Digital signage can enhance every section of a medical facility. With the ability to easily add, remove and update content in real time, and target content for specific areas, a digital signage network can ensure that staff, volunteers, patients and visitors receive relevant information throughout the facility.
In lobbies and waiting areas, digital signage (including video walls) is ideal for presenting dynamic branding images and messaging to inspire confidence and comfort, create an ambiance to distinguish the facility and help ensure the flow of patients, referrals, donations, staff and volunteers.
Throughout the common areas, in addition to wayfinding displays which can save staff members from a deluge of visitor interruptions and questions, visitors and patients can benefit from information about the hospital and its services. For example, a physician and department directory, health and wellness infotainment, fundraising news and donor recognition, and emergency alerts.
In the cafeteria and coffee shop, digital menu boards enable quick menu changes and dayparting and can cross-sell and up-sell items while including nutritional information per FDA requirements.
In meeting rooms and conference rooms, large format displays can elevate the quality of virtually any presentation and improve staff training. Displays that are Crestron Connected® certified and Cisco compatible can ensure seamless automation and control, enabling complete conference room automation. Small displays outside the rooms can present the schedule for the day.
In nurses’ stations, break rooms and other key staff locations, monitors and displays can keep the staff informed with workflow information, notices of upcoming events or lectures/training, safety alerts, and patients’ whereabouts through pre-surgery, surgery, and post-surgery recovery. Team-building content such as new staff introductions, profiles, successes, recognition/accolades, and congratulations for weddings, births, etc., can increase workplace pride and morale, and reinforce healthcare values.
In patient rooms, besides offering entertaining shows, movies and the web, healthcare-grade patient-room TVs can be configured to deliver specific medical- and health-related educational content for patients and their families.
To get the most from your investment, work with a digital signage content provider that offers technology best practices for healthcare facilities, including subscription-based feeds for medical networks, news/weather reports and lifestyle messaging. Also important is scheduling software that can integrate with your IT and patient appointment and procedure scheduling systems, and digital place-based networks for revenue-generating advertising. You’ll have the high-quality content you need, for the right reasons, at the right times in the right places.