See How Innovative Digital Signage Enhances the Fitness Center Experience

While health club memberships are at an all-time high, intense competition within the industry means fitness centers must constantly review and upgrade the experience they provide to their members. Operators should be keenly focused on seeking new ways to keep members coming back, as a “two percent increase in customer retention has the same effect as decreasing costs by 10 percent.”1

In addition to physical gym space, fitness centers must also compete with workout apps and live online fitness classes. Digital signage can provide a more exciting and engaging on-site experience than these competing technologies and ensure optimum results in communication, advertising and entertainment. What’s more, today’s advanced digital signage solutions offer something for virtually every area of the facility: we have a new Fitness Lookbook that will show you what’s possible.

There’s plenty of effective content for digital signage in fitness centers, too. Here’s a short summary.

Outdoor – Get noticed by displaying branding, advertising and digital mosaics to stand out and attract interest from a distance.

Reception Area – Display club services and membership information, provide self-check-in and promote supplements, protein powders, clothing and more for purchase.

Throughout the Facility – Provide wayfinding, studio or spa schedules and digital bulletin board messages. Interactive touch-screen digital signage can engage members even further, and Beacon technology can display targeted information and offers.

Workout Areas – Display class schedules. Provide an exciting, physically competitive environment with inspirational videos, virtual group fitness classes or individual workout instruction.

Lounge Areas – Digital signage makes great menu boards, and content can be updated or changed in real time from a central location or remotely. Promote your healthy food and drink options and display class schedules.

Entertainment – Commercial-grade TVs are a must for health clubs. They are durable, designed for extended use, and provide the content flexibility, high picture quality and wide viewing angles required for fitness centers.

Whatever the need, we can help. LG commercial displays can be a powerful visual strategy for keeping fitness center members engaged, informed and coming back.

Have a Look – For your inspiration, our new detailed Fitness Lookbook can help you visualize digital signage applications for your facility.



LG UT670H Series Smart Hospitality TVs Offer Cost-Effective IPTV Functionality and Experience-Enhancing Features

Last week we gave you the rundown on Pro:Centric® and Pro:Centric Direct television content management systems, and how they can help hotels provide an innovative in-room experience via interactive solutions for guests.

The Pro:Centric Direct platform is available on LG Smart Hospitality TVs. One such TV is the new UT670H Series, a cost-effective Internet Protocol television (IPTV) solution with webOS 4.5, available in the most hotel-requested sizes of 43, 49 and 55 inches. UT670H Series Smart TVs offer Ultra HD resolution, which is four times higher than that of Full HD, and provides a more realistic and immersive television viewing experience. UHD’s 3840 x 2160 pixel resolution creates outstanding images with incredibly vivid detail.

LG UT670H Series TVs elevate the in-room entertainment experience and increase convenience through implementation of high-end technology.

Because the UT670H Series supports the Pro:Centric Direct platform, it offers customizable tools for LG’s Systems Integrator partners to create interactive applications that enable delivery of a wide range of unique solutions tailored to both hotel management and guest needs. Guests can locate and enjoy available TV channels or access a wide range of over-the-top (OTT) smart apps, check on the daily weather, review available hotel amenities and more – all from the comfort of their room.

Value-added features include voice recognition, allowing users to easily control the TV. The TV series also supports SmartShare, Screen Share, Pro:Idiom® and Bluetooth Sound Sync.

SmartShare allows guests to share content between compatible devices more easily and quickly by showcasing all the device’s audio, video and photo content in simple menus on the screen. ScreenShare connects a smartphone or a laptop PC to the TV via a Wi-Fi Direct connection. The TV will display the device’s screen, and guests can share their content and memories together. Pro:Idiom digital rights management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content. Bluetooth Sound Sync enables guests to listen to music on a mobile device through the TV speakers via Bluetooth connection, supporting Android (above v4.4 KitKat) / iOS-based mobile devices.

Hospitality features also include Software-enabled Access Point (SoftAP) and embedded Broadband Local Area Network (b-LAN). SoftAP is a “virtual” Wi-Fi feature that uses software to create a wireless hotspot. The current version supports Bridge Mode, which enables network managers to control connected devices. For properties with SONIFI, embedded b-LAN allows pay-per-view (PPV) and video on demand (VOD) support without the need for a set-top box.

Setting up UT670H Series hospitality TVs is simple with EzManager, a convenient installation function that helps to set up Pro:Centric TV settings automatically without extra effort of configuration.