Come Grow with Us – Introducing the new LG PRO partner program



Margaret Fetting
Senior Channel Marketing Manager
LG Electronics USA Business Solutions

Hello readers. For those of you that do not know me, I’m Margaret Fetting the new channel marketing manager with the LG commercial display business. I joined LG in March and the last few months have been quite exciting.

What was so exciting? I’ve been a part of an amazing team charged with building a new partner program designed for growth. It’s finally here and it’s called LG PRO.

We had a good program already in place when I joined, our Gold Partner Program, so we used that as a starting point. We knew we could do better. So we spoke to all our sales reps, the ones you work with every day; we reached out to Gold Partners; and we took input from resellers, systems integrators and ProAV companies that do not sell LG.

We heard a lot, some good and some bad, but I loved it all. Based on the feedback from the channel we created a new three-tiered program that will make LG even more rewarding for you to work with, all while providing a wide variety of benefits and tools to help you close LG sales and grow your business.

LG PRO has three tiers—Associate, Premier and Elite. Each tier offers its own incentives and benefits that increase as you grow with LG. From sales and marketing to training and support, LG supports you every step of the way.

This isn’t a one and done program. While my role in channel marketing has many facets, LG PRO and the partner portal are my programs and I’m excited to continue to improve them and watch them grow. 

Learn more about the LG PRO partner program today and let’s grow together.