INDUSTRY PERSPECTIVES: What LG’s OLED display announcements at CES17 mean to digital signage.

Lyle Bunn


Digital Media Strategy Architect, BUNN
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See


The annual Consumer Electronics Show (CES) is used to unveil technologies to improve life. Mass market devices get the attention of businesses seeking to advance their brand experience and gain operating efficiencies.

Further introductions of Organic Light Emitting Diode (OLED) flat panels by LG Electronics followed the firm’s unveiling of this generation of displays during Digital Signage Expo in March 2016. Consumer purchases fuel the economies of production that drive retail prices down and satisfy upscale business demand.

At CES LG showed 65 and 77 inch OLED displays less than 3 millimeters in thickness that could be held on a wall with magnets and present sound using the display surface. Resolution and color presentation are simply extraordinary.

Architectural media and “techorating” are high demand applications for digital signage. Media engages consumers, enhances branding and increases the appeal of locations., all of which are high priorities in business to business locations such as corporate lobby and reception areas, and business to consumer environments such as stores, restaurants, galleries, museum and sporting facilities.

The LG OLED advancements reduce the gap between very high quality images and their presentation.

As content in High Dynamic Range (HDR) quality can best present products in fashion, jewelry, automotive and other categories where this is essential to merchandising that generates premium pricing and margins, this state of the art in content production has other applications.

In 2017, the movie Loving Vincent will be released. In a radical paradigm shift, 67,000 individual paintings have been created by artists in the style of Vincent Van Gogh. These are the content in telling the artist’s story around 28 of his most famous works. The ability to show the brush-stroke detail and true color in the works of this master artist is now made possible with OLED display.

This example of content composition in ultra high quality mixed with presentation offer indicators that digital signage is moving to its next level of compelling display.

Business expects to provide at least the level of in-home experience, so form factor should itself contribute to the wow of media engagement. The medium is the message. In using the latest display technology, businesses are inherently saying that their message is important, that they take pride in presenting it, and they place high value on the time and attention of their patrons.