Last month we told you about the benefits of a digital signage wayfinding system in large medical centers. But that’s only half of the story. Commercial displays can enhance every corner of a medical facility. And since digital signage offers the ability to easily add, update and delete content in real time, and target content for specific areas, it can ensure that staff, volunteers, patients and visitors get up-to-date and relevant information all throughout the facility.
In nurses’ stations, break rooms and other key staff locations, digital monitors and displays can keep the staff informed with workflow information, notices of upcoming events or lectures/training, safety alerts, and patients’ whereabouts through pre-surgery, surgery, and post-surgery recovery. Additionally, team-building content such as new staff introductions, profiles, successes, recognition/accolades, and congratulations for weddings, births, etc., can increase workplace pride and morale, and reinforce healthcare values.
In meeting rooms and conference rooms, large format displays can elevate the quality of virtually any presentation and improve staff training; while small displays outside the rooms can present the schedule for the day.
In the cafeteria and coffee shop, digital menu boards enable menu content flexibility throughout the day and can cross-sell and up-sell items while including nutritional information according to FDA requirements.
Throughout the common areas, in addition to touch-screen wayfinding displays which can save staff members from a deluge of visitor interruptions and questions, visitors and patients can benefit from information about the hospital and its services, a physician and department directory, health and wellness content, fund-raising news and donor recognition, and emergency alerts.
In patient rooms, besides offering entertaining shows, movies, games and the web, healthcare-grade patient-room TVs can be configured to deliver medical and health educational content for patients and their families.
In lobbies and waiting areas, digital signage (including video walls) is ideal for presenting dynamic branding images and messages to inspire confidence and comfort, and create an ambiance to distinguish the facility and help ensure the flow of patients, referrals, donations, staff and volunteers.
To get the most from your investment, work with a digital signage content provider that offers technology best practices for healthcare facilities including subscription-based feeds for medical networks, news/weather reports and lifestyle messaging. Also scheduling software that can integrate with your IT and patient appointment and procedure scheduling systems, and digital place-based networks for revenue-generating advertising. You’ll have the high-quality content you need, for the right reasons, at the right times and in all the right spots.