Being Thankful for the Bigger Picture of
Digital Signage

Maybe you’ve heard this story before:

A traveler came upon three masons working. He asked the first man what he was doing and the man answered, ‘I am laying bricks.’ He asked the second man the same question and the man said, ‘I am putting up a wall.’ When he got to the third man and asked him what he was doing the man replied, ‘I am building a cathedral.’

All three men were doing the same job, but the third man saw a bigger picture.

We’re in a very rewarding industry. We get to improve our customers’ businesses in many different ways. Initially, we do so by improving their customer experience with digital displays that deliver relevant content to help inspire actions, whatever those actions may be.

But how big can the picture get? What is the result of those actions? What is the result of the cathedral?

It all depends on the businesses we serve, and there are many. It’s a fun and enlightening exercise to sit down with colleagues and think more about it. Talk more about it. Learn more about it. Because that will drive us to do more about it.

And that is what gets us out of bed every morning. The desire to do more, better, than we did yesterday.

Digital signage is a very rewarding industry indeed. And we couldn’t be more thankful to be part of it, and to work with our stellar commercial display team, solution partners, resellers, systems integrators, installers and end-users that make it all happen.

How about you? What bigger picture do you see? And how big can it get?