Travelers in an airport searching for gate information, looking for a grab-and-go lunch and rushing to catch their flight. Mall shoppers coming and going but their phones hold most of their attention. A line of QSR lunch-hour customers growing impatient with the wait time.
What do all these scenarios have in common? In each case, the people could have a better customer experience if they were accommodated by digital signage with IPS screen technology.
IPS-based panels provide a true wide viewing angle of up to 178 degrees, where data is clearly readable and colors and contrast remain consistent. With a non-IPS display, however, the viewer needs to be centered directly in front of the screen to experience the best performance—at an angle the text becomes illegible and color and contrast decrease dramatically. Only IPS technology solves that problem and vastly improves off-angle viewing, which is extremely important in areas with heavy foot traffic.
With IPS, travelers can quickly glance at wayfinding information and flight data. Distracted shoppers can be attracted to the bright and colorful images. And the lunch crowd can drool over the mouthwatering pictures and read the menu from a distance, then be ready to order when they get to the counter. Just Picture It.
Here is an infographic to show you what IPS is, what it does, and why you want it in your digital signage.