Form Follows Function with LG OLED Displays

Since its inception, the digital signage industry has largely been a case of function following form. The form (i.e., the LCD flat panel display) came first; then it was pushed out in an attempt to satisfy all needs.

Today, businesses are looking to create better customer experiences and stand out from the competition. And so, there is now a huge demand for display solutions that go beyond the ‘me too’ look of the LCD flat panel. The great news is that revolutionary LG OLED commercial display technology delivers better-than-ever imagery in innovative new form factors that can transform, enhance or blend seamlessly into virtually any environment.

With LG OLED, form can now follow function. Because an LG OLED display uses self-lighting pixels, it does not require a built-in backlight unit or edge-lighting array. The LG OLED pixels are so tiny that the depth of the display screen is very small—and less depth has many advantages. Less depth for each display means less weight for each display, which translates into easier and less costly mounting and installation. More importantly, because LG OLED is also flexible, it means users can be much more creative about where they place displays.

For example, LG OLED is not restricted by gravity and can be mounted facing down from a ceiling, side mounted from a wall, freestanding on the floor or even placed face up underneath a clear floor.

Dan Smith, senior director of sales at LG, says, “It all comes back to form factor. Form follows function in the best way possible. The form of this new LG OLED technology—thinness, light weight, the ability to curve, and to mount anywhere in any fashion—means that now the designer, working with LG and the end-user, can make the solution fit the need, not the other way around. That is what great product design and innovation is all about.”

Not only is LG OLED superior in image quality and form, but when have you ever seen a dual-sided display in a retail store, airport, or company lobby? With LG OLED, you have a display that is less than one centimeter in depth. You can also have separate content on each side.

Indeed, LG OLED provides numerous applications that cannot be served by LCD flat panels. It opens up exciting new possibilities for branding and messaging in retail, corporate, educational, museum and transportation spaces.

Stay tuned. We’ll be telling you more about LG OLED commercial displays, including the new LG OLED Wallpaper and LG OLED Video Wall, in the coming weeks.

LG OLED Wallpaper scores rAVe awards for 2017

First it was ISE.

Last month we told you about LG’s mind-blowing exhibition at the ISE (Integrated Systems Europe) 2017 expo in February at the RAI Amsterdam.

We’re pleased to announce that the revolutionary new LG OLED Wallpaper and LG OLED Wallpaper In-Glass were awarded by rAVe Publications as 2017 Best of ISE in three categories:

Most Creative New Product: LG OLED Wallpaper

Best New Flat-Panel Display (Overall): LG In-Glass Dual View OLED

Best New Digital Signage Display: LG 55″ OLED Wallpaper

According to rAVe, “We didn’t just pick these ‘on the show floor’ during the show or by using spec-sheets distributed prior to the show – we picked these by actually looking at each and every product and comparing them to the competition. In fact, this is why it took us an entire month to award these… You truly are the BEST of ISE!”

Read the full story and see all the ISE 2017 winners here.

And then we went to DSE.


At the end of March we created a huge buzz and loads of excitement at DSE (Digital Signage Expo) 2017 in Las Vegas, where we showcased our awe-inspiring new LG OLED products and more. And once again, rAVe was there.

On April 12th we received more great news. The LG OLED Wallpaper won Best New Product Overall, and the LG Dual-View Flat OLED won Best New Indoor Display for rAVe’s Best of DSE 2017 Awards. The LG DSE 2017 booth also tied for Best Booth at the show:

Best New Product Overall: LG OLED Wallpaper

Best New Indoor Display: LG Dual-View OLED Display

Best Booth (TIE): Sharp AND LG

rAVe’s full list of winning companies and products from DSE 2017 can be found here.

At ISE and DSE, rAVe sent reporters to every booth/stand, saw the products demonstrated or launched, and selected the top products that outperformed the others in their respective categories.

We are very proud to have been hand-selected by rAVe for
these prestigious awards. And we applaud and congratulate all the winners.

About LG OLED Wallpaper

Razor-thin, lightweight and flexible LG OLED Wallpaper and the elegant LG OLED Wallpaper In-Glass are innovative new applications of the proprietary LG OLED technology. LG OLED is renowned for delivering awe-inspiring pictures with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display can.

With no elaborate mount required, LG OLED Wallpaper blends into a wall or curved structure without protruding, for a truly customizable approach. LG OLED Wallpaper In-Glass is double-sided, enabling two multimedia experiences from one wafer-thin unit. It can be suspended from a ceiling or used freestanding as a podium, saving space.

Why LG OLED Display Technology will Define the Future of Hospitality Experience



Peter Sena II is an entrepreneur, angel investor, and Yale University Venture Mentor who founded Digital Surgeons, a design-driven innovation agency that accelerates business growth through co-creation, consulting, and award-winning execution.


Today’s traveler expects more.

Conditioned by AirBnB, they expect unique, local experiences.

Conditioned by Uber, they expect one-tap service of their wants and needs.

They care less about the chocolate on their pillow, and more about how their hospitality provider is going to curate the best of their destination and create a trip worth sharing.

They don’t want pampering, they want personalization.

Just think about how the old-fashioned elevator operator was replaced by the press of a button. Sure, it’s more cost effective for it to be user-operated, but if it was something travelers missed, every hotel would still have white-glove elevator service. The reality is elevator rides are kind of awkward — it’s a tight space to be in with a stranger. That friction was eliminated by the press of a button.

Today’s traveler expects the elimination of even more friction from their experience. Given recent advancements in internet connected devices (the internet of things or IoT), why shouldn’t someone be able to step into an elevator that is able to read the key in their pocket and be automatically taken to their floor?

Functional, unique, and digitally-powered amenities are musts for hospitality providers that don’t want to be left behind.

But how can hotels begin to create these experiences without disorienting their guests? The same way a UX (User Experience) Designer guides someone through software or a website: with constant visual feedback. Components that you can interact with hover under your cursor, the navigation menu displays clear choices, arrows or curves may even explicitly chart the intended path. There are constant visual indicators to guide you toward valuable outcomes.

As our hospitality experience becomes increasingly personalized and digital, it will be more important than ever that hotels provide similar visual indicators throughout their common areas and within guest rooms — LG’s commercial OLED displays are ready to meet this challenge.

OLED stands for organic light-emitting diode. What that means in English is that each pixel of the screen emits its own light to produce the image. This serves two very important functions.

For one, the picture quality is gorgeous. It’s a dramatic improvement over common LCD displays in contrast, color saturation, and viewing angles (a factor all too important in hotel lobbies or other areas where the display will be viewed from all over a room).

Two, since there is no backlight required, OLED screens are extremely light and thin (less than a centimeter deep) — meaning installers have much more flexibility about where they can be placed. They can even curve and/or display content on both sides of the display.

Powered by LG OLED, hospitality experience designers finally have a display equipped to satisfy the needs of today’s travelers. Rich picture quality to draw their attention, and flexibility of placement that allows hospitality organizations to guide guests through an experience they’ll share and remember.

Organizations not quite ready to outfit their hotel with artificial intelligence and internet connected devices can begin taking smaller steps toward a more personalized, digital experience.

It’s easy to imagine how LG OLED screens can create a better experience within a hotel — beautiful displays, as large or small as they need to be, curving across walls, ceilings, or through a lobby speak for themselves.

But, LG OLED screens can also help hospitality organizations create better experiences outside their four walls. Today’s traveler expects their hotel to curate the best of their local community. AirBnB is betting big on “trips”, a tool that lets guests eat at their host’s favorite local hidden hole-in-wall restaurant or grab a coffee from their favorite corner barista.

Hotels can give the concierge a hand with a two by two OLED video wall that displays the best of the local community. Guests will be delighted when they are steered away from tourist traps toward something they’ll never forget. With LG’s Pro:Centric platform, content can be personalized from a central location and displayed throughout common areas or into individual guest rooms.

Hospitality providers equipped with a rich CRM integration (customer relationship management software) can even leverage what they know about each guest to better personalize the messaging. If a guest is a known business traveler, content that helps help them succeed at their job is going to go a long way toward establishing loyalty to that hotel or chain.

Sound tough to start implementing? It isn’t.

“LG is always looking at options that help simplify selection, purchasing, and length of deployment for all display products. A great example is the two-by-two video wall bundle that LG developed for the hospitality sector. This bundle was developed based on feedback from our hospitality customers who were asking for simple solutions for video walls that could easily be selected, purchased, and deployed. The LG video wall bundle includes all items needed to get the project started— displays, cabling, and mounts. In addition to simplifying the purchasing process, the end users have also enjoyed a lower overall cost.

Integrators benefit from bundling for numerous reasons, including reduced purchasing time, since products have already been selected to work together, eliminating the need to research or double check compatibility. Bundling also eliminates the need for the integrator to kit the projects or have to worry about the delivery schedule of all the separate products. Lastly, integrators can often find additional savings when purchasing a bundled option versus purchasing all the components separately.”
Garry Wicka, LG’s Head of Marketing for Commercial Displays

When paired with LG’s Pro:Idiom content delivery system and Pro:Centric personalization platform, OLED commercial displays are uniquely equipped to define the future of hospitality

experience. OLED technology allows hospitality providers to display breathtaking images precisely where they will deliver the personalized service that today’s digital traveler demands.

Nobody does black like LG OLED

LG SIGNATURE OLED TV OLED77G6P infinity-contrast

One of the amazing attributes of LG OLED commercial displays is the ability to reproduce perfect black. It’s a feat that not even the world’s best LCD commercial displays can achieve. But how is this possible?

It has to do with the technology and structure of the display. An LG OLED display does not require a backlighting unit (i.e., a fluorescent bulb or LED configuration that is always on) to produce the image. Instead, LG OLED displays feature individual self-lighting pixels that can turn on, brighten, dim and turn off completely. You can’t get any darker than turning off completely.

So when LG OLED pixels turn off completely to reproduce a black area in the image, there is no light bleed from a backlighting unit to turn that deep black into more of a deep gray.

With LG OLED, if we had a completely black screen with only one pixel lit, we’d see that single pixel clearly because there is no light bleed to affect the surrounding pixels and distort the image. It’s that precise.

Perfect black also gives LG OLED the ability to reproduce the details that appear just above black, because it can turn the pixels fractionally on.

What’s more, perfect black enables infinite contrast, so LG OLED can maintain incredible image sharpness when bright objects are next to dark areas.

Regarding color, perfect black can enable truer color reproduction because there is no light bleed from other pixels to wash the color out.

Indeed, perfect black has major advantages. But what can it do for businesses?

Let’s say for example, we need to display fine jewelry content for a premium retailer. With an LG OLED display we would see the intricate facets of a diamond in crisp clarity with outstanding contrast. Whereas on an LCD the same facets could appear a bit soft, and might even display a halo effect from the light bleeding from lighter to darker parts of the image.

With LG OLED commercial displays, perfect black, infinite contrast, vivid and accurate colors, and wide viewing angles all add up to the pinnacle of picture quality—that can make products, logos, branding elements and other content look their absolute best, and attract and hold customer attention like never before. And the greater the customer attention, the greater the potential to boost your bottom line.

Here we grow again….



Margaret Fetting
Senior Channel Marketing Manager
LG Electronics USA Business Solutions


Hi there. Margaret Fetting, LG B2B Commercial Display Sr. Channel Marketing Manager here once again to talk about my favorite topic…the channel! My how time flies, can you believe that I’ve been with LG for one year? It has gone quickly and I’m having a blast!

LG continues to amaze me every day with their dedication to innovation; it shows in the products we offer. The dual-sided flat LG OLED and LG OLED curved tiling display, released in 2016, were just the beginning of some of the most amazing displays I’ve seen. The 86” Ultra Stretch display and now LG OLED wallpaper; even our UltraWide® desktop monitors. All unique and innovative products that will make any environment a better experience.

What does that have to do with the channel? Because of the unique design of these innovative products, we want to make sure not only our current partners know about and have access to these products but we want to ensure those that influence the design of commercial spaces know about these products as well. That’s why we’re launching a new program under the LG PRO umbrella, LG PRO Design. This program targets specific influencers in the digital signage world, design consultants, architects and design firms.

Stay tuned for more details of this program as well as other exciting additions to the LG PRO program!




Ultra-Thin, Customizable LG OLED Technologies at DSE 2017

Raise the Bar for Unique High-End Installations


LAS VEGAS, March 29, 2017 – LG Electronics USA Business Solutions unveiled the new razor-thin, lightweight LG OLED “Wallpaper” commercial display and new flexible, customizable open-frame LG OLED displays at the 2017 Digital Signage Expo (DSE).

The launch of the LG OLED Wallpaper commercial display – shipping in the United States next month – comes on the heels of the introduction of the revolutionary LG SIGNATURE OLED W7 TVs for the consumer market, the most-awarded TV at CES® 2017.

The proprietary LG OLED technology has created a new high-end category of displays that delivers an awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display. Thanks to OLED technology’s unique ability to turn each pixel on or completely off, LG OLED displays render perfect blacks, creating an infinite contrast ratio and bringing colors to life like never before.

“LG OLED commercial displays empower business owners with the best picture quality on the market,” said Clark Brown, digital signage vice president, LG Electronics USA Business Solutions. “Building on the success of our Dual-View Flat and Curved-Tiling commercial LG OLED displays, our new, high-end Wallpaper and Open Frame LG OLED solutions not only expand our award-winning lineup, but also provide even greater creative installation flexibility, making them perfect for nearly any digital signage environment.”

Expected to take DSE Expo by storm, the expanded commercial LG OLED 2017 lineup includes the jaw-dropping new Wallpaper model, innovative new video wall units, and flexible new customizable Open Frame LG OLED displays, as well as the renowned Dual-View Flat and Curved Tiling models.

LG OLED Wallpaper Display

Boasting accurate color reproduction, limitless color contrast and wide viewing angles perfect for any high-end installation, the LG OLED Wallpaper commercial display represents a whole new way to display eye-catching content for an unparalleled viewing experience. The 55-inch display weighs less than 13 pounds and has a razor-thin depth that is just 3.65mm (0.14 inches).

The unique Wallpaper display can be mounted either vertically or horizontally for a customizable display design. Ultra-slim mounting brackets with a magnetic mat create a truly seamless design that becomes one with the wall. Electronic components are housed in a separate control box connected to the display with a 2-meter (6-1/2-foot) cable.

The LG OLED Wallpaper commercial display offers a Full HD picture (1920 x 1080) and ultra-fast motion-picture response time for a lifelike viewing experience. The display offers 64GB of internal memory, content scheduling and Wi-Fi connectivity through the use of a Wi-Fi USB dongle for ease of installation and end-user operation.

Also on display in the United States for the first time at DSE 2017 is the “In-Glass Wallpaper” LG OLED digital signage display. Designed with dual-sided ultra-slim OLED panels in a glass pane, the In-Glass Wallpaper LG OLED display is perfect for boutiques, art galleries and other businesses that want to add a sophisticated touch to their interior décor. The In-Glass Wallpaper LG OLED solution will be available in standing and hanging versions to provide businesses flexible options.

LG OLED Video Wall Displays

Featuring limitless color contrast and perfect black levels never before seen in a video wall, the innovative new LG OLED Video Wall displays feature unparalleled picture quality in a razor-thin profile.

The new 65- inch class LG OLED Video Wall display is planned for initial U.S. availability in May. The display features a 4K UHD resolution, a 16:9 aspect ratio and perfect wide viewing angles. When tiled together, the displays create an eye-catching video wall display that’s sure to add artistic value and enhance consumer engagement in premium spaces including museums, airport lounges and high-end retail environments.

Open Frame LG OLED Digital Signage Displays

LG OLED technology uses self-lighting pixels for exact control of image brightness and quality, and with no separate light source the technology is extremely lightweight, thin and flexible. Using this unique technology, LG OLED Open Frame displays are able to flex concave and convex for a truly customizable approach that is both a work of art and a functional signage display.

Dual-View Curved Tiling LG OLED Displays

The Dual-View Curved Tiling LG OLED displays offer a beautifully curved design using slim tiles to form customizable displays that link combinations of two to eight tiles together. The 65-inch portrait display boasts a depth under 9 mm (about one-third of an inch), and an eye-catching, dual-sided view to offer customers a two-sided media experience while providing retailers a way to utilize their space efficiently. Each screen boasts 4K Ultra HD resolution (3840 x 2160), showcasing a bigger, bolder and more lifelike viewing experience to capture consumer attention effortlessly. High-performance system-on-a-chip (SoC) and a 128GB internal memory capacity enable perfect UHD-synced playback without the need for PCs or media players.

Dual-View Flat LG OLED Display

The Dual-View Flat LG OLED display also offers a space-efficient dual-sided view to provide customers a two-sided media experience in full HD (1920 x 1080). With an even slimmer depth, measuring under 8 mm (less than one-third of an inch) and three different installation options, this 55-inch flat OLED commercial display allows retailers to plan a more efficient layout while utilizing a high-end display solution. Additionally, the display has the unique ability to swap and mirror content on either side of the screen with a simple press of a remote control button. The screen can be installed in three customizable ways – ceiling suspension, wall-mount and floor stand — to allow the most efficient use in any retail space.

Visitors to LG’s booth at DSE 2017 (March 29-30, Las Vegas Convention Center, South Hall #100) will be able to experience LG’s full lineup of commercial OLED displays. For more information, please visit


# # #


About LG Electronics USA Business Solutions

LG Electronics USA Business Solutions serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $48 billion global force in consumer electronics, mobile communications, home appliances and air solutions. For more information, please visit



Media Contacts:

LG Electronics USA

Kim Regillio

847 941 8184

Joan Ong

312 397 6042




Innovative New Commercial LG OLED Displays, LED Displays and

Indoor/Outdoor Solutions Headline LG’s Broad Product Line



LAS VEGAS, March 30, 2017 – Solidifying its leadership role in the digital signage industry, LG Electronics USA Business Solutions is showcasing the industry’s broadest commercial display portfolio at the 2017 Digital Signage Expo (DSE). Expanding its award-winning commercial LG OLED family and LED Digital Signage lineup, LG boasts an expansive digital signage portfolio, which also features the unique 86-inch LG “Ultra Stretch” display, 4K Ultra HD monitors, outdoor signage systems and advanced video wall displays.


Attendees of LG’s booth (Las Vegas Convention Center, South Hall #100) at DSE 2017 will discover how LG delivers solutions that elevate the end-user experience by seamlessly integrating high-resolution displays in retail, restaurants, hotels, airports, schools, churches, arenas and more.


“LG is dedicated to providing solutions that help our customers improve their businesses and bottom lines,” said Dan Smith, sales vice president, LG Electronics USA Business Solutions. “As display technology continues to evolve, LG is leading the industry with unique cutting-edge solutions – like the LG’s LG OLED Wallpaper display – that elevate businesses, streamline content and provide more benefits to customers than ever before.”


Innovative Commercial LG OLED Solutions

LG Electronics expanded the award-winning commercial OLED lineup with a number of new, innovative displays for high-end installations including the LG OLED Wallpaper, LG OLED Video Wall, “In-Glass Wallpaper” LG OLED display and Open Frame LG OLED display. (See separate news release.) The proprietary LG OLED technology delivers awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display can deliver.


The new LG OLED displays join the highly acclaimed Dual-View Curved Tiling and Dual-View Flat LG OLED displays, available now.


LED Digital Signage

Exhibiting its strong commitment to the giant-screen video market, LG announced a host of new Indoor LED display solutions, including 1.0, 1.5 and 2.0mm pixel pitch displays. The new displays developed by LG Electronics boast outstanding color contrast, saturation and brightness levels. The addition of these display solutions bolsters LG’s LED display portfolio, which now includes both indoor and outdoor options for a variety of installations, including retail spaces, sports stadiums, transportation hubs and hospitality applications. The 1.0 and 1.5mm pixel pitch displays are available now, and the 2.0mm pixel pitch display will be available later this year.


Durable Outdoor Solutions

For customers looking for a high-performance LED-backlit LCD flat-panel display that can withstand nature’s elements, LG launched the 75-inch class XE3C Outdoor Display, which joins the company’s popular 55-inch class model. The XE3C series features technologies that make it a well-suited solution for delivering messages in outdoor spaces. LG’s unique display technology provides a temperature tolerance that helps alleviate a common problem of screens overheating, affecting picture quality. The XE3C series also features enhanced thermal management with an environmentally sealed structure for waterproofing and protecting the display from dust and fumes. The display can also prevent overheating without the use of an air filter and boasts a protective 7.5mm glass panel so the display outlasts accidental impacts in any outdoor environment.


Ultra-Bright Window-Facing Solutions

LG’s portfolio also includes a high-bright Outdoor Window-Facing Display, the XS series, which is perfectly suited for installation inside the windows of retail shops in streets. The XS series features (IPS) panel technology to ensure accurate color saturation and contrast at wide-viewing angles, even under high heat and brightness.


The XS series also features enhanced brightness – up to 2,500 cd/m2, an ultra-thin depth of 84mm and support for LG’s WebOS platform making the XS series the ultimate screen for outdoor visibility. The display is the perfect choice for any in-window display due to its quiet operation – the display does not have a cooling fan, allowing it to operate under 25dB, which is quieter than a library.


Advanced Video Wall Displays

LG announced a new 49-inch video wall display, model 49VM5C, which complements the acclaimed 55-inch 55VH7B display in redefining the video wall category. The new display boasts a narrow bezel width of 0.9mm, allowing the displays to be connected seamlessly with each other to create a powerful and impactful image for an immersive experience that’s certain to capture any viewer’s attention.


The LG 49VM5C and 55VH7B video wall displays are selected for even the most demanding installations for their IPS panel technology, which ensures accurate color saturation, even from wide viewing angles, resulting in unparalleled picture quality. Featuring a high-performance SOC, which works with LG’s WebOS for Signage. Each model is designed to be lightweight, which, combined with a slim depth, allows for easier product installation and maintenance.


4K Ultra HD Signage Displays

Exemplifying leadership in 4K Ultra HD display technology, LG offers the broadest 4K UHD portfolio in the market, featuring two families of products with models ranging from 49- to 98-inches. LG announced the new 98-inch 98LS95D display, which delivers an immersive 4K viewing experience with four times the resolution as comparable full HD displays. This display solution not only had the capability to display 4K native content and upscale content, but it can also divide the screen’s content layout up to four different images on one screen – a feature customers are familiar with from LG’s 75- and 86-inch models. Additionally, LG’s 4K Ultra HD displays also support LG’s WebOS.


Featuring unique solutions, LG 4K UHD portfolio boasts a sleek 86-inch Ultra Stretch Signage display (86BH5C), perfectly suited for a wide array of installations. This digital signage display measures just over seven feet long, features an amazing 58:9 bar-type display and LG’s Picture-by-Picture (PBP) technology, which allows the user to divide the long, rectangular signage into four seamless screens in landscape or portrait installations.


LG’s 4K UHD portfolio offers a wide array of high-end display solutions perfect for any installation, including offices, hotels, airports, museums, retail spaces and more.

# # #


About LG Electronics USA Business Solutions

LG Electronics USA Business Solutions serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $48 billion global force in consumer electronics, mobile communications, home appliances and air solutions. For more information, please visit


Media Contacts:

LG Electronics USA

Kim Regillio

847 941 8184


Joan Ong

312 397 6042

Want a custom Video Wall? LG’s got it. Now imagine it before you buy it.

NeilNeil Patwardhan

Head of Digital Marketing
LG Electronics USA, Inc. Commercial Displays Division


A question I get asked all the time is quite simply, “What the heck is a video wall?” I’m right there with you. Before I started working for LG, I was clueless as well on the product let alone its usage. But then, something beautiful happened.

I learnt what a video wall is and I started to notice them out in the wild. As I walked through an airport, checked into a hotel or attended a game; they were all there displaying rich content with astonishing clarity. You probably guessed it; they were built by LG.

What is a video wall?

A video wall is essentially a series of video screens in several different formations and configurations that are powered together to display rich content seamlessly. Visually stunning, they are meant to be attention grabbers and drive focused eyeballs.

If the average attention span of a human is eight seconds, then brands use video walls to grab all eight seconds of your time to push forth content and messaging to elicit responses. You need technology from the frontend screens to the backend software to power these messages and LG’s video wall arsenal is quite formidable.

Next time you are at the airport, you might see something like this:



But something was missing.

Video wall configurations are usually always custom and specific to a customer’s space constraints and needs. This requires careful evaluation with accurate measurements before an order is actually placed. It’s hard for LG sales to travel with screens this size to customer meetings to close deals and therein, results in a huge gap between preorder visualization and actual install.

Then we launched the Video Wall Configurator.

What is it?

Simply put, our video wall configurator is an online tool designed to aid sales and customers in “visualizing” their custom configurations and saving them for future use.

This tool allows you to:

  1. Visualize custom video wall configurations in standard environments or upload your own.
  2. Map a chosen configuration accurately with measurements and save it as a blueprint.
  3. Email the blueprint to yourself or directly to your LG sales rep to begin conversations.
  4. Visualize content on your video wall, be it hi-res images or video.
  5. Watch How-To videos to install them.

What does it look like?



This is a great example of how a strong digital tool can aid and sometimes accelerate the sales process.We are excited to launch this at LG and be the best of breed in winning customers with confidence and integrity. Onward.