Balancing the Tree Pose

By Min Choi

HE B2B Marketing Operations Manager, LG Electronics USA

 

What can you do when you can no longer recall the company email you just sent to your boss, with your son’s name signed instead of yours? And what can you do when you’ve totally lost track of time at work and forgot to take your daughter to the dance recital she has been looking forward to for a year? The answer is brutally but truly ‘nothing.’ At work when I’m swamped with emails and conference calls, I feel like I’m failing my cause of working hard to be a good father. On the weekend at 7am my mind tells me I should be happy when my kids are trying to help me wake up by scrubbing my face with Clorox wipes. But despite that pungent smell, my body cannot lift itself up.

Although it may sound extreme, this is the daily life of an average white-collar dad or mom trying to sustain a work-life balance. But throughout the years, I’ve started wondering, ‘what is work-life balance anyway?’ Let’s be real. You cannot be fully charged at work and then be fully charged at home all the time. Not even my amazing LG phone can stay fully charged all day long. Instead of living my life with constant guilt that I am no good for either work or home, I decided to reinvent my yoga tree pose.

Rather than trying to balance the leg that will no longer go up to my knee, I just embrace the beer-belly body the company has granted me and do the tree pose lying down. In other words, at work, make sure you keep telling your nearby coworkers a few months ahead of time that your daughter’s dance recital is coming up. Trust me. They’re much more reliable than your Google calendar that always gives you the notification when you have your phone in silent mode.

At home, I started a thing called ‘adult talk time’ with my kids. My girl Lois being 6 and my boy Daniel being 3 both love hearing about what stresses me at work. They think it’s hilarious! I tell them about how my conference call went. How the person on the other end would not stop talking to the point where I had time to run to the bathroom and come back without them even noticing. I tell them about how there is a data I need to finish creating by this week but how I don’t like crunching numbers so much. Lois will sometimes give me very important recommendations such as ‘practice makes perfect, dad. Keep on it.’ She is totally right.

As our well-acclaimed British friends say, ‘keep calm and carry on.’ That is what I consider to be a work-life balance. Don’t feel guilty because you’re not perfect at work and you’ve delayed responding to an email an extra 14 hours. Even if it weren’t your kids, something else would have distracted you anyway. Don’t be guilty because you’ve missed some of your kid’s sports games. I am blessed to have a wife who thinks our 3-year-old’s soccer game is worth seeing over a final Cubs game. I love my family and my job as they’ve allowed me to find my own way to happiness.

Life’s Good.

It was a grand slam for LG at the Nationals Park Roadshow

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May 16 was a beautiful day at the ballpark for our first Commercial Display Roadshow of the season. With perfect weather, we treated hundreds of guests to a major-league experience at Nationals Park in Washington DC with exciting new LG products, breakout sessions, VIP ballpark activities and great giveaways. Plus an enlightening and informative keynote presentation.

We took over the stadium’s Norfolk Southern Club on the 3rd Base Side with an exhibit of LG commercial display innovations. Guests got hands-on with the game-changing new LG OLED Wallpaper and LG OLED Wallpaper In-Glass, new Transparent LED, new 88-inch Ultra Stretch Display with Touch Overlay, razor-thin LG OLED Hospitality TVs and much, much more.

Our certified technology partners conducted breakout sessions, discussing their numerous digital signage solutions and benefits. A big shout-out to Omnivex, BrightSign, CHIEF, Allure, Peerless-AV, Ping HD and TSI Touch for helping us knock this event out of the park. Have a look at their websites today and see all they can offer your business.

Gary Kayye, founder of rAVe Publications and one of the most prominent personalities in the A/V industry, delivered an outstanding keynote presentation titled 4K IS LITERALLY 2020: The Perfect Storm of Resolution and Colorimetry. Garry detailed how to get maximum benefits from a 4K system, and for the attendees his keynote was approved for 1.5 InfoComm CTS RU credits (CTS Domain A).

Small-group VIP tours of Nationals Park were happening, and attendees were given the opportunity of a lifetime—professional batting cage practice. What’s more, every hour we gave away signed baseballs and game tickets. And since no trip to the ballpark is complete without ballpark food, we provided a tasty lunch of fan favorites.

The LG Commercial Display Roadshow in Nationals Park was a day to remember, and lots of photos were being shared across social media. Everyone had a blast.

So, was it the awe of LG OLED or the thrill of swinging for the fences that prompted one attendee to say that we made him feel like a kid again? We’d say it was both. Funny how that works.

Our next Roadshow will be in Seattle on July 19. If you’re anywhere nearby, please save the date. We promise it will be amazing.

In the meantime, have a look at our #LGOnTheRoad Twitter feed from the show #LGOnTheRoad Twitter feed.

‘Digital everything’ and its impact on the transportation experience

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Garry Wicka

Head of Marketing, Commercial Division, LG Electronics USA, Inc

 

 

 

You have likely heard a lot about transportation in the news recently, specifically within the airline industry: United’s forceful removal of a passenger, a scorpion stinging a passenger (again United) and a stroller-related incident on American Airlines. With all of these issues hitting both traditional and social media faster than a speeding bullet one has to wonder…what are the main drivers? Is it an issue of reduced customer service (staffing/training) at airlines? Is it smaller seats on every plane? Is it the lack of consideration for others when traveling? My guess is that it’s likely a combination of all the above.

The one common thread within all of these instances – they were captured digitally, with personal cell phones.

Digital engagements have become ubiquitous when traveling. Everyone has a digital device with them and digital advertisements are all around us. Digital wayfinding is growing in popularity, digital menu boards are part of the landscape at transportation hub food courts, and even some bathrooms are starting to get their own digital signage telling you if they are open or closed for cleaning. Just this week, the NYC Metropolitan Transportation Authority announced it will integrate informational digital signage on its On-the-Go interactive kiosks in the NYC subway, and JFK airport just unveiled a 30×10-foot LED video board to show flight arrival times, advertising and other information.

One of the key ingredients for many of these digital experiences is the actual display – from the small 3-inch displays on your phone to the enormous video walls you can find in all of the transportation hubs around the country.

The importance of the display was highlighted in a 2015 whitepaper titled Improving the Customer Experience where it said, “Information for customers who are underway is most useful when it is in real time. Ways to deliver this information include mobile devices (cellphones or smartphones), public display signs and audio messages.”* And Dziekan and Kottenhof have noted that there are seven main effects of real-time information displays: reduced wait time, positive psychological factors (including reduced uncertainty, increased ease-of-use and a greater feeling of security), increased willingness-to-pay, adjusted travel behavior such as better use of wait time or more efficient traveling, effects on mode choice, increased customer satisfaction and, finally, a better image of transit service.**

As the transportation industry continues to recognize the importance and benefits of digital displays, so do the manufacturers of these displays. The needs of the transportation sector are often unique and manufacturers who are responsive to these needs will be able to offer the best customer experiences. Some of these needs include: high brightness options for both indoor and outdoor usage, new display formats such as ultra-stretch models that can fit into unique areas, better protection for displays to allow longevity, and innovative display designs that can become iconic fixtures in a transportation hub. Absolutely mesmerizing examples of the latter can be seen in the Incheon International Airport in South Korea with the LG OLED hanging arch experience, and what you are seeing in the Orlando Airport with one of the longest video wall experiences being deployed in the check-in area.

Clearly, digital is everywhere and ties into all aspects of the transportation sector. Hopefully, the success of digital displays will take a little pain out of the process of traveling.

*White Paper: Improving the Customer Experience

**Dziekan K, Kottenhof K (2007) “Dynamic at-stop real-time information displays for public transport: effects on customers” Transportation Research Part A 41 (6) 489-501

Digital Displays Give Omni-Channel Wings

Garry-

 

Garry Wicka

Head of Marketing, Commercial Division, LG Electronics USA, Inc

 

 

 

Wings give lift, enable new views, and allow soaring with seemingly no effort. Retailers and brands have long depended on the Three Ps of product, price, and promotion to be their wings, but the highly competitive landscape of multichannel and the empowered consumer are now defining the need for a new set of Three Ps, the productivity of places, processes, and people. Each of these offers tangible measures of enterprise performance that can be applied to quantifying the customer experience. The latter are fundamental to success in omni-channel retail.

Omni-channel is the label given to a retail ecosystem that allows the enterprise to embrace and leverage online and mobile commerce while integrating these with their operating asset base of physical stores. The objective is to serve the consumer’s journey of discovery and fulfill their needs and wants through approaches that meet their ever-growing expectations. Continuously improving the productivity of places, processes, and people will also focus on increasing traffic and conversion as the imperatives of retail success, regardless of the channel.

Physical retail stores and customer service locations offer the most engaging and immersive experience with customers for brands. The physical store, as a high-value element of the omni-channel strategy, warrants approaches and investment that contribute to the achievement of overarching brand goals, as well as specific outcomes.

In a twist on omni-channel that offers more physical browse/buy options, rather than just widening existing customer paths to purchase, TJX Companies announced plans to launch a new off-price chain of home goods stores. This recognizes the importance of the shopping experience as an outing, with browsing and discovery.

Physical retail matters to major brands. For example, Ernie Herrman, CEO of TJX, told Wall Street and retail analysts on a February 22, 2017,1 earnings call that TJX would introduce a new store concept that will not compete directly with HomeGoods, adding “Our approach will be to differentiate these two U.S. home concepts to encourage customers to shop both stores, which has been key to our successful growth at T.J. Maxx and Marshalls in the U.S. and Winners and Marshalls in Canada.”

Digital customer experience can be described as a culture of business development and of change management to exploit the enabling effect of technology elements for ever-increasing benefit to all stakeholders. Visual communications and media presentation bring the in-store experience to life and help to drive engagement in other omni-channel elements.

According to the Forrester Research Inc., Global Business Technographics Priorities and Journey Survey 2016, 73 percent of retail businesses identify that improving the customer experience is a priority. This is second only to increasing revenue. The same survey report reflected that 68 percent of retailers have made personalization and experience a priority, but 53 percent lack the right technology to personalize.

The opportunity cost of poor customer experience is high. The TimeTrade State of Retail 2017 report declared that customer experience could boost a retailer’s revenue by 5 percent. This reflects that retailers missed out on a $150 billion payback during 2016. The TimeTrade Survey showed that millennials, in particular, would pay up to 20 percent more for a better retail experience, indicating that not only revenue, but also margins and loyalty can be dramatically impacted by customer experience. Visual communications and media presentation can bring the in-store experience to life for shoppers, while driving engagement with other omni-channel elements.

Digital is the trim tab of the customer experience rudder. A trim tab is a small wing on the tip of a larger wing or a rudder that uses little energy to help move the larger wing or rudder that turns the vessel to its new course. Digital display images and messaging readily enable new approaches to improve customer engagement and experiences. The concept of the “endless aisle,” in which all inventory is visible to customers, is an example of integrating inventory visibility with online-enabled and in-store purchases. The display and interactive technologies to accomplish this are readily available and all interests are well served.

Image presentation of High Dynamic Range (HDR) quality that can optimally present products in these and other categories enables a level of product promotion, merchandising, and representation quality that is essential to generating increased traffic and conversion, as well as premium pricing and margins.

As noted in The Media Monthly report from Peter J. Solomon Investment Banking in March 2017, summarizing media sector activity, “One of the most pivotal developments in digital signage has been the integration of proximity-based communications. Signal transmitters called beacons detect the presence of a mobile device and trigger a customized response that can appear as anything from a message delivered through the retailer’s mobile application to a greeting displayed on a nearby digital sign. Proximity-based communications send personalized deals allowing store staff to deliver better service or provide product recommendations based on shopping history.”

The report reflects that “beacon-integrated digital signage provides highly customized, highly scalable customer engagement opportunities at the point of sale. As evidence of its effectiveness grows, retailers are taking notice. For example, Levi’s has incorporated beacons into its digital billboards, prompting a passersby with discounts and directing them to nearby stores. Whole Foods Market is using beacons in conjunction with its Powershelf technology, which dynamically displays pricing in some stores.”

The report adds, “the value-add of beacons goes far beyond these applications. By enabling digital signage to recognize individual customers and react accordingly, beacons enable each customer to experience each digital sign differently, adding new opportunities for retailers to generate sales and learn about their customers. Beacons, augmented reality, RFID, and other interactive digital-signage solutions can be combined to deliver holistic experiences to the consumer. A customer shopping for apparel may walk past a beacon-enabled digital sign that analyzes his purchase history and infers what products he will most likely buy. The sign displays a personalized discount for those items and provides directions to the nearest store. When he arrives, a digital display greets him by name. The display tracks what he browses and shows information on each product, offering recommendations and building the shopper an outfit in the process. He then tries on all his selections simultaneously as several versions of the shopper wearing different items appear in the AR mirrors. The customer taps the items he wishes to purchase and pays for them using a touch interface. From outreach to sale, interactive digital signage transforms the consumer experience into a seamless, personalized process.”

The Internet of Things (IoT) now provides a myriad of image-triggering mechanisms such as proximity and demographic detection, or “lift and learn,” in which product handling for examination enables product features and benefits to be communicated to encourage conversion, upsell, and cross-selling.

Other types of flat panels for media and information presentation bring unique experiences to customers visiting the physical store. Transparent displays that present animated and video messages on a display area that is also see-through are well suited to retail windows, cabinets, coolers, and as fixture and architectural features.

A digital mirror can overlay the customers’ body outline with product images. This reduces time and effort in the fitting room on the part of the customer as alternate products are more easily assessed and accessorized.

Interactive display using touch or gestural navigation immerses the consumer and others of the shopping party in the discovery and selection of products. Gamification for entertainment and edutainment is well suited to interactive display.

For some retailers, dynamic signage is a coping mechanism to bring vitality to tired-looking physical stores and a way of deferring investment in locations or departments that may be badly in need of upgrades. This “quick fix” of dynamic media can also buy time during which more thorough analysis and planning can be conducted .

In all cases, dynamic signage and place-based media presentation deliver the simultaneous benefits of branding and merchandising along with improved ambiance and vitality. Robust media can attract shoppers to increase store traffic and deepen the shopper loop.

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Some approaches that can maximize the value provided by dynamic signage include using the digital display medium to:

1) Drive traffic based on moments that influence purchase by engaging consumers according to what they want to know, do, learn, try, and buy.

2) Create better same store performance by digitizing approaches and automating them for greater efficiencies, economies, and productivity of places, processes, and people.

3) Provide moments of engagement and experience that are memorable.

4) Add a virtual aisle to bridge the in-store and online experience. This will include inventory visibility, cross selling, upselling, easy ordering, ship to a preferred location, and e-commerce.

5) Move customers to service approaches that best serve their shopping and buying approaches.

6) Promote using dynamic displays and personal engagement based on analytics. Analytics in retail is the science of integrating a customer’s needs, history, habits, likes, and wants. All these are in the head of the consumer and increasingly in the cloud, so retail success through analytics is moving information from the cloud to the eyes and hands of customers.

The overwhelming force of value is the new inertia resulting in the assessment and the implementation of visual media. As in all retail improvements, change management is the critical success factor.

Within omni-channel, the physical store must continue to serve brand interests and consumer needs for improved customer engagement. Dynamic signage gives omni-channel wings by improving the in-store experience and driving customers to online and mobile brand and product engagement. Digital displays give omni-channel wings.

Read more on Retail

1. As reported in the February 23, 2017, article at RetailWire.com titled “Will a new TJX concept put more hurt on department stores?”

Georgia Aquarium Video Wall Case Study

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Case Study: LG Video Walls Engage Visitors and Streamline Georgia Aquarium Visitor Flow

GOAL

Create a digital exhibit to replicate marine life at the entrance of the Georgia Aquarium in Atlanta – to deliver a visually stunning and interactive experience for visitors.

SOLUTION

LG’s amazing display of innovation came to life with its commercial-grade Full HD Video Wall, featuring a narrow bezel-to-bezel width and flexible configurations, allowing for multiple displays to be daisy chained.

RESULTS

The Georgia Aquarium created a lifelike digital exhibit with LG video wall displays that were creatively placed within an emptied aquarium tank, providing visitors with engaging and effective entertainment platforms, exceptional picture quality and an immersive experience.

THE CHALLENGE

The Georgia Aquarium is the second largest of its kind in the world, housing thousands of fish, mammals and amphibians on display within six galleries. During an intensive restoration project in which one of its galleries would be completely reconstructed, the Atlanta-based aquarium wanted to continue to engage visitors in the gallery and keep visitor flow as streamlined as possible. Aquarium executives turned to LG Electronics for a digital signage solution to recreate a live exhibit with video wall displays capable of delivering superb picture quality during the construction.

The Aquarium installed 36 LG 55-inch Full HD Video Wall Displays (Model 55LV77A7B) inside an emptied acrylic aquarium, which formerly housed the “Wall of Fish” exhibit. With the LG products’ stunning lifelike picture quality and immersive experience, the video walls provided the aquarium’s more than two million yearly visitors with an entertaining visual experience on par with a live exhibit.

“During construction of our new Sea Lion exhibit, we had to remove life support systems that supported the Wall of Fish exhibit, leaving nothing but an empty acrylic box,” said Ryan Palley, Senior Manager of Audio/Visual at Georgia Aquarium. “LG’s video walls provided the best solution with lifelike picture quality capable of duplicating the feel of a live exhibit, to maintain the underwater experience while entertaining and informing.”

AN AMAZING DISPLAY OF DESIGN

The installation process faced several unique challenges, namely the space allotted for the video walls. The in-house audio/visual team installed the 36 LG displays, in two 6×3 matrices, inside the former fish tank that measures 16 feet deep and is separated by a partition in the center. The tank only allowed five feet of working room to install mounting structure, brackets, power, data and displays.

With this limited space, the team was challenged to install product without damaging the tank and its waterproof design. The team implemented a floating support system that uses carpet pads to protect the product and the acrylic wall on which they are installed. The LG displays were carefully lifted and lowered into the tank given the narrow confinement, and then mounted with Crimson video wall mounts. A key benefit of the displays is their light weight – only 50 lbs. each for easy installation.

SUPERIOR PICTURE QUALITY FOR AN IMMERSIVE EXPERIENCE

To achieve the picture quality and operational reliability desired, the aquarium chose the LG 55LV77A-7B to display Full HD 1080p content on each display. LG’s IPS panel technology ensures excellent color saturation and contrast, resulting in a display with superior picture quality that can be installed at virtually any angle or height, while still maintaining the integrity of the image.

BIG SAVINGS AND HIGH PERFORMANCE

Designed for continuous operation in a public setting, the video walls’ IPS technology provides a temperature tolerance of up to 230° Fahrenheit (110° Celsius). This helps alleviate a common overheating problem that affects picture quality with some other digital signage screens. The Georgia Aquarium controls the LG video walls using a RS-232 system to operate 11 hours a day. It automatically powers on the video walls 30 minutes prior to the aquarium opening, and powers off 30 minutes after closing.

“We’ve benefited greatly by reducing our electrical consumption with the LG ENERGY STAR® certified displays,” said Palley. “We also chose to display the video walls in low lighting, cutting approximately 200 amps of energy for lighting alone – not to mention eliminating the energy typically needed to support aquatic life in the tank where the screens are installed.”

AN ENHANCED EXPERIENCE

The video walls became an integral solution of the signature experience the aquarium offers, which is grounded on entertaining, engaging and educating. The video walls have also been well received among staffers, as they require very little maintenance, a testament to LG’s amazing display of reliability.

“The LG video walls are the first visuals that our visitors see when they walk into the Georgia Aquarium. It was imperative to choose the right signage and above all, the right partner, that could work with us to display our content and maintain a high quality experience for visitors,” concluded Palley.

Read the full case study here.

Thick, Thin, or Zero Clients?

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What’s the Difference?

Is your head spinning trying to determine which is the best client for your users?

In the world of virtualized desktops there is a plethora of clients to consider. To host virtual desktops, you can select from: PCs or Re-Purposed PCs, Thin Clients, Zero Clients and Smart Clients, tablets or mobile devices for your employees who are on-the-go.

Are you tired of the time it takes to image PCs (traditional thick clients) for employees? We’ll help you set the story straight so you can better understand what’s the best choice for your IT environment and staff.

In this recent blog post, we’ve put together a quick client comparison table, and as you’ll see at first glance it’s pretty clear PCoIP Zero Clients are the leading choice in all aspects including lifespan, performance, ROI and operational cost savings.

Plus, tablets (e.g. Chromebooks) or mobile devices may be the best options for mobile employees; except some devices have limited capabilities available e.g. can’t use a mouse with an iPad.

We hope the blog post helped you narrow down your choices.

With over three million PCoIP Zero Clients deployed worldwide, it’s no wonder why this client is the obvious choice for organizations seeking high security, along with outstanding performance.

If you want the advice of VDI and Cloud client experts, please email us at sales@teradici.com and we’d be happy to explain which PCoIP Zero Clients or Optimized Thin Clients would be best suited for your environment.

Thanks,

The Teradici Team

Form Follows Function with LG OLED Displays

Since its inception, the digital signage industry has largely been a case of function following form. The form (i.e., the LCD flat panel display) came first; then it was pushed out in an attempt to satisfy all needs.

Today, businesses are looking to create better customer experiences and stand out from the competition. And so, there is now a huge demand for display solutions that go beyond the ‘me too’ look of the LCD flat panel. The great news is that revolutionary LG OLED commercial display technology delivers better-than-ever imagery in innovative new form factors that can transform, enhance or blend seamlessly into virtually any environment.

With LG OLED, form can now follow function. Because an LG OLED display uses self-lighting pixels, it does not require a built-in backlight unit or edge-lighting array. The LG OLED pixels are so tiny that the depth of the display screen is very small—and less depth has many advantages. Less depth for each display means less weight for each display, which translates into easier and less costly mounting and installation. More importantly, because LG OLED is also flexible, it means users can be much more creative about where they place displays.

For example, LG OLED is not restricted by gravity and can be mounted facing down from a ceiling, side mounted from a wall, freestanding on the floor or even placed face up underneath a clear floor.

Dan Smith, senior director of sales at LG, says, “It all comes back to form factor. Form follows function in the best way possible. The form of this new LG OLED technology—thinness, light weight, the ability to curve, and to mount anywhere in any fashion—means that now the designer, working with LG and the end-user, can make the solution fit the need, not the other way around. That is what great product design and innovation is all about.”

Not only is LG OLED superior in image quality and form, but when have you ever seen a dual-sided display in a retail store, airport, or company lobby? With LG OLED, you have a display that is less than one centimeter in depth. You can also have separate content on each side.

Indeed, LG OLED provides numerous applications that cannot be served by LCD flat panels. It opens up exciting new possibilities for branding and messaging in retail, corporate, educational, museum and transportation spaces.

Stay tuned. We’ll be telling you more about LG OLED commercial displays, including the new LG OLED Wallpaper and LG OLED Video Wall, in the coming weeks.

LG OLED Wallpaper scores rAVe awards for 2017

First it was ISE.

Last month we told you about LG’s mind-blowing exhibition at the ISE (Integrated Systems Europe) 2017 expo in February at the RAI Amsterdam.

We’re pleased to announce that the revolutionary new LG OLED Wallpaper and LG OLED Wallpaper In-Glass were awarded by rAVe Publications as 2017 Best of ISE in three categories:

Most Creative New Product: LG OLED Wallpaper

Best New Flat-Panel Display (Overall): LG In-Glass Dual View OLED

Best New Digital Signage Display: LG 55″ OLED Wallpaper

According to rAVe, “We didn’t just pick these ‘on the show floor’ during the show or by using spec-sheets distributed prior to the show – we picked these by actually looking at each and every product and comparing them to the competition. In fact, this is why it took us an entire month to award these… You truly are the BEST of ISE!”

Read the full story and see all the ISE 2017 winners here.

And then we went to DSE.

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At the end of March we created a huge buzz and loads of excitement at DSE (Digital Signage Expo) 2017 in Las Vegas, where we showcased our awe-inspiring new LG OLED products and more. And once again, rAVe was there.

On April 12th we received more great news. The LG OLED Wallpaper won Best New Product Overall, and the LG Dual-View Flat OLED won Best New Indoor Display for rAVe’s Best of DSE 2017 Awards. The LG DSE 2017 booth also tied for Best Booth at the show:

Best New Product Overall: LG OLED Wallpaper

Best New Indoor Display: LG Dual-View OLED Display

Best Booth (TIE): Sharp AND LG

rAVe’s full list of winning companies and products from DSE 2017 can be found here.

At ISE and DSE, rAVe sent reporters to every booth/stand, saw the products demonstrated or launched, and selected the top products that outperformed the others in their respective categories.

We are very proud to have been hand-selected by rAVe for
these prestigious awards. And we applaud and congratulate all the winners.

About LG OLED Wallpaper

Razor-thin, lightweight and flexible LG OLED Wallpaper and the elegant LG OLED Wallpaper In-Glass are innovative new applications of the proprietary LG OLED technology. LG OLED is renowned for delivering awe-inspiring pictures with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display can.

With no elaborate mount required, LG OLED Wallpaper blends into a wall or curved structure without protruding, for a truly customizable approach. LG OLED Wallpaper In-Glass is double-sided, enabling two multimedia experiences from one wafer-thin unit. It can be suspended from a ceiling or used freestanding as a podium, saving space.

Why LG OLED Display Technology will Define the Future of Hospitality Experience

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Peter Sena II is an entrepreneur, angel investor, and Yale University Venture Mentor who founded Digital Surgeons, a design-driven innovation agency that accelerates business growth through co-creation, consulting, and award-winning execution.

 

Today’s traveler expects more.

Conditioned by AirBnB, they expect unique, local experiences.

Conditioned by Uber, they expect one-tap service of their wants and needs.

They care less about the chocolate on their pillow, and more about how their hospitality provider is going to curate the best of their destination and create a trip worth sharing.

They don’t want pampering, they want personalization.

Just think about how the old-fashioned elevator operator was replaced by the press of a button. Sure, it’s more cost effective for it to be user-operated, but if it was something travelers missed, every hotel would still have white-glove elevator service. The reality is elevator rides are kind of awkward — it’s a tight space to be in with a stranger. That friction was eliminated by the press of a button.

Today’s traveler expects the elimination of even more friction from their experience. Given recent advancements in internet connected devices (the internet of things or IoT), why shouldn’t someone be able to step into an elevator that is able to read the key in their pocket and be automatically taken to their floor?

Functional, unique, and digitally-powered amenities are musts for hospitality providers that don’t want to be left behind.

But how can hotels begin to create these experiences without disorienting their guests? The same way a UX (User Experience) Designer guides someone through software or a website: with constant visual feedback. Components that you can interact with hover under your cursor, the navigation menu displays clear choices, arrows or curves may even explicitly chart the intended path. There are constant visual indicators to guide you toward valuable outcomes.

As our hospitality experience becomes increasingly personalized and digital, it will be more important than ever that hotels provide similar visual indicators throughout their common areas and within guest rooms — LG’s commercial OLED displays are ready to meet this challenge.

OLED stands for organic light-emitting diode. What that means in English is that each pixel of the screen emits its own light to produce the image. This serves two very important functions.

For one, the picture quality is gorgeous. It’s a dramatic improvement over common LCD displays in contrast, color saturation, and viewing angles (a factor all too important in hotel lobbies or other areas where the display will be viewed from all over a room).

Two, since there is no backlight required, OLED screens are extremely light and thin (less than a centimeter deep) — meaning installers have much more flexibility about where they can be placed. They can even curve and/or display content on both sides of the display.

Powered by LG OLED, hospitality experience designers finally have a display equipped to satisfy the needs of today’s travelers. Rich picture quality to draw their attention, and flexibility of placement that allows hospitality organizations to guide guests through an experience they’ll share and remember.

Organizations not quite ready to outfit their hotel with artificial intelligence and internet connected devices can begin taking smaller steps toward a more personalized, digital experience.

It’s easy to imagine how LG OLED screens can create a better experience within a hotel — beautiful displays, as large or small as they need to be, curving across walls, ceilings, or through a lobby speak for themselves.

But, LG OLED screens can also help hospitality organizations create better experiences outside their four walls. Today’s traveler expects their hotel to curate the best of their local community. AirBnB is betting big on “trips”, a tool that lets guests eat at their host’s favorite local hidden hole-in-wall restaurant or grab a coffee from their favorite corner barista.

Hotels can give the concierge a hand with a two by two OLED video wall that displays the best of the local community. Guests will be delighted when they are steered away from tourist traps toward something they’ll never forget. With LG’s Pro:Centric platform, content can be personalized from a central location and displayed throughout common areas or into individual guest rooms.

Hospitality providers equipped with a rich CRM integration (customer relationship management software) can even leverage what they know about each guest to better personalize the messaging. If a guest is a known business traveler, content that helps help them succeed at their job is going to go a long way toward establishing loyalty to that hotel or chain.

Sound tough to start implementing? It isn’t.

“LG is always looking at options that help simplify selection, purchasing, and length of deployment for all display products. A great example is the two-by-two video wall bundle that LG developed for the hospitality sector. This bundle was developed based on feedback from our hospitality customers who were asking for simple solutions for video walls that could easily be selected, purchased, and deployed. The LG video wall bundle includes all items needed to get the project started— displays, cabling, and mounts. In addition to simplifying the purchasing process, the end users have also enjoyed a lower overall cost.

Integrators benefit from bundling for numerous reasons, including reduced purchasing time, since products have already been selected to work together, eliminating the need to research or double check compatibility. Bundling also eliminates the need for the integrator to kit the projects or have to worry about the delivery schedule of all the separate products. Lastly, integrators can often find additional savings when purchasing a bundled option versus purchasing all the components separately.”
Garry Wicka, LG’s Head of Marketing for Commercial Displays

When paired with LG’s Pro:Idiom content delivery system and Pro:Centric personalization platform, OLED commercial displays are uniquely equipped to define the future of hospitality

experience. OLED technology allows hospitality providers to display breathtaking images precisely where they will deliver the personalized service that today’s digital traveler demands.

Nobody does black like LG OLED

LG SIGNATURE OLED TV OLED77G6P infinity-contrast

One of the amazing attributes of LG OLED commercial displays is the ability to reproduce perfect black. It’s a feat that not even the world’s best LCD commercial displays can achieve. But how is this possible?

It has to do with the technology and structure of the display. An LG OLED display does not require a backlighting unit (i.e., a fluorescent bulb or LED configuration that is always on) to produce the image. Instead, LG OLED displays feature individual self-lighting pixels that can turn on, brighten, dim and turn off completely. You can’t get any darker than turning off completely.

So when LG OLED pixels turn off completely to reproduce a black area in the image, there is no light bleed from a backlighting unit to turn that deep black into more of a deep gray.

With LG OLED, if we had a completely black screen with only one pixel lit, we’d see that single pixel clearly because there is no light bleed to affect the surrounding pixels and distort the image. It’s that precise.

Perfect black also gives LG OLED the ability to reproduce the details that appear just above black, because it can turn the pixels fractionally on.

What’s more, perfect black enables infinite contrast, so LG OLED can maintain incredible image sharpness when bright objects are next to dark areas.

Regarding color, perfect black can enable truer color reproduction because there is no light bleed from other pixels to wash the color out.

Indeed, perfect black has major advantages. But what can it do for businesses?

Let’s say for example, we need to display fine jewelry content for a premium retailer. With an LG OLED display we would see the intricate facets of a diamond in crisp clarity with outstanding contrast. Whereas on an LCD the same facets could appear a bit soft, and might even display a halo effect from the light bleeding from lighter to darker parts of the image.

With LG OLED commercial displays, perfect black, infinite contrast, vivid and accurate colors, and wide viewing angles all add up to the pinnacle of picture quality—that can make products, logos, branding elements and other content look their absolute best, and attract and hold customer attention like never before. And the greater the customer attention, the greater the potential to boost your bottom line.