Tech-Savvy Guests Are Looking for More in Hotels


As we saw at HITEC this week, improving the guest experience is key to creating a standout hotel. Hospitality professionals browsed the show floor looking for solutions: What do hotel guests want and how can we better provide it?

What do we know about today’s hotel guests? From our perspective we know that many are tech-savvy. They’re accustomed to incorporating digital technology into all aspects of their lives – from mobile phones, tablets and laptops, to smart TVs and voice-activated home assistants. They depend on display screens for information and appreciate the immediate gratification of a digital experience. And they bring this expectation with them when they travel.

To meet and exceed the expectations of these guests, hotels are making the most of multi-featured, commercial-grade hospitality TVs in the guest rooms, and innovative digital signage solutions in the common areas. The end goal is to make it easier for hotels to serve their guests and communicate the messaging that will make their stay more enjoyable.

Let’s start with the lobby. A hotel lobby makes a strong first impression. It’s the first thing guests see, and it’s where innovative digital signage displays can create a wow factor and help define the hotel’s brand by communicating its strengths, values and services. The latest display form factors are attention-grabbing, fit just about anywhere, and content can be easily managed from a central location. Video walls, touch screens, razor-thin screens, curved screens, stretched screens and transparent screens can all be incorporated into a property-wide digital signage network.

Digital signage can maximize opportunities for guest-driven interactivity that can result in requests for more information, reservations at the restaurant and booking of spa services. Common-area displays give the property a cutting-edge appearance and can engage and inform guests in many ways.

Next week we’ll dive into the types of content a hotel might want to run on digital signage throughout the property. Stay tuned.


Now Playing: InfoComm 2018 LG Booth – Full Tour

InfoComm 2018 was fantastic. Plenty of excitement at the LG booth, and some awards too, including a 2018 Commercial Integrator BEST Award and a 2018 Digital Signage Magazine Best of Show Award for our Transparent Color LED Film. Year after year, LG continues to bring to market new innovations that offer end users and systems integrators alike opportunities to drive business and increase their bottom lines.

If you weren’t at InfoComm, or if you were and want to share some of the excitement with your colleagues, the video below will come in handy. It’s a full LG booth tour hosted by Gary Kayye, founder of rAVe [Publications], and Garry Wicka, LG’s head of marketing.

In the 23-minute video you’ll see and hear about:

55-inch Transparent LG OLED Concept
Open Frame LG OLED Signage, with exciting news for integrators
1.5 mm Indoor Direct View LED Signage
55-inch LG OLED Wallpaper
55-inch HD Dual-Sided In-Glass LG OLED Wallpaper
86-inch Ultra Stretch Displays
65-inch 4K LG OLED Wallpaper
65-inch 4K LG OLED Video Wall Panels
Interactive Digital Boards
88-inch Ultra Stretch Display
Full Suite of Thin Client Computing Solutions
Indoor and Outdoor Ultra Bright Displays
webOS SoC Partners
Smart LG OLED Hospitality Televisions
Hospitality Room Air Purifiers
LG Solar Panels
55-inch, 0.6 mm Even Bezel Video Wall


You’re in for a treat. Sit back and enjoy.


Daypart Scheduling: Not Just for TV, Radio and QSRs

Blog060818_880x440TV and radio stations understand the importance of knowing who their audience is at different times throughout the day. And they schedule their programming and advertising accordingly, to engage the right people with the right content at the right time.

QSRs schedule their offerings by time of day with menus that, if on digital signage, change instantly. If there’s not much of a menu change after lunch, they can add small graphic animations later in the day to “suggest” particular items, offer special pricing and cross-sell.

With digital signage, daypart scheduling is a fine strategy for making sure your content is targeting specific demographics that are most likely to be patronizing your business at specific times, or for highlighting offerings relevant for the time of day. All while providing a better, more personalized customer experience.

Let’s say you have a large home improvement store. You know that your early morning customers are mostly contractors, so you can target your content to those trades. In the afternoon it’s home owners and retirees, and on weekends plenty of do-it-yourselfers – great times to promote your home repair classes and seasonal sales.

Maybe you’re a hotelier. Your lobby is a perfect spot for dayparting and you can do it all on a single display. In the morning promote your coffee shop, airport transportation and local attractions. In the afternoon switch to lunch info, spa services and happy hour. In the late afternoon and early evening feature the restaurant (with mouthwatering hi-res images). After dinner the cocktail lounge and local entertainment.

We see dayparting in numerous businesses. It can be very effective in shopping malls, retail stores, financial institutions and just about anywhere digital signage is used.

With astute observations, creative thinking and good content management you can use dayparting to knock your digital signage ROI out of the park. Here’s a great opportunity to involve your employees as you ponder these questions:

  • Who is your typical customer in the morning? Afternoon? Evening?
  • How many demographic groups can you identify?
  • Does anything change on the weekends?
  • What products/services are most appealing to those demographics at those times?
  • For each demographic, what do you want them to do?
  • Based on the particular demographic, what is an appropriate message?

Use your answers for inspiration then create your content and run it on schedule. There are many digital signage content management software solutions that enable flexible daypart scheduling, or you might prefer to partner with a content provider. Whichever you choose, choose carefully based on your needs, goals and working preferences.

And don’t forget – digital signage content can be tweaked, rearranged or changed completely as often as you wish. Nothing is set in stone (or print).


Recommending Digital Signage for Education? You Have Four Audiences to Consider.

As a reseller or systems integrator, when you recommend a comprehensive digital signage solution for an educational facility you need to think about the needs of everyone involved:


Today’s students are digital natives. They want an exciting class time and an engaging learning environment that increases productivity and concentration. They want personalized learning that fits their level of content absorption and encourages them to research and study. They want easy material sharing for seamless in-class activities and discussions, and a clear view of resources from teachers and other students.


Teachers want to provide a high-quality education, with clear supporting materials. They want efficient delivery of materials according to each student’s level, and convenient sharing of resources between teacher and students, or among students, to facilitate collaboration. They want to organize course material not only for teaching but also for reference by other teachers and students. They want to easily update the material and set it up quickly for the next class.

School Administrators

School administrators want a technology-oriented facility that supports teachers and students with a wide range of information. They want an organized environment for administrative staff to support the students’ families with efficient paperwork and requests. And they want a smart school image that reflects its fast adoption of technology and attracts student enrollment.

IT Directors

IT directors want durable and reliable technology, with simplified maintenance of hardware and software. They want easy installation and compatibility with their existing network provider’s system and content management solution. They also want responsive service with prompt personal attention to deal with problems, compatibility issues and support for special features.

How can digital signage meet these needs?

An Elevated Appearance – Large-format displays and video walls can create a high-tech, visually stimulating appearance that will appeal to students, alumni and visitors alike.

Dynamic Educational Content – Using digital signage, instructors can easily prepare and provide a broad range of educational content to support student involvement and greater lesson comprehension.

Real-time Content – Availability of real-time content and video sharing via digital signage makes the teacher’s job easier and more efficient even in tele-education applications involving multiple locations. Every student receives the same content at the same time.

Seamless Classroom Communication – Teachers and students can share content from their devices (BYOD) to the digital signage display over a Wi-Fi network. This greatly improves collaboration in classrooms and lecture halls.

Interactive and Self-paced Learning – Students’ individual use of interactive whiteboards in class can provide personalized learning where each student can progress at their own pace. Such an environment can result in higher levels of student achievement.

Easy Campus-wide Communication – Digital signage with embedded SoC can enable centralized content management and faster, Greener updates of educational materials and displays. This results in a much more effective administrative process and cost/time efficiencies.

Emergency Alerts – A campus-wide digital signage network allows an administrator to quickly push important information out to a single display, a group of displays or every display on the network.

High Reliability and Easy Integration – Commercial-grade digital signage is engineered for long hours of continuous operation and includes a commercial warranty and comprehensive support. A campus-wide solution can be flexible and work with the system the facility wants to use.

Digital signage can excel at getting the right information to the right people at the right time. As educational facilities transform into tech-centric environments, instruction and communication will have no limitations.


LG Steps Out in High Fashion


It’s not empty marketing speak when we say that LG commercial displays can draw customers into your store. Case in point: Luxury fashion brand Stella McCartney. McCartney’s work is world-renowned, and just last Saturday at the Royal Wedding we saw her standout creations with Oprah Winfrey in pale pink, Amal Clooney’s goldenrod-yellow look, and the lily-white evening reception gown draping Meghan, the new Duchess of Sussex.

To make a splash for the Spring/Summer season, the fashion brand installed a unique digital mosaic window display in 11 stores across the US, Europe and Asia.

As Daniel Sait of Commercial Integrator Europe reports, “To capture the attention of customers before they enter the store, Stella McCartney, entrusted specialist integrator and digital content developers, Freehand, to deliver innovative digital signage displays from manufacturer, LG Electronics.

“Taking a new approach to the standard 2 x 2 or 3 x 3 video walls for this project, a combination of different display sizes are configured into a mosaic formation. The 11 video walls spread across continents comprise of 59 displays from LG’s SM5KD range in sizes 32in – 55in hung in both landscape and portrait.”

So where does LG come into play? Sait continues: “LG was selected due to its consistency of product across international markets, meaning that one sole specification could be applied to each store. The displays were chosen for their high bright design at 450 nits, meaning they perform well in the high ambient light environment of the store windows.”

Read the full story here and check out more case studies to see the real benefits that real businesses are reaping with LG displays.



Maximizing Graduates’ Experiences for a Better Return on Investment

Student enrollment has increased but alumni donations have decreased threefold since the 80’s. Students aren’t donating as much as they used to since they aren’t feeling connected to their schools. This is a significant amount of revenue that is being lost. Graduates have a prominent role in revenue just as much as they did when they were enlisted in school – if not, more so.

I once attended a rival school’s basketball game and was in awe of their equipment. The court was huge and the event was memorable because the students were heavily invested in the game. Between the chanting fans and state-of-the-art technology, it was clear that the school was also invested in creating the best experiences for their students.

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Students want amazing experiences and to know that their school is dedicated to investing in those experiences. Displays can help you showcase your next school event and create excitement amongst students while showing outsiders how your school stands out from the rest.

Additional, more students are returning for further studies to get ahead in the competitive job market and schools are competing for the second round. Marketing and connecting with the students while they’re completing their undergraduate degree puts your school at an advantage. If students aren’t creating meaningful connections with their school that prepares them for the corporate world, they won’t attribute their success to your school. Ensure that this doesn’t happen is by investing in your school. The most effective way of creating unique experiences for students is to invest in new technologies that speak to students.


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Investing in displays also allows for a better return on investment – it provides an updated and modern feel that presents the feeling of where students “have to be” to be recognized. Set your school apart from other schools by investing in the tools that matter in the digital landscape of tomorrow. This is one way to ensure students are donating back to schools. Displays can be used as:

•    interactive displays that are used in future workplaces.

•    informative displays to advertise events

•    large screens for sporting events to replay clips during downtime will allow for sporting events to run flawlessly.

Schools must think about students beyond their initial anticipation because their influence extends far beyond their program’s duration and into the workplace.

To maximize your revenue on graduates, make sure your students have the best experiences by which they remember their school as well as convincing them to stay for post-graduate degrees. Schools should be maximizing potential revenue from graduates to ensure a healthy budget for the oncoming years.

Don’t let this opportunity slip away.


How to Retain Students After Enrollment

Recruitment is an expensive process, it often involves traveling, conducting interviews and screenings and more. You invest a lot in making sure that you have the right students for your school and after enrollment, you want to make sure they stay there. Unfortunately, the latest studies show that drop-out rates are on the rise and that 1 in 3 students will drop out in their first year. This is alarming as it means that schools may be losing money on recruiting these students! Ultimately, this means a poorer school environment for everyone involved.

To address this issue, it’s important to fully diagnose it. The top concerns for first-year students who drop out are feelings of disconnection with their school and worries about their classes. After the lengthy process of applying to, visiting and enrolling in a school, these students end up feeling lost in a sea of thousands. This is a sad situation for all involved. However, it can be improved by fostering a more positive and open relationship between the student and school. To do so, communicating with students in a medium they are familiar with is essential and can be done in a passive, friendly manner by using digital displays.


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These displays can be used to promote extra-curricular activities and other events through which students to become more involved on campus. Students who are involved in clubs are less likely to drop out because they hold relationships outside of academics and are generally happier.

Digital displays can also be used inside the classroom. A common first-year experience is going to your first large class (>300 people) and not being able to properly hear the lecturer or copy down notes. This can lead students to feel dejected and isolated. Large digital displays could make these notes crystal clear for all students so that this feeling doesn’t occur. These students are also then more likely to seek help from faculty when they need it.

It’s important that schools try to aid their students and provide a supportive atmosphere where they can succeed. Investment in digital displays helps create this atmosphere and brings students closer together. In the end this means that increased student satisfaction and more revenue for the school.


Highly mobile job? Drop the weight and pick up performance.

Highly mobile business professionals and content creators operate in a fast-paced, unpredictable landscape where they could find themselves working just about anywhere, anytime. An advantage for such environments is a laptop with a super-lightweight grab-and-go design, the durability to handle some bumps and bangs, and a battery to tackle a busier day than yesterday. On top of that, the processing power to multitask effortlessly wouldn’t hurt.

Enter the business edition LG gram laptops.

These slim, sleek gram (short for kilogram) laptops are powered by 8th Generation Intel® Core i5 or i7 Processors and run Windows 10 Professional (64 bit). They’re lighter than air and purpose-built for business.

With one of the lightest laptop weights on the market today and a strong yet flexible all-metal body, the 14- and 15.6-inch LG grams can fit seamlessly into the day-to-day life of pros on the go.

The 14-inch grams weigh a mere 2.14 lbs., and the 15.6-inchers tip the scales at only 2.4 lbs. Their metal alloy bodies are crafted from advanced nano carbon, a cutting-edge material developed by LG, and magnesium, commonly used in electric cars to make the body frame up to 20 percent stronger. It’s a combination that provides strength and resistance to external shock for increased durability.

Both gram versions are equipped with quick-charging 60-watt batteries, offering up to 16.9 hours and 13.4 hours on a full charge, respectively. Mobile professionals are now free to crunch numbers, meet deadlines or stream while traveling, long after others have quit.

With such a slim, lightweight design and large battery you might think LG grams had to give up something. Ports perhaps? Not so. The 15.6-inch grams house a standard HDMI port, USB 2.0 port, two USB 3.0 ports, a USB Type-C port and a Micro-SD slot. From that array, 14-inch grams eliminate only the USB 2.0 port. There’s no need to carry a bunch of plug adapters.

The picture quality is sweet. The Full HD (1920 x 1080) LCD displays feature LG’s renowned IPS screen technology, the same technology used in LG TVs, desktop monitors and commercial displays. IPS delivers accurate, vivid colors and crisp, clear images from virtually any angle.

Other plusses include a backlit keyboard with adjustable brightness, daylight mode for a clear view at an outdoor café, reader mode to reduce eye fatigue, fingerprint ID for security and dual channel DDR4 memory for speed.

These LG grams work hard, but they play hard too. To that end, DTS Headphone: X processing provides thrilling, nuanced surround sound through the headphone jack. It delivers the expansive effect of 11.1 channels of audio without the need for an elaborate speaker system. Headphones are not included, but any will do.

The LG gram business edition laptops with Windows 10 Professional are available through authorized LG resellers. Business or pleasure? How about both. Get a closer look at the line here.

High mobility can bring unexpected bumps and drops. How does LG gram hold up?



How to Maximize Sales through Student Involvement

Universities and colleges are facing tight budgets and rising operational costs. At the same time, schools no longer enjoy the monopoly over student’s wallets that they once did.  Businesses are encroaching on campuses and are actively marketing to students.  Gone are the days of students eating at the school cafeteria seven days a week and purchasing stationery primarily at the school store. In this environment, it can be risky to rely solely on state funding, endowments and tuition. To compete, you must update your marketing toolkit.

One of the major reasons that businesses are so effectively able to get students to purchase their products is their use of modern technology to communicate with students and build relationships. Unfortunately, many schools are still relying on outdated communication methods such as posters, flyers, emails and newspaper publications for these purposes. In the digital era, these tools simply don’t work for students. Partially due to this, many students today don’t feel a deep connection with their school – ultimately meaning they are less likely to attend ticketed school events, buy school gear, etc.Blog3-Image1

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In fact, this was my personal experience with university as I would just go to classes and then would immediately leave afterward to one of my two-part time jobs. I wasn’t part of any club activities and never socialized at school eateries. Although I tried to find out, I never knew when sporting events were going on because the information wasn’t online and easily accessible. Plus, when I was hungry, I did a quick Google search to see what was open.

Unfortunately, my experience is not unique, and I saw many of my peers in the same situation. This is a shame because community building is an essential part of the school experience. To build this community, you need to go digital. Technology is the only way to communicate with students in a way they are familiar with and can respond to. Luckily, you have a big advantage over the business you are competing against – the students are already physically at the school for classes. You just need to effectively reach out to them. A great way in which you can do this is by incorporating digital displays.

These displays can be placed throughout your campus; both outside and inside buildings. They can:

  • Show up to date information on the latest school events which will create interest and inform students who regularly walk through campus for classes only. Indeed, students who don’t participate in school activities present a market of wasted potential, and often it’s simply because they don’t know what is going on. Ensuring that your student body is aware of on-going events is a surefire way of maximizing returns on investments in events.
  • Feature beautiful images and videos highlighting the abundant stores that are available to students right on campus. If students are aware of these alternatives, they are much less likely to go off-campus as there is an undeniable convenience of shopping on campus. Why would a student take the bus to a fast food store, when school cafeterias with delicious looking food are so readily accessible? In fact, not only will this increase foot traffic, but ultra-wide displays will provide students with the ability to see the menu even in long queues – ensuring that long lines don’t get stuck due to students not knowing what to order.Blog3-Image2

  • Incorporate software solutions which can collect valuable data on student buyer habits. This data can then be used to drive other ventures by letting you know what works and what doesn’t. This allows you to constantly optimize your campaigns so that you can get better and better returns on your investment

Universities and colleges are places of learning, but they are also so much more. They are communities, businesses, and centers of research. By incorporating digital displays, you can help ensure that your school remains financially stable while also bringing student closer together. It’s a win-win!


How to Attract International/Out of State Students

Keeping a university running is very expensive and universities are continually fighting to raise funds to provide top education for their students. Universities today need to walk the fine line between keeping tuition affordable while balancing increasing operational costs. There are several ways in which this issue can be addressed; a particularly enticing source of revenue is the higher tuition paid by out-of-state students.

Today, more international and out-of-state students than ever are coming to the United States. These students spend, on average 2-3 times more than the average domestic student. This revenue can directly benefit universities. Most universities are aware of this, but they often don’t properly market their schools to this valuable group.

Marketing to students in other states or other countries comes with unique challenges as investing parents may evaluate everything from classrooms to nearby coffee shops. For some families, planning and researching what schools their children will begin before they learn to walk. To them, enrolling in the right school will involve nearly 20 years of planning, savings, and investments. The entirety of the family’s savings and reputation can ride on a student’s success at a school abroad – sometimes even selling homes to ensure they can afford their child’s education. For them, this is not just about choosing a school; it is the opportunity to escape from a hard life of poverty.

With so much at stake and the advent of the new digital age, many students and parents are researching online to see what the campus looks like before they even set foot in the country. In many cases, this research is done in languages other than English.

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These are substantial challenges, but they also present valuable opportunities for those universities who are willing to put in the effort to stand out. Universities can appeal to parents by implemented affordable yet cutting-edge technology such as digital displays. These displays can


•    Show emergency alerts to students in times of crisis. Parents are naturally worried about their children, and this fear can heighten when their children are going far from home. These displays will signal to parents that your school cares about the safety of their loved ones.

•    Show navigational maps which help students find buildings, empty students rooms and more. Parents may be concerned that their children will get lost in the large and unfamiliar environment of the school and this will help assuage those concerns.

•    Easily integrate with content management solutions to display content in multiple languages. This signals to parents that you provide an inviting campus which welcomes students from diverse backgrounds.


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International and out of state students can also add a lot to your school aside from increased revenue. They can provide a unique perspective and help enliven your campus. If you can demonstrate to these students and their parents that you understand their concerns and have taken the step of investing in the technology to help them feel at home, your school can reap the substantial rewards.