Improving the Customer Experience – #1 Reason for Digital Signage

According to Digital Signage Future Trends 2017 from, “In a 2016 survey 60 percent of retailers listed ‘improved customer service’ as a key benefit of digital signage, and 100 percent chose ‘increased customer engagement’ as a key benefit. Financial institutions also listed ‘customer engagement’ as the top reason companies will invest in digital signage in the next two years, followed by ‘increased customer engagement’ at 49.3 percent and ‘branding’ at 45.8 percent.”

Digital signage is a powerfully effective strategy for improving the customer experience and increasing engagement. The innovative form factors and amazing image quality of today’s displays attracts attention even from a distance, and can hold customer attention while providing important information, sales support, assistance and entertainment.

Digital signage content can be easily created, manipulated, updated and enhanced at a moment’s notice, offering an amazing degree of flexibility that’s not possible with static signs. What’s more, digital signage allows for interactivity with visitors and customers to the point of one-to-one personalization.

Here are some examples of how digital signage can be used to improve your customer experiences.

Welcome Screens – Make your best first impression with digital signage at entryways to highlight your brand with relationship messaging, eye-catching pictures, videos and graphics.

Wayfinding Displays – Use wayfinding displays throughout the facility to direct patrons to their destination quickly and easily. Digital displays can be touch screen enabled for greater convenience.

Digital Kiosks – Take advantage of the selling power of digital displays by showing more products than your floor plan allows. Customers can browse additional inventory options, get ample product information and make purchase decisions on the spot. And at times when sales floor product experts are not available, use digital signage kiosks to provide video chat opportunities with experts for customers needing extra assistance.

Digital Menu Boards – Whether your business is food or services, use digital menu boards to highlight specific items, promote special offers and deliver up-to-date information in real time.

Infotainment – The checkout line and customer service station are ideal locations for digital signage. These are effective opportunities to educate, market and influence customer purchase decisions. Have long lines? Reduce the perceived wait time by displaying brand-supporting entertainment.

Make it Personal – Thanks to Beacon technology using Bluetooth® Low Energy (BLE), digital signage can engage customers through their mobile devices and create a personalized experience that entices the customer into the store. A customer with the store’s app on their device and Bluetooth enabled will trigger compatible digital signage nearby to display content and special offers directed at that particular customer.

Digital signage and an effective content strategy can elevate your in-store/in-facility experience like never before possible. If you can make your customers feel valued and empowered, you are well on the way to creating a degree of loyalty that can compete with the online experience and give them every reason to come back.

What’s on your mind?

It’s our New Year’s resolution. LG Commercial Displays wants to get to know you better in 2017, to make sure you get the information you need to make the absolute most of your digital signage projects. And so we’ll be reaching out to you with surveys and more via this blog, our monthly newsletter, Spiceworks and our social media channels to get your input and suggestions. We want you to bring us your challenges, too.

Have you seen our new website yet? Is has a wealth of information available, and we’ll be adding more whitepapers/eBooks and webinars as the year progresses. But right now, start thinking about what topics you’d like to see covered right here on this blog. And in case you haven’t subscribed to our monthly newsletter, now’s a great time. Subscribe now.

Thanks in advance. We’re looking forward to serving you better and making you a bigger part of the brand.

“How can LG OLED be so incredibly thin?”

The buzz was deafening at CES 2017, when visitors witnessed the introduction of LG’s new W-Series OLED consumer TVs.

These jaw-dropping TVs are only 2.6 millimeters thick, or should we say 2.6 millimeters thin, and designed to be one with the wall. They attach to the wall with a magnetic bracket, protruding less than 4 millimeters.

With this unique picture-in-wall design, the question LG was asked over and over was how we get OLED to be so incredibly thin. Great question. And we’ve got a great answer.

LG’s W-Series OLED consumer TVs use the same type of revolutionary technology as LG’s award-winning OLED commercial displays. Here’s where “less is more” was never more true.

OLED displays are constructed using only a TFT+OLED+refiner and a polarized film. The TVs build on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, and over one billion possible colors.

In contrast, todays LED TVs are actually LCD screens that use LEDs as the light source – this tends to surprise a lot of folks. An LED TV is comprised of many layers: the LED light source (either backlit or edge-lit), a polarized film, layer of glass, TFT array, liquid crystal, color filter and polarizer.

So, with no separate light source required and only half the layers, OLED W-Series TVs can be extremely thin and lightweight. What’s more, all of LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed, and are the first TVs in the world to incorporate Dolby Atmos®.

What does that W stand for? As LG Electronics USA marketing vice president David VanderWaal put it, “Wallpaper. Window. Wow.”

Dolby Atmos® is a registered trademark of Dolby Laboratories.

LG is honored with four 2017 DIGI Awards – Best Digital Signage

digi-awards-logo-300x300The winners were announced on December 27, and we are extremely proud.

Digital Signage magazine’s 2017 DIGI Awards recognize the Best Digital Signage Applications and the Best New Products for the Digital Signage market. This is the only industry award program that recognizes the outstanding integrators, content providers and product manufacturers for digital signage.

So, what does this mean for our customers? It means an unrivaled customer experience. It means that LG can provide the world-class commercial display technologies to enhance businesses of any type, with innovative form factors, exceptional image quality and powerful integration capabilities to make their business truly stand out from the rest.

Here are the awards:

Best Digital Signage Applications

Best Interactive Technology Roll Out: LG Electronics, for the Marriott Charlotte City Center

Best New Products

Best 4K Display Device: LG Electronics 86-inch Ultra Stretch digital display

Best New Generation Large Screen Display: LG Electronics Dual-View Flat OLED display

Judges Choice Award

Dual sided curved OLED from LG Electronics

INDUSTRY PERSPECTIVES: What LG’s OLED display announcements at CES17 mean to digital signage.

Lyle Bunn


Digital Media Strategy Architect, BUNN
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See


The annual Consumer Electronics Show (CES) is used to unveil technologies to improve life. Mass market devices get the attention of businesses seeking to advance their brand experience and gain operating efficiencies.

Further introductions of Organic Light Emitting Diode (OLED) flat panels by LG Electronics followed the firm’s unveiling of this generation of displays during Digital Signage Expo in March 2016. Consumer purchases fuel the economies of production that drive retail prices down and satisfy upscale business demand.

At CES LG showed 65 and 77 inch OLED displays less than 3 millimeters in thickness that could be held on a wall with magnets and present sound using the display surface. Resolution and color presentation are simply extraordinary.

Architectural media and “techorating” are high demand applications for digital signage. Media engages consumers, enhances branding and increases the appeal of locations., all of which are high priorities in business to business locations such as corporate lobby and reception areas, and business to consumer environments such as stores, restaurants, galleries, museum and sporting facilities.

The LG OLED advancements reduce the gap between very high quality images and their presentation.

As content in High Dynamic Range (HDR) quality can best present products in fashion, jewelry, automotive and other categories where this is essential to merchandising that generates premium pricing and margins, this state of the art in content production has other applications.

In 2017, the movie Loving Vincent will be released. In a radical paradigm shift, 67,000 individual paintings have been created by artists in the style of Vincent Van Gogh. These are the content in telling the artist’s story around 28 of his most famous works. The ability to show the brush-stroke detail and true color in the works of this master artist is now made possible with OLED display.

This example of content composition in ultra high quality mixed with presentation offer indicators that digital signage is moving to its next level of compelling display.

Business expects to provide at least the level of in-home experience, so form factor should itself contribute to the wow of media engagement. The medium is the message. In using the latest display technology, businesses are inherently saying that their message is important, that they take pride in presenting it, and they place high value on the time and attention of their patrons.