LG Pro:Centric – A Digital Concierge to Improve the Guest Experience

With LG’s Pro:Centric® hotel data broadcasting platform, hoteliers can customize the guest experience quickly and easily, giving guests a more comfortable, convenient and informative experience in their rooms.

Pro:Centric acts as a digital concierge, greeting guests with a custom-branded interface on their in-room TV. Using the TV’s interactive electronic program guide guests can easily find and enjoy available television programming including premium movie channels, check the weather forecast and review all the hotel amenities.

The Pro:Centric platform includes a wide range of display screen options, is simple to install, easy to use and works seamlessly via a slim and compact Pro:Centric server that requires minimal space in the head-end equipment rack. It enables hoteliers to keep their messages and content fresh by effectively managing and updating content on all TVs remotely, regardless of the number and without the need to visit each guest room.

LG’s Pro:Centric Smart hospitality televisions offer the IP-based integration required to deploy customized services on guest room TVs without the need for set-top boxes. Our platform support of HTML5, Java and Flash programs allows more options for systems integrators to develop rich, interactive applications. With additional features such as display sharing and built-in Wi-Fi, guests can be securely connected to enjoy personal content from their compatible mobile devices on the big TV screen.

To help generate additional business, hoteliers can customize and update electronic billboards to promote amenities and services that benefit their guests. The ability to quickly and easily add or change content creates real savings in printing and distribution costs and enables a real-time presentation of pertinent and valuable information guests will appreciate.

By providing a simple means of access to entertainment and hotel services, LG’s Pro:Centric can improve the guest experience and promote a consistent revenue stream for the property.

Improving the campus experience with digital signage

Last week we reported that improving the customer experience ranked highest in a 2016 survey of retailers by DigitalSignageToday.com.

Let’s look at this from the perspective of higher education. When colleges and universities were asked which applications they favored for digital signage, 100% said ‘campus news and announcements,’ with 78% following with ‘emergency notification messaging.’

Students are certainly familiar with getting information from screens, and digital signage is widely being used even outside the classroom to improve the student/staff/visitor experience. Here are some examples.

At entryways and exits, digital signage can provide wayfinding information to help people navigate around campus without confusion. Touchscreen-enabled displays go a step further in personalization by providing interactive functions.

In dormitories, student centers, faculty lounges, lobbies and other common areas digital signage is very effective for displaying news, weather and university happenings in real time. Here you have a bit more time to attract and hold attention and therefore, gain the most exposure.

Digital signage can help increase event participation. Integrate your university’s calendaring system with your digital signage software and promote events campus-wide. Update event information in one location and all networked displays will show the changes automatically.

Much like with quick-service and fast casual restaurants, digital signage is ideal for campus cafeterias to display menus and daily specials, and promote healthy choices with nutritional information. Menus can be updated and swapped easily with free software such as LG’s SuperSign™.

Small displays placed outside of lecture halls, classrooms and meeting rooms can help ensure everyone finds what they’re looking for on time and sees any schedule updates.

Use digital signage to highlight the local community and generate revenue with third-party advertising. Is there a popular café, eatery or theater in town? Offer to promote them for a reasonable fee. A small business will quickly see the value in advertising their goods and services to a campus full of students.

And in case of emergency, digital signage is a powerful strategy for instant alerts and information. Your emergency announcement could immediately appear on all the networked displays across the campus and provide instructions and updates as they become available.

Death of Simple Digital Marketing. It’s time to talk stacks on stacks on stacks.


NeilNeil Patwardhan

Head of Digital Marketing
LG Electronics USA, Inc. Commercial Displays Division

 

What happened to us? Going to a website used to be simple. If someone found your website and liked your story or product you were selling, chances are they would get in touch.

Fast forward to 2017 and the WWW is awash with millions and millions of sites all pushing for the same eyeballs. Standing out from the crowd is becoming harder and harder and conversion of those precious visitors to your site has become extremely important. New tools in this space are popping up every day and digital marketers are now faced with a complexity overload syndrome. Beware of shiny new objects in the digital world. What may work for others may not work for your needs.

And so the ideal digital strategy boils down to a few key questions you need to ask:

  1. What are my overall business goals?
  2. How will digital marketing help me achieve those goals?
  3. What technologies/partners do I have already?
  4. What do I need to go get?

Answering all 4 questions will drive you on a journey of digital stack exploration and help you define what the ideal stack should look like for you. We ran the same exercise here at LG and now are on our way to our ideal end state digital stack.

A common question I get asked all the time is “What are the components of an ideal digital stack?”

Every company and business has different needs so there isn’t a perfect answer to the question but there are some key components that should be in yours:

  1. Content Marketing Technology:
    1. Your goal is to get a specific message to a specific audience. It’s one of the building blocks of digital marketing strategy. Content is king and types of content can deliver great value.
  2. Data and Analysis:
    1. Having goals is important, but the ability to analyze data and measure those goals is even more important. Data can point out new opportunities, and show what is and is not working in a digital strategy.
  3. Lead Nurturing Technology:
    1. The ability to track leads, learn about them and get real-time results to make up-to-the-minute decisions is a huge advantage. It can make digital marketing more successful and help bring more money to the company.
  4. CRM:
    1. Customer relationship management (CRM) systems are just what they sound like. They manage all of the data about current and prospective customers. Keep all of this information in one place to make it much easier to handle.
  5. Marketing Automation Tools:
    1. Get help with potentially complex and time-consuming areas like email and social media, as well as internal processes like collaboration, budgeting and workflow.

 

What we use at LG:

After evaluating our business needs, priorities and architecture, we have our digital stack that enables us to drive more visitors to our site and convert visits to qualified leads (MQL’s).

digital-blueprint-

Our stack has enabled us to:

  1. Increase quality traffic and impressions by nearly 200%YoY FY16 vs FY15.
  2. Increase in MQL’s of 400% YoY FY16 vs FY15

We are far from perfect. We have higher goals to hit in 2017. But through thoughtful understanding and consideration, we are on our way digitally. Vamos LG.

Improving the Customer Experience – #1 Reason for Digital Signage

According to Digital Signage Future Trends 2017 from DigitalSignageToday.com, “In a 2016 survey 60 percent of retailers listed ‘improved customer service’ as a key benefit of digital signage, and 100 percent chose ‘increased customer engagement’ as a key benefit. Financial institutions also listed ‘customer engagement’ as the top reason companies will invest in digital signage in the next two years, followed by ‘increased customer engagement’ at 49.3 percent and ‘branding’ at 45.8 percent.”

Digital signage is a powerfully effective strategy for improving the customer experience and increasing engagement. The innovative form factors and amazing image quality of today’s displays attracts attention even from a distance, and can hold customer attention while providing important information, sales support, assistance and entertainment.

Digital signage content can be easily created, manipulated, updated and enhanced at a moment’s notice, offering an amazing degree of flexibility that’s not possible with static signs. What’s more, digital signage allows for interactivity with visitors and customers to the point of one-to-one personalization.

Here are some examples of how digital signage can be used to improve your customer experiences.

Welcome Screens – Make your best first impression with digital signage at entryways to highlight your brand with relationship messaging, eye-catching pictures, videos and graphics.

Wayfinding Displays – Use wayfinding displays throughout the facility to direct patrons to their destination quickly and easily. Digital displays can be touch screen enabled for greater convenience.

Digital Kiosks – Take advantage of the selling power of digital displays by showing more products than your floor plan allows. Customers can browse additional inventory options, get ample product information and make purchase decisions on the spot. And at times when sales floor product experts are not available, use digital signage kiosks to provide video chat opportunities with experts for customers needing extra assistance.

Digital Menu Boards – Whether your business is food or services, use digital menu boards to highlight specific items, promote special offers and deliver up-to-date information in real time.

Infotainment – The checkout line and customer service station are ideal locations for digital signage. These are effective opportunities to educate, market and influence customer purchase decisions. Have long lines? Reduce the perceived wait time by displaying brand-supporting entertainment.

Make it Personal – Thanks to Beacon technology using Bluetooth® Low Energy (BLE), digital signage can engage customers through their mobile devices and create a personalized experience that entices the customer into the store. A customer with the store’s app on their device and Bluetooth enabled will trigger compatible digital signage nearby to display content and special offers directed at that particular customer.

Digital signage and an effective content strategy can elevate your in-store/in-facility experience like never before possible. If you can make your customers feel valued and empowered, you are well on the way to creating a degree of loyalty that can compete with the online experience and give them every reason to come back.

What’s on your mind?

It’s our New Year’s resolution. LG Commercial Displays wants to get to know you better in 2017, to make sure you get the information you need to make the absolute most of your digital signage projects. And so we’ll be reaching out to you with surveys and more via this blog, our monthly newsletter, Spiceworks and our social media channels to get your input and suggestions. We want you to bring us your challenges, too.

Have you seen our new website yet? Is has a wealth of information available, and we’ll be adding more whitepapers/eBooks and webinars as the year progresses. But right now, start thinking about what topics you’d like to see covered right here on this blog. And in case you haven’t subscribed to our monthly newsletter, now’s a great time. Subscribe now.

Thanks in advance. We’re looking forward to serving you better and making you a bigger part of the brand.

“How can LG OLED be so incredibly thin?”

The buzz was deafening at CES 2017, when visitors witnessed the introduction of LG’s new W-Series OLED consumer TVs.

These jaw-dropping TVs are only 2.6 millimeters thick, or should we say 2.6 millimeters thin, and designed to be one with the wall. They attach to the wall with a magnetic bracket, protruding less than 4 millimeters.

With this unique picture-in-wall design, the question LG was asked over and over was how we get OLED to be so incredibly thin. Great question. And we’ve got a great answer.

LG’s W-Series OLED consumer TVs use the same type of revolutionary technology as LG’s award-winning OLED commercial displays. Here’s where “less is more” was never more true.

OLED displays are constructed using only a TFT+OLED+refiner and a polarized film. The TVs build on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, and over one billion possible colors.

In contrast, todays LED TVs are actually LCD screens that use LEDs as the light source – this tends to surprise a lot of folks. An LED TV is comprised of many layers: the LED light source (either backlit or edge-lit), a polarized film, layer of glass, TFT array, liquid crystal, color filter and polarizer.

So, with no separate light source required and only half the layers, OLED W-Series TVs can be extremely thin and lightweight. What’s more, all of LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed, and are the first TVs in the world to incorporate Dolby Atmos®.

What does that W stand for? As LG Electronics USA marketing vice president David VanderWaal put it, “Wallpaper. Window. Wow.”

Dolby Atmos® is a registered trademark of Dolby Laboratories.

LG is honored with four 2017 DIGI Awards – Best Digital Signage

digi-awards-logo-300x300The winners were announced on December 27, and we are extremely proud.

Digital Signage magazine’s 2017 DIGI Awards recognize the Best Digital Signage Applications and the Best New Products for the Digital Signage market. This is the only industry award program that recognizes the outstanding integrators, content providers and product manufacturers for digital signage.

So, what does this mean for our customers? It means an unrivaled customer experience. It means that LG can provide the world-class commercial display technologies to enhance businesses of any type, with innovative form factors, exceptional image quality and powerful integration capabilities to make their business truly stand out from the rest.

Here are the awards:

Best Digital Signage Applications

Best Interactive Technology Roll Out: LG Electronics, for the Marriott Charlotte City Center

Best New Products

Best 4K Display Device: LG Electronics 86-inch Ultra Stretch digital display

Best New Generation Large Screen Display: LG Electronics Dual-View Flat OLED display

Judges Choice Award

Dual sided curved OLED from LG Electronics

INDUSTRY PERSPECTIVES: What LG’s OLED display announcements at CES17 mean to digital signage.


Lyle Bunn

LYLE BUNN

Digital Media Strategy Architect, BUNN
Lyle@LyleBunn.com
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See www.LyleBunn.com.

 

The annual Consumer Electronics Show (CES) is used to unveil technologies to improve life. Mass market devices get the attention of businesses seeking to advance their brand experience and gain operating efficiencies.

Further introductions of Organic Light Emitting Diode (OLED) flat panels by LG Electronics followed the firm’s unveiling of this generation of displays during Digital Signage Expo in March 2016. Consumer purchases fuel the economies of production that drive retail prices down and satisfy upscale business demand.

At CES LG showed 65 and 77 inch OLED displays less than 3 millimeters in thickness that could be held on a wall with magnets and present sound using the display surface. Resolution and color presentation are simply extraordinary.

Architectural media and “techorating” are high demand applications for digital signage. Media engages consumers, enhances branding and increases the appeal of locations., all of which are high priorities in business to business locations such as corporate lobby and reception areas, and business to consumer environments such as stores, restaurants, galleries, museum and sporting facilities.

The LG OLED advancements reduce the gap between very high quality images and their presentation.

As content in High Dynamic Range (HDR) quality can best present products in fashion, jewelry, automotive and other categories where this is essential to merchandising that generates premium pricing and margins, this state of the art in content production has other applications.

In 2017, the movie Loving Vincent will be released. In a radical paradigm shift, 67,000 individual paintings have been created by artists in the style of Vincent Van Gogh. These are the content in telling the artist’s story around 28 of his most famous works. The ability to show the brush-stroke detail and true color in the works of this master artist is now made possible with OLED display.

This example of content composition in ultra high quality mixed with presentation offer indicators that digital signage is moving to its next level of compelling display.

Business expects to provide at least the level of in-home experience, so form factor should itself contribute to the wow of media engagement. The medium is the message. In using the latest display technology, businesses are inherently saying that their message is important, that they take pride in presenting it, and they place high value on the time and attention of their patrons.

lylebunnces

2016 and Maintaining Momentum

It’s been said that a way to keep the momentum going is to continually have greater goals.

That’s great advice for all of us. Accomplishing goals step by step helps builds confidence and teaches us that as long as we consistently strive towards our goals, we can be successful.

2016 was fantastic for LG Commercial Displays. Ultimately we were able to help many more businesses elevate their brand image, create better customer experiences and stand out from the crowd.

But it was a step-by-step process. It began with the introduction of the amazing 86-inch Ultra Stretch display at DSE. Then came the revolutionary OLED displays at InfoComm, and that turned the industry upside down.

All the while our Roadshows were bringing this technology to exciting venues in areas that don’t have major digital signage shows. And that was the idea. We wanted to get as many people up close and personal with LG innovations. You gotta see it to believe it, after all.

To keep the momentum going we created more whitepapers, eBooks and webinars filled with insights on making the most of our technologies.

And as business grew so did our partner base, so we enhanced our LG PRO partner program to share more of our success with those that help make it happen.

And finally, with all the new information our website visitors wanted mobile convenience. So we gave it to them in spades. Not just with optimization, but with a completely new mobile-ready website, rewritten and redesigned to offer more across the board.

So as 2016 closes out, we’re very pleased with what the year enabled us to achieve. And we’re setting greater goals to stay onward and upward.

Now the story turns to you. In 2017 we want to get to know you better, become more interactive with you and know what’s on your mind. So stay tuned, because we’ll be reaching out.

All of us at LG Commercial Displays wish you a happy, healthy and rewarding 2017, brimming with Life’s Good moments. See you in January.

Elevate your Corporate Identity with LG

121616_itcorp_880x440LG’s innovative 21:9 UltraWide® monitors have been global best sellers for three years straight for a very good reason: By introducing the UltraWide technology LG empowered employees for increased efficiency and higher productivity.

The monitors are part of a comprehensive suite of LG corporate display technologies that are easy to install, operate and maintain. Businesses are using LG corporate products to optimize their corporate communications process toward the audience and improve employee relations.

What corporate problems do LG digital displays and desktop technologies solve?

Plenty. In today’s corporate environment employees have access to all types of information on their smartphones and office PCs. But with the sheer beauty of LG digital signage employers can help eliminate distractions and engage employees with targeted content in specific areas of the building.

In the case of employee workstations, LG’s desktop solutions can equip employees to do their best while helping to reduce the burdens on the IT department.

What’s more, visitors can have the benefits of welcome messaging and wayfinding information at their fingertips.

Let’s have a look:

Lobbies and Common Areas

LG’s large format displays can be used to deliver crisp, clear and vivid onsite messaging in breathtaking UHD. Greetings, motivational content, employee awards, company news and real-time data feeds can keep employees and visitors in the know. In addition, LG’s innovative technologies such as the 86-inch Ultra Stretch signage, video walls and amazing OLED displays can set the business environment apart from the rest with a wow factor like nothing ever seen before.

Hallways and Elevator Areas

Wayfinding displays are perfect solutions for orienting visitors and getting them to where they need to be. Large wayfinders can direct guests throughout the facility while small wayfinders outside of conference rooms can display meeting time and subject matter. And while the visitors are waiting, digital displays can immerse them in the corporate message and branding.

Conference Rooms

In conference rooms, LG’s large format UHD displays are incredibly effective for presentations, training and video tutorials. IPS (In Plane Switching) screen technology ensures a crisp, clear view from virtually anywhere in the room, so any seat is the best seat.

Cafeterias

Like a quick-service restaurant, corporate cafeterias need to keep the lines moving so employees can relax, enjoy their lunch and get back to work on time. Take advantage of what the QSR industry knows best—LG displays excel as digital menu boards. With the IPS wide viewing angle, employees can clearly read the menu and specials while standing in line and speed through their order.

Employee Workstations

Today it is common for designers, artists, security professionals and others to work with multiple monitors on their desks. Replacing multiple monitors with a single 21:9 UltraWide monitor will enable users to maximize multitasking with as many programs as they like, and numerous video feeds, on one screen at the same time. Reducing the overall number of monitors can also cut your company’s energy usage and equipment costs too.

Looking to simplify workstations and slash costs? Look to LG’s Zero Clients and Chromebase™ PCs.

Zero Clients can help eliminate security problems, most hardware problems and maintenance issues because they don’t have hard drives, moving parts or operating systems. A Zero Client runs on PCoIP (PC-over-IP) and connects to a cloud-based server (self-hosted or a subscription service), such as Amazon Web Services (AWS) or VMware®, to deploy desktop functions from the cloud.

Chromebase PCs are all-in-one PC solutions powered by Google’s Chrome OS. They provide access to all of Google’s resources, including various applications that are compatible with and can even replace MS Excel and PowerPoint, plus hundreds of thousands of free and paid apps. Built-in virus protection, multiple layers of security and verified boot help keep the devices safe from computer threats. And Chrome OS updates itself at no cost, ensuring all devices always have the latest version.

The benefits of LG digital displays in the corporate environment are well worth the investment and can bring significant ROI in terms of increased employee engagement, motivation, productivity and retention.

VMware® is a registered trademark of VMware, Inc.

Chromebase™ is a trademark of LG.