What do you do when your hotel fitness centers have gotten out of shape? Well, if you’re Marriott Hotels, you call on long-time technology partner LG Electronics for a workout session.
Marriott’s Fitness on Demand studio wanted to reinvent their facility to offer enhanced and flexible solutions for their guests’ workouts on the road. Their equipment was dated, the studio was uninspiring, and guests were even bringing their own connected devices, such as iPads and laptops, to the studio spaces to stream content for workouts.
LG provided a visually stunning 3×3 (that’s nine display panels) video wall made with 47-inch class display panels and high-end LG soundbars for Marriott’s downtown Charlotte, N.C. newly renovated fitness center.
Paired with Fitness on Demand’s massive catalog of 1600 virtual fitness classes, the displays were daisy-chained together to create an incredibly immersive and engaging workout experience. Guests are now able to enjoy interactive, high-energy workouts from Zumba, Beachbody, Jillian Michaels and others while feeling like they’re right in the room with their fitness instructor, whether in group settings or solo sessions.
More LG-powered Fitness on Demand centers are on the way. To ensure that design aesthetic remains consistent throughout participating Marriott hotels, a design guide will be distributed to provide hotel staff with a standardized yet customizable approach for the appearance of finished fitness spaces, which also will help cut design costs. Hotel employees will also receive a half day of training to teach guests how to operate the fitness experience by themselves.
“We can’t wait to install more LG video walls across more Marriott Hotels locations in the United States and enrich the health and wellness of more travelers,” said Kenneth Ryan, Vice President of Global Spa Operations at Marriott International. “Fitness on Demand and LG are helping Marriott to set the new standard for hotel fitness and reshape the gym experience in hotels and beyond.”
Read the Marriott Hotels Fitness on Demand case study (with pictures) here.