LG’s New Pro:Centric Direct Goes Over-the-Top

LG’s leading hospitality IPTV platform has been upgraded. It’s called Pro:Centric® Direct and it features an innovative authoring tool with drag and drop widgets as well as new over-the-top (OTT) Internet video streaming of YouTube, Hulu and Crackle. The Pro:Centric Direct platform is available on new LG Smart hotel TVs and allows system integrators virtually unlimited design options for guest user interfaces and welcome screens.

Hoteliers can use the Pro:Centric Direct welcome screen to welcome guests into their rooms, advertise their brand with their logo and colors, promote hotel amenities and local attractions, and run a looping marketing video as the guest arrives in the room. A systems integrator at the head can even add the guest’s name to the welcome screen.

For guests, the welcome screen features an IP interface for two-way communications, so they can place room service orders, make appointments at the spa, interact with the concierge, review their portfolio and check out, all from the TV. They’ll no longer have to search the room for menus and information.

Guests can also stream content from their Android devices via the TV’s built-in Miracast and WiDi. And Pro:Centric Direct enables LG’s system integrator partners to interface their own network servers so guests can pair and stream content from iOS and Chromecast devices as well.

Setting LG hotel TVs couldn’t be easier, as it’s all done at the head end. Put all the available channels into the Pro:Centric server, add the channel labels, volume limiter, key defeat (turns off the menu key on the remote), and the color, tint and brightness settings. Everything the hotel wants for the guest room TVs is downloaded into the server. No more going room by room.

When the guest turns on the TV it downloads all the server settings in about 30 seconds and it’s done. Every TV is exactly the same. With LG Pro:Centric Direct it really is that simple.