Digital Signage Content: Not Just What You Say, but Where You Say It

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If you’re considering outfitting your business with digital signage, congratulations. You’re on your way to improving your customer/visitor experience, increasing your brand retention and attracting more business.

Determining the type of content you’ll want to display will be helpful before you purchase the displays. Today digital signage is being used by all kinds of businesses and organizations for numerous purposes, but some considerations can apply across the board:

Who will be the audience for your message?

Where inside or outside of your business will they be?

What message is appropriate for them in those areas?

Will the message need to change depending on the area they’re in?

Where in each area is the optimal location for displaying the message?

The “where” is key to an effective digital signage content strategy. You’ll need to map the layout of your building and consider what people do in the various areas, and what you’ll want to communicate to them in those areas. Keep in mind that the best digital signage content engages the audience where they are, makes their immediate experience easier and richer, and encourages them to take action.

Consider what a point-of-purchase display does, and then replace the word “purchase” with what they’ll be doing.

For example, point of “entry.” In entryways and lobbies of large buildings you can provide wayfinding information to help people get to where they need to be, without having to flag someone down and ask for directions.

Point of “waiting.” In a waiting area relevant infotainment is often used to give people something to do and to reduce perceived wait time. In a physician’s waiting room health and wellness tips are often shown, as are scenic imagery and works of art to help put people at ease.

Point of “interest.” Digital billboards attract college students on campus and update them to local happenings. Outdoor kiosks in busy cities provide a wealth of information to tourists and locals alike. Retailers can use beacons to send additional information or a special discount to customers looking at specific products. Museums use digital signage to provide introductions to popular exhibits, and touchscreens can enable deeper dives.

Point of “exit.” Hotels use digital signage in lobbies to display local area restaurants and attractions, transportation options and real-time weather.

Once you’ve determined what kind of content you’ll be displaying and where, that will help you select the type of displays you’ll need, i.e., outdoor-specific signage or kiosks, indoor video walls, single large-format displays, stretched displays, transparent displays, touchscreen displays or small displays.

Finally, take a walk around with a digital signage professional and scout out locations for signage placement. Digital signage pros can help identify locations to ensure the most eyes see your message, facilitate installation of mounts and cables, and not obstruct foot traffic or interfere with other safety guidelines.

All of this might sound pretty obvious, but it’s surprising how many times what starts out with good intentions ends up with digital signage that goes unnoticed or content that is ignored for lack of immediate value.

Memphis Tigers Locker Room Now Sports 105 LG Displays

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Memphis-based Miestro Home Integration recently upgraded the Memphis Tigers locker room of Liberty Bowl Memorial Stadium at the University of Memphis in just six weeks, earning them a 2019 Mark of Excellence Award as the Consumer Technology Association’s Specialty Project of the Year.

The high-tech locker room features 105 LG 32SM5KD-B 32-inch IPS FHD commercial displays. These webOS 3.0 displays have built-in Wi-Fi and high-performance Quad Core SoC technologies, helping to simplify installation and conveniently manage content without an external media player. Circuit board reliability is enhanced with conformal coating that protects against dust, humidity and other harsh conditions.

According to the CE Pro article, “The centerpieces of the install are the lockers, which feature a whopping 105 32-inch LG digital signage displays showing each player’s photo, stats, and jersey number. Nearby are three video walls in both landscape and portrait modes used to display the previous week’s highlights right before game time.

“Also included in the locker room is a 4-zone Triad audio system paired with Control4 10-inch wall mounted touchscreens and custom keypads to help launch personalized scenes that change before every week of the football season.”

Congratulations to Miestro Home Integration, and thank you for choosing LG.

Read the full CE Pro article here.

Five Key Considerations for Maximizing Your Digital Signage

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The sheer wow factor of the images and content displayed on big, beautiful digital signage isn’t enough on its own to guarantee success. To maximize the return on your digital signage network, you need to go beyond the wow and consider the whys. Following these five key considerations will help you enhance your brand image, attract and engage customers to help increase transactions, and improve customer retention.

1) Consistency

There are many choices when it comes to the components that make up a digital signage network, and while they may all work together technically, the overall experience may suffer from a lack of consistency. The network itself can become overly complex, creating issues in your ability to manage things smoothly. Features like System-on-Chip (SoC) and a Smart signage platform can make it easy to centrally manage a digital signage network down to the individual displays, while delivering the power to create customized content and support dynamic interaction.

2) The right sign in the right place

The wealth of available options in digital signage gives you the ability to communicate to your customers 24/7. Direct View LED (DVLED) displays designed for outdoor use can welcome customers with current events and brand messaging. Once inside, large and small format digital signs can be used to highlight specific products, services and offers, while stretched displays and flexible, curveable displays can be used in areas previously not considered for digital signage. Large format video walls work with the environment as backdrops or as attention grabbers, luring customers to a select area. Touch screens are ideal for wayfinding and the interactivity can create a more personalized experience leading to increased revenue opportunities.

3) Integrate digital signs into a complete marketing effort

The one-to-one approach of word-of-mouth advertising has been virtually replaced by the one-to-many power of social media, with user-generated content having an influence on what people buy. Astute business owners are now employing a multi-layered marketing approach that incorporates social media third-party testimonials into their digital content for a more personalized message that imparts trust and encourages loyal customers to engage more often.

4) Using all the power that digital signs provide

Digital signs are brilliant advertising vehicles, delivering messages that get noticed. However, they can do so much more. Touch screen digital signs can be employed as self-serve kiosks in QSRs or other businesses that want to provide excellent customer service and reduce labor expense. Small format displays are dynamic and can be easily updated to improve customer satisfaction and maximize sales – boutique merchants can deploy them as endless aisles, even endless shelves, allowing the merchants to compete with larger chains and Internet outlets. Beacons are another exciting option that can track a person’s movement to display relevant products and offers, speed up checkout times, and push additional, personalized messages that enhance customer engagement.

5) Stay in step with your customers

The power and dynamic capabilities of digital signs to get your message seen will be lost if the content you display doesn’t connect with your customers and improve their immediate experience. To ensure that your target audience stays engaged, keep your content relevant and timely. The dynamic nature of digital signs and the ability to quickly update content give you the power to make sure the content you deliver is in step with your customer’s needs, including the ability to stay relevant with the latest trends.

When planning your digital signage network, keep these five considerations in mind and you’ll be well on your way to elevating your brand image, creating a better customer experience and boosting your bottom line.

 

LG Named Official 4K UHD TV Partner for 2019 NAB Show

The National Association of Broadcasters (NAB) is the premier advocacy association for America’s broadcasters. NAB Show is the world’s largest and most comprehensive convention encompassing the convergence of media, entertainment and technology. With more than 90,000 attendees from 160 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.

The 2019 NAB Show was held April 6 – 11 in Las Vegas. LG was there, not only as an exhibitor but as the exclusive “Official 4K UHD TV Partner” for the 2019 NAB Show. According to a press release from rAVe [Publications], “All told, more than 160 advanced LG 4K Ultra HD screens, ranging from 32- to 70-inch screen sizes, were installed throughout the Las Vegas Convention Center – for wayfinding and information, and especially for displaying stunning 4K video.”

The rAVe press release stated that LG digital signage and 4K TVs were “Everywhere at the NAB Show.” That’s no exaggeration, and we were very proud to help.

Check out the press release and read about all the places NAB put LG to work. And what went where.

OTT Smart Applications Supported by LG Pro:Centric for Commercial Use

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LG supports a number of Over-the-Top (OTT) or Internet-based applications on its commercial Pro:Centric® Smart TV Platform (HTML/webOS). These are made available to LG’s customers (hotel properties) via its System Integrator (SI) partners who are responsible for delivering and supporting the end solution containing these applications to their hotelier customers.

The business terms for using these applications varies by content provider and type of service offered – some are free to use, others require guest or property subscriptions. Hotelier customers and SI partners should review the applications and the basic license requirements when choosing which applications they would like to offer the guest and the necessary business/licensing terms. We’ve provided a brochure link at the end of this post for a deeper dive.

The following applications are supported on the LG Pro:Centric Smart Platform. Note that not all apps are available on every model, but as a rule of thumb, all television models support the same apps if they are the same version of webOS.

Information Apps include AccuWeather, Google Maps, Web Browser, USA Today, Euro News

OTT Video Apps include Arirang, YouTube, YouTube Kids, HBO GO, Hulu, Crackle, Netflix, Filmbox Live, SONIFI, Showtime, Google Play

Music Streaming Apps include Pandora, iHeart Radio, Deezer

Game Apps include 2048, Genius Memory, 4 in a Row, Balda, Parking Panic

Other Apps include FitnessOnDemand

There are two types of applications available on LG’s platform – either embedded apps or web apps. Embedded apps are what ships with the TV/STB and the app is developed by LG and the CP to reside on the TV and be launched via a third-party SI Partner Entertainment System App. Web apps reside in the cloud or Internet, and the TV launches a browser to a predefined URL with associated security credentials to access the service.

OTT apps can be accessed and launched by a guest within LG’s Pro:Centric Application GUI assuming the server is licensed and configured correctly. Also, third-party SI Partner apps can launch the embedded apps via a menu placement within their user interface, which initiates the launch via the Pro:Centric hcap API (Application Program Interface). The SI can select which apps are enabled or not (on behalf of the hotelier) via the Pro:Centric Admin Client or API.

If an app requires entering of personal credentials of a guest’s account (e.g. Hulu, Netflix) the TV will erase them at power-off along with any browser history.

Alternatively, where an SI has a Property Management System (PMS) interface, this can be overridden and a check in/out event can be used to clear the credentials – meaning the TV will retain the guest’s credentials during the period of their stay.

LG always recommends an SI is used by the hotel to manage the deployment, presentation and support of OTT apps as they have the resources and technical skill to address issues such as network bandwidth provisioning, PMS interfacing, IP networking, television programming, application management and support. In addition, they will have the necessary business terms or license agreements in place with LG.

All of the applications supported on LG’s platform are licensed and certified for use in a commercial hospitality environment, e.g. in a hotel room and operating on either an LG Smart TV or STB Pro:Centric platform.

Download our brochure to review app descriptions and basic license requirements per app for hotelier customers and SI partners.

LG Emerges as Big Winner at 2019 Red Dot Design Awards

The Red Dot program is one of the longest-running, most respected industry competitions of its kind in the world, with more than 5,500 submissions from 55 countries entering this year’s contest.

LG Electronics was again recognized for its strength in consumer and industrial design, earning 29 product design accolades at this year’s running of the Red Dot Award. LG’s impressive collection includes two Best of the Best honors for its LG SIGNATURE OLED TV R and LG SIGNATURE bottom-freezer refrigerator.

As the world’s first and only “rollable” TV, the LG SIGNATURE OLED TV R delivers the unmatched image quality of LG OLED in a small package, with the magical ability to disappear into a low-profile base when not in use. Named Best TV Product of CES 2019 and hailed by many industry experts as a new paradigm in television, the Best of the Best recognition from Red Dot is confirmation of LG’s innovation leadership.

Because LG OLED pixels are self-lighting, the display does not require a separate backlighting or edge lighting array and can therefore be razor thin, flexible and able to roll up and down – a feat never before possible with a TV. The Red Dot judges praised LG SIGNATURE OLED TV R, calling it “a product offering new usage scenarios,” and heralding it as “the complete combination of technology and design.”

Read the whole LG Red Dot awards story here.

Have a look at the LG SIGNATURE OLED Rollable TV in action.

How Commercial Displays Are Improving the Financial Services Experience – Part 4 with Conclusion

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Over the past few weeks we’ve been telling you about commercial display solutions for bank and financial service company lobbies, customer-facing workstations and technology to enhance data security. The same technology you use for the front of house applications can also be used for the back of house, i.e., training, corporate communications, live IP streams, videoconferencing, town hall type meetings, messages from the top, etc. And it can all work seamlessly with LG displays.

For conference rooms and huddle rooms, large format 4K UHD displays are the ideal solution thanks to the outstanding image quality and future-proofing they provide. LG 4K UHD displays feature auto detect functions that sense when a notebook is plugged in, a standby screen that can be branded with your company’s logo, plus full compatibility with industry-leading meeting room control platforms.

The larger the room, the greater the need for a larger display. LG’s 98-inch 4K UHD display is the largest LG single display that can be purchased for a conference room instead of using high-maintenance projection. Companies looking for something even bigger can opt for a video wall or a massive indoor DVLED with fine pixel pitch.

Automate the conference room. LG provides a host of commercial displays that are Cisco Certified and Crestron Connected® for seamless integration, automated videoconferencing and meeting room control. These displays eliminate the significant expense and time required to set up a display at the systems integrator level.

LG’s plug-and-play solution for the Cisco Spark Room Kit and Spark Room Kit Plus is currently being used to standardize videoconferencing throughout worldwide branches and offices of major financial services organizations, and backed by global support from both LG and Cisco. Both room kits offer sophisticated camera technologies that bring speaker-tracking capabilities to every room.

Imagine commanding the conference room even before you start speaking. Crestron automation and control solutions let people control entire environments. Utilizing a Crestron Airmedia unit, a presenter can enter the meeting room, connect to the Airmedia device via wireless Ethernet and turn on the LG display, dim the room lights and close the blinds with a simple push of a button. Quite an impressive way to start the show.

Conclusion. Whether a bank or financial services company is highly experienced in the digital marketplace or just beginning, LG has the answers to help you visualize your solution and implement it successfully. Since our commercial display products cover front of house to back of house applications, it is often possible to spread out costs between different departments – corporate communications might pick up the cost for training; marketing & branding might take the cost for front of house. With various intended uses, not any one cost center would need to bear the entire load. This is great news for end users and resellers alike, as LG offers end-to-end solutions, deployment and management support that can help reinvent brick-and-mortar customer experiences to be more welcoming, more accommodating and more valuable.

How Commercial Displays Are Improving the Financial Services Experience – Part 3

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Nothing is more sensitive than money. Maximizing performance while keeping technology secure is critical for your financial institution’s integrity and your clients’ financial welfare.

Thin Clients provide a secure, reliable, and cost-efficient virtual desktop experience that’s easy to implement and manage. When they’re deployed in financial settings such as banks and wealth management firms, Thin Clients can provide additional benefits.

Keep objectives in sight. Keeping tabs on financial matters requires unwavering attention to constantly changing data. Thin Clients support continuous multitasking with scalable, multimonitor support up to 4K resolution. And for complex financial transactions and modeling, IT administrators can create powerful virtual machines (VMs) within the data center and allow analysts to access them through their Thin Clients.

Save up to 51% on estimated annual cost. Compared to conventional PCs, Thin Clients reduce operational and maintenance costs with streamlined manageability and long product lifecycles.*

Secure client and personal financial data. Thin Clients never store valuable and sensitive information. Instead, that information remains safe at the data center and is only accessible by authorized users, bringing peace of mind to your office and the clients who depend on you.

Deliver stable, reliable performance. Seconds can make all the difference in the high-stakes world of investing. Trading clunky and demanding PCs for streamlined Thin Clients lets the office do more with less IT red tape, eliminating potential downtime due to constant updates or maintenance.

Optimize productivity and compliance. Compared to traditional PCs, Thin Clients simplify management and compliance. IT administrators can update software and implement rule changes from a single management console—for instance, making software security updates at the data center and limiting the use of USB drives across the Thin Client fleet. The relative simplicity of the process can improve overall compliance and free administrators to focus on other tasks.

Cloud Computing Benefits

  • High security
  • Centralized device management
  • Effective distribution of computing power
  • Low maintenance cost
  • Longer endpoint product lifecycle

From UltraWide® all-in-one desktop displays to ultra-lightweight laptops, LG offers a full range of Thin Client endpoints that provide a reliable and cost-effective virtual desktop experience ideal for financial institutions.

Next week we’ll conclude this series with a look inside the conference room, and how you can command the room even before you start speaking.

*Simulation data based on a virtual work site with 1,000 employees.

How Commercial Displays Are Improving the Financial Services Experience – Part 2

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Finance companies today are moving from a dual/multiple monitor workspace environment to a single high-resolution ultra-wide display form factor. This creates a more seamless environment with fewer connectivity issues, reduces overall cost and looks great on the desk. Ultra-efficient and ultra-detailed UltraWide® monitors present an easy and cost-effective approach to reducing clutter and improving efficiency. With a 21:9 aspect ratio and 34-inch, 38-inch and new 49-inch screen sizes, users can comfortably view multiple documents or applications simultaneously.

For consumer banks. The curved UltraWide monitors portray a classy, modern image to bank customers as opposed to the old-school clunky monitors of yesterday. Today’s customers are much more sophisticated when it comes to media and banks want to project a more professional image to their customers through the bank’s workstations.

Trading floors have expanded needs. It’s not uncommon to see six monitors on articulating arms being used. Stock traders must generate instant profit based on information from numerous sources that is ever-changing. Therefore, a highly immersive display is required in order to promote high concentration while enabling multitasking. Stacking two 38-inch UltraWide monitors, one on top of the other, will provide eight inputs on two displays and can result in less workspace fatigue while creating a finer degree of ambience with clean lines and an unobstructed view.

UltraWide at a glance. In addition to the 21:9 aspect ratio (2.4 times wider than the standard 16:9), an UltraWide has an ultra-wide angle of view. LG’s In-Plane Switching (IPS) technology provides a true 178-degree wide viewing angle where color and contrast remain consistent and data is legible. It’s a clear and comfortable advantage when reviewing accounts, charts and numbers with the customer. Other features include a 4-Screen Split feature that divides the screen into four customizable segments for easy multitasking, four inputs on select models, plus Reader Mode and Flicker-Safe to lessen eye fatigue and minimize eyestrain. UltraWide monitors are available in WQHD (3840×1600), QHD (3440×1440), and FHD (1920×1080) resolution.

Next time we’ll get into creating a high security environment for sensitive data using a Virtual Desktop Infrastructure (VDI) with Thin Client endpoints. Check back on Friday.

How Commercial Displays Are Improving the Financial Services Experience – Part 1

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Banking and financial service customers today have enhanced information at their fingertips via the Internet, and expect a connected business that instantly responds to their needs. And customers familiar with the digital landscape have high expectations regarding differentiated services. As a result, customer preferences for online/mobile platform services are rising while face-to-face interactions are decreasing.

But customers still want to engage with a personal banker when dealing with serious financial decisions, opening new accounts and making major transactions.

In response to the declining foot traffic the financial services industry is transforming. Finance companies are remodeling their brick-and-mortar locations and reinventing their customer experiences to be more welcoming, more accommodating and more valuable, and therefore more likely to get customers to come in, stay longer and return often. It’s a strategy similar to what we’re seeing in brick-and-mortar retail stores, as they evolve their in-house digital experiences to increase ‘stickiness.’

Starting with a warm, digital welcome. With strategic use of digital signage in the front of house, finance companies can keep their customers engaged, informed and even entertained. Digital signage enhances the customer’s experience in several ways: It could be by providing way-finding directions, product and service information, the latest company news, or infotainment to reduce stress for customers waiting in line to do a financial transaction or speak with a representative. There’s never a shortage of relevant, current content for a finance company and digital content can be created and managed remotely, even across branches, or down to individual displays.

Finance companies are using digital signage creatively too. Some use large format displays or video walls to show compelling content while their customers relax in coffee-lounge areas staffed with baristas. Others are offering displays in specified areas for their business customers to use for client presentations. Still others use dual-sided displays near the front window, with content facing out to attract passersby and content facing in to engage customers further. It’s all to drive the value of the in-person experience.

Engage customers with a personalized experience. Commercial displays with embedded Beacon and Bluetooth® Low Energy (BLE) technology can enable individualized messaging to customers that have the business’s app on their smartphones – the most effective types of messaging make the customer’s immediate experiences easier and richer. In addition, displays equipped with touch screen technology can enable interactive way-finding and invite customers to learn more about the products, services or company.

Spectacular displays make a grand impression. Standard functional displays are used as digital signage, digital posters and interactive screens. But there is also a competitiveness between banks and financial services companies concerned about the image they are projecting to customers. LG OLED, Ultra Stretch and Direct View LED displays offer a key advantage in creating a statement of prestige, client-focused strategy and savvy marketing.

Next week we’ll get into how finance companies are revamping their appearance by reducing desktop clutter and improving workspace efficiency. Stay tuned.