The Blumenthal Performing Arts Center in Charlotte, NC, wanted to enhance their Belk Theater lobby in a way that would give guests a seamless experience prior to and during theater performances. The goal was to use digital signage displays to promote coming attractions, detail concession stand offerings in real time and also allow guests to keep enjoying the show even if they had to step out of the theater before intermission.
There were challenges for the displays to overcome, including bright ambient created by the sun illuminating the lobby through the building’s all-glass front façade. Plus, the Blumenthal A/V team wanted to install the displays themselves, meaning that easy installation and setup were paramount.
It took only 15 cost-effective LG Commercial Lite TVs to transform the Belk Theater lobby into an environment that entices and engages theatergoers, exactly as planned. Download the case study and learn how.
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