LG ProBeam 4K Laser Projector for Business Receives 2020 Best of Year Award from ProjectorCentral

LG ProBeam 4K Laser Projector for Business Receives 2020 Best of Year Award from ProjectorCentral


The LG ProBeam BU50NST 4K laser projector has just been named a 2020 Best of the Year Award winner by ProjectorCentral, citing its 5,000 lumens of laser-driven brightness, 4K/UHD resolution, HDR support, built-in Wi-Fi with webOS, plus other key features. The ProBeam projector is one of 21 products that were selected from nearly 40 products reviewed.

The commercial-grade LG ProBeam BU50NST is among LG’s first projectors targeting businesses, and is intended for use in corporate, education and entertainment environments. It can be mounted on a ceiling or table top, making it ideal for a diverse range of commercial spaces.

Horizontal/vertical lens shift and 1.6x zoom functionality allow for setting the image to the screen position and size (40” – 300”), so installation is flexible. And with HDBaseT™ compatibility, the ProBeam projector can use a single, long-distance cable to carry up to five different signals for the transmission of UHD video and audio, Ethernet, controls, USB and even power up to 100 watts.

In addition to providing brilliant images, the ProBeam’s long-life laser projection technology helps users manage maintenance and long-term costs by minimizing bulb outages that can occur with bulb-based projectors, interrupting operations and requiring bulb replacements.* Other advantages for business include Miracast® and Bluetooth® pairing for screen and sound sharing, and wireless connection with Android devices.

Learn more about the LG ProBeam BU50NST 4K laser projector here.

Read the ProjectorCentral review here.

See the full list of award winners here.

* https://www.projectorreviews.com/articles-guides/affordable-laser-projectors-target-business-education-applications/advantages-laser-projectors-vs-lamp-projectors/


Never Underestimate the Power of a Small Digital Sign

Never Underestimate the Power of a Small Digital Sign


For many consumers, the smartphone has become the preeminent info-gathering and shopping tool, providing fast, easy access to information on the products and services they desire. To supplement the convenience of consumers’ smartphones, small format digital signage such as LG’s 22-inch SM3G-B series placed at the point-of-purchase can provide even more knowledge, suggestions and incentives, to make the customer’s immediate experience easier and richer.

Don’t let the small size of the SM3G-B series fool you. This 22-inch IPS Full HD commercial display has the powerful features found in its larger siblings – like Quad Core SoC with webOS smart signage 4.0 platform, embedded SuperSign CMS, built-in Wi-Fi, embedded Beacon technology, 8GB internal memory, external sensor support, and an array of interface options including HDMI, USB, LAN & RS232C. It’s even Crestron Connected® compatible.

What’s more, the built-in Quad Core SoC can execute several tasks at once while providing smooth content playback without the need for a media player. And the LG webOS smart signage platform offers a straightforward GUI and simple app development tools.

Small format digital signage allows content that is flexible and adaptable, providing dynamic customization with in-house creative and logistics control. These displays are useful tools for helping businesses manage their brand, control messaging and engage customers on a personal level by weaving together platforms and providing real-time communication. They can help improve business in a variety of ways.

Retail – Display pricing and promotion information. Rotate or switch out feature product details. Use with Beacon and BLE (Bluetooth® Low Energy) technology to display coupons and personalized messages for customers.

Quick Service Restaurants – Add small format displays to individual tables so diners can interact with the menu and place food orders. Reduce perceived wait time by featuring dynamic graphic content to entertain and engage.

Corporate Offices, College Campuses, Public Environments – Use to manage meeting rooms or shared spaces. Integrate with popular scheduling programs so changes made will update throughout the system. Broadcast real-time alerts and important announcements. Provide wayfinding in a public building.

Trade Shows and Corporate Events – Add excitement and color to a tradeshow booth while reducing the need to print/reprint static collateral material. Provide product, service, promotional or company information. Use barcodes linking to additional details or the company’s website.

Hospitality – Provide a more seamless experience beyond the guest room by displaying amenity-specific information throughout the property. Use outside convention rooms and ballrooms to display meeting topics, locations and updates.

Healthcare Facilities – Use for patient monitoring, data collection, appointment scheduling and prescription dose management. Display upcoming pharmacy events such as flu shot schedules or provide informative health tips.

The ability to manage changing messages remotely, and to effectively present and leverage a message to meet internal needs (inventory, time-of-day promotions, services) with external needs (competition, customer requirements, emerging situations) makes small format digital signage a strategy virtually any company can use to great advantage.

Learn more about LG’s 22-inch SM3G-B series digital signage display here.


Stretch Your Imagination When Planning for Digital Signage

Stretch Your Imagination When Planning for Digital Signage


Businesses often have unused or leftover spaces where traditional rectangular displays would not be the right fit, either vertically or horizontally, but would grab customer attention if used strategically. Static images placed in such areas can often go unnoticed.

The goal is to bring dynamic digital imagery into such challenging locations, and LG’s 86-inch Ultra Stretch display 86BH5F with its UHD (3840 x 600) resolution, IPS wide viewing angle, and 58:9 extended wide format can be a very effective solution for creative installations.

The Ultra Stretch display departs from the conventional 16:9 aspect ratio so it imparts a significantly different feel that is eye-catching and cutting-edge. Whether placed in portrait or landscape mode, it gives the user over seven feet of screen real estate to present a single message across a broad canvas, or multiple pieces of content simultaneously in up to four divided Picture-by-Picture (PBP) screen sections.

Because it’s so different, the Ultra Stretch display is ideal for areas where you want to make a strong branding statement, such as the entryway of a building. Five hundred nits of brightness make it well-suited for delivering rich, clear messaging in virtually any ambient lighting.

The unique size and shape enables the stretched display to be placed, for example, in an area where there might normally be a mannequin, or alongside one to create an ambience or scene. Other placements can be in shop interiors, across the top of shelves, as indoor sign boards, on building columns and retail pillars, or hung horizontally from airport ceilings to provide wayfinding and flight information without obstructing the concourse view.

Another ideal placement would be in a premium retail store with a unique interior, where there is a media pole. Approaching customers would be immediately attracted to the tall vertical format of dynamic imagery as the stretched display turns an ordinary pillar into a moving showpiece.

The Ultra Stretch display can also enhance corporate settings, public spaces, restaurants, bars, banks and stock exchanges. It can even show a tiled scene with up to 15×15 configuration, creating a large-screen experience for stunningly immersive visual impact that’s hard to forget. Additional possibilities include providing wayfinding and schedule information in subway stations, where real estate is very limited – in such an environment the display’s IP5X design ensures that it is protected from environmental factors such as dust.

The LG 86-inch Ultra Stretch display can be the right fit in many areas that were previously not considered for digital signage. It’s a great strategy for expanding the effectiveness of your business’s branding and message. Learn more about it here.


Alexa, Order Room Service!

Alexa, Order Room Service!


By Chris Barton
National Account Manager – Hospitality System Integrator Partners
LG Electronics


Innovation Powers Convenience and Contactless Control

Raised in England, I enjoy sports like rugby, cricket and football (soccer to my North American friends) and I appreciate good manners — which is why I have reluctance ordering Alexa around without so much as a please or thank you. I do enjoy the convenience and instant gratification of virtual assistants and so will (temporarily) set my English pedigree aside in the trade-off for Alexa’s hyper-efficiency.

At LG we’ve recently had the opportunity to work with the team at Alexa For Hospitality (A4H), and it’s been an enjoyable and illuminating experience to engineer a hospitality-centric system that delivers rich guest experiences along with property operational efficiencies.

We’ve jointly developed a solution that combines the features of LG’s Pro:Centric® Direct solution connected with Alexa devices in the guestroom, which effectively makes the LG television screen an extension of Alexa. Guests can now use Alexa to display the room service menu on the screen, display information about the property amenities, restaurants, bars, etc., and make reservations using voice and the TV screen.

In addition, being able to voice-command the television, access hotel services and control Internet of Things devices like shades, lights and thermostats is a significant leap forward in guest comfort and convenience and helps position the hotel brand as an innovation leader. And now that we’re in the midst of a pandemic-era model of hospitality, contactless device control and cleanliness is critical for guest comfort and confidence.

Pro:Centric Direct is our in-house developed “infotainment” application that is offered to hotels through our system integrator (SI) partners. This in-room solution offers custom UX/UI so that SIs can tailor the guest experience based on the brand design and end user experiences required. In addition to a digital compendium and interactive TV program guide, the system supports Smart Applications launch, third-party casting solutions and PMS integration for automated guest checkout.

The system will roll out next year, and I hope you get to read about the ways that SIs are incorporating Pro:Centric Direct and A4H capabilities into their service offerings, how hotels are capitalizing on the operational efficiencies and how guests are enjoying a richer experience — with even more contactless control!

When that moment arrives, I look forward to having the lights in my hotel room dim, the shades drop, the HVAC just right and my rugby game on a gorgeous LG television as room service (bangers and mash, if you please) arrives — all contactless and on my command. Even with my very English accent.

You can be sure I will thank my server!


Wishing You a Happier New Year

Wishing You a Happier New Year


It’s high time for a fresh start. To all our blog readers we send the very best wishes for a healthy, safe and revitalizing 2021.

We have exciting things coming in the new year that you won’t want to miss, so check this blog often to stay in the know.

Speaking of the blog, if you’re a regular reader, you know that we cover a variety of topics, news, and product introductions. We want to give you information and insights that could be beneficial to your business in the world of commercial displays. To that end, we invite you to reach out to us on our social channels and let us know what you’d like to see featured here. Give us some topics and we’ll do our best to accommodate your interests.

For 2021, we have two suggestions that could expose your business to a wider array of industry categories and drive more people to your website:

1) Write a Post for the LG Commercial Display Blog

If you submit content that’s helpful for both our audiences, it may help establish your company as an industry authority in their eyes. It may also help improve your SEO, and drive more long-term results via more retweets and shared engagements.

And should you decide to let LG Business Solutions link to a current post on your company’s blog, it could extend the reach of your company’s content. Our goal is to extend the reach of every piece of content and/or communications we publish, and our blog could connect more unique viewers to your content and help your own organic search as well.

2) Let LG Business Solutions Create Your Case Study

Sharing your commercial display project has plenty of benefits, and we can help make it happen. By participating in the LG Business Solutions case study series your company will be recognized as an innovator for adopting some of the latest display technologies on the market. If your project is selected, we will write your case study, and then spread the news through our newsletter and social media channels, and feature it in our case study resource hub. Your case study might also become a video. And there’s absolutely no cost to you.

Let’s all look forward to a much better year. We hope you’ll consider these suggestions as we move onward and upward.

For inquiries please email Paul Vitellaro at paul.vitellaro@lge.com


A Deep Dive Into the Sudden Proliferation of LED Signage Walls, Part 3

A Deep Dive Into the Sudden Proliferation of LED Signage Walls, Part 3


By Dan Smith
Head of Business Development
LG Business Solutions USA

Rapidly progressing technology in LED signage video walls is helping to eliminate barriers to entry while enhancing the inherent strengths of the technology. Previously we covered how historic obstacles like cost, ordering complexity, visual performance and user experience are being changed through design innovations. Today we’ll conclude with scalability, applications, and durability.

SCALABILITY AND APPLICATIONS – Thanks to its modular form factor and variable mounts and power supplies, LED Signage is rapidly evolving into an “any place, any time” display technology, fitting in stadiums, city parks, corporate lobbies, conference rooms, hotels, museums, and more.

LED Signage walls have always been excellent solutions for making large scale images without lines or bezels, and that fact has introduced the promise of widespread LED Signage displays on any surface – and that really means any surface. What’s more, indoor and weatherproof outdoor models can now achieve brightness of 5,000-plus nits, so no location is off limits, even in direct sunlight.

In addition to standard LED Signage walls, there are now specialty and high-visual-performance MicroLED Signage options for commercial cinemas, cruise ships and aggressive outdoor environments. No matter the size, LED Signage displays also come with the benefit of weighing less and using less energy than comparable LCD walls, lowering the on-site infrastructure and power requirements. Installing LED Signage can be easier because individual LED Signage panels are designed to be pieced together into large seamless LED Signage displays, and some of the latest products have even introduced a tongue and groove rack-and-stack assembly method that eliminates the need to connect any cables between modules.

The robust and reliable nature of LED Signage displays also make them ideal for more unique applications, such as a house of worship that uses the displays for regular services and also wants to relocate them for special events. For instance, churches could use two ceiling-flown LED Signage displays flanking the stage, and then be able to lower and combine them into a single display to form the backdrop of a play. This eliminates the need to rent displays for periodic events and can quickly pay for itself in rental savings.

The advent of notebook-sized LED Signage panels that seamlessly snap together has also introduced the option for unique and creative display solutions, such as a display in the shape of a star or a logo. Early adopters have already used this technology to install single displays that cover an entire lobby wall from floor to ceiling, with imagery flowing around doorways and windows, and even on curved walls thanks to flexible technologies. For content creators and marketing professionals, the possibilities are endless as they are no longer bound to symmetrical shapes and 16:9 displays.

DURABILITY – With quiet 24/7 operation, much lower energy usage and heat generation, long product life of up to 100,000 hours (11.4 years at 100 percent white) and up to 200,000 hours (22.8 years) under real-world usage, LED Signage is the undisputed durability king of the display world. Those are only the core benefits, too, with more specialized enhancements including the ability to be in various outdoor scenarios.

With the rate of technological innovation catching up to the pace of client needs, all signs point to a future where LED Signage displays, including Mini-LED and MicroLED solutions, will dominate the global digital display marketplace.


Holiday Greetings From LG Business Solutions

Holiday Greetings From LG Business Solutions


This year has brought more than its share of challenges, trials and tribulations for most people and many businesses. Yet the holidays bring a fine time to reflect on 2020 and how we all worked together to get through it.

We extend heartfelt gratitude to our technology partners, resellers, system integrators and end users for your continuing support. May you and yours thrive in a bounty of health, safety and happiness during the holiday season and into 2021.


Flexibility Is Key for AV Solutions in the Age of Digital Transformation

Digital transformation has accelerated change in organizations around the world. IT teams have seen an increase in the amount of data from IoT and an increase in the number of applications and devices connected across their networks. Video use has seen rapid and significant increases on networks globally, and not just consumer video. Video has also become the medium of communication in the business world. Corporate networks are rapidly being expanded to handle the increase in video-based corporate communication.

With the digital transformation in business alongside the transformations that have been going on in the consumer space, user expectations have changed. For example, constant mobile connectivity to business applications is a requirement creating new security and traffic concerns for IT teams, new application development for vendors. This is just one example in a long list.

The COVID-19 crisis has driven still more changes to the way people work, the way consumers and businesses interact. It’s an understatement and not a cliché to say that change is the new normal and in a state of such continual and dramatic changes, organizations looking to deploy digital displays and video applications need to ensure their investments will last. They require assurances they’re purchasing a solution with the flexibility to handle the potential changes ahead, and the ability to adapt as corporate, industry and consumer expectations and requirements shift.

When considering AV applications, one of the key decision points for companies today is whether to adopt a hardware-centric approach or a software-based solution. While it’s true that many solutions have a mix of hardware and software, the key considerations are as follows:

  • Is the hardware proprietary or specialized in any way or is it commercially available and off the shelf?
  • Could the hardware be a limiting factor for scalability or for adding new features?

Answering yes to either of these questions suggests a hardware-centric solution, one that creates a greater business reliance on hardware.

A software-centric solution is one that both:

  • Can be deployed on a variety of hardware allowing the customer to upgrade to new hardware while keeping the software solution and its features.


  • Allows continual updates and allows new features that are developed to be added to the solution.

This last point is the key one: in an age of rapid change and ongoing digital transformation, it’s important to choose a solution that allows customers the flexibility to adopt new features as they become available. Software-centric solutions offer maximum flexibility and in a time of rapid change are a customer’s most reliable choice for a future-proof solution.

To ensure customers have an option for deploying video walls, digital signs and displays of all kind using a software-centric approach, Userful and LG offer a combined solution that runs either on a cloud server or an on-premise server (with freedom of choice for the customer including options from Dell, HP and Lenovo). Userful software has four new releases a year ensuring customers always have access to the most up-to-date features.

By eliminating dependence on specialized hardware and focusing development on a strictly software product that connects directly to LG webOS displays, Userful gives customers peace of mind: a scalable, future-proof solution ready for whatever changes may lie ahead.

To make it easy for LG customers to get started with Userful’s Visual Networking Platform, Userful is offering free 1 year subscriptions to Userful Standard with purchases of select LG webOS displays, until December 31, 2020. 

To learn more about Userful and this special offer, visit userful.com/lg


New LG UV Disinfecting Robot to Help Businesses Deliver Peace of Mind

New LG UV Disinfecting Robot to Help Businesses Deliver Peace of Mind


A higher level of disinfection is going to become the new customer expectation in the new contactless economy where we now all live, work, learn and play. Accordingly, LG is developing an autonomous robot that is expected to enable a new standard of hygiene by using ultraviolet (UV-C)* light to disinfect high-touch, high-traffic areas. LG Business Solutions USA plans to offer the UV robot to U.S. hospitality, education, corporate, retail, restaurant and transportation customers in early 2021. The robot will help hotel guests, students in classrooms or patrons of restaurants and other businesses reduce their exposure to harmful bacteria and germs.

The UV Robot is engineered to be easy to operate, and can be integrated into established cleaning routines without requiring expensive staff training or specialists to operate it. Because of its autonomous design, the robot will be able to move easily around tables, chairs and other furniture, generally irradiating a room’s touchable surfaces.

Staff will be able to monitor progress via remote updates to smartphones or tablets. Employee exposure to UV rays will be limited through a built-in safety lock activated by human motion detection sensors, pressing of an emergency stop button or via the mobile application.

Combining LG’s core competencies in robotics, artificial intelligence (AI) and autonomous vehicles with a deep understanding of customer needs, the UV robot is a new member of LG’s CLOi family of robots. It is the first in a series of LG CLOi autonomous robots planned for introduction in the United States during 2021, and will be officially unveiled at Digital CES® 2021.

*UV-C covers wavelength spectrum between 100 and 280nm. Actual disinfecting time will be based on room size. Motion detection sensors are effective up to a 16-foot radius. 


Total Cost of Ownership in AV: How Userful and LG Are Leading the Way

The Growing Visual Communications Market

Most displays in the enterprise have traditionally been associated with desktops and workstations. However with growing demand to visually communicate and collaborate, use of large format displays and LED walls has increased across the enterprise. As companies scale their visual communication strategies the need for a cost-effective solution to manage all displays becomes critical. Total cost of ownership (TCO) is the best way to judge long-term costs as it includes both deployment and operating costs.

Most companies now run their core business applications in the cloud on a software as a service (SaaS) model that is optimized to take full advantage of on-demand CPU, bandwidth and storage tailored to the needs of the business. This has resulted in an optimized predictable cost model which delivers a lower TCO to IT departments.

Until recently, AV has been an outlier to this model with deployments often driven by proprietary AV hardware for single purpose video walls, digital signage, operational signage, mission-critical or executive dashboards or NOC/SOC video walls. Deployments of this kind live in an isolated pool, often lacking basic network features allowing for integration to the enterprise IT infrastructure. This approach has never been optimized for management by IT departments but rather by costly certified engineers of a particular solution. The IT department becomes wholly dependent on the vendor for any changes required as business requirements change. Simply put, AV hasn’t kept pace with the needs and operations of IT, resulting in costly legacy siloed AV pools across the enterprise, and a high TCO not sustainable as digital transformation initiatives continue to increase.

LG and Userful Lead the Evolution

LG and Userful offer a combined platform solution to solve this problem. Together we have introduced the first in industry managed solution leveraging Userful’s Visual Network Platform software and LG’s award-winning SOC displays embedded with LG webOS.

The result is a platform for AV applications that enables IT departments to run and manage all their displays and applications over the network. Unified communication has been widely adopted, built on the benefits and rapid technological advancements on switching and routing infrastructures. Support for Quality of Service, in the form of traffic classification, queueing or scheduling and bandwidth provisioning are now well understood, easy and cost-effective to implement. Visual content is just another source of traffic that is transported across the network with the appropriate quality of service. As a result of Userful and LG’s combined solution, enterprise IT departments can now deploy and manage AV deployments in a standards-based network service in line with best practices of IT.

The combined LG webOS and Userful solution reduces TCO in eight key ways:
1) Userful with LG webOS displays requires less hardware than visual display solutions of similar class (in fact sometimes no hardware at all), lowering initial CAPEX.
2) When hardware is required with Userful, it’s always commercially available and off the shelf. There are no black boxes, no specialized or proprietary AV devices.
3) Less hardware reduces the need for installation of additional power outlets, simplifying the installation process and reducing the need for system-wide electrical upgrades.
4) Less hardware also means less electricity used.
5) Most customers can simply use their existing network, saving the hefty costs related to network upgrades.
6) With flexible setup and training options, Userful also reduces deployment costs – getting you up and running quickly.
7) Userful reduces long-term costs for an enterprise by reducing the number of vendors needed to manage the various AV silos across the enterprise. Userful is a platform and can be used for any visual display application across the enterprise.
8) The Userful platform serves multiple use cases. For example, adding an executive dashboard to an existing NOC/SOC deployment or digital signage can be accomplished with the same Userful software. Scale limitlessly by adding servers and licenses, not new vendors with more products to learn.

As the number of visual display applications across the enterprise mushrooms, this final point is one of the most important. Organizations can no longer afford to evaluate, deploy, learn and train their teams on multiple point solutions for every display application required. A single platform which can be used for everything from a video wall in a control room to digital signs for customer or employee engagement, offers a compelling long-term reduction in total cost of ownership.

To make it easy for LG customers to get started with Userful’s Visual Networking Platform, Userful is offering free 1 year subscriptions to Userful Standard with purchases of select LG webOS displays, until December 31, 2020. 

To learn more about Userful and this special offer, visit userful.com/lg