Here we grow again….



Margaret Fetting
Senior Channel Marketing Manager
LG Electronics USA Business Solutions


Hi there. Margaret Fetting, LG B2B Commercial Display Sr. Channel Marketing Manager here once again to talk about my favorite topic…the channel! My how time flies, can you believe that I’ve been with LG for one year? It has gone quickly and I’m having a blast!

LG continues to amaze me every day with their dedication to innovation; it shows in the products we offer. The dual-sided flat LG OLED and LG OLED curved tiling display, released in 2016, were just the beginning of some of the most amazing displays I’ve seen. The 86” Ultra Stretch display and now LG OLED wallpaper; even our UltraWide® desktop monitors. All unique and innovative products that will make any environment a better experience.

What does that have to do with the channel? Because of the unique design of these innovative products, we want to make sure not only our current partners know about and have access to these products but we want to ensure those that influence the design of commercial spaces know about these products as well. That’s why we’re launching a new program under the LG PRO umbrella, LG PRO Design. This program targets specific influencers in the digital signage world, design consultants, architects and design firms.

Stay tuned for more details of this program as well as other exciting additions to the LG PRO program!




Ultra-Thin, Customizable LG OLED Technologies at DSE 2017

Raise the Bar for Unique High-End Installations


LAS VEGAS, March 29, 2017 – LG Electronics USA Business Solutions unveiled the new razor-thin, lightweight LG OLED “Wallpaper” commercial display and new flexible, customizable open-frame LG OLED displays at the 2017 Digital Signage Expo (DSE).

The launch of the LG OLED Wallpaper commercial display – shipping in the United States next month – comes on the heels of the introduction of the revolutionary LG SIGNATURE OLED W7 TVs for the consumer market, the most-awarded TV at CES® 2017.

The proprietary LG OLED technology has created a new high-end category of displays that delivers an awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display. Thanks to OLED technology’s unique ability to turn each pixel on or completely off, LG OLED displays render perfect blacks, creating an infinite contrast ratio and bringing colors to life like never before.

“LG OLED commercial displays empower business owners with the best picture quality on the market,” said Clark Brown, digital signage vice president, LG Electronics USA Business Solutions. “Building on the success of our Dual-View Flat and Curved-Tiling commercial LG OLED displays, our new, high-end Wallpaper and Open Frame LG OLED solutions not only expand our award-winning lineup, but also provide even greater creative installation flexibility, making them perfect for nearly any digital signage environment.”

Expected to take DSE Expo by storm, the expanded commercial LG OLED 2017 lineup includes the jaw-dropping new Wallpaper model, innovative new video wall units, and flexible new customizable Open Frame LG OLED displays, as well as the renowned Dual-View Flat and Curved Tiling models.

LG OLED Wallpaper Display

Boasting accurate color reproduction, limitless color contrast and wide viewing angles perfect for any high-end installation, the LG OLED Wallpaper commercial display represents a whole new way to display eye-catching content for an unparalleled viewing experience. The 55-inch display weighs less than 13 pounds and has a razor-thin depth that is just 3.65mm (0.14 inches).

The unique Wallpaper display can be mounted either vertically or horizontally for a customizable display design. Ultra-slim mounting brackets with a magnetic mat create a truly seamless design that becomes one with the wall. Electronic components are housed in a separate control box connected to the display with a 2-meter (6-1/2-foot) cable.

The LG OLED Wallpaper commercial display offers a Full HD picture (1920 x 1080) and ultra-fast motion-picture response time for a lifelike viewing experience. The display offers 64GB of internal memory, content scheduling and Wi-Fi connectivity through the use of a Wi-Fi USB dongle for ease of installation and end-user operation.

Also on display in the United States for the first time at DSE 2017 is the “In-Glass Wallpaper” LG OLED digital signage display. Designed with dual-sided ultra-slim OLED panels in a glass pane, the In-Glass Wallpaper LG OLED display is perfect for boutiques, art galleries and other businesses that want to add a sophisticated touch to their interior décor. The In-Glass Wallpaper LG OLED solution will be available in standing and hanging versions to provide businesses flexible options.

LG OLED Video Wall Displays

Featuring limitless color contrast and perfect black levels never before seen in a video wall, the innovative new LG OLED Video Wall displays feature unparalleled picture quality in a razor-thin profile.

The new 65- inch class LG OLED Video Wall display is planned for initial U.S. availability in May. The display features a 4K UHD resolution, a 16:9 aspect ratio and perfect wide viewing angles. When tiled together, the displays create an eye-catching video wall display that’s sure to add artistic value and enhance consumer engagement in premium spaces including museums, airport lounges and high-end retail environments.

Open Frame LG OLED Digital Signage Displays

LG OLED technology uses self-lighting pixels for exact control of image brightness and quality, and with no separate light source the technology is extremely lightweight, thin and flexible. Using this unique technology, LG OLED Open Frame displays are able to flex concave and convex for a truly customizable approach that is both a work of art and a functional signage display.

Dual-View Curved Tiling LG OLED Displays

The Dual-View Curved Tiling LG OLED displays offer a beautifully curved design using slim tiles to form customizable displays that link combinations of two to eight tiles together. The 65-inch portrait display boasts a depth under 9 mm (about one-third of an inch), and an eye-catching, dual-sided view to offer customers a two-sided media experience while providing retailers a way to utilize their space efficiently. Each screen boasts 4K Ultra HD resolution (3840 x 2160), showcasing a bigger, bolder and more lifelike viewing experience to capture consumer attention effortlessly. High-performance system-on-a-chip (SoC) and a 128GB internal memory capacity enable perfect UHD-synced playback without the need for PCs or media players.

Dual-View Flat LG OLED Display

The Dual-View Flat LG OLED display also offers a space-efficient dual-sided view to provide customers a two-sided media experience in full HD (1920 x 1080). With an even slimmer depth, measuring under 8 mm (less than one-third of an inch) and three different installation options, this 55-inch flat OLED commercial display allows retailers to plan a more efficient layout while utilizing a high-end display solution. Additionally, the display has the unique ability to swap and mirror content on either side of the screen with a simple press of a remote control button. The screen can be installed in three customizable ways – ceiling suspension, wall-mount and floor stand — to allow the most efficient use in any retail space.

Visitors to LG’s booth at DSE 2017 (March 29-30, Las Vegas Convention Center, South Hall #100) will be able to experience LG’s full lineup of commercial OLED displays. For more information, please visit


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About LG Electronics USA Business Solutions

LG Electronics USA Business Solutions serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $48 billion global force in consumer electronics, mobile communications, home appliances and air solutions. For more information, please visit



Media Contacts:

LG Electronics USA

Kim Regillio

847 941 8184

Joan Ong

312 397 6042




Innovative New Commercial LG OLED Displays, LED Displays and

Indoor/Outdoor Solutions Headline LG’s Broad Product Line



LAS VEGAS, March 30, 2017 – Solidifying its leadership role in the digital signage industry, LG Electronics USA Business Solutions is showcasing the industry’s broadest commercial display portfolio at the 2017 Digital Signage Expo (DSE). Expanding its award-winning commercial LG OLED family and LED Digital Signage lineup, LG boasts an expansive digital signage portfolio, which also features the unique 86-inch LG “Ultra Stretch” display, 4K Ultra HD monitors, outdoor signage systems and advanced video wall displays.


Attendees of LG’s booth (Las Vegas Convention Center, South Hall #100) at DSE 2017 will discover how LG delivers solutions that elevate the end-user experience by seamlessly integrating high-resolution displays in retail, restaurants, hotels, airports, schools, churches, arenas and more.


“LG is dedicated to providing solutions that help our customers improve their businesses and bottom lines,” said Dan Smith, sales vice president, LG Electronics USA Business Solutions. “As display technology continues to evolve, LG is leading the industry with unique cutting-edge solutions – like the LG’s LG OLED Wallpaper display – that elevate businesses, streamline content and provide more benefits to customers than ever before.”


Innovative Commercial LG OLED Solutions

LG Electronics expanded the award-winning commercial OLED lineup with a number of new, innovative displays for high-end installations including the LG OLED Wallpaper, LG OLED Video Wall, “In-Glass Wallpaper” LG OLED display and Open Frame LG OLED display. (See separate news release.) The proprietary LG OLED technology delivers awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles, unlike any LCD/LED display can deliver.


The new LG OLED displays join the highly acclaimed Dual-View Curved Tiling and Dual-View Flat LG OLED displays, available now.


LED Digital Signage

Exhibiting its strong commitment to the giant-screen video market, LG announced a host of new Indoor LED display solutions, including 1.0, 1.5 and 2.0mm pixel pitch displays. The new displays developed by LG Electronics boast outstanding color contrast, saturation and brightness levels. The addition of these display solutions bolsters LG’s LED display portfolio, which now includes both indoor and outdoor options for a variety of installations, including retail spaces, sports stadiums, transportation hubs and hospitality applications. The 1.0 and 1.5mm pixel pitch displays are available now, and the 2.0mm pixel pitch display will be available later this year.


Durable Outdoor Solutions

For customers looking for a high-performance LED-backlit LCD flat-panel display that can withstand nature’s elements, LG launched the 75-inch class XE3C Outdoor Display, which joins the company’s popular 55-inch class model. The XE3C series features technologies that make it a well-suited solution for delivering messages in outdoor spaces. LG’s unique display technology provides a temperature tolerance that helps alleviate a common problem of screens overheating, affecting picture quality. The XE3C series also features enhanced thermal management with an environmentally sealed structure for waterproofing and protecting the display from dust and fumes. The display can also prevent overheating without the use of an air filter and boasts a protective 7.5mm glass panel so the display outlasts accidental impacts in any outdoor environment.


Ultra-Bright Window-Facing Solutions

LG’s portfolio also includes a high-bright Outdoor Window-Facing Display, the XS series, which is perfectly suited for installation inside the windows of retail shops in streets. The XS series features (IPS) panel technology to ensure accurate color saturation and contrast at wide-viewing angles, even under high heat and brightness.


The XS series also features enhanced brightness – up to 2,500 cd/m2, an ultra-thin depth of 84mm and support for LG’s WebOS platform making the XS series the ultimate screen for outdoor visibility. The display is the perfect choice for any in-window display due to its quiet operation – the display does not have a cooling fan, allowing it to operate under 25dB, which is quieter than a library.


Advanced Video Wall Displays

LG announced a new 49-inch video wall display, model 49VM5C, which complements the acclaimed 55-inch 55VH7B display in redefining the video wall category. The new display boasts a narrow bezel width of 0.9mm, allowing the displays to be connected seamlessly with each other to create a powerful and impactful image for an immersive experience that’s certain to capture any viewer’s attention.


The LG 49VM5C and 55VH7B video wall displays are selected for even the most demanding installations for their IPS panel technology, which ensures accurate color saturation, even from wide viewing angles, resulting in unparalleled picture quality. Featuring a high-performance SOC, which works with LG’s WebOS for Signage. Each model is designed to be lightweight, which, combined with a slim depth, allows for easier product installation and maintenance.


4K Ultra HD Signage Displays

Exemplifying leadership in 4K Ultra HD display technology, LG offers the broadest 4K UHD portfolio in the market, featuring two families of products with models ranging from 49- to 98-inches. LG announced the new 98-inch 98LS95D display, which delivers an immersive 4K viewing experience with four times the resolution as comparable full HD displays. This display solution not only had the capability to display 4K native content and upscale content, but it can also divide the screen’s content layout up to four different images on one screen – a feature customers are familiar with from LG’s 75- and 86-inch models. Additionally, LG’s 4K Ultra HD displays also support LG’s WebOS.


Featuring unique solutions, LG 4K UHD portfolio boasts a sleek 86-inch Ultra Stretch Signage display (86BH5C), perfectly suited for a wide array of installations. This digital signage display measures just over seven feet long, features an amazing 58:9 bar-type display and LG’s Picture-by-Picture (PBP) technology, which allows the user to divide the long, rectangular signage into four seamless screens in landscape or portrait installations.


LG’s 4K UHD portfolio offers a wide array of high-end display solutions perfect for any installation, including offices, hotels, airports, museums, retail spaces and more.

# # #


About LG Electronics USA Business Solutions

LG Electronics USA Business Solutions serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $48 billion global force in consumer electronics, mobile communications, home appliances and air solutions. For more information, please visit


Media Contacts:

LG Electronics USA

Kim Regillio

847 941 8184


Joan Ong

312 397 6042

Want a custom Video Wall? LG’s got it. Now imagine it before you buy it.

NeilNeil Patwardhan

Head of Digital Marketing
LG Electronics USA, Inc. Commercial Displays Division


A question I get asked all the time is quite simply, “What the heck is a video wall?” I’m right there with you. Before I started working for LG, I was clueless as well on the product let alone its usage. But then, something beautiful happened.

I learnt what a video wall is and I started to notice them out in the wild. As I walked through an airport, checked into a hotel or attended a game; they were all there displaying rich content with astonishing clarity. You probably guessed it; they were built by LG.

What is a video wall?

A video wall is essentially a series of video screens in several different formations and configurations that are powered together to display rich content seamlessly. Visually stunning, they are meant to be attention grabbers and drive focused eyeballs.

If the average attention span of a human is eight seconds, then brands use video walls to grab all eight seconds of your time to push forth content and messaging to elicit responses. You need technology from the frontend screens to the backend software to power these messages and LG’s video wall arsenal is quite formidable.

Next time you are at the airport, you might see something like this:



But something was missing.

Video wall configurations are usually always custom and specific to a customer’s space constraints and needs. This requires careful evaluation with accurate measurements before an order is actually placed. It’s hard for LG sales to travel with screens this size to customer meetings to close deals and therein, results in a huge gap between preorder visualization and actual install.

Then we launched the Video Wall Configurator.

What is it?

Simply put, our video wall configurator is an online tool designed to aid sales and customers in “visualizing” their custom configurations and saving them for future use.

This tool allows you to:

  1. Visualize custom video wall configurations in standard environments or upload your own.
  2. Map a chosen configuration accurately with measurements and save it as a blueprint.
  3. Email the blueprint to yourself or directly to your LG sales rep to begin conversations.
  4. Visualize content on your video wall, be it hi-res images or video.
  5. Watch How-To videos to install them.

What does it look like?



This is a great example of how a strong digital tool can aid and sometimes accelerate the sales process.We are excited to launch this at LG and be the best of breed in winning customers with confidence and integrity. Onward.

Commercial Displays for Security Applications

Enhance security and surveillance operations with LG Commercial Displays

Whether it’s at a typical workstation or in a large command and control center, security and surveillance personnel need to be able to view feeds from multiple cameras and inputs in multiple formats to ensure high efficiency, quick and accurate decisions and a rapid response to protect the public.

LG Commercial Displays can easily integrate with existing video surveillance equipment to enhance viewing and public messaging capabilities, or be used as part of a complete system redesign with virtually any camera protocol and software applications. And unlike consumer-grade displays and monitors, LG Commercial Display products are engineered for long-term reliability with minimal maintenance.

Desktop Surveillance

For desktop workstations, LG’s global best-selling 21:9 UltraWide® Full HD 1080p monitors can eliminate the need for multiple monitors by allowing the user to view numerous video feeds and software applications on a single wide-format screen. UltraWide monitors also feature LG’s In-Plane Switching (IPS) technology, which delivers premium image quality along with wide viewing angles up to 178 degrees. This means that a number of people can view the images simultaneously without having to sit in the dead center of the screen. With IPS, images viewed off-center retain their clarity, contrast and color accuracy.

Some users position two UltraWide curved monitors side-by-side to create a truly immersive experience. We’ve yet to have anyone not be impressed when they see such a setup. And if you want a totally amazing security and surveillance setup, use three 34-inch UltraWide curved monitors side-by-side to create a semi-circular view that surrounds the user. And don’t worry, IPS monitors run considerably cooler than vertical alignment (VA) monitors and are energy efficient as well.

Command and Control Centers

On the other end of the security/surveillance spectrum is the large command and control center. This is an ideal application for large LG video walls such as the award-winning model 55VH7B. With super-narrow bezels (less than 2mm), a wall made with these ENERGY STAR® certified 55-inch IPS panels is easily installed, maintained and managed, and designed for 24/7 operation.

When viewing numerous feeds from different CCTV cameras, a video wall allows security/surveillance personnel to view the images clearly from wherever they might be seated. Operators can interact with the camera feeds by changing the image layout and using specific panels for critical cameras and data sources as the needs unfold. It is also possible to move and resize video images across multiple panels without regard for the extremely thin bezels between screens. Control commands can be distributed over a LAN daisy-chain network.

Emergency Alerts in Small/Medium Sized Businesses

LG SuperSign™ TVs enable a plan of action where small and medium sized businesses can deliver emergency alerts, instructions and updates to visitors and staff throughout their facility even while broadcasting live channels simultaneously. Our SuperSign software suites feature urgent message functions that allow an administrator to select as many as 50 displays and push an alert message over the network to those displays. SuperSign TVs are being used in numerous facilities including restaurants, financial institutions, dental clinics and medical centers, public offices, schools and retail stores.

LG Commercial Displays can be an integral part of any sophisticated security/surveillance system and offer a low total cost of ownership and a high return on investment.

Heating up the ISE with awe-inspiring new LG OLED displays


The 14th ISE (Integrated Systems Europe) expo took place at the RAI Amsterdam, drawing a record 73, 413 registered attendees. Almost 1,200 of the world’s leading AV equipment vendors and service suppliers showcased the latest technology for the digital signage, unified communications, audio, smart building, residential and education sectors. Attendees came from 150 different countries, while almost 600 registered attendees were from the press and media.

LG Electronics created a massive buzz, taking digital signage technology to a whole new level by showcasing advanced LG OLED commercial displays. Innovative products such as the LG OLED Twister—an open-frame display customized with motorized operation to demonstrate its flexibility, plus exquisite LG OLED In-Glass Wallpaper signage and others, will allow European enterprises to provide their customers with a stunning visual experience that’s ideal for advertising, interactive video art, education, hospitality and more.

The LG OLED Twister highlights LG OLED’s inherent advantages. The screen’s self-lighting pixels eliminate the need for backlighting and produce superb images with perfect black, infinite contrast, and incredibly lifelike colors, while providing wider viewing angles than conventional backlit displays. And because open-frame LG OLED technology is ultra-thin and flexible, customers can change the curvature of their installations in either landscape or portrait modes. The curvature of the screen can be changed even after installation, allowing for convex, concave and V- or A-shaped configurations.

The LG OLED In-Glass Wallpaper is absolutely beautiful. Designed with dual-sided ultra-thin LG OLED panels in a glass pane, this new technology is perfect for boutiques, art galleries and other businesses that want to add a sophisticated touch to their interior décor. Available in both standing and hanging versions, LG OLED In-Glass Wallpaper gives businesses the freedom to utilize world-class signage in their space as effectively as possible.

The new LG OLED signage products demonstrate the kind of innovative solutions that today’s B2B customers demand. And LG continues to raise the bar in developing new display technologies for European and global customers who rely on the best tools in the industry to help them succeed.

Check out these videos from ISE 2017

LG OLED Twister

LG OLED In-Glass Wallpaper

Going to DSE?

We’ll be showcasing exciting new technology at Booth # 100. And don’t worry; we’ll pick up your jaw after it drops.

Registration is free if you use code DSE100.

How much does bad data cost LG Commercial Displays?


Martin Oberli

Sr. Marketing Intelligence Manager
LG Electronics USA, Inc. Commercial Displays Division


I joined the company a few months ago with the purpose of organizing the information around LG’s commercial displays marketing unit. The principal idea is to gather and consolidate information about customers and leads in order to learn about their behavior and use this information to do more direct, effective and economically efficient marketing.

This objective sounds pretty straightforward, however the devil is in the details. I found that there is a lot of information available at LG’s digital signage business, nonetheless the information lives in different databases and systems. This makes it very impractical and inefficient to act on it for marketing purposes. What’s more, the myriad data received from numerous sources may not be clean, not complete, occasionally not updated and to a certain degree may contain mistakes.

In order to address this situation I got in touch with most of the major Master Data Management (MDM) companies. To my surprise all of them indicated that the data issues that LG’s commercial displays is facing are very common. What surprised me most is the hefty price-tag that these providers are quoting for implementing their solutions.

The latter made me wonder if there was a study that would give some indications of the cost of not having such an MDM solution, where companies keep dealing with disconnected data sources, bad data and outdated information. Having such information would allow me to get a rough estimate on how much “real” added value an MDM solution could potentially provide.

Researching the web I found a Harvard Business Review from September 22, 2016, titled “Bad Data Costs the U.S. $3 Trillion Per Year”. To put this estimate into perspective the United States Gross National Product for 2016 is $16.9 Trillion. This means that bad data costs the US around 18% of its GNP (or GDP).

In other words the estimated cost of bad data for an average company in the US is around 18% of its revenue. Extrapolating this information further to estimate the cost for LG’s commercial displays business, it is reasonable to assume that LG’s “data situation” falls most probably within the national average. Also from a data perspective LG’s digital signage business is mostly related to sales and marketing and therefore not the entire 18% can be related to the cost of bad data.

In order to roughly estimate how much of this number can be reasonably associated to bad data cost, from LG Electronics Financial Information, we get that “Selling & Admin Expense” accounts for 20.7%, which is probably a reasonable approximation to take. This means that 3.8% (20.7% out of 18%) of LG’s commercial displays revenue is the approximate cost of bad data and disconnected information.

An additional fine-tune for assessing the cost for only the marketing team, can be roughly estimated in relation to the number of people. If the marketing team has around 10% of the company’s employees then the cost of bad data would be 0.38% (10% of 3.8%).

At a first glance this percentage number (0.38%) looks insignificant; however when multiplying it by the yearly revenue of the company, the order of magnitude is similar to the cost of an MDM solution. Furthermore, looking it from an added value perspective, the conclusion is that the outcome is positive, especially considering that the clean and linked data will benefit not only the marketing team but also the sales team, managers, call center and others.