It was an amazing display of collaboration. And it changed the face of automated technology with one of the largest and most impactful integrations of digital signage ever: over 10,000 LG commercial displays combined with SAVI Canvas software in more than 50 Topgolf venues.
Topgolf venues feature high-tech gaming, climate-controlled hitting bays, a chef-driven menu, hand-crafted cocktails, music, corporate and social event spaces, and more. Topgolf venues entertain more than 20 million guests annually at nearly 60 locations across the U.S. and internationally.
To offer guests the ultimate sports and entertainment experience across all venues, Topgolf wanted to enhance its technology platform by transitioning from consumer televisions to durable, reliable commercial displays. The goal was to create a customizable display solution with a longer shelf life and an exceptional warranty. The displays would need to accurately and clearly present rich colors and vivid details, while splitting the screen into three sections to accommodate varying content from different sources. And the displays would need to seamlessly connect to one another for quick and easy management from a central location.
Topgolf enlisted AV control software leader SAVI Controls and commercial display technology leader LG Business Solutions USA, along with Topgolf’s longtime systems integrator Diem Digital, to create a solution called SAVI Canvas. This software was developed by SAVI Controls to run exclusively on LG’s webOS Signage platform.
SAVI Canvas combined with LG webOS Signage enables Topgolf to control, manage and deliver content to displays at each venue from their central headquarters in Dallas – all over a single network cable. This solution also meets Topgolf’s need for a tri-pane display feature, giving Topgolf the flexibility to display broadcast and satellite programs, Topgolf TV, marketing messaging, and custom content from its gaming systems, within the tri-pane solution on a single portrait display. All of which further elevates the guest experience.
Diem Digital specifically selected LG’s 55-inch 55SM5KE hybrid outdoor displays for their reliability, picture quality and customizability. Connectivity is simple with a power cable and a CAT 5 connection in the back. Because the displays are in an outdoor environment, SAVI developed new custom mounts and protective shroud enclosures which LG certified for warranty purposes, providing Topgolf improved ongoing service and support for the display hardware. All displays are monitored by a CMS app for display health status at the Dallas headquarters.
Since deploying the solution at more than 50 locations, Topgolf has seen significant benefits, heard positive feedback and achieved unprecedented innovation. The implementation of the LG displays and SAVI Canvas solution not only enabled Topgolf to manage displays remotely, but also significantly reduced the failure rate and replacement labor overhead of previous consumer displays.
Read a detailed Topgolf case study here.