Introducing Doable DVLED: LG Pre-Engineered Direct View LED Display Kits Simplify Decision-Making, Installation and Use

Introducing Doable DVLED: LG Pre-Engineered Direct View LED Display Kits Simplify Decision-Making, Installation and Use


LG Business Solutions has introduced perhaps the most useful set of pre-engineered Direct View LED (DVLED) displays to simplify the process of deciding which display will best fit your needs and figuring out how to put it all together.

While DVLED technology has many standout benefits, it has long been saddled with a custom burden – whichever type of display you want would require very complicated conversations and lots of engineering resources to take the scalable modular technology and create a beautiful, amazing display.

Not anymore. LG has resolved those hurdles for most common display needs by creating a wide selection of pre-engineered DVLED kits that do it all. This new, simplified approach to DVLED deployment makes it easy for businesses to access their desired DVLED, incorporate DVLED displays, and enjoy the advantages LG brings to the table.

It’s an exciting way to bring DVLED technology into places where it wasn’t previously considered.

LG’s pre-engineered DVLED solutions include indoor fine-pitch displays in a variety of screen sizes and resolutions (2K, 4K, 8K), IP65-rated outdoor displays, and custom-configured displays for scoreboard use, both indoor and outdoor.

What’s included? All parts and components for each kit, except for mounting and trim pieces, are packaged in a ready-to-assemble bundle under its own single SKU header. This means the LG DVLED panels, 4K LG controller, 2% Spare modules (Commercial), Spare boards and parts, and service tools. The mounting and trim pieces are available from third-party solution providers.

The differentiators between kits are primarily determined by use case, with each end result having the right resolution, the right pixel pitch, and the right design that can go into the right environment.

At the heart of LG DVLED display kits is LG’s webOS Signage platform, which provides a straightforward on-screen user interface, allows for easy remote control setup, works with ambient light sensors for automatic brightness adjustment, enables screen sharing via Miracast and WiDi, and includes store, schedule, and playback functions.

Another LG differentiator is the sophisticated controller that works with webOS Signage. It simplifies system control with built-in quad core SoC (System-on-Chip), built-in media player, on-board 3.6GB flash storage, remote control, built-in AV-over-IP (Audio-Visual over Internet Protocol) decoder that can simultaneously display up to four 4K RTSP video streams, built-in scaling capability, and automatic brightness adjustment.

Now that all these components are in a kit, how do you package it? LG has an accommodating solution. LG DVLED kits ship in their own new, branded, wheeled flight cases. It’s premium-grade protection for each display, and it means no more searching to make sure you received every box. Simply roll the case into your space – no forklifts or pallet jacks needed.

Another advantage of the LG DVLED kits is total service and support at no extra charge. This includes in-field training, 3 years of LG TotalCare coverage, 3 years LG ConnectedCare, 3 years software licensing and 5 years LG ExtendedCare limited warranty.

Now you can comfortably get into DVLED technology without fear of being unsuccessful. Learn more about LG pre-engineered Direct View LED Display Kit offerings here.

Latest LG Transparent Color LED Film Provides Increased Detail and Brightness for Captivating Content

Latest LG Transparent Color LED Film Provides Increased Detail and Brightness for Captivating Content


LG’s new LAT140 Transparent Color LED Film digital signage display can turn virtually any indoor window or glass surface into a canvas for a wide range of content from bold text to head-turning animations and images. This new model improves on the previous version by providing a smaller pixel pitch for more image detail plus higher brightness to grab the attention of passersby.

First introduced with 24mm pixel pitch, the new LAT140 14mm version nearly quadruples the number of pixels in the same space and doubles the brightness up to 2,100 nits, generating an incredibly vibrant viewing experience. It offers a wide-open view while blending smoothly into existing interior design, all the while delivering messaging in a dynamic and effective manner.

This unique transparent digital signage display technology is an enhanced tool for installers and designers to add life and energy to virtually any business. It is ideal for stores, malls, hotels, stadiums and airports looking to communicate wayfinding and branding messaging in a simple, unique, unobtrusive and engaging way. Blending into the existing interior design, the film is virtually invisible when turned off.

Self-adhesive application makes for seamless installation, easily attaching to surfaces of existing window glass – you peel the LED film off its backing like a sticker and apply it to the desired surface, then connect the power and data cables. What’s more, the film can be trimmed down in parallel with the bezel, opening a host of new customization options. Expansion requires merely adding more film in a vertical or horizontal format or cutting them to size in parallel with the bezel. The LAT140 Transparent Color LED Film also supports convex and concave curvatures for curved glass or window applications, allowing a wide range of venues to be redesigned with the LAT series as a landmark.

A Control Manager facilitates display content management. Available on internet-connected devices, users can control content and monitor the status of multiple displays in different locations in real time. This is especially useful for larger installations in which users need to review content before sending it to the display. The Control Manager also allows users to adjust and set brightness based on the time of day, so that the messaging is not washed out in daylight or too bright at night.

The LG Transparent Color LED Film is compatible with webOS Signage, a web-centric platform that allows system integrators and developers to build web-based solutions according to various environments. By supporting open API and compatibility with HTML, CSS, and JavaScript, users can save time and effort creating display content.

Learn more about the new LG LAT140 Transparent Color LED Film here

Is It a Work of Art or a Captivating Hotel TV? Yes.

Is It a Work of Art or a Captivating Hotel TV? Yes.


Luxury hotel brands seeking to attract and engage premium guests now have a new amenity to help enhance the guest room experience: LG 4K OLED WS960H Gallery Series Hospitality TVs. Art-inspired with sleek lines, ultra-thin bezel and slim design, Gallery Series Hospitality TVs blend seamlessly into virtually any room and offer hoteliers a gallery mode that turns the TV into a beautiful display of artwork or choice photograph when not in use.

With virtually no gap between the TV and the wall it’s mounted on (a specially designed wall mount is included), the TV looks like a piece of art, making it a striking interior design element.

The 65- and 55-inch class Gallery Hospitality TVs come with LG’s Pro:Centric® Smart technology and support for networked IP and Wi-Fi connectivity. Along with LG Pro:Centric Direct and Pro:Idiom® digital rights management, which are also included, Pro:Centric Smart technology enables hoteliers to deliver personalized content while protecting copyrighted studio content throughout a hotel property.

From a centralized control system, hotel operators can deliver TV channels to guest rooms, as well as over-the-top (OTT) streaming content and applications that run on LG’s built-in webOS 5.0 platform, such as weather apps, location-specific content, hotel services, and more. The combined platform can even offer control of next generation, Internet of Things (IoT) devices as hotels introduce them to their guest rooms.

In keeping with their ultra-low profile, the Gallery Hospitality TVs feature integrated surface sound that comes directly from speakers that are integrated with the OLED panel itself over four distinct areas. This innovative approach to sound design allows LG to minimize the borders around the screen and focus viewers’ attention on the sleek visual design of the product and the beautiful content it displays.

Picture quality is stunning with self-lit technology. OLED TVs have more than 8 million self-lit pixels to provide vivid colors with a wide viewing angle, and consistent detail even when the image gets dark. The pixels emit their own light and can turn completely off, allowing for perfect black reproduction. Both the 65-inch and 55-inch hospitality TVs feature a 1,000,000:1 dynamic contrast ratio and support for High Dynamic Range (HDR) 10 Pro content. They also support Hybrid Log Gamma (HLG) content, an HDR format for broadcast cable, satellite and live TV. The TVs are equipped with three HDMI, two USB, two RJ45, one RS-232C, one MultiPort interface (RJ12), one antenna/cable in connector, and optical digital audio out.

LG’s WS960H 4K OLED Gallery Series Hospitality TVs build on the success of the award-winning LG GX OLED TVs introduced for the consumer market and selected by Time Magazine as one of the 100 Best Inventions of 2020.

Learn more about these elegant, artful hotel TVs here.

Over 750 LG Commercial Displays Give Every Cleveland Cavaliers Fan the Best Seat in the House

Over 750 LG Commercial Displays Give Every Cleveland Cavaliers Fan the Best Seat in the House


Rocket Mortgage FieldHouse, a multi-purpose public sports and entertainment venue in Cleveland, Ohio that serves as home court for the NBA’s Cleveland  Cavaliers, recently transformed its 25-year-old infrastructure into a cutting-edge facility that includes over 750 digital displays from LG Business Solutions USA, ensuring attendees can see the action at all times from virtually every seat in the house and throughout the venue’s expanded gathering areas and concourses.

LG had partnered with the Cleveland Cavaliers and Crescent Digital, the AV integration firm that designed and installed much of the arena’s new technologies, as part of transformation. The resulting state-of-the-art Rocket Mortgage FieldHouse high-tech arena delivers an unforgettable fan experience, where the Cavaliers can engage fans immediately upon their arrival, during and after the game.

According to Crescent Digital, this project proves that cities and organizations can potentially save hundreds of millions of dollars by renovating existing sports and entertainment venues instead of building brand new ones.

The venue’s main concourse has a ring of 150 49-inch displays that wrap the entire perimeter and can be used individually or together to present any type of content the occasion calls for. In fact, every display in the FieldHouse, both indoors and outdoors, is connected to a single IPTV distribution system that enables quick changes and automated scheduling of the enormous display network. The FieldHouse uses the displays to provide wayfinding information, live feeds of the game, concert or convention, event-specific messaging, marketing and sponsor messages, and easy-to-read menus for restaurants and food and beverage stands.

As happens in any renovation project, Crescent Digital encountered some space constraints and infrastructure limitations that required creative thinking and custom designs to overcome. At one concession stand, plans called for digital displays to be mounted above the entire stand, covering its full length so every visitor can see the menu options from any location. Due to limited wall space from the stand to the ceiling, the team realized that the only workable solution was to install LG’s 86-inch Ultra-Stretch displays side-by-side, effectively forming an ultra-wide video wall above the stand. After that, the decision was made to use those same displays at all concession stands.

With a height of just 14 inches, the ultra-stretch displays were also the perfect fit for the Cavaliers locker room, where five of the displays sit side-by-side to create a ticker-like canvas that presents gameday-related media. Ultra-stretch displays grace the ticket office as well, where they provide information to guests in line.

The FieldHouse also upgraded displays in its premium guest spaces, such as areas for season ticket holders, with six LG video walls in 4×2, 2×2 and 3×3 configurations. Each video wall is comprised of multiple 49-inch or 55-inch high brightness displays with ultra-slim 0.44mm bezels (0.88mm bezel-to-bezel). Additionally, each suite has three LG displays connected to the IPTV network, which guests can control to view cable programming.

The displays and technology used as part of the larger total renovation is relevant for every type of event the FieldHouse hosts, from basketball games to concerts to corporate events. At every entrance, every point of sale, and essentially everywhere a visitor can look, digital displays provide opportunities for the venue and event hosts to share messaging, direct visitors to specific areas, welcome high-profile guests and present virtually any type of content they desire on displays ranging from 27- to 98-inches.

Evan Peterson, Senior Account Manager for LG Business Solutions USA stated, “The FieldHouse is a testament to what can be achieved through hard work and forward-thinking project leadership, and it paves the way for other venues around the globe to create efficiencies by renovating and updating facilities and technologies.”

Read the full Cleveland Cavaliers Transformation of Rocket Mortgage FieldHouse case study here.

Did you know? Architects and designers can now access LG commercial display 3D BIM resources online. Learn more.

LG ProBeam 4K Laser Projector for Business Receives 2020 Best of Year Award from ProjectorCentral

LG ProBeam 4K Laser Projector for Business Receives 2020 Best of Year Award from ProjectorCentral


The LG ProBeam BU50NST 4K laser projector has just been named a 2020 Best of the Year Award winner by ProjectorCentral, citing its 5,000 lumens of laser-driven brightness, 4K/UHD resolution, HDR support, built-in Wi-Fi with webOS, plus other key features. The ProBeam projector is one of 21 products that were selected from nearly 40 products reviewed.

The commercial-grade LG ProBeam BU50NST is among LG’s first projectors targeting businesses, and is intended for use in corporate, education and entertainment environments. It can be mounted on a ceiling or table top, making it ideal for a diverse range of commercial spaces.

Horizontal/vertical lens shift and 1.6x zoom functionality allow for setting the image to the screen position and size (40” – 300”), so installation is flexible. And with HDBaseT™ compatibility, the ProBeam projector can use a single, long-distance cable to carry up to five different signals for the transmission of UHD video and audio, Ethernet, controls, USB and even power up to 100 watts.

In addition to providing brilliant images, the ProBeam’s long-life laser projection technology helps users manage maintenance and long-term costs by minimizing bulb outages that can occur with bulb-based projectors, interrupting operations and requiring bulb replacements.* Other advantages for business include Miracast® and Bluetooth® pairing for screen and sound sharing, and wireless connection with Android devices.

Learn more about the LG ProBeam BU50NST 4K laser projector here.

Read the ProjectorCentral review here.

See the full list of award winners here.


Never Underestimate the Power of a Small Digital Sign

Never Underestimate the Power of a Small Digital Sign


For many consumers, the smartphone has become the preeminent info-gathering and shopping tool, providing fast, easy access to information on the products and services they desire. To supplement the convenience of consumers’ smartphones, small format digital signage such as LG’s 22-inch SM3G-B series placed at the point-of-purchase can provide even more knowledge, suggestions and incentives, to make the customer’s immediate experience easier and richer.

Don’t let the small size of the SM3G-B series fool you. This 22-inch IPS Full HD commercial display has the powerful features found in its larger siblings – like Quad Core SoC with webOS smart signage 4.0 platform, embedded SuperSign CMS, built-in Wi-Fi, embedded Beacon technology, 8GB internal memory, external sensor support, and an array of interface options including HDMI, USB, LAN & RS232C. It’s even Crestron Connected® compatible.

What’s more, the built-in Quad Core SoC can execute several tasks at once while providing smooth content playback without the need for a media player. And the LG webOS smart signage platform offers a straightforward GUI and simple app development tools.

Small format digital signage allows content that is flexible and adaptable, providing dynamic customization with in-house creative and logistics control. These displays are useful tools for helping businesses manage their brand, control messaging and engage customers on a personal level by weaving together platforms and providing real-time communication. They can help improve business in a variety of ways.

Retail – Display pricing and promotion information. Rotate or switch out feature product details. Use with Beacon and BLE (Bluetooth® Low Energy) technology to display coupons and personalized messages for customers.

Quick Service Restaurants – Add small format displays to individual tables so diners can interact with the menu and place food orders. Reduce perceived wait time by featuring dynamic graphic content to entertain and engage.

Corporate Offices, College Campuses, Public Environments – Use to manage meeting rooms or shared spaces. Integrate with popular scheduling programs so changes made will update throughout the system. Broadcast real-time alerts and important announcements. Provide wayfinding in a public building.

Trade Shows and Corporate Events – Add excitement and color to a tradeshow booth while reducing the need to print/reprint static collateral material. Provide product, service, promotional or company information. Use barcodes linking to additional details or the company’s website.

Hospitality – Provide a more seamless experience beyond the guest room by displaying amenity-specific information throughout the property. Use outside convention rooms and ballrooms to display meeting topics, locations and updates.

Healthcare Facilities – Use for patient monitoring, data collection, appointment scheduling and prescription dose management. Display upcoming pharmacy events such as flu shot schedules or provide informative health tips.

The ability to manage changing messages remotely, and to effectively present and leverage a message to meet internal needs (inventory, time-of-day promotions, services) with external needs (competition, customer requirements, emerging situations) makes small format digital signage a strategy virtually any company can use to great advantage.

Learn more about LG’s 22-inch SM3G-B series digital signage display here.

Stretch Your Imagination When Planning for Digital Signage

Stretch Your Imagination When Planning for Digital Signage


Businesses often have unused or leftover spaces where traditional rectangular displays would not be the right fit, either vertically or horizontally, but would grab customer attention if used strategically. Static images placed in such areas can often go unnoticed.

The goal is to bring dynamic digital imagery into such challenging locations, and LG’s 86-inch Ultra Stretch display 86BH5F with its UHD (3840 x 600) resolution, IPS wide viewing angle, and 58:9 extended wide format can be a very effective solution for creative installations.

The Ultra Stretch display departs from the conventional 16:9 aspect ratio so it imparts a significantly different feel that is eye-catching and cutting-edge. Whether placed in portrait or landscape mode, it gives the user over seven feet of screen real estate to present a single message across a broad canvas, or multiple pieces of content simultaneously in up to four divided Picture-by-Picture (PBP) screen sections.

Because it’s so different, the Ultra Stretch display is ideal for areas where you want to make a strong branding statement, such as the entryway of a building. Five hundred nits of brightness make it well-suited for delivering rich, clear messaging in virtually any ambient lighting.

The unique size and shape enables the stretched display to be placed, for example, in an area where there might normally be a mannequin, or alongside one to create an ambience or scene. Other placements can be in shop interiors, across the top of shelves, as indoor sign boards, on building columns and retail pillars, or hung horizontally from airport ceilings to provide wayfinding and flight information without obstructing the concourse view.

Another ideal placement would be in a premium retail store with a unique interior, where there is a media pole. Approaching customers would be immediately attracted to the tall vertical format of dynamic imagery as the stretched display turns an ordinary pillar into a moving showpiece.

The Ultra Stretch display can also enhance corporate settings, public spaces, restaurants, bars, banks and stock exchanges. It can even show a tiled scene with up to 15×15 configuration, creating a large-screen experience for stunningly immersive visual impact that’s hard to forget. Additional possibilities include providing wayfinding and schedule information in subway stations, where real estate is very limited – in such an environment the display’s IP5X design ensures that it is protected from environmental factors such as dust.

The LG 86-inch Ultra Stretch display can be the right fit in many areas that were previously not considered for digital signage. It’s a great strategy for expanding the effectiveness of your business’s branding and message. Learn more about it here.

Alexa, Order Room Service!

Alexa, Order Room Service!


By Chris Barton
National Account Manager – Hospitality System Integrator Partners
LG Electronics


Innovation Powers Convenience and Contactless Control

Raised in England, I enjoy sports like rugby, cricket and football (soccer to my North American friends) and I appreciate good manners — which is why I have reluctance ordering Alexa around without so much as a please or thank you. I do enjoy the convenience and instant gratification of virtual assistants and so will (temporarily) set my English pedigree aside in the trade-off for Alexa’s hyper-efficiency.

At LG we’ve recently had the opportunity to work with the team at Alexa For Hospitality (A4H), and it’s been an enjoyable and illuminating experience to engineer a hospitality-centric system that delivers rich guest experiences along with property operational efficiencies.

We’ve jointly developed a solution that combines the features of LG’s Pro:Centric® Direct solution connected with Alexa devices in the guestroom, which effectively makes the LG television screen an extension of Alexa. Guests can now use Alexa to display the room service menu on the screen, display information about the property amenities, restaurants, bars, etc., and make reservations using voice and the TV screen.

In addition, being able to voice-command the television, access hotel services and control Internet of Things devices like shades, lights and thermostats is a significant leap forward in guest comfort and convenience and helps position the hotel brand as an innovation leader. And now that we’re in the midst of a pandemic-era model of hospitality, contactless device control and cleanliness is critical for guest comfort and confidence.

Pro:Centric Direct is our in-house developed “infotainment” application that is offered to hotels through our system integrator (SI) partners. This in-room solution offers custom UX/UI so that SIs can tailor the guest experience based on the brand design and end user experiences required. In addition to a digital compendium and interactive TV program guide, the system supports Smart Applications launch, third-party casting solutions and PMS integration for automated guest checkout.

The system will roll out next year, and I hope you get to read about the ways that SIs are incorporating Pro:Centric Direct and A4H capabilities into their service offerings, how hotels are capitalizing on the operational efficiencies and how guests are enjoying a richer experience — with even more contactless control!

When that moment arrives, I look forward to having the lights in my hotel room dim, the shades drop, the HVAC just right and my rugby game on a gorgeous LG television as room service (bangers and mash, if you please) arrives — all contactless and on my command. Even with my very English accent.

You can be sure I will thank my server!

Wishing You a Happier New Year

Wishing You a Happier New Year


It’s high time for a fresh start. To all our blog readers we send the very best wishes for a healthy, safe and revitalizing 2021.

We have exciting things coming in the new year that you won’t want to miss, so check this blog often to stay in the know.

Speaking of the blog, if you’re a regular reader, you know that we cover a variety of topics, news, and product introductions. We want to give you information and insights that could be beneficial to your business in the world of commercial displays. To that end, we invite you to reach out to us on our social channels and let us know what you’d like to see featured here. Give us some topics and we’ll do our best to accommodate your interests.

For 2021, we have two suggestions that could expose your business to a wider array of industry categories and drive more people to your website:

1) Write a Post for the LG Commercial Display Blog

If you submit content that’s helpful for both our audiences, it may help establish your company as an industry authority in their eyes. It may also help improve your SEO, and drive more long-term results via more retweets and shared engagements.

And should you decide to let LG Business Solutions link to a current post on your company’s blog, it could extend the reach of your company’s content. Our goal is to extend the reach of every piece of content and/or communications we publish, and our blog could connect more unique viewers to your content and help your own organic search as well.

2) Let LG Business Solutions Create Your Case Study

Sharing your commercial display project has plenty of benefits, and we can help make it happen. By participating in the LG Business Solutions case study series your company will be recognized as an innovator for adopting some of the latest display technologies on the market. If your project is selected, we will write your case study, and then spread the news through our newsletter and social media channels, and feature it in our case study resource hub. Your case study might also become a video. And there’s absolutely no cost to you.

Let’s all look forward to a much better year. We hope you’ll consider these suggestions as we move onward and upward.

For inquiries please email Paul Vitellaro at