Author: LG

LG made a grand entrance at IFA in Berlin, using a tunnel of OLED commercial displays to draw visitors to LG OLED consumer TVs.

IFA is the world’s leading platform for consumer electronics and home appliances. From September 1 – 6, IFA presented the latest products and innovations in the heart of Europe‘s most important regional market. IFA offered a comprehensive overview of the international market, and their unique blend of product innovations, stars and entertainment, presented by more than 1,600 exhibitors, attracted more than 240,000 visitors.

LG was there, with a large exhibitor booth showcasing the latest consumer electronics and home appliance technologies. And ushering visitors into the OLED TV section of the booth was a massive OLED tunnel, over 16 feet tall, 24 feet wide and nearly 50 feet long. The tunnel was constructed from 216 55-inch curved OLED commercial display panels, providing a completely immersive and jaw-dropping environment.

The impressive scale of the display tunnel was made possible by OLED’s ultra-thin, highly flexible lightweight panels. LG OLED commercial displays can be custom bent by LG into concave or convex formations without any picture quality distortion, allowing for spectacular digital installations. And since each OLED pixel can switch itself on, brighten, dim and switch off, OLED not only eliminates the need for backlighting but is able to reproduce perfect black and infinite contrast ratio—delivering incredibly vibrant color and wide viewing angles.

IFA attendees were amazed at the astonishingly realistic image quality. The tunnel contained nearly half a billion pixels and displayed a breathtaking video of dynamic 4K Ultra HD content, titled “From Black to Black,” produced by LG for the show.

The video footage accentuated the stunning lifelike colors and the ability to recreate the tiniest details of life which LG’s OLED technology delivers in spades. Visitors marveled at a pitch-black ocean with effervescent jellyfish and the gentle movement of whales, as well as galactic scenes from deep black space and the brilliant Northern Lights. In making the video, LG used 14 separate 8K cameras to record every movement and detail of Iceland’s Northern Lights as accurately as possible.

In the OLED tunnel visitors felt as though they were swimming deep in the ocean or floating in the Milky Way.

When you consider that LG used the OLED tunnel to draw visitors into the booth, imagine what LG OLED commercial displays could do to enhance your own company’s branding, product offerings and customer experience. LG OLED commercial displays bring an unparalleled wow factor—completely transforming the architectural elements of a building into a digital canvas.

LG has a history of big show attractions, earning a Red Dot Award in Spatial Communication for its dome-shaped OLED installations at CES 2016.

Watch From Black to Black.

What do you do when your hotel fitness centers have gotten out of shape? Well, if you’re Marriott Hotels, you call on long-time technology partner LG Electronics for a workout session.

Marriott’s Fitness on Demand studio wanted to reinvent their facility to offer enhanced and flexible solutions for their guests’ workouts on the road. Their equipment was dated, the studio was uninspiring, and guests were even bringing their own connected devices, such as iPads and laptops, to the studio spaces to stream content for workouts.

LG provided a visually stunning 3×3 (that’s nine display panels) video wall made with 47-inch class display panels and high-end LG soundbars for Marriott’s downtown Charlotte, N.C. newly renovated fitness center.

Paired with Fitness on Demand’s massive catalog of 1600 virtual fitness classes, the displays were daisy-chained together to create an incredibly immersive and engaging workout experience. Guests are now able to enjoy interactive, high-energy workouts from Zumba, Beachbody, Jillian Michaels and others while feeling like they’re right in the room with their fitness instructor, whether in group settings or solo sessions.

More LG-powered Fitness on Demand centers are on the way. To ensure that design aesthetic remains consistent throughout participating Marriott hotels, a design guide will be distributed to provide hotel staff with a standardized yet customizable approach for the appearance of finished fitness spaces, which also will help cut design costs. Hotel employees will also receive a half day of training to teach guests how to operate the fitness experience by themselves.

“We can’t wait to install more LG video walls across more Marriott Hotels locations in the United States and enrich the health and wellness of more travelers,” said Kenneth Ryan, Vice President of Global Spa Operations at Marriott International. “Fitness on Demand and LG are helping Marriott to set the new standard for hotel fitness and reshape the gym experience in hotels and beyond.”

Read the Marriott Hotels Fitness on Demand case study (with pictures) here.

If you visited the LG booth this past June at the 2016 Hospitality Industry Technology Exposition & Conference (HITEC), you had the opportunity to experience the world’s first OLED Hospitality TVs. If you missed it, they’ll soon be coming to premier luxury hotel suites. These new razor-thin 55- and 65-inch class TVs combine an entirely new aesthetic with unrivaled picture quality to create a dazzling guest room entertainment experience like no other. LG OLED is a superb way to distinguish luxury suites as part of a standout hotel, and the TVs are scheduled to start shipping in October/November.

You have to see it to believe it. Not only does LG OLED deliver perfect black and the finest details of color and gradation, the incomparable picture quality remains true even from wide viewing angles so guests can appreciate the TV’s color and clarity from any seat in the room. What’s more, the TVs are equipped with powerful 4K upscaling so non-4K content can take advantage of the screens’ eight million pixels.

In addition to the amazing design and picture, LG OLED Hospitality TVs are fully equipped with the latest hospitality technology—Pro:Idiom® digital encryption for digital rights management, the Pro:Centric® interactive TV platform to eliminate the need for a set-top box, and embedded b-LAN compatibility for RF-based head-end communication. They also offer guests the latest webOS 3.0 Smart TV platform to make finding and switching between LG’s expanded content options—including broadcast TV, streaming services and external devices—simple and quick.

OLED Hospitality TVs are the latest in our 2016 lineup of industry-changing OLED technologies—including Full HD dual-sided flat and 4K Ultra HD curved tiling OLED commercial displays that are ideal for impactful and space-efficient digital signage installations in hotel lobbies, VIP clubs, fitness centers, restaurants, business centers and other high-profile public areas.

LG now offers all the technology, easy installation and services your team needs to create a standout hotel. Stay tuned.

For the past few weeks we’ve been planning an exceptional Commercial Display Roadshow at the Wings Over the Rockies Air & Space Museum in Denver, Colorado. It’s an incredible venue, renowned for its marvelous air craft exhibits, space and rocketry exhibits, and restoration projects.

In fact, the museum’s slogan is, “Always Up to Something.” Nice. It’s an ideal place to showcase LG’s new lineup of displays, since our Business Solutions Product Zone is set up somewhat like an exhibit hall.

We always provide a nice lunch for our attendees, and for the last couple of roadshows we also treated everyone to a tasting of fine wines from Chateau Montelena. Every guest also took home a gift bottle.

Now, what comes to mind for Denver’s liquid attractions? Of course, microbrews! Colorado consistently tops the charts for the number of breweries and microbreweries per capita. Plus, it’s home to the Denver Beer Triangle: the Rocky Mountain front range between Boulder, Fort Collins and Denver, where you’ll find more than 72 breweries, including Coors Brewing Company.

That settled it. We’ll do a microbrew tasting. Our guests will love it. And we’ll also give each guest a custom beer stein to take home.

That was the plan, and we couldn’t wait to get the word out. And we got the word out. The next day one of our roadshow team brought up an important point…coincidence or not, our Denver Roadshow just happened to be scheduled on the opening day of the 2016 NFL season, with the Broncos hosting the Carolina Panthers in a Super Bowl 50 rematch.

Our roadshow team is always thinking of more ways to impress our guests. Like the Air & Space Museum, we’re always up to something. So we had to go for a big win. Let’s score a touchdown for the Broncos fans.

And that’s just what we’ll do. Because we have just added a special guest.

Ed McCaffrey, former Giants, 49ers and Broncos wide receiver and three-time Super Bowl champion, will be joining us at the roadshow! Ed will “chalk talk” about this year’s Broncos season, field your questions, pass some signed footballs and also be available for autographs and photos.

This could be our best show yet, and it’s all happening on Game Day. Come one out and join us.

LG Commercial Display Roadshow with special guest Ed McCaffrey

Wings Over the Rockies Air & Space Museum

Thursday, September 8, 9am – 1:30pm or 12pm – 4:30pm

 

After the Roadshow you’ll have plenty of time to get where you’re going to watch the opening game at 6:30 p.m.

Register Now

It was another record-breaker as Tuesday’s LA roadshow drew a 65% increase in attendance over last year’s LA show. This time, visitors were treated to a day at the Television Academy’s Saban Media Center, the newest addition to the organization dedicated to the future of creativity and advancement of telecomm arts and sciences. They experienced LG’s latest commercial display products with private product zone tours, enjoyed a tour of the academy grounds, had lunch and delighted in a tasting of exceptional wines from Chateau Montelena . Everyone left with a gift bottle of 2010 Petite Syrah.

Once again, the roadshow attendees were amazed by our technology. Many found our dual-sided OLED display to be one of the most pronounced stars at the show, and by just looking at it many could immediately think of ways it would improve their business. The 86-inch Ultra Stretch display was also a big winner, igniting lots of aha moments for how they finally had a tool for ideas they weren’t previously able to deliver. Visitors were finding inspiration from the whole of LG as well, like the LG Magic View, which mimics a lenticular treatment of multiple images depending on viewing angle.

LG technology is already plentiful at the Saban Media Center, and grabbing lots of attention every day. Our 3 x 3 video wall (that’s nine display panels) is a standout in the lobby, while 65-inch OLED consumer TVs grace the registration center. Also in the lobby is our ultimate consumer television and masterpiece of design, the LG Signature OLED. On the second floor is a 2 x 2 video wall (four panels), and the Governor’s Room is host to our 98-inch commercial display.

LG was on the big screen, too. The Television Academy’s state-of-the-art 600-seat Wolf Theater, one of the finest venues for film and television in LA, was running LG videos on the latest Dolby Vision laser projection and Dolby Atmos audio system, while statues of Emmys adorned the stage. Also, while walking through the center we walked through history, encountering statues and artwork of the legends of TV, such as Jackie Gleason, Red Skelton and Carol Burnett.

We’ve all been having a great time at our roadshows this year, and if we’re anywhere near your vicinity you really need to come out and experience one. We promise you’ll have an enlightening and exciting time.

Next stop: The Mile High City

Our next roadshow will be in Denver on September 8, from 9am – 1:30pm and 12pm – 4:30pm, at the Wings Over the Rockies Air & Space Museum. We’ll provide lunch and a Micro Brew tasting, and you’ll take home an LG beer stein. What’s more, we’ll have a special guest for autographs and photos. You’ll also have plenty of time to discover the museum exhibits, including a rare B-18A Bolo, an RF-84K Thunderflash Parasite, and even a Star Wars X-Wing fighter.

Don’t miss it!

Register NOW for our September 8 Denver Roadshow.

No doubt about it, LG OLED displays are exciting, and their groundbreaking versatility is quickly changing the ways digital signage can be employed. With absolute freedom from having to be mounted on a wall, they can integrate seamlessly into any environment, becoming an eye-catching focal point that draws viewers, gets the message across and invites interaction like never before.

And the shapes and sizes are amazing too. OLED’s sleek, pencil-thin design allows it to be customized by LG into curved, concave or convex forms, to create a display array that can also serve as a primary architectural design element within the space itself.

Dual-sided flat OLED displays also open up new opportunities in placement and save space as well. Images can be the same (mirrored), or swapped, on either side of the display. And their “off-the-wall” capability means that you can mount them on floor stands, from ceilings or jutting out from walls. Finally, OLED curved tiling displays can be used to create compelling partitions that can move viewers through an area while they enjoy a dynamic dual-sided multimedia experience.

So with all this potential, who’s been asking about OLED?

Since our introduction of OLED at the 2016 Digital Signage Expo in March there has been a lot of interest coming from numerous markets. Here’s a quick recap:

Luxury Hotels

The hospitality industry has long known LG as the guest room TV of choice. And now Luxury Hotels can set themselves apart with premium suites that feature LG OLED hospitality TVs for unparalleled viewing pleasure, while complementing the room’s interior design.

Premium or Specialty Retailers

OLED displays are perfect for Premium or Specialty Retailers, such as jewelry stores and fashion boutiques, looking to set themselves apart from the competition by creating exciting visual presentations that bring their products, services and brand to life. Since the displays blend harmoniously with the showroom and the merchandise, customers can completely immerse themselves in an experience like no other—and that’s especially important when competing against today’s online retailers. Store designers can incorporate OLED displays into retail spaces in a variety of ways, including curved walls that delineate key areas, or even use them as easels, where they provide stunning dynamic imagery and, when paired with a camera, switch to become a mirror. All of this adds up to a store that customers will want to shop in often, and talk about to their friends, generating strong loyalty, more sales and increased profits.

Transportation Ports

Transportation Ports, such as airports or cruise ship terminals, can use dual-sided OLED displays to deliver important messages to travelers coming or going. They can also be employed in waiting areas, entertaining those waiting to begin their journey. Curved OLED displays can be hung from the ceiling, completely changing the look and feel of a crowded terminal. As people move, they can feel more relaxed, as beautiful scenes are displayed overhead.

Public Areas and Healthcare Facilities

Public Areas can be greatly enhanced with OLED displays that entertain, educate and welcome engagement. They can set a mood, define a space or be employed as wayfinding signage. Extended Care Facilities and Hospitals can also employ OLED displays in a similar fashion to elevate their brand image, inform, entertain and provide a relaxing environment.

Museums

Museums can bring exhibits to spectacular life with striking, accurate images revealed by OLED displays. Dual-sided flat displays can assist in wayfinding; custom curved displays can be hung from the ceiling to reveal breathtaking galaxies; and free-standing floor displays can be incorporated into exhibits to provide the audience with a wealth of information that’s clearly seen even from wide angles.

The benefits and versatility of OLED displays can add plenty of wow factor to any environment, where the pinnacle of picture quality, innovative designs and complete installation flexibility will make your brand stand out from the crowd. Has this sparked your imagination?

If you’ve ever wondered what pairs best with world-class red and white wines, we have the answer: LG OLED.

In fact, we confirmed that fact at our last commercial display roadshow, in San Francisco, where we hosted a wine tasting with the internationally acclaimed Chateau Montelena—the winery that put Napa Valley on the map 40 years ago in a tasting event that became known as the Judgement of Paris.

The feedback was so encouraging about our wine tasting experience, and the private tours of industry-leading LG display technologies, that we’re bringing Chateau Montelena back for our LA roadshow on August 16, at the Television Academy in North Hollywood.

We’ll have four stellar wines for your tasting pleasure—a Chardonnay, Riesling, Cabernet Sauvignon and a Petite Syrah or Zinfandel—each one a Chateau Montelena classic. And that’s not all. We’ll be giving you a bottle to bring home.

Now, back to the pairing with OLED. You’ll also have the opportunity to see and learn about our new dual-sided OLED display, the Best of Show winner for digital signage at InfoComm 2016.

Dual-sided flat, curved tiling and customizable LG OLED creates an entirely new category of pencil-thin displays that deliver awe-inspiring picture quality even when viewed from an angle. Because each of the screen’s pixels is self-lighting and can brighten, dim and turn off, OLED can deliver perfect black, infinite contrast and bring colors to life in unprecedented ways.

With LG OLED a business can now create content delivery displays and sculpt customer environments that were never before possible—where engagement turns into astonishment. Think of it this way—OLED becomes a badge of recognition that the business truly stands out from the crowd.

If you haven’t seen OLED and LG’s other outstanding commercial displays you really need to. And LA is the place to do it.

The Television Academy is a perfect setting for fine wine and award-winning technology. For your convenience, you can sign up for our morning session from 9:00 to 1:30, or the afternoon session from 12:00 to 4:30. Lunch is provided for both.

There’s still time to register for the August 16 roadshow in LA. Don’t miss it.

Register Now

 

“As beautiful as the views are of San Francisco out the window, the displays in here are that much better, they’re incredible.”   — Jeffrey Fitzgerald (@JeffInHighDef)

It was an amazing display of achievement as our Commercial Display Roadshow brought in a record turnout this week—the highest participation to date. And the venue was incredible—the historic Westin St. Francis Imperial Room on the 32nd floor, with a floor to ceiling panoramic view of downtown San Francisco.

A big thank you our guests and everyone that supported us at the show. The Chateau Montelena tasting and giveaway was a tremendous success—it’s always nice when our guests can take home a souvenir—and this one was a truly exceptional bottle of Chateau Montelena wine.

Fine wine and outstanding displays make an exceptional pairing, and this one defined the event: Forty years ago Chateau Montelena forever changed the world’s view of California wines in a tasting called the Judgement of Paris. And today, LG’s OLED displays are forever changing the world’s view of the customer experience.

This was the second time we used the interactive Facebook Livestream with monitored chat for live onsite coverage. We aired four segments, with the OLED segment drawing the most views so far. The other segments covered the 86-inch UltraStretch Display, Clover Video Wall, and 21:9 UltraWide™ monitors. If you weren’t able to watch them live you can see the videos here.

We’re really liking the Facebook Livestream capability, as are our fans. So we’ll be using it again for our next roadshow in Los Angeles, which will be on August 16 at the brand-new home of the Emmys—the Saban Media Center at the Television Academy. You can sign up and register using the link below, and please feel free to extend the invitation to your colleagues, customers and other interested parties.

Registration for the August Roadshow will start soon.

 

Margaret Fetting
Senior Channel Marketing Manager
LG Electronics USA Business Solutions

Hello readers. For those of you that do not know me, I’m Margaret Fetting the new channel marketing manager with the LG commercial display business. I joined LG in March and the last few months have been quite exciting.

What was so exciting? I’ve been a part of an amazing team charged with building a new partner program designed for growth. It’s finally here and it’s called LG PRO.

We had a good program already in place when I joined, our Gold Partner Program, so we used that as a starting point. We knew we could do better. So we spoke to all our sales reps, the ones you work with every day; we reached out to Gold Partners; and we took input from resellers, systems integrators and ProAV companies that do not sell LG.

We heard a lot, some good and some bad, but I loved it all. Based on the feedback from the channel we created a new three-tiered program that will make LG even more rewarding for you to work with, all while providing a wide variety of benefits and tools to help you close LG sales and grow your business.

LG PRO has three tiers—Associate, Premier and Elite. Each tier offers its own incentives and benefits that increase as you grow with LG. From sales and marketing to training and support, LG supports you every step of the way.

This isn’t a one and done program. While my role in channel marketing has many facets, LG PRO and the partner portal are my programs and I’m excited to continue to improve them and watch them grow. 

Learn more about the LG PRO partner program today and let’s grow together.