On November 9 the Consumer Technology Association (CTA) reported that Holiday (Q4) shipments of 4K UHD televisions in the United States are expected to reach 4.5 million units, driving total 4K UHD sales for 2016 to 10 million units – a 40% increase in sales over last year.
Gary Shaprio, CTA president and CEO said, “We’ve been bullish about 4K UHD since day one, and market growth continues to justify our enthusiasm. Manufacturers are introducing an increasing variety of 4K UHD displays at a range of price points. Many of these displays include new innovations like HDR and WCG that make the viewing experience more immersive. Strong growth in display sales, combined with the increasing number of 4K UHD Blu-ray discs and other content, 4K cameras, and additional devices in the market will cement 2016 as a ’banner year’ for 4K UHD.”
LG Commercial Displays sees this as great news for 4K digital signage, too.
Why? Because as 4K TVs become more popular, so will the demand for 4K content. And that means much more potential for businesses looking to give their customers an incredible onsite experience with attention-grabbing branding elements, intricate product details, enhanced communication and better engagement, courtesy of larger displays with outstanding 4K UHD resolution.
At LG, raising the bar on image quality and the customer experience is our top priority. Our end users have known it for years from our 720P and Full HD panels with IPS technology, 4K UHD displays and video walls with advanced local dimming and Shine Out™ technology, and now our latest and greatest, LG OLED, setting the new standard for the pinnacle of image quality and innovation.
Last week we told you about the advantages of large 4K displays for business. And after the recent report from CTA, we especially want to encourage you, whether you’re currently considering a 4K UHD display solution, on the fence, or still not convinced. If you want to raise the bar on your customer environment, large 4K displays with their immersive viewing experience would indeed be the way to go. And don’t forget, LG 4K displays feature our Tru 4K Upscaler to make the most of non-4K content. So the same content you’ve already been using on your digital displays will look even better, even when your patrons get up close.
Read the full Consumer Technology Association press release here.