LG Transparent OLED Touch Display Brings Augmented Engagement to Virtually Any Application

LG Transparent OLED Touch Display Brings Augmented Engagement to Virtually Any Application

It’s about a quarter of an inch at its thinnest point – a beautiful glass digital display, and you can see right through it. Best of all, when you start interacting with the displayed content by touching the transparent screen, the experience is almost like interacting with bright, colorful images in mid-air.

The new 55-inch LG Transparent OLED Touch Display 55EW5TF delivers rich colors and high contrast even though transparent, by nature of OLED’s self-lighting pixels. Content can be seen at wide viewing angles to naturally blend into the display’s surroundings. It excels at captivating onlookers.

The Transparent OLED Touch Display is equipped with projected capacitive (P-Cap) film technology for a highly responsive touch experience. P-Cap gives fast response to user interaction and supports up to 10 touch points at a time. It can elevate the customer experience beyond imagination, delivering relevant information and promoting products while allowing a transparent view of the objects behind the screen. The display creates a new level of engagement as the content magically appears, ready for inquisitive viewer fingers, and is ideal for specialized commercial applications particularly in high-end retail, hospitality, art galleries and museums.

The LG Transparent OLED Touch display is built with tempered, anti-reflective, shatter-resistant front glass to protect it for commercial use. It comes semi-assembled so that businesses can install it in different structures and spaces depending on the physical environment and desired effect, and it supports landscape and portrait orientation.

The display is capable of up to 400 nits of brightness, depending on application, and a 150,000:1 contrast ratio. Extensive connectivity options come as part of the display’s digital signage box, including HDMI in, DP in/out, RS-232C in/out, audio out, USB 2.0 in, and touch USB in/out, LAN and IR.

For businesses wishing to stand out from the crowd, consider elevating your brand experience with the LG Transparent OLED Touch display.


LG Expands Commitment to Leadership in LED Signage Displays (Part 2)

LG Expands Commitment to Leadership in LED Signage Displays

Last time we told you how LG Business Solutions USA announced the introduction of over three dozen indoor and outdoor LED Signage displays. We described four categories and today we’ll conclude with the remaining six.


UltraSlim Indoor LED Signage

LG’s new UltraSlim LSCB Series are ideal for tight or high-traffic spaces, featuring an innovative design and mounting system that requires just 37.5mm (1.5 inches) of clearance off the wall. Available in 1.5mm, 1.8mm and 2.5mm pixel pitches, these UltraSlim displays satisfy a wide variety of needs, especially when Americans with Disabilities Act (ADA) requirements are a design concern. With a front-accessible design and a simple magnetic tool, integrators can easily attach or detach individual LED cabinets from the front.


LED Cinema Display

The new LADF Series LED Cinema Display offers Dolby Cinema® Server compatibility, 4K cinema resolution and equal brightness across the entire screen. Using a 3.3mm pixel pitch this model is designed exclusively for cinema environments whether in movie theaters or large, low-light corporate or educational presentation environments.


Fine and Standard Pitch Indoor LED Signage

Ideal for indoor needs of any size, the LAS Fine Pitch Series features 10 models with pixel pitches ranging from 1.2mm to 2.5mm. The models offer webOS™ Signage 4.0 and feature excellent picture quality, 16:9 aspect ratio, as well as lightweight cabinet design and front serviceability for easy installation and maintenance. The new LAS Standard Series are workhorse LED cabinets designed for fixed installation, rental & staging, large venues and event applications. They feature magnetically attachable unit cases with quick-lock systems to facilitate easy installation and a front-serviceable design.


Standard Pitch Value Indoor LED Signage

Offering four models and two pitch sizes, LG’s new LSCA Versatile Series allows users to combine 1:1 (500mm square) and 2:1 (500mm x 1000mm rectangle) cabinets to create custom screen sizes to meet virtually any demand. Each size is available in either 2.97mm or 3.91mm pixel pitches, for a total of four distinct SKUs. Users can choose front or rear service and installation options, and every cabinet features a simple lock fixing function to replace LED modules or power units.


Standard Pitch Outdoor LED Signage

The new GSCA Versatile Series, like its indoor counterpart LSCA, also allows users to combine 1:1 (500mm square) and 2:1 (500mm x 1000mm rectangle) cabinets to create custom applications. Installation of this 5,000-nit signage occurs via this model’s fast lock and one-handed control features, requiring no tools for assembly. The two GSCA models come in 3.9mm and 4.6mm pixel pitches. Designed for fast assembly, easy maintenance and front-or-rear serviceability, the new GSCC Essential Series comes in three pitch sizes: 6.66mm, 8mm and 16mm. The 16mm GSCC model has striking 8,000-nit brightness. Rounding out these new outdoor models is the lightweight, 10mm-pitch GSCD Ultra Light Series. All three series have an optional 90-degree corner design option that minimizes discontinuity of content displayed around building corners.


Standard Pitch Outdoor Stadium Signage

Both the LBS Stadium Series and the LBS-V Slim Series are ideal for stadium applications. Both have outstanding visibility with 6,000 nits of brightness, and both can operate outdoors with temperatures up to 122 degrees Fahrenheit. The five models in the LBS Stadium Series come in 6mm, 8mm, 10mm, 12mm and 16mm pitch sizes, while the LBS Slim Series comes in three pitch sizes: 6mm, 8mm and 10mm. Whether the application is a jumbo screen at one end of a 75,000-seat stadium or a narrow band of signage around the outside mezzanine level, the LBS Series is an excellent choice for reliable, easy-to-service signage with smooth playback.

Dan Smith, LG Business Solutions USA’s vice president of business development commented, “As the pace of technological innovation increasingly approaches the pace of client needs, all signs point to a future where LED Signage displays, including mini- and micro-LED solutions, dominate the global digital display marketplace.”


LG Expands Commitment to Leadership in LED Signage Displays (Part 1)

LG Expands Commitment to Leadership in LED Signage Displays

A few weeks ago, during the InfoComm 2020 Connected virtual trade show, LG Business Solutions USA announced the introduction of over three dozen indoor and outdoor LED Signage displays – impactful and cost-effective displays that are ideal for commercial applications including retail stores, restaurants, conference rooms, hotels, theaters, museums, sports fields, stadiums and more.

The 46 models, which span LG’s 10 different LED Signage categories, will all be available in 2020, and 19 models are shipping now. With pixel pitches of 0.9mm to 16mm, these LG LED Signage displays deliver high brightness capabilities and excellent off-axis viewing quality, with low power and physical infrastructure requirements. Such characteristics make LG’s LED Signage displays the optimal solutions for rooms with a lot of natural light, rooms where off-axis viewing is critical, projects that require 24/7 visibility and reliability and for clients that want to reduce energy usage.

LED Signage is transforming how commercial venues think about their digital messaging and design today. A key advantage of LED Signage over traditional displays is the ability to break out of the traditional 16:9 aspect ratio with custom displays built in virtually any size or shape.

There’s a ton to cover so we’ll do this in two blog posts. We’ll begin by looking at some of the indoor models.


Cable-less Fine Pitch Indoor LED Signage

The new LSAA Series offers cable-less connections between LED cabinets, replacing cables with snap-in connections along the module’s frame, and the robust 4-in-1 LED package technology is more durable than standard individual surface-mount LED technology. The LSAA Series also features webOS™ Signage 4.1, and is available in 0.9mm, 1.2mm or 1.5mm pixel pitches, perfect for up-close environments such as meeting rooms.


Cable-less Indoor MicroLED Signage

Also cable-less between cabinets, the new LSAB Series MicroLED Signage displays utilize a 50,000:1 contrast ratio to increase the display’s native black surface area from 59 to 93 percent, delivering deep black levels. The 0.9mm and 1.2mm pixel-pitch will be available with the webOS Signage 4.1 platform. This MicroLED display is ideal for close-up 4K or 8K viewing in places such as control rooms, broadcasting studios, home cinema and flagship stores.


Flexible, Curvable Fine Pitch Premium Indoor LED Signage

Available now, LG’s LAPE Series is a flexible, curvable LED Signage solution available in 1.5mm, 2.0mm and 2.5mm pixel pitches for a variety of viewing distances and installation environments. The LAPE displays offer webOS Signage 4.0 and are composed of flexible modules that curve to form either convex or concave displays, including 360-degree displays and designs that bend around corners.


All-in-One Indoor LED Screens

Combining the vibrant picture quality of LED with the hassle-free connectivity of all-in-one displays, these LG models are specifically designed to be mobile. The existing 130-inch LAAF Series model features a 1.5mm pixel pitch and 500 nits of brightness, and it includes innovative Immersive Surface Sound that uses 36 4.5 Watt Exciter speakers in the actual display modules (no external speakers needed). The new LAEB Series’ 136-inch model has a 1.56mm pixel pitch and 800 nits of brightness. Both models have Full HD resolution and include built-in HDMI, DisplayPort and USB inputs. A rolling stand is available from LG as an optional purchase.

Stay tuned. In our next post we’ll cover the rest of the new LG LED Signage offerings for 2020.


Four Reasons Tomorrow’s Hotel TVs Will Be at the Center of the Guest Experience

Four Reasons Tomorrow’s Hotel TVs Will Be at the Center of the Guest Experience

By Richard M. Lewis

Vice President, Technology & Research

LG Business Solutions USA


Is the television you watch at home today like the TV you watched five years ago? Probably not. For one thing, 4K UHD has become the standard for medium-sized and larger TVs from every major manufacturer.1 And as of August 2019, the number of households without a traditional pay TV subscription was quickly approaching those that have one, with the number of households subscribing to traditional pay TV services expected to drop below 80 million by 2021. At that time, more than one-fifth of households will be cord-cutters, according to research firm eMarketer.2

That’s because TVs – whether at home or in hotel rooms – have evolved rapidly into something more. From a physical standpoint, in-room TV systems continue to get bigger and sleeker, allowing hotels to reimagine their guest spaces. But equally important, they’ve become two-way application-delivery platforms, giving hotels the tools they need to differentiate their in-room experience.

Today’s smart TVs are networked entertainment hubs, capable of handling over-the-top (non-cable, non-satellite) programming, hotel marketing and communications, and guests’ own preferred media. In the near future, it’s very likely the in-room TV – and not a separate smart room device – will be the integrated platform for controlling music, lights, climate settings and more.

Here are four in-room entertainment trends that hotels can expect to monitor in 2020:


Bigger TVs

The economics of flat-panel TV production have made ones that measure 49 to 55 inches (diagonal) the new standard for in-room entertainment, driven in large part by more-affordable larger screens in the consumer market. Some hotel brands have even standardized on 65 inches, and there are now hospitality-specific models as big as 75 inches.

For a while, there was a disconnect between the larger TVs going into rooms and the content they showed. In many cases, hotels were displaying older-format content on high-definition TVs. But now, most hotels have shed the old analog and low-resolution channels, which can be an eyesore on today’s bigger, higher-resolution TVs, in favor of all-HD content, taking full advantage of large-screen TVs. As a result, the in-room entertainment experience is equal to, and in some cases better than, guests’ home entertainment experience.

And with bigger, 4K Ultra HD TVs becoming the norm, hotels are seeing the benefits of mounting them on walls instead of on furniture or in credenzas. For one thing, mounting a 55-inch, flat-screen TV on a wall adds to the distance at which guests watch, which improves the viewing experience. For another, hotel designers can use the extra space to improve the interior design and increase guest’s comfort. Requiring less furniture to support the in-room television saves money and creates a more spacious hotel room.


Better TVs

In the past, dramatic improvement in foundational TV technology has often meant higher prices. When the first OLED TVs came out, with their stunning picture quality, it was understandable that hospitality brands, which may procure hundreds of TVs at a time, might take a wait-and-see approach. Now, with the growth of OLED TVs on the consumer market, LG is bringing more cost-effective OLED TVs to the hospitality market.

There’s also considerable innovation in LCD TVs with the use of tiny “nano” particles to vastly improve the quality of large TVs. These particles (each roughly one nanometer in size) absorb surplus wavelengths of light, which enhances the purity of colors on the screen while expanding the color gamut and ensuring consistent color performance from virtually any angle. Such nano TV technology is available now. Major hospitality brands such as Princess Cruises’ MedallionClass™ are adopting LG NanoCell™ hotel TVs both for their high performance and because their slim-profile design makes it easy to deploy thousands of in-room TVs in a single location.


4K Content

One way or another, guests will start to enjoy more high-resolution 4K content on their in-room TVs. Streaming services already deliver more programming in 4K, even though it may require five times the network bandwidth as 1080p HD. For various reasons, hotels are now adopting more Internet Protocol television (IPTV) in rooms, whether to support services such as Netflix and YouTube or to give guests access to hotel programs and information. As hotels build out the network infrastructure to support not only IPTV, but also reliable internet access for guests, pervasive digital signage and – eventually – network-based automation, control, and artificial intelligence, they will be able to deliver more 4K entertainment.

Even if hotels don’t invest immediately in the network infrastructure to support 4K entertainment, the 4K UHD TVs they’re installing today can still deliver a superior viewing experience. Most of the new 49- to 65-inch TVs that hotels are buying are now 4K UHD TVs. And the latest generation of 4K UHD TVs are better than ever at taking an existing HD signal and upscaling it to take advantage of the 2 million pixels for optimal viewing. Moreover, most 4K UHD TVs include technology called HDR (high dynamic range) that improves contrast ratio and color accuracy, resulting in a better picture even if content isn’t yet at full 4K resolution.



Today’s hotel-room smart TVs are really application platforms, so they allow guests to customize their entertainment experience. There are two primary ways people can bring their own media. The first way is to log into their preferred streaming accounts via the TV itself. Using their own, existing credentials, guests log into services like Netflix and Pandora to enjoy personalized programming. TV providers, hotels and technology integrators work to ensure the login information is secure and protected, and guests enjoy the same streaming media they’d enjoy at home.

Still, guests may not find it convenient or desirable to enter their login information into a hotel TV. Therefore, a second, emerging method of BYOE is beginning to take shape. “Casting” allows guests to take whatever they’re watching on their mobile devices and “cast” it to the TV, so it appears on the big screen. The experience is similar – guests enjoy the streaming services to which they already subscribe – but without the need to login separately.

For many, this could be the holy grail of in-room entertainment. Guests may decide that what’s on their smartphones is the only content they need during their stay, freeing up hotel operators to cut back on their investment in traditional programming and delivery. Some properties have successfully rolled out certain casting services. Google’s Android™ platform and Chromecast™ technology have proven effective. But as more mobile platforms introduce support for in-room casting, more hotels will look to enable their smart TVs to receive those streams.

And while all these trends positively impact the guest experience, TV technology is also evolving to improve operations. For example, as hotels adopt more smart TVs and build out their network infrastructures, software solutions like LG’s Pro:Centric® platform allow operators to manage and customize the in-room experience from a central location.

The TVs that guests watch today are not like they were five years ago. To a certain extent, they’re what hotel brands want them to be. The advantage of an Internet Protocol-based, open approach to hospitality entertainment is that hotels can develop solutions that best fit their needs and help establish unique, differentiated relationships with their customers.


1. https://www.pcmag.com/picks/the-best-tvs

2. https://www.emarketer.com/newsroom/index.php/cable-operators-shift-to-profit-mode-accelerates-cord-cutting/


Setting Up Remote Employees for Success

Setting Up Remote Employees for Success

Employers and businesses are facing new challenges with the sudden need for remote work capabilities. Communication, productivity and efficiency are all impacted, and employees working from home need specialized equipment that can both accommodate their home workspaces and replicate what they can access in their work offices.

Despite remote work increasing by 173% between 2005 and 2020,1 only 7% of American workers had access to a “flexible workplace” and only 29% of jobs could be done remotely before the COVID-19 pandemic.2

In February 2020, Cisco saw 22 times the amount of network traffic per second than normal,3 indicating the immediate shift to remote work. The ‘new normal’ has created a new need.

As employers establish and support a remote workforce, they can trust LG to provide high-performance business laptops, secure cloud endpoints, innovative display technology and video conferencing solutions to enable highly productive remote work and enhance remote and in-office collaboration.


See More & Do More with Widescreen Desktop Monitors

LG UltraWide™ monitors provide immersive viewing with an expanded 21:9 aspect ratio. A single UltraWide monitor with an ergonomic stand can eliminate the need for multiple monitors on the desk and the associated energy consumption, reduce hardware-related issues and provide a clean home workspace where the user can multitask with several programs or view multiple images and documents on one screen at the same time. LG’s IPS (In-Plane Switching) technology delivers crisp graphics and vivid color at virtually any angle.


Work Anywhere, Anytime with Ultralight, Ultra-Portable Laptops

LG gram for business laptops are the ultimate productivity tool for power users. Available in 14-, 15.6- and 17-inch models, plus a 14-inch convertible touchscreen tablet version, these durable, MIL-STD-810G devices measure just 0.7 inches thick and weigh less than three pounds – easy to grab and go just about anywhere. High-performance features include IPS screens, Thunderbolt™ 3, Windows 10 Professional (64 bit), 10th Gen. Intel® Core™ i5 and i7 processors, Intel® Iris® Plus Graphics, high-capacity RAM and SSDs, plenty of ports and long battery life.


Keep Data Secure & Productivity High with VDI Cloud Monitors

Whether you have team members working from a home office on secure tasks or working in a remote office on clinical diagnoses or communications, LG’s Thin Client and Zero Client all-in-one cloud endpoints can empower employees with cloud computing. Featuring crisp, IPS screens in a virtual desktop infrastructure, team members can access the applications and data they need to do their jobs. IT can provide support remotely, and vital corporate data is not stored on the device, but housed in your on-premises infrastructure or in the cloud.


Expand Communication with UHD Digital Signage

Easily video conference with remote employees directly from the conference room with LG’s digital signage content delivery and presentation capabilities. Select models of the LG UHD IPS digital signage displays are Crestron Connected® certified and Cisco Room Kit compatible for virtually seamless integration, automated control, auto on/ off and full functionality via Ethernet. Barco’s unique solutions with LG displays enable sharing ideas and content from remote participants (PC, Android™, Mac®, iOS®) onto a main presentation screen.


Power-Up Collaboration with Interactive Digital Boards

Enhance meeting capacity, increase engagement and facilitate remote collaboration with LG Interactive Digital Boards (IDBs) powered by webOS™ Signage. LG IDBs support multi-touch and writing functions, screen sharing and mirroring the display to participants’ laptops. With automation by Crestron, the meeting leader is free to focus on leading and managing the content and flow of ideas, while keeping participants involved with multidirectional communication and interactive participation.


The New Normal Can Bring New Success

Companies are increasingly looking for ways to connect, collaborate and accomplish heavy workloads with employees no matter the circumstances. LG is here to help you and your team be highly productive, in the office and remotely. With powerful LG business solutions, your entire team can accomplish more—comfortably, confidently and efficiently—from wherever they need to work.


1) https://globalworkplaceanalytics.com/telecommuting-statistics

2) https://www.bls.gov/ncs/ebs/

3) https://www.cnbc.com/2020/03/17/cisco-webex-sees-record-usage-during-coronavirus-expansion-like-zoom.html

Android is a trademark of Google LLC.

Mac is a registered trademark of Apple Inc.

IOS is a registered trademark of Cisco.


LG ProBeam 4K Laser Projector for Business Provides Immersive Picture Quality, Use-Anywhere Versatility

LG ProBeam 4K Laser Projector for Business Provides Immersive Picture Quality, Use-Anywhere Versatility

LG Business Solutions has expanded into commercial-grade 4K laser projectors to provide businesses with professional-level projection solutions that offer incredible brightness, sharpness, color accuracy, 20,000 hour lamp life and state-of-the-art functionality.

The new LG ProBeam (BU50NST) is a compact 4K UHD (3,840 x 2,160) laser projector that’s ideal for education, corporate and hospital environments. With up to 5,000 ANSI lumens of brightness and 3,000,000:1 contrast ratio, it delivers detail and clarity, even in brightly lit rooms. The immersive picture quality benefits both educational attentiveness and realism needed for virtual games, while offering highly detailed images necessary for corporate and healthcare applications.

Able to be mounted on a ceiling or table top, the LG ProBeam is well-suited for use in a diverse range of commercial spaces. In case you’re not able to mount the projector directly in front of the screen, horizontal/vertical lens shift provides greater flexibility in the placement of the projector by allowing you to move the image to the left or right (+/- 20%), and up or down (+/- 50%) without moving the projector.

A 1.6x zoom feature facilitates installation by easily turning a 100-inch projection into a 160-inch projection in seconds. Thanks to 12-point keystone adjustment and its extreme brightness capability, the LG ProBeam can project a minimum screen size of 40 inches and a maximum size of 300 inches (25 feet), providing 4K quality even at 300 inches.

For smart communication, you can share the screen and sound conveniently with wireless mirroring (Miracast®) and Bluetooth pairing. With webOS™ 4.5, you can connect to the Internet and explore using a Wi-Fi network. Wireless connection is possible with any Android device, and standard ports include USB and HDMI. With HDBaseT™ compatibility, the ProBeam can use a single, long-distance cable to carry up to five different signals for the transmission of ultra-high-definition video & audio, Ethernet, controls, USB and even power up to 100W.

In addition to providing brilliant images, the use of laser projection helps users manage long-term costs by minimizing bulb outages that interrupt operations and require expensive replacements. The LG ProBeam is rated for 20,000 hours of lamp life, with far less dimming evident over the life of the projector compared with bulb-based models.

Learn more about the new LG ProBeam 4K laser projector for business here.

Stay tuned. In the coming weeks we’ll have more projector news.


Understanding LG webOS™ Signage – The Platform of Possibilities (Part 2)

Understanding LG webOS Signage – The Platform of Possibilities (Part 2)

In our last post we explored LG’s webOS Signage, what it is and what it does. Today we’ll conclude with why you might want webOS Signage, and five of its key strengths.


Benefits for LG Partner Companies

Combining the computer processing and application execution into the display itself enables LG partners to harness the power of the webOS Signage platform for their own custom solutions, and even branch out into new markets with new solutions to expand their business portfolio. In addition to LG’s mainstream SM and UH series product lines that provide all the core features a commercial environment needs, webOS Signage is featured in specialty products such as high brightness outdoor displays, ultra-stretch signage and even Direct View LED (DVLED), giving partners the capability to run applications on a wide variety of LG displays. Partner apps built for webOS Signage can be structured as a cloud-based solution to update and show content, a hybrid with server, or totally offline with onboard storage. End users access the partner app functions via that app’s own management console.


Benefits for End Users

Working with a systems integrator, end users can choose an LG partner solution running on webOS Signage to simplify their digital signage user experience while enhancing its capabilities, and improving the digital experiences they offer their own customers. LG webOS Signage can work with digital signage across multiple business locations, whether across town or across the globe, with virtually no limit to the number of devices that can be connected. And with over 45 LG-certified partners in North America, end users can be assured of getting the right solution to empower their digital signage network for the best outcomes.


The Five Pillars of LG webOS Signage

1) Web-Based Standards

webOS Signage supports cross browser, utilizing common web standards including HTML5, JavaScript, and CSS. These One-Source Multi-Use (OSMU) HTML5-based apps can run on virtually any platform or device, and you can access your content directly from a device with a network connection.

2) Integrated Media Player

webOS Signage ensures fewer things to worry about in installation, management, and support. Embedded SoC eliminates external media players and related mounting hardware and cables, and can reduce costs/complexity, minimize failure points, and lower energy consumption.

3) Remote Device Management

webOS Signage provides tools for full remote control and visibility into the display resources (display & power, device management & monitoring, advanced file handling, screenshots). End-user access is via the partner app’s management console.

4) Interactive Applications

webOS Signage supports connection to external devices and sensors such as Beacon, GPIO, RFID, NFC, Barcode, Touch, Temperature, Light, Humidity, Pressure, Camera, and Printer, for interactive applications and environmental data collection to provide the best content at any given time. Voice commands and even audience measurement are now possible via partner applications.

5) Platform Security

LG webOS is equipped with UL Certification: Software Cybersecurity for Network-Connectable Products. It undergoes periodic internal penetration tests and processes for vulnerability management, and provides protection against outside access to ensure file integrity and network security.


webOS Signage Is Used Across Numerous Industries

Customers are using LG webOS Signage for QSR/Fast Casual, Corporate Communications, Retail, Healthcare, Hospitality, Sports & Entertainment, Transportation, Education, and other industries. The wide array of world-class supporting applications from LG partners makes it all possible.


Reasons to Believe

LG Business Solutions believes in putting the best foot forward for its clients. From a support perspective, a large portion of the new features brought to market are market-driven, and voice-of-customer driven. LG gathers all the pain points and requests from the market, and if a solution can be provided without having to incur additional cost for the displays, LG includes it. webOS Signage is a true platform strategy from LG – a ‘solutions-oriented enabler’ that empowers businesses for success.


Understanding LG webOS™ Signage – The Platform of Possibilities (Part 1)

Understanding LG webOS Signage – The Platform of Possibilities (Part 1)

The use of digital signage has proliferated across a multitude of businesses, for delivering targeted content to customers, visitors and employees. As digital displays become more sophisticated, they can enable innovative new features and functions to transform environments and further elevate the experiences they provide. And as the features and functions increase, so does the need to enable them across digital signage networks. LG has the solution: webOS Signage.


What is webOS?

webOS is LG’s powerful and versatile platform widely available in a variety of LG products that come with a display running with a smart component. LG consumer TVs, AI robots, watches, refrigerators and car infotainment systems, plus digital signage displays and Pro:Centric® commercial hospitality TVs,* are all webOS-based.


What is webOS Signage?

LG webOS Signage is a commercial branch of webOS that is used for LG smart digital signage displays. The platform is pre-loaded with native apps such as the subscription-based SuperSign™ Content Management System (CMS) and Signage365Care, plus a basic content manager and management console. webOS Signage provides content delivery and management without requiring an HDMI input.

Even more important, webOS Signage enables LG to provide Application Programming Interfaces (API) allowing for the development and use of third-party software applications by LG partner companies, in order to customize digital signage solutions for virtually any business and numerous industries. Through webOS Signage, these partner applications, including a wide array of digital signage CMS, run directly on LG smart signage displays. The process is made possible by an embedded System-on-Chip (SoC) processor within LG smart commercial displays (series SM and higher) running webOS Signage.


What is SoC?

According to Techopedia, SoC combines the required electronic circuits of various computer components onto a single, integrated chip (IC). SoC is a complete electronic substrate system that may contain analog, digital, mixed-signal or radio frequency functions. Its components usually include a graphical processing unit (GPU), a central processing unit (CPU) that may be multi-core, and system memory (RAM).**

Stay tuned. In our next post we’ll get into the benefits of LG webOS Signage for LG partners and end users, and cover the Five Pillars of webOS Signage and why they matter.


* LG’s Pro:Centric on webOS is a commercial branch of webOS for hotel guest room TVs. The Pro:Centric application environment provides extended customizable tools including HTML5, Java, and Flash. With these tools, LG systems integrator partners can optimize the full range of LG hospitality TVs and develop their own enhanced services. This increased control and customization provides premium hotel services to guests without the need for a set-top box. For hotels looking to retrofit their existing legacy TVs rather than purchase new TVs, LG’s Pro:Centric-enabled set top box provides all the same tools and benefits without the need to replace recently purchased TVs.

** https://www.techopedia.com/definition/702/system-on-a-chip-soc


Join Us for an InfoComm 2020 Connected Panel Session: Topgolf Technology Transformation

On Tuesday, June 16, from 4:30 to 5:00 p.m. EDT, our expert panel will explore Topgolf’s major digital signage upgrade.

Topgolf, LG Business Solutions, Diem Digital and SAVI Controls have partnered to transform more than 50 Topgolf locations into the ultimate golf and entertainment experience using the latest in display and automation technology.

Watch the Topgolf project profile video below to see the technology transformation.

In this InfoComm 2020 Connected panel session, representatives from each organization will discuss how this game-changing partnership has enabled Topgolf to reach its business goals and provide its customers with a more fulfilling and memorable golf experience.

Plus, the expert panel will share thoughts on the evolution of automated commercial displays and how it has impacted the customer experience in entertainment venues.


Register Now for the Virtual Event

Check out this video to see the technology transformation:


Elevating Display Technology with Nano IPS

Elevating Display Technology with Nano IPS

Today’s use of desktop computer monitors is radically different from that of yesterday’s all-purpose passive display devices. Current uses have expanded into specialized fields, along with the technology of the displays themselves.

Many computer monitors use a liquid crystal display (LCD). Although LCD monitors are called by a variety of names, the technology is essentially the same in that the pixels need to be illuminated by an external light source. Today’s LCD monitors predominantly use bright, light-emitting diodes (LED) for illumination, and for that reason are sometimes dubbed “LED monitors.”


In-Plane Switching (IPS) Technology

LG’s IPS is an acclaimed LCD technology that dramatically increases image quality. The latest IPS advancements are the result of engineering breakthroughs that allow an exceptionally efficient transmission of the light source through the panel, and backlights do not need to be powerful and energy-consuming to drive the displays. IPS technology offers key advantages over conventional Twisted Nematic (TN) and Vertical Alignment (VA) computer monitor technologies.

IPS delivers a wide viewing angle up to 178 degrees, where color values and contrast are consistent, graphics are crisp and data is clearly readable. It also provides high-quality color reproduction for critical image evaluation, and the color accuracy remains consistent over long-term use. What’s more, IPS technology is stable and reliable—there’s virtually no image distortion when tapping or rubbing on the screen.


Nano IPS Enhances IPS Technology

LG’s Nano IPS™ is a next-generation LCD technology that combines nanometer-sized particles with IPS technology. The nano particles are applied to the screen’s LED backlight, where they absorb excess, unnecessary light wavelengths, realizing rich color expression for a wide range of content from single images and video to computer-generated imagery, at virtually any viewing angle.

Nano IPS monitors enhance color expression. They provide a wide color gamut covering 98 percent of the digital cinema industry standard DCI-P3 color space, and 135 percent of sRGB, which is ideal for expert-level creative work such as high-resolution image retouching with large amounts of color information. LG Nano IPS monitors are also equipped with VESA DisplayHDR™ 400 or 600, depending on display brightness, for bolder contrast between the brightest and darkest areas of the screen. With the rich and intricate color expression and better contrast, the color of digital content can become increasingly vivid and lifelike across various categories:

Movies – When details are lost in high brightness areas, lack of contrast results in a monochrome representation. Nano IPS overcomes this problem by rendering details even in high brightness areas.

2D Animation – In the bright areas, Nano IPS represents a detailed image, virtually eliminating issues with lost and blurry details around lights.

Gaming – Nano IPS provides a wide color gamut capable of displaying virtually every detail of the game.



It’s hard to think of any professional application that would not benefit from LG Nano IPS technology, no matter how you look at it. With Nano IPS monitors, professionals have exciting new equipment with which to work their magic.

Discover LG Nano IPS Computer Monitors today.