and less heat generation.
  • Outdoor Use – Outdoor commercial displays employ vandal-resistant glass and an IP56 design which allows for outdoor operation with protection from ballistic impact, wind, dust, rain, sleet, snow, brake dust, or car fumes. There’s no need for a separate environmental enclosure, air filters, or additional vandal-proofing measures. These displays also feature ultra-high brightness and contrast, luminance control, thermal management, polarized sunglass viewable anti-glare screen, plus available touch screen panels.
  • Installation Quality Service (IQS) – LG’s IQS ensures that all displays are properly installed and color-corrected. Our commercial-grade warranties and post-sales support ensure low TCO and high ROI.
  • Commercial displays are backed by 3-year commercial warranties with extended years of service coverage available. Consumer products, on the other hand, usually have a 1-year warranty.

When you weigh all the advantages of commercial displays it’s easy to understand the reasons for the additional upfront cost, and the reasons for the lower total cost of ownership.


Commercial-Grade Hospitality TVs Offer Numerous Advantages for Hoteliers


When the time comes for hoteliers to purchase new televisions for the guest rooms, the first inclination might be to go to the local big-box store and make a big purchase. After all, those TVs have the latest high-resolution options and features, and they’re probably what the guests are accustomed to watching at home.

However, consumer-grade TVs are not built for use in hotel guest rooms, and can create more work and waste more time than their discounts are worth. Commercial-grade hospitality TVs, on the other hand, offer numerous advantages over consumer-grade TVs, and are the right choice for hotel properties of any size.

Commercial-grade hospitality TVs are purpose-built for use in hotel guest rooms. LG provides the latest Pro:Centric® hospitality TVs in an array of sizes from 32-inch HD Standard TVs all the way up to 75-inch 4K UHD ultra-slim Smart TVs. And for the luxury suites, the revolutionary LG OLED Wallpaper hospitality TVs, one of the first TVs in the world to incorporate Dolby Atmos® sound, offer the ultimate in-room entertainment experience.

On top of that, LG offers a Pro:Centric Smart set-top box made for the hospitality industry that enables Smart functionality on non-Smart hospitality TVs. Hoteliers can now upgrade their non-Smart TVs to better accommodate today’s technology-enabled, digital-savvy guests.

Another plus for hotels is that LG hospitality TVs have the built-in capability to support customized applications and guest services through a wide array of system integrators and service partners. And the TVs can be set up all at once, quickly and easily, via an LG Pro:Centric server at the head end, eliminating the need to go from room to room setting up one TV at a time. LG hospitality TVs include a standard 2-year Commercial Warranty on parts & labor.

Here’s a list of feature advantages comparing LG commercial-grade hospitality TVs to consumer-grade TVs:

LG Hospitality TVs

  • Includes Pro:Idiom® digital decryption – no cable/satellite box is required to view premium High Definition channel content
  • Free LG 5-Star Service with routine preventive maintenance visits from technician
  • TVs include anti-theft systems such as a lock-down swivel base, built-in Kensington slot cable system; credenza hole; lock-down plate with anti-theft mounting hardware
  • Remote management provides the ability to set up the TVs all at once via LG’s Pro:Centric server; integrators can create an interactive electronic programming guide and interactive welcome screens to highlight property amenities, guest services and more
  • Pro:Centric Smart TV Platform supports a wide array of Over-the-Top (OTT) or Internet-based applications
  • Set start channel and volume limiter
  • Set start volume at power-up
  • Key lock prevents guests from accessing TV menu settings where picture settings can be disrupted
  • Label channels with specific network labels regardless of location in the USA
  • Optional Pro:Centric Smart set-top box adds smart functionality to non-Smart hospitality TVs
  • Standard 2-year Commercial Warranty on parts & labor included. Optional Enhanced Service Plans available.

Now, let’s have a look at what hotels get with consumer-grade TVs:

Consumer-Grade TVs

  • Cable/satellite box is required for viewing
  • TVs must be carried in for repair
  • No lock down mechanism included
  • Individual room visits required to set up
  • No hospitality features
  • 1-year parts / 90 days labor warranty

When you weigh the advantages the choice for hoteliers is clear.


The Many Ways to Communicate in Hospitals via Digital Signage


Digital signage can enhance every section of a medical facility. With the ability to easily add, remove and update content in real time, and target content for specific areas, a digital signage network can ensure that staff, volunteers, patients and visitors receive relevant information throughout the facility.

In lobbies and waiting areas, digital signage (including video walls) is ideal for presenting dynamic branding images and messaging to inspire confidence and comfort, create an ambiance to distinguish the facility and help ensure the flow of patients, referrals, donations, staff and volunteers.

Throughout the common areas, in addition to wayfinding displays which can save staff members from a deluge of visitor interruptions and questions, visitors and patients can benefit from information about the hospital and its services. For example, a physician and department directory, health and wellness infotainment, fundraising news and donor recognition, and emergency alerts.

In the cafeteria and coffee shop, digital menu boards enable quick menu changes and dayparting and can cross-sell and up-sell items while including nutritional information per FDA requirements.

In meeting rooms and conference rooms, large format displays can elevate the quality of virtually any presentation and improve staff training. Displays that are Crestron Connected® certified and Cisco compatible can ensure seamless automation and control, enabling complete conference room automation. Small displays outside the rooms can present the schedule for the day.

In nurses’ stations, break rooms and other key staff locations, monitors and displays can keep the staff informed with workflow information, notices of upcoming events or lectures/training, safety alerts, and patients’ whereabouts through pre-surgery, surgery, and post-surgery recovery. Team-building content such as new staff introductions, profiles, successes, recognition/accolades, and congratulations for weddings, births, etc., can increase workplace pride and morale, and reinforce healthcare values.

In patient rooms, besides offering entertaining shows, movies and the web, healthcare-grade patient-room TVs can be configured to deliver specific medical- and health-related educational content for patients and their families.

To get the most from your investment, work with a digital signage content provider that offers technology best practices for healthcare facilities, including subscription-based feeds for medical networks, news/weather reports and lifestyle messaging. Also important is scheduling software that can integrate with your IT and patient appointment and procedure scheduling systems, and digital place-based networks for revenue-generating advertising. You’ll have the high-quality content you need, for the right reasons, at the right times in the right places.


Celebrating with Digital Signage


We hope you had an exciting Fourth of July and are enjoying the long holiday weekend of fireworks, parades, barbecues, festivals, live music and other delightful ways to celebrate Independence Day.

Do you use your digital signage to celebrate holidays and special events? You should. Right off the bat, we can tell you that watching a fabulous fireworks display on a video wall coupled with a powerful audio system can be an incredibly thrilling experience. With good subwoofers you’ll feel every bang from head to toe, and the dazzling pyrotechnics and synchronized music will generate plenty of “oohs” and “ahhs” from viewers.

You can use digital signage throughout the year for celebrating. Just about any type of business equipped with digital signage can display holiday themes, highlights from company outings, employee achievements, customer accolades, birthdays and other special recognitions. Doing so can help boost morale and heighten a spirit of camaraderie.

Consider that digital signage is a blank canvas. And you can interrupt your regularly scheduled content at any time, and surprise people with a brand-new message for the day.

Need inspiration? Take a walk. To your local greeting card store. Browse the occasion categories. See the many different cards, artwork and well-wishes. There’s no shortage of good things to celebrate, and your digital signs can extend the greetings in new and exciting ways with content that moves, both literally and figuratively.

Enjoy your digital canvas.


AV Technology Awards LG Products with Best of Show for InfoComm 2019

AV Technology has announced their Best of Show Award winners for InfoComm 2019, representing outstanding achievement in product development. And we are proud to report that among those winners were two LG products, the LG Transparent OLED display and LG XE4F Outdoor display.

Matt Pruznick, Content Director for AV Technology said, “With so many outstanding contenders, the process of narrowing down the list to this select group of winners was a painstaking endeavor. It is with the utmost pride that I congratulate the 2019 recipients of the AV Technology’s Best of Show Awards—your products are a shining example of excellence in the industry.”

The LG Transparent OLED (55EW5F-A) digital signage display was officially launched by LG Business Solutions in the United States at InfoComm 2019. Available for the first time starting this month, the 55-inch, razor-thin, see-through display combines the uniqueness of transparency with the groundbreaking form factor and picture quality of LG OLED. It is designed to deliver an exceptional customer experience in specialized commercial applications, particularly retail and hospitality.

With the LG Transparent OLED, watching video on the screen is augmented by what’s going on behind the screen. Visitors to the LG booth experienced its installation and application versatility – six transparent displays made up a video wall in a 2 x 3 landscape mode configuration, and 2 x 2 portrait mode displays were also demonstrated. Another highlight was a touch version of the transparent display that allowed users to interact with content on an LG OLED video wall behind it.

Learn more about the LG Transparent OLED here.

Our other award-winner, LG’s next-generation LG XE4F Outdoor digital signage displays are slimmer, lighter and brighter than conventional outdoor displays. The all-new 55- and 49-inch fully enclosed displays are optimized for displaying dynamic digital content outdoors and are certified to withstand the elements. Their slim form factor, filter-less sealed cooling system and HDBaseT connectivity make LG XE4F displays ideal for an array of outdoor applications, from restaurants and retail to transportation and corporate.

With 4,000 nits of brightness, LG XE4F Outdoor displays provide clear, vivid picture quality, viewable from virtually any angle (these are IPS screens) even in direct sunlight. Screen brightness adjusts automatically depending on ambient light, increasing during the day for better visibility and decreasing at night or in the shade for efficient power management. Quarter Wave Plate technology enables clearer visibility even when the viewer is wearing polarized sunglasses.

LG XE4F Outdoor displays are IP56 certified as waterproof and weatherproof, guarding against the effects of the sun, rain, snow, dust and wind. And the tempered, laminated front glass is IK10 certified, helping to ensure protection from external impacts. Designed for excellent reliability in various climates and seasons, the LG XE4F series features a wide operating temperature range from -22°F to 122°F.


See the full list of AV Technology award winners here.


Installation Inspiration – LG Booth Tour at InfoComm 2019

In this half-hour guided tour of the LG Booth at InfoComm 2019, you’ll see real-life examples of what you can do with innovative LG commercial displays. Our customers and partners have told us they love the technology and want more ideas, and that is what this year’s booth was able to do.

In this video you’ll see:

  • The Transparent LG OLED display
  • LG MicroLED display – an early preview of the future of digital signage
  • 88-inch Ultra Stretch signage
  • LG OLED Attractor featuring the “Curves of Nature”
  • Open-Frame LG OLED panels that can now be curved and bent onsite in the U.S.
  • LG OLED Video Wall with embedded sound
  • Hanging Dual-Sided LG OLED Wallpaper In Glass
  • 55- and 65-inch LG OLED Wallpaper
  • 8K Crystal Sound LG OLED for the consumer market – the panels are the speaker
  • Video Wall LG OLED Signage / Transparent LG OLED Auto Showroom demonstration
  • 130-inch Direct View LED with embedded speakers
  • 88-inch Ultra Stretch
  • 88-inch Ultra Stretch high brightness signage concept product, plus 55- and 75-inch high brightness window-facing displays and video wall, plus Outdoor Signage
  • Solar Panels and Energy Storage Solutions
  • Transparent Color LED Film
  • 2nd generation fully enclosed Outdoor Signage
  • 86-inch Ultra Stretch signage
  • 0.44 mm bezel Video Wall


In the LG Booth the products were mixed together in settings to provide thought starters and help you envision the possibilities. Enjoy the show!