Senior Channel Marketing Manager
LG Electronics USA Business Solutions
I’m potentially in the market for a new vehicle; my car is almost ten years old and while I don’t have any issues (knock on wood), I need to start shopping and researching my next purchase. So, one snowy Chicago Sunday morning, I tagged along with my brothers and two of my nephews and off we went to the Chicago Auto Show. It’s one of the largest auto shows, and I figured it would be a great place to start my research. Boy was I wrong.
While my intention was to look at vehicles, I found myself looking at the signage. Video walls that stretched for blocks, direct view LEDs that could be seen from everywhere on the show floor, touch displays showing vehicle options, and of course identifying the areas where digital signage would have made for a more engaging experience. My proudest moment was recognizing the LG signage. I felt like I’d earned my LG wings.
So while my research on a new vehicle begins again, I can put my mind at ease knowing I’m fully immersed in the industry I joined a short (and quick) two years ago.