LG Demonstrates the Commitment to Green Building with the new GreenZone Project

LG’s energy efficient technologies are at the heart of the new GreenZone education center, developed for the Compton YouthBuild campus in Compton, California. Compton YouthBuild provides construction training and outreach programs for young people in the Compton community that are interested in creating a sustainable future for themselves, their families and their communities.

The GreenZone is a prefabricated 15×40-foot state-of-the-art classroom structure designed to LEED standards and created in partnership with the U.S. Green Building Council (USGBC) and Building Design + Construction magazine. It features a kitchenette, a deck, and handicap ramp access.

LG is the leading technology provider for the GreenZone. Onboard are LG’s ENERGY STAR® certified home appliances and commercial displays, super-efficient air conditioning system and LED lighting, and sustainable natural countertops composed of 93 percent quartz.

Before being relocated to the YouthBuild campus, GreenZone was on display at the Greenbuild International Conference and Expo from October 5 – 7 at the Los Angeles Convention Center. Greenbuild is the world’s largest conference and expo dedicated to green building, and it brings together nearly 20,000 attendees and 600 exhibitors from the green building industry.

We are very proud to be part of the GreenZone project. Our featured products underscore LG’s commitment to leadership in developing sustainable technologies for greener buildings. In fact, LG is a 2016 ENERGY STAR Partner of the Year – Sustained Excellence, with numerous products on the EPEAT Registry.

William Cho, president and CEO, LG Electronics USA said it best: “The GreenZone at Greenbuild 2016 is the ideal platform to highlight how LG’s broad product portfolio – from air conditioning to appliances to LED lighting and more – helps designers and builders create more sustainable buildings. This project, which benefits Compton YouthBuild’s terrific education programs, also represents a wonderful opportunity to give back to the community.”

Want to know more? There’s plenty of green to go around:

Read the Press Release including our GreenZone product descriptions here.

Learn about LG’s commitment to green here.

Learn about the GreenZone project here.

Learn about Compton YouthBuild here.

Learn about the Greenbuild International Conference and Expo here.

INDUSTRY PERSPECTIVES: Museums offer Good Customer Experience Lessons

Lyle Bunn


Digital Media Strategy Architect, BUNN
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See www.LyleBunn.com.


“Our location is all about the experience, the learning and the inspiration” said David Humphries, Chief Information Officer of the Perot Museum of Nature and Science in Dallas, TX in hosting a tour of the facility for delegates of the ICX Customer Experience Summit.

Since museums must deliver an experience worthy of it being a destination and re-visit, a museum offers insights to retailers and other customer-facing organizations that seek to earn a consumer visit.

“We intend to inspire minds through an encyclopedic space that tries to address a wide range of disciplines in nature and science” said Mike Spiewak, Perot Museum Senior Director of Exhibits.

Consumers are willing to pay for the privilege and pleasure of a museum visit, typically many times annually, while retailers are losing sleep on how to earn a consumer visit, through which visitor needs, wants and aspirations can be met.

Retailers can take note of how digital place-based media can add vitality, discovery, information exchange and improved visit experience.

Many of the Perot Museum exhibits either included or were centered around a digital media experience. These ranged from sensor-triggered musical notes as patrons go up or down stairs to a panoramic view of the planet Mars presented on synchronized LED flat panels. Common approaches included gestural interactivity, touch screens, video walls and information display. One of the most engaging exhibits launches Ping Pong balls based on brain wave activity detected through forehead and earlobe sensors.

The museum visit experience offers the following lessons and guiding principles on digitally-enabled customer engagement:

  • It has to work. Digital experiences that are not operational (one exhibit display was closed for upgrade at the Museum) easily disappoint and de-brand unless an adequate explanation is provided.
  • “Cause and Effect” defines one of the most powerful paradigms of patron digital engagement, and it can be the basis of the gestural, touch screen and other interactivity.
  • “Learning styles must be considered to achieve impactful engagement” notes Humphries, adding that “people can learn through text, photographs, video or animated images that are published or interactive”.
  • Macro motor movement such as running, walking, climbing, stepping and other movement of body, leg, arm, head, etc. are the most engaging. These physically immersive experiences can be augmented with digital media to support the cause and effect, or augment the experience with a scoring or visualization.

Patrons experiences can include building it, playing with it or operating it.

Some commercial examples of applying these principles are available.

  • The Royal Bank of Canada invites patrons to place the coins from their pocket or purse on a table, which when detected illustrates how saving the amount of the coins could result in savings growth over time.
  • McDonalds invites guests to build their burger or place and pay for their order through a touch screen kiosk. By “gamifying” the order process they are also able reduce order counter staff requirements.
  • Retailers sometimes pose multiple choice questions as a way to provide information about product features and benefits. A suitable winter coat is more easily sold when customers are asked the actual temperature based on the combination of thermometer reading, wind chill and humidity.
  • A patron photo can be placed into a magazine cover template or morphed into a movie character that can then be emailed to the patron to help amplify a brand.

Flat panels bring a new level of engagement wherever they contribute to a memorable visit experience. Where a museum or science center can charge an admission or annual membership fee based on their thoughtful application of digital place-based media, retailers and brands can be rewarded by customer purchases, visits and loyalty.

Create a Standout Hotel with LG’s Technology, Easy Installation and Services

Just as the best hotels strive to provide the finest guest experience, LG is striving to give hoteliers a friendly, accommodating and stress-free business experience. Our focus on the success of our Hospitality clients and their guests’ satisfaction has led to the creation of certified partnerships based on reliability, trust and excellence. And as of April 2016, we’ve been offering all the display technology, easy installation and services you need to set your hotel apart from the rest. Let’s have a quick look.

Guest Room TV Liquidation and Installation

Guest room TVs are typically retired every five or six years. And as the 20-year leader in guest room TVs, LG is ready to provide the latest, industry-leading Pro:Centric® Full HD, 4K and Smart Hospitality TVs in an array of sizes.

But what do you do with your old TVs?

Simple solution. Your LG account manager can coordinate liquidation services with one of our nationwide certified partners specializing in installing and liquidating Hospitality televisions. They’ll uninstall the TVs, remove them from the property, recycle them properly or sell them, and hand you a check. Need a Pro:Centric server for your new LG TVs? No problem, they’ll install one.

Common Area Digital Signage Services

Right from the start the LG Hospitality experience is smooth, accommodating and uncomplicated. LG Fulfillment, our dedicated third-party partner for Hospitality digital signage, qualifies our customers, sets expectations early on, and determines the goals and budget for the digital signage deployment.

LG Fulfillment will coordinate a complete expert installation including the signage or video wall, mounts, cablings and video player, with one of our nationwide certified digital signage installation partners.

Content Creation and Management

In the world of digital signage, content is king. And with LG Hospitality solutions you won’t have to worry about it. LG Fulfillment can coordinate your needs with one of our certified Hospitality content partners who will work with you to develop top-quality digital signage content to impress your guests, enhance the look and feel of your hotel and increase revenue.

LG Technologies for Hospitality

  • Credit-card-thin OLED Hospitality TVs for the Luxury Suite
  • Industry-leading Hospitality TVs for the Guest Room
  • Amazing OLED Displays for the Common Areas
  • Breathtaking Video Walls for the Common Areas
  • 86-inch Ultra Stretch Signage for the Common Areas
  • Desktop IPS Monitors for the Front Desk and Offices
  • Hospitality-specific Software Platforms and Software

We are very pleased to be able to provide this complete end-to-end Hospitality solution for creating a standout hotel. We cover all the details in a new eBook that you can download now.

Second-quarter 2016 Hospitality Survey Results are in. And we’re stoked.

In past monthly newsletters we told you about LG’s very nice first-quarter 2016 Hospitality Survey results. And now the second-quarter 2016 numbers have come in. We are so pleased that our Hospitality customers continue to enjoy the outcomes LG’s technology provides—improved customer experience and improved staff efficiency. Many thanks to all who participated in the online surveys.

How do we get the numbers?

For the Hospitality surveys we use TechValidate, a trusted authority for the data their platform publishes. They have developed stringent process control and verification technology to ensure the authenticity of the data they collect.

To ensure maximum participation, TechValidate optionally protects the identities of research participants, allowing them to contribute their feedback freely and without fear of legal or business repercussions. When participants opt to have their public identity protected, the data they contribute is attributed by their role and industry (e.g. CIO, Fortune 500 Financial Services Firm).

TechValidate collects data from customers via fast and easy-to-use online questionnaires. The participation process is quick and fun, which encourages high participation.

Here are the TechValidate LG Hospitality Survey Results published on August 17, 2016.

Of 72 users surveyed, 96% indicated that the results from purchasing their LG Commercial Display solution met their original expectations for purchasing.

Of 74 users surveyed, 61% are extremely satisfied with LG Commercial Displays, and 20% are very satisfied. Another 19% are satisfied.

Of 72 users surveyed, 71% plan to make other/future purchases with LG Commercial Displays; 22% say possibly, still deciding.

Of 71 users surveyed, 93% measure ROI on the LG Commercial Displays purchased as “improved customer experience” and 20% as “improved staff efficiency.”

Of 72 users surveyed, 89% most recently purchased LG Hospitality TVs, 10% purchased TV Signage and 3% purchased Digital Signage.

Those are great numbers. So what’s coming next?

Plenty. LG has never been a company to rest on its laurels. We have an ongoing 20-year history of leadership in guest room TVs, and as of April this year we’ve expanded our offerings to cover the common areas as well. LG now offers all the technology, easy installation and services your team needs to create A STANDOUT HOTEL.

Stay tuned…in next week’s blog we’ll tell you all about it and provide a detailed eBook for download.

LG to host our most amazing event of Digital Signage Week

nyroadshow-blogThe Life’s Good Lounge

Thursday, October 27, 2016

404 Studios

404 10th Ave, (between 32nd and 33rd St.)

New York, NY 10001

Breakfast (7:30am – 10:30am)

Lunch (Noon – 3pm)

Happy Hour (4pm – 8pm) Invitation Only

New York Digital Signage Week is happening October 24 – 28, with various events set around Manhattan. Digital Signage Week brings together thousands of digital signage industry leaders and hundreds of out of home media owners, media planners, creative agencies, retailers, architects and investors, for a week of networking, learning and seeing the latest and greatest in the digital signage industry.

Our Commercial Display Roadshow will be there with a truly amazing event we’re calling The Life’s Good Lounge. We’re taking over all three levels of 404 Studios in Midtown Manhattan for a product showcase like no other, with open-house breakfast and lunch, followed by an invitation-only top-shelf Happy Hour with guest DJ…(consider this your invitation, you can register down below).

FIRST, THE PRODUCTS: At The Life’s Good Lounge you’ll experience things you won’t see anywhere else during Digital Signage Week. In fact, unless you’ve been to DSE, InfoComm or HITEC this year you haven’t seen anything yet.

We’ll be featuring lots of cool technologies including the incredible In-Glass OLED Wallpaper and Dual-Sided Curved Tiling OLED Display—each making their first appearance at an LG Roadshow. We’ll also have our Dual-Sided Flat OLED Displays, the new OLED Hospitality TVs, and the 86-inch Ultra Stretch Signage in horizontal and four-sided pillar configurations. Large-format 70”, 79” and 98” displays will be up and running, as will a 2 x 2 Clover Video Wall made with four 55” panels. Also on the floor will be a high-brightness window-facing display, IT UltraWide Monitors and smaller desktop monitors.

Our partner TSI Touch will be there with overlay technology to convert a standard display screen to a touchscreen—incredibly great for wayfinding applications, visitor check-ins and more.

And if you have a few wrinkles in your sport jacket, you might want to try out our new LG Styler steam care system for clothing while you enjoy the show.

Representing LG’s consumer side will be the award-winning LG Signature OLED TV G6, and drooling is just about guaranteed.

LG HAUSYS will be there too, showcasing their remarkable countertop surfaces.

NOW, ON TO THE HAPPY HOUR. From 4-8PM we’ll have open bars with top-shelf spirits and LG Signature cocktails for your enjoyment. And for your entertainment we’ll have NYC Hotspot DJ Carol C.

AND ON TOP OF ALL THAT, one lucky attendee will win a 55-inch Curved OLED TV.

See…we told you you’ll experience things you won’t see anywhere else. So please join us at The Life’s Good Lounge for an amazing display of technology, excitement and entertainment. See you there.