“How can LG OLED be so incredibly thin?”

The buzz was deafening at CES 2017, when visitors witnessed the introduction of LG’s new W-Series OLED consumer TVs.

These jaw-dropping TVs are only 2.6 millimeters thick, or should we say 2.6 millimeters thin, and designed to be one with the wall. They attach to the wall with a magnetic bracket, protruding less than 4 millimeters.

With this unique picture-in-wall design, the question LG was asked over and over was how we get OLED to be so incredibly thin. Great question. And we’ve got a great answer.

LG’s W-Series OLED consumer TVs use the same type of revolutionary technology as LG’s award-winning OLED commercial displays. Here’s where “less is more” was never more true.

OLED displays are constructed using only a TFT+OLED+refiner and a polarized film. The TVs build on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, and over one billion possible colors.

In contrast, todays LED TVs are actually LCD screens that use LEDs as the light source – this tends to surprise a lot of folks. An LED TV is comprised of many layers: the LED light source (either backlit or edge-lit), a polarized film, layer of glass, TFT array, liquid crystal, color filter and polarizer.

So, with no separate light source required and only half the layers, OLED W-Series TVs can be extremely thin and lightweight. What’s more, all of LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed, and are the first TVs in the world to incorporate Dolby Atmos®.

What does that W stand for? As LG Electronics USA marketing vice president David VanderWaal put it, “Wallpaper. Window. Wow.”

Dolby Atmos® is a registered trademark of Dolby Laboratories.