LG Pro:Centric: Enhancing the Hotel Guest Experience Is Getting Easier

Hoteliers can enhance their guests’ in-room television experience with LG’s Pro:Centric® television content management system that creates an innovative in-room experience via interactive solutions for guests. Designed with simple and intuitive editing tools and pre-designed templates, the intuitive Pro:Centric interface handles guest requests such as housekeeping and laundry services in a personalized manner. For the hotelier, Pro:Centric offers efficient content production and management while maximizing on-site advertising effectiveness to boost the hotel’s image.

Pro:Centric can act as an in-room concierge, giving guests the ability to see hotel amenities such as restaurants, bars, spa services, fitness and business centers, and more, via billboards presented on their in-room TV. The hotel property can customize and update these billboards as required to promote whatever businesses and services will benefit them and their guests. Pro:Centric also enables guests to access their favorite streaming services and smart TV applications such as Netflix, Hulu, YouTube, Showtime, Crackle, HBO GO, Amazon Prime Video, or they can select their favorite TV show or movie from the electronic programming guide. In addition, guests can pair their mobile devices with the TV for screen sharing and playing audio files. These personal experiences with the hotel can contribute to guest loyalty with customers that have unique, positive stories to share.

Pro:Centric Direct, LG’s fully customizable HTML application environment, is available on LG more advanced hospitality TVs. Pro:Centric Direct features an innovative authoring tool using drag-and-drop widgets and enables over-the-top (OTT) Internet video streaming and casting services. Pro:Centric Direct also supports IP networks for two-way communications, enabling interactive services to be offered to guests such as room service ordering, spa service booking, concierge requests, portfolio review and checkout, all from the TV. In addition, ticker messaging and individual or group messages can be sent to the guest’s TV, all within a fully-customized, hotel-branded user experience.

When guests benefit, hotels benefit. By providing a simple means to access hotel services and amenities, Pro:Centric Direct promotes a consistent revenue stream for the hotel property. This cost-effective delivery of uniform services and features across both RF (radio frequency) and IP (Internet protocol) based networks eliminates the need for additional hardware such as a set-top box in the room.

With LG Pro:Centric hospitality TVs, installation and maintenance are both simple and efficient when using LG’s Pro:Centric server installed at the hotel’s head end equipment room. LG provides the necessary tools and technical training to third-party installers and integrators, so that they have the skills to directly support the hotel property. Hundreds of TVs can be quickly installed and configured in a matter of days, and post-installation changes and maintenance can be made remotely via the server and sent to the TVs automatically, without inconveniencing hotel staff or guests.

LG’s Pro:Centric application environment provides extended customizable tools including HTML5, Java, and Flash. With these tools, LG Systems Integrator Partners can optimize the full range of LG hospitality TVs and develop their own enhanced services. This increased control and customization provides premium hotel services to guests without the need for a set-top box. For hotels looking to retrofit their existing legacy TVs rather than purchase new TVs, LG’s Pro:Centric-enabled set top box provides all the same tools and benefits without the need to replace recently purchased TVs.

As hotels host an increasing percentage of digital savvy, device-enabled guests, LG Pro:Centric-powered products and user environments can provide a personalized, home-like experience that’s good for guests and good for business.

How to Visualize Your Digital Signage Project Even Before You Begin

Have you seen our online Visualization Tools?

We’ve created a group of virtual helpers to make it easy for you to get started with an LG commercial display strategy. Because LG commercial displays come in different technologies, sizes and shapes, there’s quite a lot of potential. Probably more than you’d think. Let our visualization tools be your creative guides – you’re sure to come away with some amazing ideas for stunning digital experiences.

Virtual Showrooms – Explore our interactive environments and discover how to enhance your brand, communicate more effectively, drive interest and engagement, and improve productivity. Navigate through our virtual showrooms for QSR, Education, Hospitality, Retail, Corporate and Airports. Use your mouse to look around: each showroom guides you through a number of areas, showing suggested products to improve the experience all along the way.

Video Wall Configurator – Visualize an LG video wall virtually anywhere. Choose the environment, size of wall, display model, number of displays and the type of content you’ll be showing (or upload your own content). Then custom configure your video wall, create your blueprint and have it sent directly via email. You can even have it sent directly to an LG representative for a quote.

Lookbooks – Every page is an inspiration with an LG lookbook, and we have 10 of them to help you visualize what’s possible for your business. Choose from QSR/Fast Casual, K-12 Education, Corporate, Indoor DVLED, Oil and Gas, Hospitality, LG OLED Retail, General Retail, Higher Education and Fitness. You’ll see our products in numerous environments along with a list of key features that deliver optimum results specific to their task. You’ll want to download these lookbooks and keep them for future reference.

By the way, these visualization tools are just part of our expanded Resource Hub, where you can find case studies, eBooks, white papers, infographics, videos and more to give you plenty of insight, and show you new ways to transform your business for better experiences and a bigger bottom line. We encourage you to visit the hub often.

LG UltraFine Monitors Bring P3 Color Space to Your Workplace


Last week we told you about LG’s 5K and 4K UltraFine™ monitors designed for Mac professionals. One of their features is full coverage of the P3 color space. So, what is P3, and what’s in it for you?

Color space refers the range of colors, or gamut, that a camera can see, a printer can print, or a monitor can display. Creative professionals are very familiar with the standard sRGB color space, as they know their work is most apt to be seen in the colors they intended, regardless of the type of monitor used to view it. Many also work with the Adobe RGB color space, as it contains a larger range of colors than sRGB, and represents a lot of the colors that professional DSLRs and printers can reproduce.

The P3 color space, or DCI-P3, is the color range that a digital cinema projector can reproduce, allowing for a much wider contrast and color gamut than traditional film-targeted work. Similar to Adobe RGB, P3 contains a larger range of colors than sRGB. While Adobe RGB leans more toward blues and greens, P3 extends more into the reds and yellows. A device that can display P3 can therefore show more colors than an sRGB device.

Many newer Apple devices have P3 displays, such as newer iMac and MacBook Pro computers, iPad Pro tablets, and some iPhone models. The P3 color gamut is close to Adobe RGB, and as with Adobe RGB, working with P3 shouldn’t be an issue for any project if the user has a bit of experience using color management and color profiles.

Is P3 for TV? Could be. While HDTV’s standard color space uses sRGB, as video moves beyond Full HD (1080p) to 4K (3840 or 4096) and even 8K (7680), we should see a corresponding shift to wide color gamut. In fact, P3 is already the delivery color space specified by Ultra HD Premium – a logo program that defines what technical standards a TV must meet to deliver a ‘premium’ 4K experience: to qualify as an Ultra HD Premium TV, a TV must be able to display more than 90% of the colors defined by the P3 color space.

While P3 is aimed at digital cinema projection, mass market television and video workflows could eventually replace sRGB with P3.

This is good news for graphic designers, art directors, photographers and videographers, as the new LG 5K and 4K UltraFine monitors with P3 are the perfect partners for professional Apple devices, and a future-proof advantage for tomorrow’s wide world of color.

LG’s New 5K and 4K UltraFine Monitors Offer Optimized Performance for Mac Users


LG Electronics USA has introduced a new 27-inch UltraFine™ 5K (5120 x 2880) IPS Monitor which, along with the 2019 model 24-inch UltraFine 4K (3840 x 2160) Nano IPS™ Monitor, give art directors, graphic designers, photographers and videographers two high-quality options designed specifically for the latest Apple products. LG UltraFine monitors offer outstanding image quality when connected to a Mac or iPad Pro.

LG 27-inch UltraFine  5K Monitor 27MD5KLB-B. The LG UltraFine 5K is a wide-screen solution that features the P3 wide color gamut and 500-nit brightness for optimized images, with no calibration required. The monitor’s 218 pixels per inch (PPI) provide detailed, lifelike images and sharp text for viewing multiple windows and tools simultaneously. The built-in camera, microphone and two-channel rich bass speaker provide a full multimedia experience and make the monitor an ideal choice for professionals that communicate online via video.

Designed to enhance productivity, the LG UltraFine 5K delivers powerful all-around performance and the latest connectivity options. For configuring a versatile Mac workstation, its Thunderbolt™ 3 port can transmit 5K video, audio and data simultaneously as well as charge a device up to 94W with just a single connection. This powerful port is fully compatible with Thunderbolt 3 enabled Mac and USB Type-C™ enabled Mac or iPad Pro. Three USB Type-C ports are also provided.

The LG UltraFine 5K is also designed for user comfort and convenience, with an included adjustable height and tilt stand. Compatibility with macOS Mojave 10.14.6 and iOS 12.4 enables users to control brightness and volume directly from the Touch Bar or keyboard on their MacBook Pro. Additionally, the monitor’s ambient light sensor automatically adjusts screen brightness when connected to a Mac.

LG 24-inch UltraFine 4K Monitor 24MD4KLB-B. Measuring nearly 24 inches of Ultra High Definition resolution, users can experience stunning images with similarly realistic colors and the full coverage of the P3 wide color gamut and 500-nit brightness. And with Nano IPS technology, nanometer-sized particles on the screen’s LED absorb excess light wavelengths, realizing richer color expression that accurately reproduces content, from actual images and videos to CG, at virtually any angle.

This 4K monitor’s quality build and design and easy connectivity give users unhindered ability to explore, enhance and refine their creativity. With a Mac, the monitor’s two Thunderbolt 3 ports can be used to daisy chain two 4K monitors and configure a versatile Mac workstation as well as charge Mac up to 85W simultaneously without a separate power cable. Three USB Type-C ports are also provided; a height / tilt adjustable stand is included.

LG’s UltraFine 5K and UltraFine 4K monitors are engineered for high performance and reliability in demanding professional environments and include LG’s 3-year Limited Warranty on Parts and Labor.

Stay tuned. We’ll be diving into the P3 wide color gamut and its advantages in an upcoming post.