LG Video Walls Help Increase Bloomingdale’s NYC Foot Traffic


The holiday shopping season has begun. And to better compete with online retailers and attract more shoppers, Bloomingdale’s 59th Street flagship Manhattan store has re-imagined its customer experience, featuring a new pop-up store decked out with two massive 28-foot wide, 12-foot high video walls, each composed of thirty-five LG OLED Wallpaper 55-inch commercial displays in 7 x 5 configurations.

The LG OLED video walls provide a dramatic digital backdrop for The Carousel, the upscale retailer’s new rotating pop-up shop. The Carousel offers an immersive shopping experience, where every two months, a notable guest curator and expert in a featured theme populates the space. The LG video walls are helping to bring the themes to life.

The combination of unexpected product, unique shopping environment and exceptional customer engagement makes The Carousel like no other pop-up shop in the world.

“Unlike normal signage, this is an environmental piece,” said Brett Silverman, Project Sales, LG Commercial Display. “It adds dimensionality to the space rather than being the focal point. They’re not showing products on the displays. Instead, it’s a living concept all about creating a feeling, an energy, to enrich the particular experience and improve the stickiness of the department.”

For this special project Bloomingdale’s chose Float4 for content creation. Float4 is a multidisciplinary studio that integrates digital experiences in physical spaces to amplify their identity. The content for the video walls will be rotated every two months to visualize the new theme.

LG OLED has been acclaimed by experts as the pinnacle of picture quality. Because it uses self-lighting pixels and does not require a separate backlighting or edge lighting unit it is able to render perfect black, infinite contrast and intense colors, delivering an image quality that is not possible with any other display technology.

The Carousel @ Bloomingdale’s will soon be transformed with a dedicated entrance located on 60th Street between 3rd and Lexington Avenue. People will immediately take notice of the video walls, and we think that’s quite an exciting way to welcome shoppers, entice them to stay longer and keep them coming back. If you’ll be in Manhattan this holiday season, put The Carousel on your list of must-sees.


LG to Feature a First-ever Innovation Lab at RSNA, plus an Exhibit of New Medical Devices


The Radiological Society of North America is hosting its 104th Scientific Assembly and Annual Meeting on November 25-30 in Chicago. With over 700 exhibitors there will be a lot to see, all under the theme of Tomorrow’s Radiology Today. LG will be there, featuring a unique Innovation Lab providing an up-close look at technologies yet to be seen by the public, that could be possible for medical imaging in the near future.

LG’s Innovation Lab will be a major attraction for RSNA attendees looking to see what the future of medical imaging could bring. As a major player in commercial digital signage displays and hospitality TVs, LG Business Solutions is leveraging years of expertise in advanced flat-panel display technology to engineer tomorrow’s medical imaging solutions, and what you’ll discover in the Innovation Lab is sure to impress.

LG will also showcase new medical devices purpose-built for image acquisition and visualization:

LG’s wireless/wired 14” x 17” and wired 17” x 17” Digital X-Ray Detectors use highly sensitive CsI scintillator and 16bit AD conversion to produce precise detailed images. The magnesium & carbon fiber body makes them lightweight yet exceptionally strong, and their quick capture-to-display capability increases productivity.

The 27” 8MP Clinical Review monitor is an accurate and affordable answer to home reading. It features DICOM out-of-the-box calibration to ACR-AAPM-SIIM secondary review brightness guidelines, plus a backlight sensor that maintains DICOM calibrated brightness for three years.

The 19” Clinical Monitor with 5:4 aspect ratio is an ideal choice for cardiology and other medical applications that require a medical safety approved monitor with analog and digital video inputs.

The soon to be released 21” 3MP Diagnostic Monitor is designed to be a radiology imaging workhorse and features a front embedded sensor, backlight sensor and presence sensor.

Additional products on exhibit will be a 32” 4K Surgical Monitor slated for future release, a 27” 4K Surgical Monitor and a 27” FHD Surgical Monitor. A 55” dual-sided FHD LG OLED display capable of mirroring or swapping content on either side will be there as well, as will LG’s 24” all-in-one Thin Client cloud computing solution.

If you’re going to RSNA 2018, be sure to visit LG Booth #4729 in the South Exhibit Hall Level 3. We’ll see you there.


Video Walls Expand Vigilance in Control Centers


In order to ensure optimal response times, control centers need to constantly stream video in real time. And because most of the real-time videos come from CCTV cameras, the adoption of video wall technology by government agencies is increasing in direct proportion to the increase in the demand for CCTV cameras.

Video wall technology involves tiling several large displays together to create one gigantic screen. This provides several advantages over using a traditional display. A larger, more vivid picture enables users to quickly focus on the displayed content and to distinguish small details more easily. When multiple users share a single video wall, they can quickly exchange information, making it easier for teams to cooperate and improve incident response time.

The need for accurate, systematic monitoring of real-time events is increasing. Video walls have quickly become a cornerstone of the video surveillance market, with increasing use in retail, entertainment and education sectors. Growing concerns about public safety and the security of people and properties mean that government agencies are also building integrated control centers with video walls.

An integrated control center can play a major role in dealing with potential incidents by analyzing the circumstances surrounding them. Traffic control centers, for example, can help with crime prevention, traffic safety, defense, and natural disaster response. They can be used to monitor situations in real time, to quickly dispatch response teams, and to enable officials to concentrate their efforts by directing events from a single facility.

Now let’s discuss video wall displays versus rear-projection cubes.

Traditionally, rear-projection cube technology has been widely used to create control room video walls, as flat panel video wall displays used to be more expensive than equivalent cubes and offered fewer features. Today, however, video wall panels can be mass-produced and are priced lower than cubes. And thanks to technological developments, flat panel video wall displays can now deliver the same or an even higher level of performance. This means that flat-panel video wall displays are now the go-to technology for new video wall installations across the globe, except for military and broadcasting applications.

Cubes are currently more common in military control rooms and broadcasting stations due to their extremely thin bezels. In military control rooms, for example, where radar detection is used to monitor warships and fighter aircraft, any pixels that are hidden by the bezel may lead to fatal consequences. And in broadcasting, newsrooms want to show crisp, clear images without bezel lines. The bezel thickness of a cube is typically less than 0.25 mm, which has given them an advantage in such situations despite other shortcomings that can include the need to install a separate cooling system and regular replacement of lamps, color wheels and filters.

The performance of a modern video wall display exceeds that of a cube in terms of core display features such as resolution and brightness. Where today’s video wall displays are thin, and easy to fit into most areas, a cube can require a minimum of three times the depth for the rear-projection screen with similar height and width. Video wall displays can be installed in a depth of slightly under 20 cm, including frame, with a product thickness of less than 10 cm, whereas cubes require at least one meter of space for the product and associated maintenance area. When it comes to weight, video wall displays also have the edge, since cubes can be more than twice as heavy. Video wall displays can be mounted on a wall, whereas cubes cannot due to their weight.

What’s more, the bezel thickness in video wall displays has been decreasing dramatically, so video walls are expected to be the long-term alternative to rear-projection cubes. Keep an eye out for unbelievably thin bezels never before possible in video wall displays, in the near future.