LG Video Walls Help Increase Bloomingdale’s NYC Foot Traffic

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The holiday shopping season has begun. And to better compete with online retailers and attract more shoppers, Bloomingdale’s 59th Street flagship Manhattan store has re-imagined its customer experience, featuring a new pop-up store decked out with two massive 28-foot wide, 12-foot high video walls, each composed of thirty-five LG OLED Wallpaper 55-inch commercial displays in 7 x 5 configurations.

The LG OLED video walls provide a dramatic digital backdrop for The Carousel, the upscale retailer’s new rotating pop-up shop. The Carousel offers an immersive shopping experience, where every two months, a notable guest curator and expert in a featured theme populates the space. The LG video walls are helping to bring the themes to life.

The combination of unexpected product, unique shopping environment and exceptional customer engagement makes The Carousel like no other pop-up shop in the world.

“Unlike normal signage, this is an environmental piece,” said Brett Silverman, Project Sales, LG Commercial Display. “It adds dimensionality to the space rather than being the focal point. They’re not showing products on the displays. Instead, it’s a living concept all about creating a feeling, an energy, to enrich the particular experience and improve the stickiness of the department.”

For this special project Bloomingdale’s chose Float4 for content creation. Float4 is a multidisciplinary studio that integrates digital experiences in physical spaces to amplify their identity. The content for the video walls will be rotated every two months to visualize the new theme.

LG OLED has been acclaimed by experts as the pinnacle of picture quality. Because it uses self-lighting pixels and does not require a separate backlighting or edge lighting unit it is able to render perfect black, infinite contrast and intense colors, delivering an image quality that is not possible with any other display technology.

The Carousel @ Bloomingdale’s will soon be transformed with a dedicated entrance located on 60th Street between 3rd and Lexington Avenue. People will immediately take notice of the video walls, and we think that’s quite an exciting way to welcome shoppers, entice them to stay longer and keep them coming back. If you’ll be in Manhattan this holiday season, put The Carousel on your list of must-sees.

LG to Feature a First-ever Innovation Lab at RSNA, plus an Exhibit of New Medical Devices

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The Radiological Society of North America is hosting its 104th Scientific Assembly and Annual Meeting on November 25-30 in Chicago. With over 700 exhibitors there will be a lot to see, all under the theme of Tomorrow’s Radiology Today. LG will be there, featuring a unique Innovation Lab providing an up-close look at technologies yet to be seen by the public, that could be possible for medical imaging in the near future.

LG’s Innovation Lab will be a major attraction for RSNA attendees looking to see what the future of medical imaging could bring. As a major player in commercial digital signage displays and hospitality TVs, LG Business Solutions is leveraging years of expertise in advanced flat-panel display technology to engineer tomorrow’s medical imaging solutions, and what you’ll discover in the Innovation Lab is sure to impress.

LG will also showcase new medical devices purpose-built for image acquisition and visualization:

LG’s wireless/wired 14” x 17” and wired 17” x 17” Digital X-Ray Detectors use highly sensitive CsI scintillator and 16bit AD conversion to produce precise detailed images. The magnesium & carbon fiber body makes them lightweight yet exceptionally strong, and their quick capture-to-display capability increases productivity.

The 27” 8MP Clinical Review monitor is an accurate and affordable answer to home reading. It features DICOM out-of-the-box calibration to ACR-AAPM-SIIM secondary review brightness guidelines, plus a backlight sensor that maintains DICOM calibrated brightness for three years.

The 19” Clinical Monitor with 5:4 aspect ratio is an ideal choice for cardiology and other medical applications that require a medical safety approved monitor with analog and digital video inputs.

The soon to be released 21” 3MP Diagnostic Monitor is designed to be a radiology imaging workhorse and features a front embedded sensor, backlight sensor and presence sensor.

Additional products on exhibit will be a 32” 4K Surgical Monitor slated for future release, a 27” 4K Surgical Monitor and a 27” FHD Surgical Monitor. A 55” dual-sided FHD LG OLED display capable of mirroring or swapping content on either side will be there as well, as will LG’s 24” all-in-one Thin Client cloud computing solution.

If you’re going to RSNA 2018, be sure to visit LG Booth #4729 in the South Exhibit Hall Level 3. We’ll see you there.

Video Walls Expand Vigilance in Control Centers

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In order to ensure optimal response times, control centers need to constantly stream video in real time. And because most of the real-time videos come from CCTV cameras, the adoption of video wall technology by government agencies is increasing in direct proportion to the increase in the demand for CCTV cameras.

Video wall technology involves tiling several large displays together to create one gigantic screen. This provides several advantages over using a traditional display. A larger, more vivid picture enables users to quickly focus on the displayed content and to distinguish small details more easily. When multiple users share a single video wall, they can quickly exchange information, making it easier for teams to cooperate and improve incident response time.

The need for accurate, systematic monitoring of real-time events is increasing. Video walls have quickly become a cornerstone of the video surveillance market, with increasing use in retail, entertainment and education sectors. Growing concerns about public safety and the security of people and properties mean that government agencies are also building integrated control centers with video walls.

An integrated control center can play a major role in dealing with potential incidents by analyzing the circumstances surrounding them. Traffic control centers, for example, can help with crime prevention, traffic safety, defense, and natural disaster response. They can be used to monitor situations in real time, to quickly dispatch response teams, and to enable officials to concentrate their efforts by directing events from a single facility.

Now let’s discuss video wall displays versus rear-projection cubes.

Traditionally, rear-projection cube technology has been widely used to create control room video walls, as flat panel video wall displays used to be more expensive than equivalent cubes and offered fewer features. Today, however, video wall panels can be mass-produced and are priced lower than cubes. And thanks to technological developments, flat panel video wall displays can now deliver the same or an even higher level of performance. This means that flat-panel video wall displays are now the go-to technology for new video wall installations across the globe, except for military and broadcasting applications.

Cubes are currently more common in military control rooms and broadcasting stations due to their extremely thin bezels. In military control rooms, for example, where radar detection is used to monitor warships and fighter aircraft, any pixels that are hidden by the bezel may lead to fatal consequences. And in broadcasting, newsrooms want to show crisp, clear images without bezel lines. The bezel thickness of a cube is typically less than 0.25 mm, which has given them an advantage in such situations despite other shortcomings that can include the need to install a separate cooling system and regular replacement of lamps, color wheels and filters.

The performance of a modern video wall display exceeds that of a cube in terms of core display features such as resolution and brightness. Where today’s video wall displays are thin, and easy to fit into most areas, a cube can require a minimum of three times the depth for the rear-projection screen with similar height and width. Video wall displays can be installed in a depth of slightly under 20 cm, including frame, with a product thickness of less than 10 cm, whereas cubes require at least one meter of space for the product and associated maintenance area. When it comes to weight, video wall displays also have the edge, since cubes can be more than twice as heavy. Video wall displays can be mounted on a wall, whereas cubes cannot due to their weight.

What’s more, the bezel thickness in video wall displays has been decreasing dramatically, so video walls are expected to be the long-term alternative to rear-projection cubes. Keep an eye out for unbelievably thin bezels never before possible in video wall displays, in the near future.

How to Install Open-Frame LG OLED Digital Signage

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You saw them at CES in the spectacular LG OLED Tunnel and breathtaking LG OLED Canyon: Extremely thin, lightweight and flexible Open-Frame LG OLED panels working together to create stunning, immersive environments that were never before possible with digital signage.

It’s an extraordinary technology that is enabling businesses to provide amazing customer experiences and stand out from the competition. LG OLED offers advantages that are not seen in other display technologies – we call them the ABCDs of OLED:

Angle – The display provides an extremely wide viewing angle of 178 degrees, where images and text remain clear and colors stay vivid.

Black – LG OLED is able to render perfect black because each self-lighting pixel can brighten, dim, or turn off completely.

Contrast / Color – Perfect black enables infinite contrast ratio, maintaining incredible image sharpness when bright objects are next to dark areas. Colors pop like never before, with intense saturation and greater accuracy.

Design – With no additional lighting unit needed, LG OLED is extremely thin, lightweight and flexible. It can blend into the environment, enhance the environment, transform the environment or become the environment.

So how does one install Open-Frame LG OLED digital signage? This video will show you.

Remembering Lyle Bunn – An Amazing Display of Inspiration

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This week the online tributes have been pouring in after the passing of Lyle Bunn, renowned analyst, advisor and educator in the digital signage industry. As we read them on various sites we nod our heads and smile. The affable man they describe is the man we knew – always learning, always sharing his knowledge and insights, and always eager to help others succeed.

 

We caught up with Garry Wicka, Clark Brown and Dan Smith, LG’s head of marketing, vice president of sales, and vice president of business development, respectively, who had known Lyle both as a person and as an industry member.

Garry Wicka recalled a special time with Lyle:

“A couple years ago I had the great pleasure of going to a Toronto Blue Jays game with Lyle – part to discuss business, part to just watch a game and drink a beer. During the game Lyle casually mentioned that there is a street in Canada named after him because of baseball.

“My first assumption was that he was an amazing pro athlete that we just didn’t know about and his hometown wanted to celebrate the fact. It turned out I was a bit off.

“Smiling Lyle shared the story. When he was younger he used to help coach with his father a local semi-pro team. There was an annual tournament in a town close to where he grew up – for some reason that specific year the winner of the tournament was going to get to name one of the town’s streets. During the game Lyle was coaching third base. The game had gone back and forth and in the ninth his team was down by one run. His dad knew that Lyle was great at reading pitches, and being down to their final out made a substitution and actually brought Lyle in to bat – sure enough Lyle had been paying attention to the pitcher. On the first pitch Lyle knocked out a three-run homer, winning the tournament for the team. He was the hero of the game and so the town went ahead and changed one of the road names to his.

“To me this is the perfect story of Lyle – he lived some of the most incredible experiences, was never boastful, was a great listener and was always that person you could count on in the ninth inning.”

Clark Brown added, “Lyle Bunn was one of the true good guys in my eyes – he was always polite, always wanted to help, and was not concerned about his own success as he believed that it was more important to help others be successful. He was our national sales meeting keynote in 2016 and spoke to our Channel Champions meeting in May 2017, and looked to promote our brand with frequent introductions and positioning us in the market place. Lyle held a special place here at LG – he meant a lot to many of us and to our industry. His coined phrase ‘Dynamic Signage’ lives on as Lyle’s memory will also.”

Dan Smith concluded, “Lyle had a way of picking up each person and educating them, and enhancing the overall quality and spirit of the industry. He will be missed as he left the world a better place than he found it.”

Thank you Lyle, for setting the bar so high. Rest in peace, dear friend.

Content Management for QSR Digital Signage? Seamless.

QSR owners looking to deploy a restaurant-wide digital signage solution need to not only think about the displays and installation, but also the menus and other content they will be displaying to their customers. Specifically, who’s going to create it, manage it and make sure it’s running according to plan?

QSR corporate offices generally work with advertising agencies who create the digital menus and promotional content for the QSR franchisees to run in their restaurants. This makes everything super easy while providing consistent brand identity and messaging across multiple sites. QSR franchisees who get their digital content from the corporate office may work with content management system (CMS) partners who will run the content for them. Some restaurant owners work directly with ad agencies and/or CMS partners to create and manage their content, and others prefer to create and manage their content in-house.

In any case, LG offers the solutions to ensure content creators and managers have the powerful tools necessary for a seamless operation. Let’s have a quick look:

 

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Digital Signage SuperSign™ is LG’s all-in-one content management software that allows user control of displays and media players. SuperSign includes a client-side PC Editor for creating and editing content, and a server-side Web Editor.

  • Provides a broad range of template designs for fast and easy content creation
  • Enables remote and central monitoring and control via computers and mobile phones
  • Compatible with various content types, such as photos, videos, Flash and music/audio

 

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LG webOS for Signage is a web-based platform that works with the displays’ embedded system-on-chip (SoC) and eliminates the need for external media players, thereby simplifying installation and maintenance. This plug-and-play solution only requires a network and code—and the user is ready to display content.

  • Users can either run the system as a rental subscription software-as-a-service (SaaS) or as a client installation on a server that requires only an Internet connection to function
  • Provides content providers and app developers flexibility and usability that enables faster development and seamless integration
  • Enables a variety of web-based applications across multiple platforms, including Linux, Android, iOS and Windows, as well as the ability to create applications using HTML 5

What’s more, LG has a large nationwide network of partners that offer their own cutting-edge solutions in tandem with LG software and platforms, for ever-expanding capabilities with LG digital signage.

Want to meet some of those LG partners and see our latest innovations? Join us at the LG TechTour: New York on Thursday, November 1. Learn More

How Digital Signage is Improving the QSR Experience, Part 2

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Last week we touched on what’s happening with digital signage in the QSR industry. This week we’ll get into the benefits digital signage is bringing to QSRs, regardless of the size of the restaurant or the number of restaurants in the chain.

Enhanced Customer Experiences

Perhaps the biggest benefit of digital signage for a QSR is speed. When customers can clearly see bright, well-organized menus and promotional content, along with high-resolution images of the food items, they can more easily make their decisions on the spot. This helps keep the lines moving so customers can get their orders quicker, enjoy their meal and get back to their day. Another benefit is a reduction in perceived wait time – by displaying entertaining content, such as video clips, customers are given something to do while they wait in line or at the table.

Self-order kiosks with touch screen displays also improve the customer experience. Customers do not have to wait in line, ordering accuracy is virtually guaranteed, loyalty apps can be scanned and service is quickened. Self-order kiosks can also help increase sales as they recommend additional items during the ordering process.

Effective Advertising

Digital menu boards and promotional displays can deliver marketing messages efficiently and effectively and are more likely to grab the customers’ attention than static signage. Eye-catching graphics and short video clips promoting new items, high-margin items or special pricing increase upselling/cross-selling opportunities and the chance of impulse purchases.

Effortless Menu Management

Digital signage can enable QSR business owners to have remote, centralized control of the displays and their content, which means that the owners can make menu changes or add new messaging at any time with just a few clicks. This eliminates the time and burden of manually replacing static menu boards and signs, as well as the recurring costs associated with static menu updates, such as printing, shipping and installation.

Automatic Dayparting

Automatic dayparting is a great advantage for QSR. With a CMS partner or content management software, digital signage can offer the ability to seamlessly switch between breakfast, lunch and main menus according to a set schedule. This eliminates the need for QSR employees to climb ladders behind the counter or run outside to the drive-thru and manually remove and insert menus throughout the day. Automatic dayparting can be done from a centralized location to cover multiple sites so that all menus in all restaurants switch simultaneously.

Real-Time LTO Management

If the QSR has an upcoming LTO they can run a short promotional video clip on their displays so customers will know it’s coming. And when it does, if the QSR runs out of that LTO item they can immediately remove it from the menu rather than have upset customers that want the product but cannot get it because it is sold out.

Quick Overstock Promotion

Digital signage can help reduce wasted product and the associated lost revenue. If a QSR realizes they have ordered too much chicken, for example, they can ask their CMS partner to create and run a short video clip promoting a manager’s special on the chicken sandwich. This can quickly boost sales and reduce the excess chicken inventory that might otherwise reach its sell-by date and have to be discarded.

Expanded Performance From the Drive-Thru

Approximately 70% of QSR business is done at the drive-thru. Having all-weather outdoor digital signage at the drive-thru can help increase sales in a number of ways: 1) Presell – Promote a new menu item at the drive-thru entrance. 2) Upsell – Display high-margin items to entice customers into additional purchases. 3) Promote – Display eye-catching LTO information and images of meal deals. 4) Highlight – Prominently feature bestselling menu items to encourage quick sales and faster ordering.

Increased Efficiency in Kitchen/Food Prep Areas

When integrated with the ordering system, digital displays in QSR kitchens and food prep areas can facilitate quicker, more efficient and more accurate operations because workers see exactly what needs to be made as soon as it is ordered. No more relying on little slips of paper.

In the QSR business, time is money. Digital signage can quicken the QSR experience outside, inside, for customers and employees, and have a positive impact on the bottom line.

How Digital Signage is Improving the QSR Experience, Part 1

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In recent years quick-service restaurants have become major users of digital menu boards and other displays, and their number continues to grow due to the proven advantages digital signage offers over printed (static) menus and cardboard signs.

What’s happening today?

QSR franchisees are converting their old restaurant and refreshing its look to keep in line with the corporate brand image. As they remodel they are incorporating digital signage to: 1) Keep up with screen-savvy younger generations that have come to expect a digital experience. 2) Realize the efficiency of automatic menu dayparting and real-time content control. 3) Deliver promotional messaging to customers waiting in line, whether it’s about a new menu item, store event or limited time offer (LTO).

Digital signage applications for QSR include menu boards, drive-thru displays, promotional displays, self-order kiosks and infotainment displays. Digital signage can enhance the overall restaurant design, reinforce the brand identity, improve efficiencies and ensure content consistency in multi-site operations. It imparts a clean, modern look and offers numerous opportunities to display a wide range of information in engaging new ways. Simultaneously, it can help cultivate customer loyalty and a desire to come back soon.

Next week we’ll dive into the benefits digital signage brings to a QSR, including:

  • Enhanced customer experiences
  • Effective advertising
  • Effortless menu management
  • Automatic menu dayparting
  • Real-time LTO management
  • Quick overstock promotion
  • Expanded performance from the drive-thru
  • Increased efficiency in kitchen/food prep areas

Stay tuned.

The Digital Signage Evolution is Unstoppable

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As commercial display technology has evolved so has the actual configuration and the solution itself.

Back in the early days of digital signage a QSR, for example, would have a monitor up front serving as a menu board. In the back of the restaurant would be a large computer to play the content, with cables running to the front for the menu board. That computer was expensive – maybe $1500 – $2000 to have enough power to run however many monitors the QSR had in the front area.

But as technology improved, and solutions improved, the actual computer (now called a media player) has gotten much more efficient and powerful, the capacity has gotten larger and the player has gotten much, much smaller. And the costs have come down.

Today, the latest evolution is SoC (system on chip) embedded in the display itself, with an 8GB SoC being powerful enough to run the content. A digital signage solution with SoC and a web-based platform reduces system costs by eliminating the need for the media player, and also saves money on installation labor as well as cabling.

And that’s just for content delivery. When we consider the evolution of the displays themselves it’s incredible what has happened. We’ve gone from thick and heavy flat panels to lighter, thinner flat panels, virtually seamless video walls with ultra-narrow bezels, stretched displays that go where no display could go before, razor-thin displays that seamlessly blend into the environment, curved flexible displays that can actually become the environment, and transparent displays that take digital content to yet another new level of excitement.

Where will it all end? We don’t believe it will. All we know is that today’s digital signage solutions offer businesses more ways than ever to stand out from the competition, create better customer experiences, and manage their content in real time from pretty much anywhere.

We can’t wait to see what’s next.

Opportunities Soar for Digital Signage in Airports

By using digital signage for flight information, wayfinding, alerts, advertising, infotainment and other content in key locations, airports can provide travelers with experiences that create real value. Not only will arriving and departing passengers find their way around more easily; they will be more apt to spend extra time in the airport, and patronize the shops, when the environment is visually accommodating and engaging. Digital signage can capture the attention of even the most seasoned travelers while compelling them to shop, dine and get to their gate on time.

Here are some of the benefits digital signage can provide:

  • Enhance brand perception and the traveler experience, with beautiful, innovative displays
  • Unique, attention-grabbing installations can display custom content in ways never thought possible
  • High-haze semi-outdoor displays provide clarity and reduced glare, even in less than ideal lighting
  • High-brightness outdoor displays withstand harsh environments and easily communicate information to arriving travelers
  • Digital signage can be seamlessly integrated and centrally managed, monitored and controlled remotely
  • Content updates can be made in real time
  • Unique displays allow for flexible installations in both portrait and landscape, with the ability to segment multiple content sources on one screen, simultaneously

 

Watch this new virtual flythrough to get an idea of what’s possible.