Is It a Work of Art or a Captivating Hotel TV? Yes.

Is It a Work of Art or a Captivating Hotel TV? Yes.


Luxury hotel brands seeking to attract and engage premium guests now have a new amenity to help enhance the guest room experience: LG 4K OLED WS960H Gallery Series Hospitality TVs. Art-inspired with sleek lines, ultra-thin bezel and slim design, Gallery Series Hospitality TVs blend seamlessly into virtually any room and offer hoteliers a gallery mode that turns the TV into a beautiful display of artwork or choice photograph when not in use.

With virtually no gap between the TV and the wall it’s mounted on (a specially designed wall mount is included), the TV looks like a piece of art, making it a striking interior design element.

The 65- and 55-inch class Gallery Hospitality TVs come with LG’s Pro:Centric® Smart technology and support for networked IP and Wi-Fi connectivity. Along with LG Pro:Centric Direct and Pro:Idiom® digital rights management, which are also included, Pro:Centric Smart technology enables hoteliers to deliver personalized content while protecting copyrighted studio content throughout a hotel property.

From a centralized control system, hotel operators can deliver TV channels to guest rooms, as well as over-the-top (OTT) streaming content and applications that run on LG’s built-in webOS 5.0 platform, such as weather apps, location-specific content, hotel services, and more. The combined platform can even offer control of next generation, Internet of Things (IoT) devices as hotels introduce them to their guest rooms.

In keeping with their ultra-low profile, the Gallery Hospitality TVs feature integrated surface sound that comes directly from speakers that are integrated with the OLED panel itself over four distinct areas. This innovative approach to sound design allows LG to minimize the borders around the screen and focus viewers’ attention on the sleek visual design of the product and the beautiful content it displays.

Picture quality is stunning with self-lit technology. OLED TVs have more than 8 million self-lit pixels to provide vivid colors with a wide viewing angle, and consistent detail even when the image gets dark. The pixels emit their own light and can turn completely off, allowing for perfect black reproduction. Both the 65-inch and 55-inch hospitality TVs feature a 1,000,000:1 dynamic contrast ratio and support for High Dynamic Range (HDR) 10 Pro content. They also support Hybrid Log Gamma (HLG) content, an HDR format for broadcast cable, satellite and live TV. The TVs are equipped with three HDMI, two USB, two RJ45, one RS-232C, one MultiPort interface (RJ12), one antenna/cable in connector, and optical digital audio out.

LG’s WS960H 4K OLED Gallery Series Hospitality TVs build on the success of the award-winning LG GX OLED TVs introduced for the consumer market and selected by Time Magazine as one of the 100 Best Inventions of 2020.

Learn more about these elegant, artful hotel TVs here.


Over 750 LG Commercial Displays Give Every Cleveland Cavaliers Fan the Best Seat in the House

Over 750 LG Commercial Displays Give Every Cleveland Cavaliers Fan the Best Seat in the House


Rocket Mortgage FieldHouse, a multi-purpose public sports and entertainment venue in Cleveland, Ohio that serves as home court for the NBA’s Cleveland  Cavaliers, recently transformed its 25-year-old infrastructure into a cutting-edge facility that includes over 750 digital displays from LG Business Solutions USA, ensuring attendees can see the action at all times from virtually every seat in the house and throughout the venue’s expanded gathering areas and concourses.

LG had partnered with the Cleveland Cavaliers and Crescent Digital, the AV integration firm that designed and installed much of the arena’s new technologies, as part of transformation. The resulting state-of-the-art Rocket Mortgage FieldHouse high-tech arena delivers an unforgettable fan experience, where the Cavaliers can engage fans immediately upon their arrival, during and after the game.

According to Crescent Digital, this project proves that cities and organizations can potentially save hundreds of millions of dollars by renovating existing sports and entertainment venues instead of building brand new ones.

The venue’s main concourse has a ring of 150 49-inch displays that wrap the entire perimeter and can be used individually or together to present any type of content the occasion calls for. In fact, every display in the FieldHouse, both indoors and outdoors, is connected to a single IPTV distribution system that enables quick changes and automated scheduling of the enormous display network. The FieldHouse uses the displays to provide wayfinding information, live feeds of the game, concert or convention, event-specific messaging, marketing and sponsor messages, and easy-to-read menus for restaurants and food and beverage stands.

As happens in any renovation project, Crescent Digital encountered some space constraints and infrastructure limitations that required creative thinking and custom designs to overcome. At one concession stand, plans called for digital displays to be mounted above the entire stand, covering its full length so every visitor can see the menu options from any location. Due to limited wall space from the stand to the ceiling, the team realized that the only workable solution was to install LG’s 86-inch Ultra-Stretch displays side-by-side, effectively forming an ultra-wide video wall above the stand. After that, the decision was made to use those same displays at all concession stands.

With a height of just 14 inches, the ultra-stretch displays were also the perfect fit for the Cavaliers locker room, where five of the displays sit side-by-side to create a ticker-like canvas that presents gameday-related media. Ultra-stretch displays grace the ticket office as well, where they provide information to guests in line.

The FieldHouse also upgraded displays in its premium guest spaces, such as areas for season ticket holders, with six LG video walls in 4×2, 2×2 and 3×3 configurations. Each video wall is comprised of multiple 49-inch or 55-inch high brightness displays with ultra-slim 0.44mm bezels (0.88mm bezel-to-bezel). Additionally, each suite has three LG displays connected to the IPTV network, which guests can control to view cable programming.

The displays and technology used as part of the larger total renovation is relevant for every type of event the FieldHouse hosts, from basketball games to concerts to corporate events. At every entrance, every point of sale, and essentially everywhere a visitor can look, digital displays provide opportunities for the venue and event hosts to share messaging, direct visitors to specific areas, welcome high-profile guests and present virtually any type of content they desire on displays ranging from 27- to 98-inches.

Evan Peterson, Senior Account Manager for LG Business Solutions USA stated, “The FieldHouse is a testament to what can be achieved through hard work and forward-thinking project leadership, and it paves the way for other venues around the globe to create efficiencies by renovating and updating facilities and technologies.”

Read the full Cleveland Cavaliers Transformation of Rocket Mortgage FieldHouse case study here.

Did you know? Architects and designers can now access LG commercial display 3D BIM resources online. Learn more.


LG ProBeam 4K Laser Projector for Business Receives 2020 Best of Year Award from ProjectorCentral

LG ProBeam 4K Laser Projector for Business Receives 2020 Best of Year Award from ProjectorCentral


The LG ProBeam BU50NST 4K laser projector has just been named a 2020 Best of the Year Award winner by ProjectorCentral, citing its 5,000 lumens of laser-driven brightness, 4K/UHD resolution, HDR support, built-in Wi-Fi with webOS, plus other key features. The ProBeam projector is one of 21 products that were selected from nearly 40 products reviewed.

The commercial-grade LG ProBeam BU50NST is among LG’s first projectors targeting businesses, and is intended for use in corporate, education and entertainment environments. It can be mounted on a ceiling or table top, making it ideal for a diverse range of commercial spaces.

Horizontal/vertical lens shift and 1.6x zoom functionality allow for setting the image to the screen position and size (40” – 300”), so installation is flexible. And with HDBaseT™ compatibility, the ProBeam projector can use a single, long-distance cable to carry up to five different signals for the transmission of UHD video and audio, Ethernet, controls, USB and even power up to 100 watts.

In addition to providing brilliant images, the ProBeam’s long-life laser projection technology helps users manage maintenance and long-term costs by minimizing bulb outages that can occur with bulb-based projectors, interrupting operations and requiring bulb replacements.* Other advantages for business include Miracast® and Bluetooth® pairing for screen and sound sharing, and wireless connection with Android devices.

Learn more about the LG ProBeam BU50NST 4K laser projector here.

Read the ProjectorCentral review here.

See the full list of award winners here.

* https://www.projectorreviews.com/articles-guides/affordable-laser-projectors-target-business-education-applications/advantages-laser-projectors-vs-lamp-projectors/


Never Underestimate the Power of a Small Digital Sign

Never Underestimate the Power of a Small Digital Sign


For many consumers, the smartphone has become the preeminent info-gathering and shopping tool, providing fast, easy access to information on the products and services they desire. To supplement the convenience of consumers’ smartphones, small format digital signage such as LG’s 22-inch SM3G-B series placed at the point-of-purchase can provide even more knowledge, suggestions and incentives, to make the customer’s immediate experience easier and richer.

Don’t let the small size of the SM3G-B series fool you. This 22-inch IPS Full HD commercial display has the powerful features found in its larger siblings – like Quad Core SoC with webOS smart signage 4.0 platform, embedded SuperSign CMS, built-in Wi-Fi, embedded Beacon technology, 8GB internal memory, external sensor support, and an array of interface options including HDMI, USB, LAN & RS232C. It’s even Crestron Connected® compatible.

What’s more, the built-in Quad Core SoC can execute several tasks at once while providing smooth content playback without the need for a media player. And the LG webOS smart signage platform offers a straightforward GUI and simple app development tools.

Small format digital signage allows content that is flexible and adaptable, providing dynamic customization with in-house creative and logistics control. These displays are useful tools for helping businesses manage their brand, control messaging and engage customers on a personal level by weaving together platforms and providing real-time communication. They can help improve business in a variety of ways.

Retail – Display pricing and promotion information. Rotate or switch out feature product details. Use with Beacon and BLE (Bluetooth® Low Energy) technology to display coupons and personalized messages for customers.

Quick Service Restaurants – Add small format displays to individual tables so diners can interact with the menu and place food orders. Reduce perceived wait time by featuring dynamic graphic content to entertain and engage.

Corporate Offices, College Campuses, Public Environments – Use to manage meeting rooms or shared spaces. Integrate with popular scheduling programs so changes made will update throughout the system. Broadcast real-time alerts and important announcements. Provide wayfinding in a public building.

Trade Shows and Corporate Events – Add excitement and color to a tradeshow booth while reducing the need to print/reprint static collateral material. Provide product, service, promotional or company information. Use barcodes linking to additional details or the company’s website.

Hospitality – Provide a more seamless experience beyond the guest room by displaying amenity-specific information throughout the property. Use outside convention rooms and ballrooms to display meeting topics, locations and updates.

Healthcare Facilities – Use for patient monitoring, data collection, appointment scheduling and prescription dose management. Display upcoming pharmacy events such as flu shot schedules or provide informative health tips.

The ability to manage changing messages remotely, and to effectively present and leverage a message to meet internal needs (inventory, time-of-day promotions, services) with external needs (competition, customer requirements, emerging situations) makes small format digital signage a strategy virtually any company can use to great advantage.

Learn more about LG’s 22-inch SM3G-B series digital signage display here.


Stretch Your Imagination When Planning for Digital Signage

Stretch Your Imagination When Planning for Digital Signage


Businesses often have unused or leftover spaces where traditional rectangular displays would not be the right fit, either vertically or horizontally, but would grab customer attention if used strategically. Static images placed in such areas can often go unnoticed.

The goal is to bring dynamic digital imagery into such challenging locations, and LG’s 86-inch Ultra Stretch display 86BH5F with its UHD (3840 x 600) resolution, IPS wide viewing angle, and 58:9 extended wide format can be a very effective solution for creative installations.

The Ultra Stretch display departs from the conventional 16:9 aspect ratio so it imparts a significantly different feel that is eye-catching and cutting-edge. Whether placed in portrait or landscape mode, it gives the user over seven feet of screen real estate to present a single message across a broad canvas, or multiple pieces of content simultaneously in up to four divided Picture-by-Picture (PBP) screen sections.

Because it’s so different, the Ultra Stretch display is ideal for areas where you want to make a strong branding statement, such as the entryway of a building. Five hundred nits of brightness make it well-suited for delivering rich, clear messaging in virtually any ambient lighting.

The unique size and shape enables the stretched display to be placed, for example, in an area where there might normally be a mannequin, or alongside one to create an ambience or scene. Other placements can be in shop interiors, across the top of shelves, as indoor sign boards, on building columns and retail pillars, or hung horizontally from airport ceilings to provide wayfinding and flight information without obstructing the concourse view.

Another ideal placement would be in a premium retail store with a unique interior, where there is a media pole. Approaching customers would be immediately attracted to the tall vertical format of dynamic imagery as the stretched display turns an ordinary pillar into a moving showpiece.

The Ultra Stretch display can also enhance corporate settings, public spaces, restaurants, bars, banks and stock exchanges. It can even show a tiled scene with up to 15×15 configuration, creating a large-screen experience for stunningly immersive visual impact that’s hard to forget. Additional possibilities include providing wayfinding and schedule information in subway stations, where real estate is very limited – in such an environment the display’s IP5X design ensures that it is protected from environmental factors such as dust.

The LG 86-inch Ultra Stretch display can be the right fit in many areas that were previously not considered for digital signage. It’s a great strategy for expanding the effectiveness of your business’s branding and message. Learn more about it here.


Alexa, Order Room Service!

Alexa, Order Room Service!


By Chris Barton
National Account Manager – Hospitality System Integrator Partners
LG Electronics


Innovation Powers Convenience and Contactless Control

Raised in England, I enjoy sports like rugby, cricket and football (soccer to my North American friends) and I appreciate good manners — which is why I have reluctance ordering Alexa around without so much as a please or thank you. I do enjoy the convenience and instant gratification of virtual assistants and so will (temporarily) set my English pedigree aside in the trade-off for Alexa’s hyper-efficiency.

At LG we’ve recently had the opportunity to work with the team at Alexa For Hospitality (A4H), and it’s been an enjoyable and illuminating experience to engineer a hospitality-centric system that delivers rich guest experiences along with property operational efficiencies.

We’ve jointly developed a solution that combines the features of LG’s Pro:Centric® Direct solution connected with Alexa devices in the guestroom, which effectively makes the LG television screen an extension of Alexa. Guests can now use Alexa to display the room service menu on the screen, display information about the property amenities, restaurants, bars, etc., and make reservations using voice and the TV screen.

In addition, being able to voice-command the television, access hotel services and control Internet of Things devices like shades, lights and thermostats is a significant leap forward in guest comfort and convenience and helps position the hotel brand as an innovation leader. And now that we’re in the midst of a pandemic-era model of hospitality, contactless device control and cleanliness is critical for guest comfort and confidence.

Pro:Centric Direct is our in-house developed “infotainment” application that is offered to hotels through our system integrator (SI) partners. This in-room solution offers custom UX/UI so that SIs can tailor the guest experience based on the brand design and end user experiences required. In addition to a digital compendium and interactive TV program guide, the system supports Smart Applications launch, third-party casting solutions and PMS integration for automated guest checkout.

The system will roll out next year, and I hope you get to read about the ways that SIs are incorporating Pro:Centric Direct and A4H capabilities into their service offerings, how hotels are capitalizing on the operational efficiencies and how guests are enjoying a richer experience — with even more contactless control!

When that moment arrives, I look forward to having the lights in my hotel room dim, the shades drop, the HVAC just right and my rugby game on a gorgeous LG television as room service (bangers and mash, if you please) arrives — all contactless and on my command. Even with my very English accent.

You can be sure I will thank my server!


Wishing You a Happier New Year

Wishing You a Happier New Year


It’s high time for a fresh start. To all our blog readers we send the very best wishes for a healthy, safe and revitalizing 2021.

We have exciting things coming in the new year that you won’t want to miss, so check this blog often to stay in the know.

Speaking of the blog, if you’re a regular reader, you know that we cover a variety of topics, news, and product introductions. We want to give you information and insights that could be beneficial to your business in the world of commercial displays. To that end, we invite you to reach out to us on our social channels and let us know what you’d like to see featured here. Give us some topics and we’ll do our best to accommodate your interests.

For 2021, we have two suggestions that could expose your business to a wider array of industry categories and drive more people to your website:

1) Write a Post for the LG Commercial Display Blog

If you submit content that’s helpful for both our audiences, it may help establish your company as an industry authority in their eyes. It may also help improve your SEO, and drive more long-term results via more retweets and shared engagements.

And should you decide to let LG Business Solutions link to a current post on your company’s blog, it could extend the reach of your company’s content. Our goal is to extend the reach of every piece of content and/or communications we publish, and our blog could connect more unique viewers to your content and help your own organic search as well.

2) Let LG Business Solutions Create Your Case Study

Sharing your commercial display project has plenty of benefits, and we can help make it happen. By participating in the LG Business Solutions case study series your company will be recognized as an innovator for adopting some of the latest display technologies on the market. If your project is selected, we will write your case study, and then spread the news through our newsletter and social media channels, and feature it in our case study resource hub. Your case study might also become a video. And there’s absolutely no cost to you.

Let’s all look forward to a much better year. We hope you’ll consider these suggestions as we move onward and upward.

For inquiries please email Paul Vitellaro at paul.vitellaro@lge.com


A Deep Dive Into the Sudden Proliferation of LED Signage Walls, Part 3

A Deep Dive Into the Sudden Proliferation of LED Signage Walls, Part 3


By Dan Smith
Head of Business Development
LG Business Solutions USA

Rapidly progressing technology in LED signage video walls is helping to eliminate barriers to entry while enhancing the inherent strengths of the technology. Previously we covered how historic obstacles like cost, ordering complexity, visual performance and user experience are being changed through design innovations. Today we’ll conclude with scalability, applications, and durability.

SCALABILITY AND APPLICATIONS – Thanks to its modular form factor and variable mounts and power supplies, LED Signage is rapidly evolving into an “any place, any time” display technology, fitting in stadiums, city parks, corporate lobbies, conference rooms, hotels, museums, and more.

LED Signage walls have always been excellent solutions for making large scale images without lines or bezels, and that fact has introduced the promise of widespread LED Signage displays on any surface – and that really means any surface. What’s more, indoor and weatherproof outdoor models can now achieve brightness of 5,000-plus nits, so no location is off limits, even in direct sunlight.

In addition to standard LED Signage walls, there are now specialty and high-visual-performance MicroLED Signage options for commercial cinemas, cruise ships and aggressive outdoor environments. No matter the size, LED Signage displays also come with the benefit of weighing less and using less energy than comparable LCD walls, lowering the on-site infrastructure and power requirements. Installing LED Signage can be easier because individual LED Signage panels are designed to be pieced together into large seamless LED Signage displays, and some of the latest products have even introduced a tongue and groove rack-and-stack assembly method that eliminates the need to connect any cables between modules.

The robust and reliable nature of LED Signage displays also make them ideal for more unique applications, such as a house of worship that uses the displays for regular services and also wants to relocate them for special events. For instance, churches could use two ceiling-flown LED Signage displays flanking the stage, and then be able to lower and combine them into a single display to form the backdrop of a play. This eliminates the need to rent displays for periodic events and can quickly pay for itself in rental savings.

The advent of notebook-sized LED Signage panels that seamlessly snap together has also introduced the option for unique and creative display solutions, such as a display in the shape of a star or a logo. Early adopters have already used this technology to install single displays that cover an entire lobby wall from floor to ceiling, with imagery flowing around doorways and windows, and even on curved walls thanks to flexible technologies. For content creators and marketing professionals, the possibilities are endless as they are no longer bound to symmetrical shapes and 16:9 displays.

DURABILITY – With quiet 24/7 operation, much lower energy usage and heat generation, long product life of up to 100,000 hours (11.4 years at 100 percent white) and up to 200,000 hours (22.8 years) under real-world usage, LED Signage is the undisputed durability king of the display world. Those are only the core benefits, too, with more specialized enhancements including the ability to be in various outdoor scenarios.

With the rate of technological innovation catching up to the pace of client needs, all signs point to a future where LED Signage displays, including Mini-LED and MicroLED solutions, will dominate the global digital display marketplace.


Holiday Greetings From LG Business Solutions

Holiday Greetings From LG Business Solutions


This year has brought more than its share of challenges, trials and tribulations for most people and many businesses. Yet the holidays bring a fine time to reflect on 2020 and how we all worked together to get through it.

We extend heartfelt gratitude to our technology partners, resellers, system integrators and end users for your continuing support. May you and yours thrive in a bounty of health, safety and happiness during the holiday season and into 2021.


Flexibility Is Key for AV Solutions in the Age of Digital Transformation

Digital transformation has accelerated change in organizations around the world. IT teams have seen an increase in the amount of data from IoT and an increase in the number of applications and devices connected across their networks. Video use has seen rapid and significant increases on networks globally, and not just consumer video. Video has also become the medium of communication in the business world. Corporate networks are rapidly being expanded to handle the increase in video-based corporate communication.

With the digital transformation in business alongside the transformations that have been going on in the consumer space, user expectations have changed. For example, constant mobile connectivity to business applications is a requirement creating new security and traffic concerns for IT teams, new application development for vendors. This is just one example in a long list.

The COVID-19 crisis has driven still more changes to the way people work, the way consumers and businesses interact. It’s an understatement and not a cliché to say that change is the new normal and in a state of such continual and dramatic changes, organizations looking to deploy digital displays and video applications need to ensure their investments will last. They require assurances they’re purchasing a solution with the flexibility to handle the potential changes ahead, and the ability to adapt as corporate, industry and consumer expectations and requirements shift.

When considering AV applications, one of the key decision points for companies today is whether to adopt a hardware-centric approach or a software-based solution. While it’s true that many solutions have a mix of hardware and software, the key considerations are as follows:

  • Is the hardware proprietary or specialized in any way or is it commercially available and off the shelf?
  • Could the hardware be a limiting factor for scalability or for adding new features?

Answering yes to either of these questions suggests a hardware-centric solution, one that creates a greater business reliance on hardware.

A software-centric solution is one that both:

  • Can be deployed on a variety of hardware allowing the customer to upgrade to new hardware while keeping the software solution and its features.


  • Allows continual updates and allows new features that are developed to be added to the solution.

This last point is the key one: in an age of rapid change and ongoing digital transformation, it’s important to choose a solution that allows customers the flexibility to adopt new features as they become available. Software-centric solutions offer maximum flexibility and in a time of rapid change are a customer’s most reliable choice for a future-proof solution.

To ensure customers have an option for deploying video walls, digital signs and displays of all kind using a software-centric approach, Userful and LG offer a combined solution that runs either on a cloud server or an on-premise server (with freedom of choice for the customer including options from Dell, HP and Lenovo). Userful software has four new releases a year ensuring customers always have access to the most up-to-date features.

By eliminating dependence on specialized hardware and focusing development on a strictly software product that connects directly to LG webOS displays, Userful gives customers peace of mind: a scalable, future-proof solution ready for whatever changes may lie ahead.

To make it easy for LG customers to get started with Userful’s Visual Networking Platform, Userful is offering free 1 year subscriptions to Userful Standard with purchases of select LG webOS displays, until December 31, 2020. 

To learn more about Userful and this special offer, visit userful.com/lg