Architects and Designers Can Now Access LG Commercial Display 3D BIM Resources Online

Architects and Designers Can Now Access LG Commercial Display 3D BIM Resources Online

 

LG commercial displays create whole new ways of delivering an ultimate viewing experience to enhance engagement with the audience. To help industry professionals integrate these advanced commercial display technologies into their building projects, LG Business Solutions USA has launched an expansive online library of Building Information Modeling (BIM) resources.

The library was developed through a new collaboration with BIMsmith, the leading product research platform for building professionals. The goal is to empower architects and designers by simplifying and speeding the design process with LG commercial displays.

Many of today’s major building projects rely on advanced 3D computer design software. The new digital models provide visual representations for 3D environments and key product data, and are built to integrate with Autodesk Revit, the leading architectural design software for BIM.

Building professionals worldwide can easily discover and download the LG commercial display product resources they need. The data-rich 3D models are available on LG’s website as well as on BIMsmith Market and cover LG’s broad commercial display portfolio including Transparent OLED, LED signage, ultra-stretch displays, flexible curvable open frame tiling OLED, narrow bezel video walls, outdoor signage and a range of retail displays for public information needs.

New LG Cable-less LED Signage Combines Stunning Image Quality, Ease of Assembly and Support for Power/Signal Redundancy

New LG Cable-less LED Signage Combines Stunning Image Quality, Ease of Assembly and Support for Power/Signal Redundancy

 

It’s LG’s most advanced LED signage system. The innovative new LSAA series LED digital signage uses wireless transmission technology, achieving up to UHD resolution with the 16:9 ratio without requiring a cable connection between LED cabinets to supply signal and power. The solution is designed around a single LED cabinet hub that provides power and signal to the entire signage display. LG’s non-contact connector technology powers each display via pin connectors located on the edges of the LED cabinet hub.

The LED cabinet allows installers to connect multiple displays to achieve the desired size. Its block assembly design makes the LSAA series easy to install—constructing large displays is essentially as simple as stacking modules.

LSAA series LED signage is front serviceable, meaning that less space is required behind the display, allowing for a much larger selection of installation locations for LED signage than rear-only serviceable signage. Front serviceability also provides an advantage in being able to make sure all the seams are lined up and all the pixels are in a row when installing.

With straightforward installation and expandability, LSAA LED signage can be set up or reconfigured onsite in a fraction of the time it takes to install other LED displays. Wall mounts and frame-type accessories offer a number of installation options to meet the diverse requirements of different site conditions and customer needs. LG’s onscreen user interface helps simplify set-up and calibration, too.

Durability is provided through LG’s 4-in-1 LED package, where four pixels are on one chip, with each pixel containing red, green and blue. That means a large chip size with multiple solder points, which allows it to sit close to the printed circuit board and be robustly attached to the board.

Video performance is superb. The LSAA series LED is available initially in 1.2mm pixel pitch, to be followed by 0.9 and 1.5mm models later this year. Its processor is based on AI-powered image processing technology used in premium LG 4K UHD TVs to enhance resolution, noise reduction, sharpness, color and contrast. With HDR (HDR10, HDR10 Pro*) support, content becomes vivid and crisp. The wide color spectrum and excellent contrast ratio allow viewers to fully enjoy the content. In addition, LG’s custom coding and interface logic simplifies integrating video conferencing—the LSAA series is Crestron Connected® certified for compatibility with professional AV controls.

Suitable even for up-close applications such as corporate meeting centers and boardrooms, LG LSAA series systems are certified as EMC Class B, which covers electronic equipment made for use in residential, commercial, industrial and business environments. EMC Class B certification means the LG LSAA produces low amounts of electromagnetic energy that can interfere with other systems or create excess electromagnetic noise.

The LSAA series is also designed to support redundancy of power and signal. With an optional embedded backup power supply, customers can ensure the continuous operation of the screen with virtually no power failure, while the dual controllers minimize screen failure with a bi-directional signal input.

The LG LSAA series LED signage is a Reddot 2020 design winner. Learn more about this amazing display here.

*HDR10 Pro is LG’s own HDR solution for processing HDR signal by using enhanced dynamic tone mapping.

Simplify 4K Video Distribution with Mediatune Solution from LG Business Solutions and Technicolor

Simplify 4K Video Distribution with Mediatune Solution from LG Business Solutions and Technicolor

 

When the owners of the District Tap sports bar in Indianapolis decided to open a second location in the city’s downtown area, they identified one crucial technology upgrade that would enhance the guest experience and greatly simplify daily operations for staff: 4K IP video distribution through Mediatune, a dynamic digital solution available exclusively from LG Business Solutions USA and Technicolor.

Mediatune is a multicast video distribution system that is compatible with LG’s Pro:Idiom® and Pro:Centric® applications found on hospitality-grade LG displays, and can also be added to a compatible display with LG’s STB-550 set top box. In the District Tap solution, the system uses 38 LG UU670H Series 4K Smart TVs, and several LG set top boxes with Pro:Idiom software allow projectors and a large video wall to be part of the Mediatune system as well. Mediatune utilizes a DIRECTV™ COMM51 card that can hold up to 23 DIRECTV tuners and serves as a web server that runs the control interface.

With the LG TVs paired with the Mediatune multicast video distribution system, operation is simple. With full access to all 38 LG TVs, staff members can turn all the TVs on or off at once, change the channel on a number of TVs at once, and control every TV from an iPad or mobile device right from the restaurant floor, as soon as a customer requests a change.

The wiring installation was simple as well, requiring only a single Cat6 cable run to each display, virtually eliminating distance issues that can arise when using HDMI distribution. In addition to the displays and Mediatune equipment, they also installed a sound system with satellite audio and a microphone for announcements, a music video system, and ran Cat6 cable for the POS computers, IP surveillance cameras and wireless access points.

Mediatune can expand to control virtually unlimited TVs with up to 138 tuners or unique content sources. LG’s Pro:Idiom software unlocks access to premium content to help assure rapid and broad deployment of high-value digital content. The Pro:Centric application makes it easy to switch between content options, including broadcast TV, streaming services, external devices and today’s most popular entertainment providers.

For all the details read the full case study here.

Georgia’s Tellus Science Museum Wows Guests with Help from LG Commercial Displays

Georgia’s Tellus Science Museum Wows Guests with Help from LG Commercial Displays

At the non-profit Tellus Science Museum in Cartersville, Georgia, things are looking a little brighter these days – literally. Working with local integration firm Owen Security Solutions, the museum invested in a wide range of vibrant webOS™-based digital displays from LG Business Solutions USA and a dedicated video wall mounting system designed and manufactured by Peerless-AV®. The eye-catching digital signage installation includes a 15-foot-wide by 8.5-foot-tall, 2.5mm pixel pitch LED Signage video wall featured at the very center of the museum, which they use to present a variety of content.

The installation location proved to be challenging, because the selected wall area for the large LED Signage was slanted at an obtuse angle. Despite this hurdle, Peerless-AV’s SEAMLESS custom flat video wall mount was successfully installed in just a day.

LG commercial displays also provide digital signage at the reception desk and cafe, with four digital displays in each location. At reception, two displays mirror the content from the LED Signage video wall, while the remaining two share membership info and admission prices, respectively. In the café are three LG digital menu boards and one screen that mirrors the LED Signage video wall content. These displays were installed with LCD mounting solutions from Peerless. The museum’s largest banquet room features two 110-inch LG video walls, each composed of four LG 55-inch narrow-bezel displays and Peerless-AV SmartMount® video wall mounts.

With the old AV infrastructure using consumer-grade TVs, updating a single display required the museum’s A/V manager to load new content onto a USB thumb drive, then physically go to the display and update just that one unit. Using the webOS platform, he can now instantly update content on any LG display from his office PC, or remotely, saving time and frustration on a daily basis.

According to museum officials, the tech makeover has enabled greater flexibility to manage and schedule content while creating an environment that’s more attractive to its school-age audience whose educational experiences and upbringings have included frequent use of digital technologies. From the stunning LED Signage video wall, which has become a center of attention, to fun animations on the menu boards, the museum now has the wow factor they desired.

Read the full case study here.

New LG All-in-One Thin Clients Bring Data Security, Reliability and Cloud-Ready Connectivity to the Office and Home

 

LG Business Solutions USA has introduced two new all-in-one Thin Clients, a 27-inch 16:9 model and a 34-inch 21:9 UltraWide model, each with full HD resolution and quad-core Intel® processors. Both models feature LG’s In-Plane Switching (IPS) screen technology, which provides high quality images with a wide viewing angle, making them ideal workstations for finance, healthcare, education, hospitality, government and other industries.

Offering high performance, enhanced data security, reliability and cloud-ready connectivity for virtually any work environment, LG Thin Clients are space-saving workhorse computers, and these two new models provide flexibility and choice for business owners to address a variety of needs for various employees, including those working remotely. Businesses can benefit from LG Thin Clients’ various connectivity options and simplified deployment needs while enabling efficient use of desk space.

 

Why Thin Clients

A thin client is a network-connected computing device that interfaces with the cloud, with limited storage and applications. Unlike a typical personal computer or “fat client,” thin clients provide access to information without the system-draining memory, storage and power consumption.

With thin clients, data resides safely on secure network servers, not at the individual endpoints or devices. This allows individuals to view the information they need, while IT maintains jurisdiction over sensitive information—helping reduce the risk of data breaches and giving organizations greater control over data ownership, along with decreased hardware and maintenance costs.1 It also means that the data stays secure, even if the machine or device used to access the data goes missing.

For the end users, the computing experience on a thin client can be similar or nearly identical to what they’re used to on their PCs. For today’s employees suddenly challenged with working from home, LG all-in-one Thin Clients are a plug-and-play win.

Both the 27-inch (model 27CN650N-6A) and 34-inch (model 34CN650N-6A) LG Thin Clients deliver powerful, reliable computing with an Intel® Celeron J1045 quad-core 1.5GHz processor (up to 2.5GHZ burst), integrated graphics, and a 128GB solid state hard drive. Conferencing is simple with a microphone-in port, built-in dual speakers, Wi-Fi, Bluetooth 5.0, a pop-up HD webcam and an adjustable stand, while the fanless design ensures quiet operation.

To offer the most benefits to the most businesses possible, LG Thin Clients are compatible with today’s most popular VDIs including Citrix, Amazon WorkSpaces, Microsoft Azure and VMware. Each model houses two USB 2 ports, four USB 3 ports, one USB-C port, one HDMI input and one DisplayPort output, and provides 1,000:1 contrast ratio, 5ms response time and 300-nit brightness. The 27-inch model offers Full HD (1920 x 1080) resolution, while the UltraWide 34-inch model has 2560 x 1080 pixels to deliver crisp imagery across the wider panel.

1. http://www.techadvisory.org/2020/06/how-to-reduce-it-costs-with-thin-and-zero-clients/

Teleradiology with LG Medical Displays During the COVI D-19 Pandemic

Teleradiology with LG Medical Displays During the COVI D-19 Pandemic

Experts are stressing radiology preparedness for COVID-19. Radiology preparedness during the COVID-19 public health crisis requires radiology department policies and procedures designed to have enough capacity for continued operation during a health care emergency of unprecedented proportions and to support the care of patients with COVID-19, while maintaining radiology support for the entirety of the hospital and health system.1 Because of this, the importance of teleradiology has emerged.

Teleradiology involves scans from one location being read by a specialist in another. This is especially important right now as doctors can’t always be present due to lockdowns or self-isolation. In the midst of this global pandemic, medical staff can be overworked and in short supply. The sharing of information, and the ability to call upon a radiologist in a different location, can be a major lifesaving benefit.

 

Potential Challenges of Teleradiology: Displays

The American College of Radiology (ACR) and the National Electrical Manufacturers Association (NEMA) developed the Digital Imaging and Communications in Medicine (DICOM®) international standard for the communication and management of medical imaging information and related data. They included a complete section (Part 14) relating pixel values to displayed luminance levels and defining a grayscale standard display function (GSDF) to help achieve accuracy and consistency.2 Displays that are not designed specifically for medical use can face various challenges in teleradiology:

Image Accuracy Issues – Consumer-grade displays, for example, may not meet the clinical standards needed for viewing subtle differences in contrast, color and brightness. Diagnoses are made by looking at monitors, so even small differences and defects in image quality must be avoided to reduce miscommunication among staff.

Difficulty with Maintenance – In hospitals, monitors are calibrated by specialist companies that frequently visit to take measurements and make technical adjustments. It’s a demanding task that would be difficult without the help of experts and specialized equipment.

Undeveloped Working Environment – During this unprecedented time, many medical professionals are working long hours at home. But when ergonomic working conditions are lacking, repetitive behavior can lead to chronic pain and eye fatigue, and also reduced work efficiency.

 

Medical-Grade Displays Are the Solution

Excellent Image Quality for Reliable Reading – FDA-approved medical-grade displays, such as those from LG, comply with DICOM Part 14 for optimal grayscale images and also support a wide color gamut. This ensures reliability and consistency in the reading of X-ray, MRI, and CT scans. What’s more, LG’s IPS panel also provides stable contrast, color and clarity at virtually any viewing angle.

Easy Maintenance – LG medical displays measure the backlight brightness stability and compensate for brightness fluctuations caused by product aging, for consistently stable images over time. Monitors can be calibrated and maintained with software. And the 21HK512D model, for example, has a built-in front sensor for auto calibration.

Comfortable Workstation – The LG Diagnostic Monitor has an auto luminance

sensor that detects ambient light and optimizes brightness. The ergonomic design helps the user work in a comfortable position for long hours at home.

Learn more about LG medical-grade monitors. Discover the LG Medical Monitors Digital Experience 2020 today.

 

1. https://www.rsna.org/en/news/2020/March/Radiology-Preparedness-COVID-19

2. https://www.itnonline.com/article/medical-displays-crucial-accurate-diagnoses

LG Transparent OLED Touch Display Brings Augmented Engagement to Virtually Any Application

LG Transparent OLED Touch Display Brings Augmented Engagement to Virtually Any Application

It’s about a quarter of an inch at its thinnest point – a beautiful glass digital display, and you can see right through it. Best of all, when you start interacting with the displayed content by touching the transparent screen, the experience is almost like interacting with bright, colorful images in mid-air.

The new 55-inch LG Transparent OLED Touch Display 55EW5TF delivers rich colors and high contrast even though transparent, by nature of OLED’s self-lighting pixels. Content can be seen at wide viewing angles to naturally blend into the display’s surroundings. It excels at captivating onlookers.

The Transparent OLED Touch Display is equipped with projected capacitive (P-Cap) film technology for a highly responsive touch experience. P-Cap gives fast response to user interaction and supports up to 10 touch points at a time. It can elevate the customer experience beyond imagination, delivering relevant information and promoting products while allowing a transparent view of the objects behind the screen. The display creates a new level of engagement as the content magically appears, ready for inquisitive viewer fingers, and is ideal for specialized commercial applications particularly in high-end retail, hospitality, art galleries and museums.

The LG Transparent OLED Touch display is built with tempered, anti-reflective, shatter-resistant front glass to protect it for commercial use. It comes semi-assembled so that businesses can install it in different structures and spaces depending on the physical environment and desired effect, and it supports landscape and portrait orientation.

The display is capable of up to 400 nits of brightness, depending on application, and a 150,000:1 contrast ratio. Extensive connectivity options come as part of the display’s digital signage box, including HDMI in, DP in/out, RS-232C in/out, audio out, USB 2.0 in, and touch USB in/out, LAN and IR.

For businesses wishing to stand out from the crowd, consider elevating your brand experience with the LG Transparent OLED Touch display.

LG Expands Commitment to Leadership in LED Signage Displays (Part 2)

LG Expands Commitment to Leadership in LED Signage Displays

Last time we told you how LG Business Solutions USA announced the introduction of over three dozen indoor and outdoor LED Signage displays. We described four categories and today we’ll conclude with the remaining six.

 

UltraSlim Indoor LED Signage

LG’s new UltraSlim LSCB Series are ideal for tight or high-traffic spaces, featuring an innovative design and mounting system that requires just 37.5mm (1.5 inches) of clearance off the wall. Available in 1.5mm, 1.8mm and 2.5mm pixel pitches, these UltraSlim displays satisfy a wide variety of needs, especially when Americans with Disabilities Act (ADA) requirements are a design concern. With a front-accessible design and a simple magnetic tool, integrators can easily attach or detach individual LED cabinets from the front.

 

LED Cinema Display

The new LADF Series LED Cinema Display offers Dolby Cinema® Server compatibility, 4K cinema resolution and equal brightness across the entire screen. Using a 3.3mm pixel pitch this model is designed exclusively for cinema environments whether in movie theaters or large, low-light corporate or educational presentation environments.

 

Fine and Standard Pitch Indoor LED Signage

Ideal for indoor needs of any size, the LAS Fine Pitch Series features 10 models with pixel pitches ranging from 1.2mm to 2.5mm. The models offer webOS™ Signage 4.0 and feature excellent picture quality, 16:9 aspect ratio, as well as lightweight cabinet design and front serviceability for easy installation and maintenance. The new LAS Standard Series are workhorse LED cabinets designed for fixed installation, rental & staging, large venues and event applications. They feature magnetically attachable unit cases with quick-lock systems to facilitate easy installation and a front-serviceable design.

 

Standard Pitch Value Indoor LED Signage

Offering four models and two pitch sizes, LG’s new LSCA Versatile Series allows users to combine 1:1 (500mm square) and 2:1 (500mm x 1000mm rectangle) cabinets to create custom screen sizes to meet virtually any demand. Each size is available in either 2.97mm or 3.91mm pixel pitches, for a total of four distinct SKUs. Users can choose front or rear service and installation options, and every cabinet features a simple lock fixing function to replace LED modules or power units.

 

Standard Pitch Outdoor LED Signage

The new GSCA Versatile Series, like its indoor counterpart LSCA, also allows users to combine 1:1 (500mm square) and 2:1 (500mm x 1000mm rectangle) cabinets to create custom applications. Installation of this 5,000-nit signage occurs via this model’s fast lock and one-handed control features, requiring no tools for assembly. The two GSCA models come in 3.9mm and 4.6mm pixel pitches. Designed for fast assembly, easy maintenance and front-or-rear serviceability, the new GSCC Essential Series comes in three pitch sizes: 6.66mm, 8mm and 16mm. The 16mm GSCC model has striking 8,000-nit brightness. Rounding out these new outdoor models is the lightweight, 10mm-pitch GSCD Ultra Light Series. All three series have an optional 90-degree corner design option that minimizes discontinuity of content displayed around building corners.

 

Standard Pitch Outdoor Stadium Signage

Both the LBS Stadium Series and the LBS-V Slim Series are ideal for stadium applications. Both have outstanding visibility with 6,000 nits of brightness, and both can operate outdoors with temperatures up to 122 degrees Fahrenheit. The five models in the LBS Stadium Series come in 6mm, 8mm, 10mm, 12mm and 16mm pitch sizes, while the LBS Slim Series comes in three pitch sizes: 6mm, 8mm and 10mm. Whether the application is a jumbo screen at one end of a 75,000-seat stadium or a narrow band of signage around the outside mezzanine level, the LBS Series is an excellent choice for reliable, easy-to-service signage with smooth playback.

Dan Smith, LG Business Solutions USA’s vice president of business development commented, “As the pace of technological innovation increasingly approaches the pace of client needs, all signs point to a future where LED Signage displays, including mini- and micro-LED solutions, dominate the global digital display marketplace.”

LG Expands Commitment to Leadership in LED Signage Displays (Part 1)

LG Expands Commitment to Leadership in LED Signage Displays

A few weeks ago, during the InfoComm 2020 Connected virtual trade show, LG Business Solutions USA announced the introduction of over three dozen indoor and outdoor LED Signage displays – impactful and cost-effective displays that are ideal for commercial applications including retail stores, restaurants, conference rooms, hotels, theaters, museums, sports fields, stadiums and more.

The 46 models, which span LG’s 10 different LED Signage categories, will all be available in 2020, and 19 models are shipping now. With pixel pitches of 0.9mm to 16mm, these LG LED Signage displays deliver high brightness capabilities and excellent off-axis viewing quality, with low power and physical infrastructure requirements. Such characteristics make LG’s LED Signage displays the optimal solutions for rooms with a lot of natural light, rooms where off-axis viewing is critical, projects that require 24/7 visibility and reliability and for clients that want to reduce energy usage.

LED Signage is transforming how commercial venues think about their digital messaging and design today. A key advantage of LED Signage over traditional displays is the ability to break out of the traditional 16:9 aspect ratio with custom displays built in virtually any size or shape.

There’s a ton to cover so we’ll do this in two blog posts. We’ll begin by looking at some of the indoor models.

 

Cable-less Fine Pitch Indoor LED Signage

The new LSAA Series offers cable-less connections between LED cabinets, replacing cables with snap-in connections along the module’s frame, and the robust 4-in-1 LED package technology is more durable than standard individual surface-mount LED technology. The LSAA Series also features webOS™ Signage 4.1, and is available in 0.9mm, 1.2mm or 1.5mm pixel pitches, perfect for up-close environments such as meeting rooms.

 

Cable-less Indoor MicroLED Signage

Also cable-less between cabinets, the new LSAB Series MicroLED Signage displays utilize a 50,000:1 contrast ratio to increase the display’s native black surface area from 59 to 93 percent, delivering deep black levels. The 0.9mm and 1.2mm pixel-pitch will be available with the webOS Signage 4.1 platform. This MicroLED display is ideal for close-up 4K or 8K viewing in places such as control rooms, broadcasting studios, home cinema and flagship stores.

 

Flexible, Curvable Fine Pitch Premium Indoor LED Signage

Available now, LG’s LAPE Series is a flexible, curvable LED Signage solution available in 1.5mm, 2.0mm and 2.5mm pixel pitches for a variety of viewing distances and installation environments. The LAPE displays offer webOS Signage 4.0 and are composed of flexible modules that curve to form either convex or concave displays, including 360-degree displays and designs that bend around corners.

 

All-in-One Indoor LED Screens

Combining the vibrant picture quality of LED with the hassle-free connectivity of all-in-one displays, these LG models are specifically designed to be mobile. The existing 130-inch LAAF Series model features a 1.5mm pixel pitch and 500 nits of brightness, and it includes innovative Immersive Surface Sound that uses 36 4.5 Watt Exciter speakers in the actual display modules (no external speakers needed). The new LAEB Series’ 136-inch model has a 1.56mm pixel pitch and 800 nits of brightness. Both models have Full HD resolution and include built-in HDMI, DisplayPort and USB inputs. A rolling stand is available from LG as an optional purchase.

Stay tuned. In our next post we’ll cover the rest of the new LG LED Signage offerings for 2020.

Four Reasons Tomorrow’s Hotel TVs Will Be at the Center of the Guest Experience

Four Reasons Tomorrow’s Hotel TVs Will Be at the Center of the Guest Experience

By Richard M. Lewis

Vice President, Technology & Research

LG Business Solutions USA

 

Is the television you watch at home today like the TV you watched five years ago? Probably not. For one thing, 4K UHD has become the standard for medium-sized and larger TVs from every major manufacturer.1 And as of August 2019, the number of households without a traditional pay TV subscription was quickly approaching those that have one, with the number of households subscribing to traditional pay TV services expected to drop below 80 million by 2021. At that time, more than one-fifth of households will be cord-cutters, according to research firm eMarketer.2

That’s because TVs – whether at home or in hotel rooms – have evolved rapidly into something more. From a physical standpoint, in-room TV systems continue to get bigger and sleeker, allowing hotels to reimagine their guest spaces. But equally important, they’ve become two-way application-delivery platforms, giving hotels the tools they need to differentiate their in-room experience.

Today’s smart TVs are networked entertainment hubs, capable of handling over-the-top (non-cable, non-satellite) programming, hotel marketing and communications, and guests’ own preferred media. In the near future, it’s very likely the in-room TV – and not a separate smart room device – will be the integrated platform for controlling music, lights, climate settings and more.

Here are four in-room entertainment trends that hotels can expect to monitor in 2020:

 

Bigger TVs

The economics of flat-panel TV production have made ones that measure 49 to 55 inches (diagonal) the new standard for in-room entertainment, driven in large part by more-affordable larger screens in the consumer market. Some hotel brands have even standardized on 65 inches, and there are now hospitality-specific models as big as 75 inches.

For a while, there was a disconnect between the larger TVs going into rooms and the content they showed. In many cases, hotels were displaying older-format content on high-definition TVs. But now, most hotels have shed the old analog and low-resolution channels, which can be an eyesore on today’s bigger, higher-resolution TVs, in favor of all-HD content, taking full advantage of large-screen TVs. As a result, the in-room entertainment experience is equal to, and in some cases better than, guests’ home entertainment experience.

And with bigger, 4K Ultra HD TVs becoming the norm, hotels are seeing the benefits of mounting them on walls instead of on furniture or in credenzas. For one thing, mounting a 55-inch, flat-screen TV on a wall adds to the distance at which guests watch, which improves the viewing experience. For another, hotel designers can use the extra space to improve the interior design and increase guest’s comfort. Requiring less furniture to support the in-room television saves money and creates a more spacious hotel room.

 

Better TVs

In the past, dramatic improvement in foundational TV technology has often meant higher prices. When the first OLED TVs came out, with their stunning picture quality, it was understandable that hospitality brands, which may procure hundreds of TVs at a time, might take a wait-and-see approach. Now, with the growth of OLED TVs on the consumer market, LG is bringing more cost-effective OLED TVs to the hospitality market.

There’s also considerable innovation in LCD TVs with the use of tiny “nano” particles to vastly improve the quality of large TVs. These particles (each roughly one nanometer in size) absorb surplus wavelengths of light, which enhances the purity of colors on the screen while expanding the color gamut and ensuring consistent color performance from virtually any angle. Such nano TV technology is available now. Major hospitality brands such as Princess Cruises’ MedallionClass™ are adopting LG NanoCell™ hotel TVs both for their high performance and because their slim-profile design makes it easy to deploy thousands of in-room TVs in a single location.

 

4K Content

One way or another, guests will start to enjoy more high-resolution 4K content on their in-room TVs. Streaming services already deliver more programming in 4K, even though it may require five times the network bandwidth as 1080p HD. For various reasons, hotels are now adopting more Internet Protocol television (IPTV) in rooms, whether to support services such as Netflix and YouTube or to give guests access to hotel programs and information. As hotels build out the network infrastructure to support not only IPTV, but also reliable internet access for guests, pervasive digital signage and – eventually – network-based automation, control, and artificial intelligence, they will be able to deliver more 4K entertainment.

Even if hotels don’t invest immediately in the network infrastructure to support 4K entertainment, the 4K UHD TVs they’re installing today can still deliver a superior viewing experience. Most of the new 49- to 65-inch TVs that hotels are buying are now 4K UHD TVs. And the latest generation of 4K UHD TVs are better than ever at taking an existing HD signal and upscaling it to take advantage of the 2 million pixels for optimal viewing. Moreover, most 4K UHD TVs include technology called HDR (high dynamic range) that improves contrast ratio and color accuracy, resulting in a better picture even if content isn’t yet at full 4K resolution.

 

Bring-your-own-entertainment

Today’s hotel-room smart TVs are really application platforms, so they allow guests to customize their entertainment experience. There are two primary ways people can bring their own media. The first way is to log into their preferred streaming accounts via the TV itself. Using their own, existing credentials, guests log into services like Netflix and Pandora to enjoy personalized programming. TV providers, hotels and technology integrators work to ensure the login information is secure and protected, and guests enjoy the same streaming media they’d enjoy at home.

Still, guests may not find it convenient or desirable to enter their login information into a hotel TV. Therefore, a second, emerging method of BYOE is beginning to take shape. “Casting” allows guests to take whatever they’re watching on their mobile devices and “cast” it to the TV, so it appears on the big screen. The experience is similar – guests enjoy the streaming services to which they already subscribe – but without the need to login separately.

For many, this could be the holy grail of in-room entertainment. Guests may decide that what’s on their smartphones is the only content they need during their stay, freeing up hotel operators to cut back on their investment in traditional programming and delivery. Some properties have successfully rolled out certain casting services. Google’s Android™ platform and Chromecast™ technology have proven effective. But as more mobile platforms introduce support for in-room casting, more hotels will look to enable their smart TVs to receive those streams.

And while all these trends positively impact the guest experience, TV technology is also evolving to improve operations. For example, as hotels adopt more smart TVs and build out their network infrastructures, software solutions like LG’s Pro:Centric® platform allow operators to manage and customize the in-room experience from a central location.

The TVs that guests watch today are not like they were five years ago. To a certain extent, they’re what hotel brands want them to be. The advantage of an Internet Protocol-based, open approach to hospitality entertainment is that hotels can develop solutions that best fit their needs and help establish unique, differentiated relationships with their customers.

 

1. https://www.pcmag.com/picks/the-best-tvs

2. https://www.emarketer.com/newsroom/index.php/cable-operators-shift-to-profit-mode-accelerates-cord-cutting/