“By 2020, customers armed with more technologies than you can imagine will bedemanding more from your organization’s customer experience.”
— Gartner
In today’s screen-driven world, customers are much more sophisticated and tech-savvy than ever before. Online businesses are offering lots of content, helpful user reviews and faster service, all without customers having to leave the house. People are used to instant communication and gratification, and this has caused a massive disruption in the way people shop.
As a result, brick-and-mortar businesses are facing increasingly greater challenges when luring customers through the doors, grabbing their attention, keeping them interested and getting them to open their wallets. It’s not just about satisfying their needs anymore; it’s about leaving a dazzling impression that will give customers more reasons to come back, and bring friends. Brick-and-mortar brand loyalty is difficult to achieve nowadays without a better customer experience.
In order to transition a shopper from occasional customer to loyal fan to brand ambassador, a business needs to create an experience with the shopper that is attractive, exciting and sustainable. It needs the “wow.”
Download our Thinning is Winning… eBook and learn how breakthrough LG OLED technology is revolutionizing the brick-and-mortar customer experience.