We’re always up to something with our roadshows.

For the past few weeks we’ve been planning an exceptional Commercial Display Roadshow at the Wings Over the Rockies Air & Space Museum in Denver, Colorado. It’s an incredible venue, renowned for its marvelous air craft exhibits, space and rocketry exhibits, and restoration projects.

In fact, the museum’s slogan is, “Always Up to Something.” Nice. It’s an ideal place to showcase LG’s new lineup of displays, since our Business Solutions Product Zone is set up somewhat like an exhibit hall.

We always provide a nice lunch for our attendees, and for the last couple of roadshows we also treated everyone to a tasting of fine wines from Chateau Montelena. Every guest also took home a gift bottle.

Now, what comes to mind for Denver’s liquid attractions? Of course, microbrews! Colorado consistently tops the charts for the number of breweries and microbreweries per capita. Plus, it’s home to the Denver Beer Triangle: the Rocky Mountain front range between Boulder, Fort Collins and Denver, where you’ll find more than 72 breweries, including Coors Brewing Company.

That settled it. We’ll do a microbrew tasting. Our guests will love it. And we’ll also give each guest a custom beer stein to take home.

That was the plan, and we couldn’t wait to get the word out. And we got the word out. The next day one of our roadshow team brought up an important point…coincidence or not, our Denver Roadshow just happened to be scheduled on the opening day of the 2016 NFL season, with the Broncos hosting the Carolina Panthers in a Super Bowl 50 rematch.

Our roadshow team is always thinking of more ways to impress our guests. Like the Air & Space Museum, we’re always up to something. So we had to go for a big win. Let’s score a touchdown for the Broncos fans.

And that’s just what we’ll do. Because we have just added a special guest.

Ed McCaffrey, former Giants, 49ers and Broncos wide receiver and three-time Super Bowl champion, will be joining us at the roadshow! Ed will “chalk talk” about this year’s Broncos season, field your questions, pass some signed footballs and also be available for autographs and photos.

This could be our best show yet, and it’s all happening on Game Day. Come one out and join us.

LG Commercial Display Roadshow with special guest Ed McCaffrey

Wings Over the Rockies Air & Space Museum

Thursday, September 8, 9am – 1:30pm or 12pm – 4:30pm


After the Roadshow you’ll have plenty of time to get where you’re going to watch the opening game at 6:30 p.m.

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Roadshow Recap – LG brings a great new show to the Television Academy


It was another record-breaker as Tuesday’s LA roadshow drew a 65% increase in attendance over last year’s LA show. This time, visitors were treated to a day at the Television Academy’s Saban Media Center, the newest addition to the organization dedicated to the future of creativity and advancement of telecomm arts and sciences. They experienced LG’s latest commercial display products with private product zone tours, enjoyed a tour of the academy grounds, had lunch and delighted in a tasting of exceptional wines from Chateau Montelena . Everyone left with a gift bottle of 2010 Petite Syrah.

Once again, the roadshow attendees were amazed by our technology. Many found our dual-sided OLED display to be one of the most pronounced stars at the show, and by just looking at it many could immediately think of ways it would improve their business. The 86-inch Ultra Stretch display was also a big winner, igniting lots of aha moments for how they finally had a tool for ideas they weren’t previously able to deliver. Visitors were finding inspiration from the whole of LG as well, like the LG Magic View, which mimics a lenticular treatment of multiple images depending on viewing angle.

LG technology is already plentiful at the Saban Media Center, and grabbing lots of attention every day. Our 3 x 3 video wall (that’s nine display panels) is a standout in the lobby, while 65-inch OLED consumer TVs grace the registration center. Also in the lobby is our ultimate consumer television and masterpiece of design, the LG Signature OLED. On the second floor is a 2 x 2 video wall (four panels), and the Governor’s Room is host to our 98-inch commercial display.

LG was on the big screen, too. The Television Academy’s state-of-the-art 600-seat Wolf Theater, one of the finest venues for film and television in LA, was running LG videos on the latest Dolby Vision laser projection and Dolby Atmos audio system, while statues of Emmys adorned the stage. Also, while walking through the center we walked through history, encountering statues and artwork of the legends of TV, such as Jackie Gleason, Red Skelton and Carol Burnett.

We’ve all been having a great time at our roadshows this year, and if we’re anywhere near your vicinity you really need to come out and experience one. We promise you’ll have an enlightening and exciting time.

Next stop: The Mile High City

Our next roadshow will be in Denver on September 8, from 9am – 1:30pm and 12pm – 4:30pm, at the Wings Over the Rockies Air & Space Museum. We’ll provide lunch and a Micro Brew tasting, and you’ll take home an LG beer stein. What’s more, we’ll have a special guest for autographs and photos. You’ll also have plenty of time to discover the museum exhibits, including a rare B-18A Bolo, an RF-84K Thunderflash Parasite, and even a Star Wars X-Wing fighter.

Don’t miss it!

Register NOW for our September 8 Denver Roadshow.

INDUSTRY PERSPECTIVES: The Power of Diversity in Technology Sourcing.

Lyle Bunn


Digital Media Strategy Architect, BUNN
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See www.LyleBunn.com.


Buyers of technologies and the firms that provide it have an inherent dynamic.

Sellers want ALL the business if they can get it, while buyers want best value in each element of what they purchase. Meantime, each is challenged to be productive and economical in their sourcing or supply.

Where applications of technologies fit naturally in operations, it can make sense to try to benefit from the economies of sourcing and certainly of supply. Digital signage is a good example of this, where a range of display types and sizes (such as are available from LG) can be naturally bundled into a single selection, purchasing, installation and operational process.

But these economies break down rapidly when the sourcing becomes too widely encompassing. Digital signage networks require different elements to comprise a technology ecosystem and each of these have the requirement of specific subject matter expertise.

Comprehensive sourcing breaks down when elements in the technology bundle do not naturally fit together.

Technology providers cannot be blamed for leveraging its sales efforts, in particular when trying to enter new markets dominated by competitors, or trying to accelerate the introduction of new products.

But where every sales call is an opportunity for the hungry supplier, end user buyers must be diligent in guarding their time and attentions in their need to be as productive as possible.

Facility managers are particularly vulnerable to these calls on their time by suppliers. Conglomerates that offer many lines of technologies that have quite different applications can easily gather their lines of business under the umbrella of one-stop-shopping, but this umbrella can become an overhead where specialized applications expertise is a critical success factor and it is realized that different applications do not really fit together and supplier expertise and value is uneven across product/service lines.

Imagine a hospitality or health care example – A conglomerate may offers flat screen TV’s built for best value in in-room viewing, as well as commercial grade displays for digital signage in public spaces, state-of-the-art OLED displays to wow lobby and event patrons, shielded displays for areas sensitive to electronic interference and interactive panels for teaching and management environments. It may also offer security equipment such as cameras and control rooms, and energy-related products such as heating, ventilation and air conditioning systems, and even solar panels and environmental control systems.

Each has a different application and entirely different contribution to the success of the business. Each operates with different profit margins, support services, upgrade structures and a wide range of other aspects.

Just as a transit authority does not buy all its rolling stock from one supplier, as people buy apparel, sporting goods and food from different stores, and auto manufacturers source different components from different parts and sub-assembly providers, so organizations must look beyond one-stop-shopping to invest most wisely in the products that best serve their intended purpose.

Let the buyer always base their actions on what best suits their shareholders.

Who should be using LG OLED displays?

No doubt about it, LG OLED displays are exciting, and their groundbreaking versatility is quickly changing the ways digital signage can be employed. With absolute freedom from having to be mounted on a wall, they can integrate seamlessly into any environment, becoming an eye-catching focal point that draws viewers, gets the message across and invites interaction like never before.

And the shapes and sizes are amazing too. OLED’s sleek, pencil-thin design allows it to be customized by LG into curved, concave or convex forms, to create a display array that can also serve as a primary architectural design element within the space itself.

Dual-sided flat OLED displays also open up new opportunities in placement and save space as well. Images can be the same (mirrored), or swapped, on either side of the display. And their “off-the-wall” capability means that you can mount them on floor stands, from ceilings or jutting out from walls. Finally, OLED curved tiling displays can be used to create compelling partitions that can move viewers through an area while they enjoy a dynamic dual-sided multimedia experience.

So with all this potential, who’s been asking about OLED?

Since our introduction of OLED at the 2016 Digital Signage Expo in March there has been a lot of interest coming from numerous markets. Here’s a quick recap:

Luxury Hotels

The hospitality industry has long known LG as the guest room TV of choice. And now Luxury Hotels can set themselves apart with premium suites that feature LG OLED hospitality TVs for unparalleled viewing pleasure, while complementing the room’s interior design.

Premium or Specialty Retailers

OLED displays are perfect for Premium or Specialty Retailers, such as jewelry stores and fashion boutiques, looking to set themselves apart from the competition by creating exciting visual presentations that bring their products, services and brand to life. Since the displays blend harmoniously with the showroom and the merchandise, customers can completely immerse themselves in an experience like no other—and that’s especially important when competing against today’s online retailers. Store designers can incorporate OLED displays into retail spaces in a variety of ways, including curved walls that delineate key areas, or even use them as easels, where they provide stunning dynamic imagery and, when paired with a camera, switch to become a mirror. All of this adds up to a store that customers will want to shop in often, and talk about to their friends, generating strong loyalty, more sales and increased profits.

Transportation Ports

Transportation Ports, such as airports or cruise ship terminals, can use dual-sided OLED displays to deliver important messages to travelers coming or going. They can also be employed in waiting areas, entertaining those waiting to begin their journey. Curved OLED displays can be hung from the ceiling, completely changing the look and feel of a crowded terminal. As people move, they can feel more relaxed, as beautiful scenes are displayed overhead.

Public Areas and Healthcare Facilities

Public Areas can be greatly enhanced with OLED displays that entertain, educate and welcome engagement. They can set a mood, define a space or be employed as wayfinding signage. Extended Care Facilities and Hospitals can also employ OLED displays in a similar fashion to elevate their brand image, inform, entertain and provide a relaxing environment.


Museums can bring exhibits to spectacular life with striking, accurate images revealed by OLED displays. Dual-sided flat displays can assist in wayfinding; custom curved displays can be hung from the ceiling to reveal breathtaking galaxies; and free-standing floor displays can be incorporated into exhibits to provide the audience with a wealth of information that’s clearly seen even from wide angles.

The benefits and versatility of OLED displays can add plenty of wow factor to any environment, where the pinnacle of picture quality, innovative designs and complete installation flexibility will make your brand stand out from the crowd. Has this sparked your imagination?

Have something spectacular with your fine wine.

If you’ve ever wondered what pairs best with world-class red and white wines, we have the answer: LG OLED.

In fact, we confirmed that fact at our last commercial display roadshow, in San Francisco, where we hosted a wine tasting with the internationally acclaimed Chateau Montelena—the winery that put Napa Valley on the map 40 years ago in a tasting event that became known as the Judgement of Paris.

The feedback was so encouraging about our wine tasting experience, and the private tours of industry-leading LG display technologies, that we’re bringing Chateau Montelena back for our LA roadshow on August 16, at the Television Academy in North Hollywood.

We’ll have four stellar wines for your tasting pleasure—a Chardonnay, Riesling, Cabernet Sauvignon and a Petite Syrah or Zinfandel—each one a Chateau Montelena classic. And that’s not all. We’ll be giving you a bottle to bring home.

Now, back to the pairing with OLED. You’ll also have the opportunity to see and learn about our new dual-sided OLED display, the Best of Show winner for digital signage at InfoComm 2016.

Dual-sided flat, curved tiling and customizable LG OLED creates an entirely new category of pencil-thin displays that deliver awe-inspiring picture quality even when viewed from an angle. Because each of the screen’s pixels is self-lighting and can brighten, dim and turn off, OLED can deliver perfect black, infinite contrast and bring colors to life in unprecedented ways.

With LG OLED a business can now create content delivery displays and sculpt customer environments that were never before possible—where engagement turns into astonishment. Think of it this way—OLED becomes a badge of recognition that the business truly stands out from the crowd.

If you haven’t seen OLED and LG’s other outstanding commercial displays you really need to. And LA is the place to do it.

The Television Academy is a perfect setting for fine wine and award-winning technology. For your convenience, you can sign up for our morning session from 9:00 to 1:30, or the afternoon session from 12:00 to 4:30. Lunch is provided for both.

There’s still time to register for the August 16 roadshow in LA. Don’t miss it.

Register Now