Large 4K Ultra-High-Definition (UHD) displays present a huge opportunity for businesses that are looking to elevate their brand image, add wow factor to their messaging and create an exciting customer experience. With incredibly detailed images, stunningly bright colors and jaw-dropping sizes, large 4K displays could be exactly what you need to create an unforgettable environment for your patrons.
The dazzle is in the details
The larger the display, and the closer visitors can get to it, the more important it is to have 4K capability. Higher resolutions mean that the image has more detail, so with 4K’s 8.29 million pixels (3840 columns and 2160 rows of pixels) compared to Full HD 1080p’s 2.07 million (1920 columns and 1080 rows of pixels), 4K displays are able to show greater details that become very noticeable on larger screens. Visitors will see the difference in important branding elements, product representations, smoother lines and other aesthetics.
A 4K display also makes it possible for customers to get quite close to a big screen without noticing the pixels that make up the image. With a 98-inch Full HD 1080p display, for example, people would need to be at least 13 feet away before the pixels would disappear. But with a 98-inch 4K display they could be as close as seven feet. So with 4K, you could have a much larger display, even a massive video wall, in a smaller space without hindering the amazing visual experience.
And then there’s 4K’s extreme color gamut. 4K UHD panels are Rec. 2020 color space compliant, providing a much wider range of colors than a Full HD panel’s ITU709 color space. 4K UHD are able to reproduce colors that cannot be shown with the ITU709 color space and, therefore, can more faithfully reproduce branding and product colors.
Create a 4K content chain
It’s important to note that it’s not enough to simply purchase a 4K display if you want to view native 4K content. Your entire content chain will need to support 4K video. Products designed for use with native 4K content must also support HEVC (High Efficiency Video Coding), the new H.265 encoding/decoding standard, which compresses 4K video signals so they don’t overwhelm the network.
Upscaling optimizes non-4K content
Also keep in mind that simply streaming Full HD 1080p, 720p or standard definition content to a 4K display will result in graphics that are either way too small, or expanded and distorted. Non-4K content needs to be prepared for a 4K screen via a process called upscaling. LG’s Tru Upscaler function is state-of-the-art, delivering UHD image quality with the lower resolutions. The same content a business has already been using on their existing digital displays will look even better on an LG 4K commercial display, even when viewed from up close.
Thinking about going 4K?
Large 4K displays are a powerful strategy for capturing and holding customer attention and maximizing your message’s impact. Your customers won’t soon forget the extra effort you put in to give them a breathtaking show.
We’re working on a 4K eBook that will give you plenty of details about LG’s 4K display advantages. Stay tuned and we’ll tell you when it’s ready.