Melissa Lallas | LG Electronics USA, Inc.
Sr. Regional Account Manager – East Coast – Healthcare
Commercial Displays Division
In working with Senior Living communities, it is important that we (As sales reps, resellers and system integrators) talk the talk specific to the industry. Generally speaking, the decision-makers and influencers are not IT technicians immersed every day in specs and network operations. Rather, they are more straightforward in wanting to know what a solution’s immediate benefits are for both the residents and the facilities. And when it comes to resident and facility televisions, they’re accustomed to a BYOD environment or going to the local big box store to buy the least expensive TVs they can find.
The term “Long Term Care” has become obsolete. Today it is all about “Senior Living,” Active Aging,” or “Aging in Place.” Most recently, the focus is on Resident Engagement. But what does that mean, exactly?
Resident engagement means keeping everyone aware of and involved in the community activities. So, if we simply use the term “Pro:Centric,” that doesn’t resonate with the administrators – they’ll look at us like we are talking about something super technical and non-relatable. However, when we reword our message and say LG’s commercial-grade TVs operate on one platform that saves time and money, coupled with the fact that some models feature a resident engagement solution, NOW we’ve got their attention.
The Resident Engagement Solution, powered by the LG Pro:Centric platform already built into most LG commercial TVs and LG set top box, will allow for a subscription-free means of communicating all activities, food menus, local area maps, community map, weather and more; and can even enable resident-interactive offerings such as booking salon services and other appointments, and signing up for activities, all from the LG TV.
And this will also save time and money for the maintenance, IT and admin team. How? One platform, no longer the need to print paper signs or flyers, no longer the need for room visits to program TVs, no longer the need to figure out multiple brands of resident’s TVs; and all changes, updates and communications are made centrally via the LG Pro:Centric server.
To top it off, LG works with a nationwide network of certified resellers and system integrators to pull this all together based on the Senior Living community’s specific needs, not to mention LG’s Five-Star Service program to keep everything running smoothly when and if the need arises.
With the Resident Engagement Solution powered by Pro:Centric, there’s nothing old about Senior Living anymore.