Here at the IHRSA 2018 (International Health, Racquet & Sportsclub Association) tradeshow in San Diego we’re answering a lot of questions about the benefits a networked digital signage solution can offer a gym or fitness center.
Consider this example: Every day countless members walk and run in a row of treadmills, staring at the TV in front of them. While TV shows might help alleviate boredom, what if the content was more relevant? What if it could actually compel members to buy a protein shake, check out the pro shop sale or sign up for a new class? Your bottom line could get a nice pump.
What kind of content?
Digital signage can provide up-to-date class descriptions, room scheduling, wayfinding, menus, announcements and more on bright, beautiful screens that are hard to miss. Adding instructional videos, live news feeds, sports scores and filtered social media posts can keep members engaged. Promoting services and gift coupons can generate sales. And when the displays are used with a fitness center’s smartphone app and beacon technology, they can target alerts for class cancelations, upcoming events and much more.
Offer virtual classes anytime.
A popular feature in hotel fitness centers, digital signage can be used to teach classes. With a video wall and Fitness on Demand™ programs, hundreds of premium classes from the world’s most renowned programming and recognized content creators can be offered without a live trainer, and instead be controlled with the FOD™ app and touchscreen tablet.
Creating, updating and managing content is quick and easy with LG’s webOS for Signage.
The web-based platform powers LG’s Smart Signage displays and can also host third-party applications. It features a selection of templates and enables remote management of each display via PC or mobile device. The displays’ embedded System-on-Chip (SoC) works with webOS, and also allows for much simpler installations and cost reduction by eliminating external media players and their mounting hardware.
How to get started.
LG is ready to upgrade any gym or fitness center with best-in-class digital signage solutions. We have a network of national installer partners that provide turnkey installations with LG TVs, monitors, video walls, touchscreens, wall mounts, content management, cabling and more, including debris removal.
Your members want the best in fitness and appearance. Are you looking to add some digital muscle to your facility? Then look to LG. We’ll have you looking better than ever.