Elevate your Corporate Identity with LG

121616_itcorp_880x440LG’s innovative 21:9 UltraWide® monitors have been global best sellers for three years straight for a very good reason: By introducing the UltraWide technology LG empowered employees for increased efficiency and higher productivity.

The monitors are part of a comprehensive suite of LG corporate display technologies that are easy to install, operate and maintain. Businesses are using LG corporate products to optimize their corporate communications process toward the audience and improve employee relations.

What corporate problems do LG digital displays and desktop technologies solve?

Plenty. In today’s corporate environment employees have access to all types of information on their smartphones and office PCs. But with the sheer beauty of LG digital signage employers can help eliminate distractions and engage employees with targeted content in specific areas of the building.

In the case of employee workstations, LG’s desktop solutions can equip employees to do their best while helping to reduce the burdens on the IT department.

What’s more, visitors can have the benefits of welcome messaging and wayfinding information at their fingertips.

Let’s have a look:

Lobbies and Common Areas

LG’s large format displays can be used to deliver crisp, clear and vivid onsite messaging in breathtaking UHD. Greetings, motivational content, employee awards, company news and real-time data feeds can keep employees and visitors in the know. In addition, LG’s innovative technologies such as the 86-inch Ultra Stretch signage, video walls and amazing OLED displays can set the business environment apart from the rest with a wow factor like nothing ever seen before.

Hallways and Elevator Areas

Wayfinding displays are perfect solutions for orienting visitors and getting them to where they need to be. Large wayfinders can direct guests throughout the facility while small wayfinders outside of conference rooms can display meeting time and subject matter. And while the visitors are waiting, digital displays can immerse them in the corporate message and branding.

Conference Rooms

In conference rooms, LG’s large format UHD displays are incredibly effective for presentations, training and video tutorials. IPS (In Plane Switching) screen technology ensures a crisp, clear view from virtually anywhere in the room, so any seat is the best seat.

Cafeterias

Like a quick-service restaurant, corporate cafeterias need to keep the lines moving so employees can relax, enjoy their lunch and get back to work on time. Take advantage of what the QSR industry knows best—LG displays excel as digital menu boards. With the IPS wide viewing angle, employees can clearly read the menu and specials while standing in line and speed through their order.

Employee Workstations

Today it is common for designers, artists, security professionals and others to work with multiple monitors on their desks. Replacing multiple monitors with a single 21:9 UltraWide monitor will enable users to maximize multitasking with as many programs as they like, and numerous video feeds, on one screen at the same time. Reducing the overall number of monitors can also cut your company’s energy usage and equipment costs too.

Looking to simplify workstations and slash costs? Look to LG’s Zero Clients and Chromebase™ PCs.

Zero Clients can help eliminate security problems, most hardware problems and maintenance issues because they don’t have hard drives, moving parts or operating systems. A Zero Client runs on PCoIP (PC-over-IP) and connects to a cloud-based server (self-hosted or a subscription service), such as Amazon Web Services (AWS) or VMware®, to deploy desktop functions from the cloud.

Chromebase PCs are all-in-one PC solutions powered by Google’s Chrome OS. They provide access to all of Google’s resources, including various applications that are compatible with and can even replace MS Excel and PowerPoint, plus hundreds of thousands of free and paid apps. Built-in virus protection, multiple layers of security and verified boot help keep the devices safe from computer threats. And Chrome OS updates itself at no cost, ensuring all devices always have the latest version.

The benefits of LG digital displays in the corporate environment are well worth the investment and can bring significant ROI in terms of increased employee engagement, motivation, productivity and retention.

VMware® is a registered trademark of VMware, Inc.

Chromebase™ is a trademark of LG.

Optical Disc Drives – R.I.P. or V.I.P.?

Optical drives that can read and write CDs, DVDs, and even Blu-ray discs have just about vanished from laptop computers in order for manufacturers to reduce bulk and extra weight and create smaller, thinner and lighter machines.

While it’s true today that software can be downloaded from the Internet, and most people now download and stream music and movies rather than buy it on discs, the need still remains for the discs themselves and therefore, a device to play them.

But if you like to travel light and you have a new laptop or tablet, what do you do?

Look to LG. LG manufactures a full line of optical disc drives (ODD) with numerous models to suit various needs. Our USB-powered ultra slim portable models are very affordable, Windows 8, 10 and Mac OS compatible, and also M-DISC™ compatible for archival storage. What’s more, LG ultra slim portable ODDs are full-function compatible with the most successful tablet on the market—the Microsoft Surface Pro.

Wondering why you’d still need an ODD these days?

  • You have a large CD collection you eventually want to rip to MP3s
  • You have DVDs you might enjoy watching while traveling
  • You get a new laptop and want to install older software from discs
  • You want to burn documents, photos or videos from a hard drive, SSD or cloud service to preserve your digital memories
  • If you’re in IT you might have the need to burn and run emergency discs from time to time

If you have a laptop bag or tablet bag, an LG ultra slim portable ODD can easily slip inside and go anywhere you go. And once again, if you love your Microsoft Surface Pro tablet you can now make it even more versatile with full-function compatibility from LG.

LG optical disc drives are still burning bright. Have a look at our full line of external and internal models from DVD to Blu-ray here.

M-DISC™ is a trademark of Millenniata

INDUSTRY PERSPECTIVES: When “New” Really Means “New to Us”.


Lyle Bunn

LYLE BUNN

Digital Media Strategy Architect, BUNN
Lyle@LyleBunn.com
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See www.LyleBunn.com.

 

Companies improve their results through innovating. Innovation is synonymous with advancement and in our world where enabling tools and solutions present constant opportunities, the challenges of selection is ever increasing.

“New” most often means “new to us.” This brings a key dimension of evaluation because “new to us” can mean that competitors for share of wallet, time and attention are already benefiting from the new approach. Leadership in our world is more often defined as being a fast follower or part of the early majority of users.
Bob Amster, Principal of Retail Technology Group sums this up in saying that “most follow, few lead,” adding that “innovation is dictated by a combination of imagination, perceived return, trends, culture and the personality of individuals making those decisions.”

The abilities to manage risk and for change management are some key ingredients of innovating.

Mark Ryski, Founder, CEO and Author, Headcount Corporation noted in a RetailWire comment “When it comes to innovation, retailers in particular need to focus on the critical few versus the trivial many of business challenges”. He notes “there are so many solutions available that determining which solutions to evaluate let alone implement is a problem. Retail executives need to be clear about their business objectives, set priorities and then narrow their focus to explore the solutions that can help them achieve these”.

Many innovations contribute to the accomplishment of a range of business priorities. Email and electronic commerce are good examples of broadly applicable enabling infrastructure, and umbrella approaches such as omni-channel marketing, customer relationship management and partnership strategy provide the context to assess the applicability of innovations.

Innovation only happens when somebody is expected to do it. Otherwise the force of inaction will prevail. Everybody in the enterprise must expect it from everyone above and below as a culture of innovation.

Patricia Vekich Waldron, Global Marketing Director, Retail, Consumer Products, IBM Corp cautions against trying to be incrementally better than the business next door, because consumers are measuring everyone against their last great experience regardless of what it was”.

Innovation in the “new to us” world can mean applying approaches that are proving successful in different applications. For example, quick serve restaurant drive-thru offers lessons to banking and parcel pick up. Museum, gallery and stadium media presentation offer lessons to malls and retailers. Corporate lobby display can take lessons from transportation messaging and trading floors.

Lee Kent, Principal, Your Retail Authority, LLC advises that “The first step to saying yes to innovation is to be innovation-ready by creating an infrastructure based on a core. A core is established by looking at mission-critical processes focused around customers, suppliers and employees”.

When this is slow to emerge, innovation centers should be established to be a force for improvement by identifying and advancing business, marketing, operating and technical opportunities that others may overlook or that span organizational boundaries.

Dynamic in-store signage is an example of an approach that improves the productivity of place, processes and people and positively impacts many areas such as customer engagement, location appeal, branding, merchandising, supplier support, associate training, safety improvement, hiring, loss prevention and others. Introducing this approach requires executive or innovation group stewardship.

Digital signage and place-based dynamic screenmedia meet the definition of “new to us” innovation definition and criteria of many organization. It’s technology has been well-proven across and within business sectors even as the content that it is used to present is specific to the goals of the individual business. It’s customer engagement and business development value through branding and merchandising support traffic generation and revenue achievement, as does it’s bringing vitality and improved ambiance in locations where it is used.

For some organizations, the challenge of advancement lies in more fully using the innovations that they discover. The processes used for test, trial and discovery can differ from the budgeting and operational approaches that would allow an innovation to be more widely applies.

Being innovative therefore entails defining approaches that are new to the organization, but also, advancing the ways that allow the benefits of these to be more fully realized.

Francis Ford Coppola lauds LG OLED in recent interview

Did you read Jacob Bernstein’s November interview with Francis Ford Coppola in the New York Times? It was about the making of The Godfather – promoting Coppola’s exciting new book containing his actual production notes. But the interview also turned to the state of movies today, where Coppola says something incredible about LG OLED. Here is the excerpt:

Bernstein: “There is TV now. Many would argue the advent of Netflix, HBO and Amazon in relation sort of make up for the decline of the movie studio.”

Coppola: “Yes. Cinema and television are becoming the same thing. You can’t say I do this for television or movies. They both can be shown in theaters or at home. It can be one minute or a hundred hours, and you can have a screen that’s big and beautiful like the LG OLED screens, which are a miracle.”

Francis Ford Coppola says LG OLED screens are a miracle. That’s an amazing unsolicited compliment coming from an amazing Hollywood director. We absolutely love that LG OLED technology is being so highly acclaimed. Mr. Coppola, we appreciate your continued support.

Read the full interview here.

Mr. Coppola has been a strong supporter of LG OLED technology this year. Watch this video from April where he hails LG OLED TV as the next frontier in cinematic home entertainment.

Now imagine what LG OLED displays could do for your business’s image.

2016 is a ‘Banner Year’ for 4K UHD

On November 9 the Consumer Technology Association (CTA) reported that Holiday (Q4) shipments of 4K UHD televisions in the United States are expected to reach 4.5 million units, driving total 4K UHD sales for 2016 to 10 million units – a 40% increase in sales over last year.

Gary Shaprio, CTA president and CEO said, “We’ve been bullish about 4K UHD since day one, and market growth continues to justify our enthusiasm. Manufacturers are introducing an increasing variety of 4K UHD displays at a range of price points. Many of these displays include new innovations like HDR and WCG that make the viewing experience more immersive. Strong growth in display sales, combined with the increasing number of 4K UHD Blu-ray discs and other content, 4K cameras, and additional devices in the market will cement 2016 as a ’banner year’ for 4K UHD.”

LG Commercial Displays sees this as great news for 4K digital signage, too.

Why? Because as 4K TVs become more popular, so will the demand for 4K content. And that means much more potential for businesses looking to give their customers an incredible onsite experience with attention-grabbing branding elements, intricate product details, enhanced communication and better engagement, courtesy of larger displays with outstanding 4K UHD resolution.

At LG, raising the bar on image quality and the customer experience is our top priority. Our end users have known it for years from our 720P and Full HD panels with IPS technology, 4K UHD displays and video walls with advanced local dimming and Shine Out™ technology, and now our latest and greatest, LG OLED, setting the new standard for the pinnacle of image quality and innovation.

Last week we told you about the advantages of large 4K displays for business. And after the recent report from CTA, we especially want to encourage you, whether you’re currently considering a 4K UHD display solution, on the fence, or still not convinced. If you want to raise the bar on your customer environment, large 4K displays with their immersive viewing experience would indeed be the way to go. And don’t forget, LG 4K displays feature our Tru 4K Upscaler to make the most of non-4K content. So the same content you’ve already been using on your digital displays will look even better, even when your patrons get up close.

Read the full Consumer Technology Association press release here.

More businesses are installing large 4K displays. Here’s why.

Large 4K Ultra-High-Definition (UHD) displays present a huge opportunity for businesses that are looking to elevate their brand image, add wow factor to their messaging and create an exciting customer experience. With incredibly detailed images, stunningly bright colors and jaw-dropping sizes, large 4K displays could be exactly what you need to create an unforgettable environment for your patrons.

The dazzle is in the details

The larger the display, and the closer visitors can get to it, the more important it is to have 4K capability. Higher resolutions mean that the image has more detail, so with 4K’s 8.29 million pixels (3840 columns and 2160 rows of pixels) compared to Full HD 1080p’s 2.07 million (1920 columns and 1080 rows of pixels), 4K displays are able to show greater details that become very noticeable on larger screens. Visitors will see the difference in important branding elements, product representations, smoother lines and other aesthetics.

A 4K display also makes it possible for customers to get quite close to a big screen without noticing the pixels that make up the image. With a 98-inch Full HD 1080p display, for example, people would need to be at least 13 feet away before the pixels would disappear. But with a 98-inch 4K display they could be as close as seven feet. So with 4K, you could have a much larger display, even a massive video wall, in a smaller space without hindering the amazing visual experience.

And then there’s 4K’s extreme color gamut. 4K UHD panels are Rec. 2020 color space compliant, providing a much wider range of colors than a Full HD panel’s ITU709 color space. 4K UHD are able to reproduce colors that cannot be shown with the ITU709 color space and, therefore, can more faithfully reproduce branding and product colors.

Create a 4K content chain

It’s important to note that it’s not enough to simply purchase a 4K display if you want to view native 4K content. Your entire content chain will need to support 4K video. Products designed for use with native 4K content must also support HEVC (High Efficiency Video Coding), the new H.265 encoding/decoding standard, which compresses 4K video signals so they don’t overwhelm the network.

Upscaling optimizes non-4K content

Also keep in mind that simply streaming Full HD 1080p, 720p or standard definition content to a 4K display will result in graphics that are either way too small, or expanded and distorted. Non-4K content needs to be prepared for a 4K screen via a process called upscaling. LG’s Tru Upscaler function is state-of-the-art, delivering UHD image quality with the lower resolutions. The same content a business has already been using on their existing digital displays will look even better on an LG 4K commercial display, even when viewed from up close.

Thinking about going 4K?

Large 4K displays are a powerful strategy for capturing and holding customer attention and maximizing your message’s impact. Your customers won’t soon forget the extra effort you put in to give them a breathtaking show.

We’re working on a 4K eBook that will give you plenty of details about LG’s 4K display advantages. Stay tuned and we’ll tell you when it’s ready.

FreshSign™ brings an affordable turnkey digital signage solution to SMBs

The popularity of digital signage continues to increase, and today it has become the standard wherever people shop, eat, gather and work.

Yet many small to medium size businesses do not have the time, expertise or capital to evaluate technologies, hunt for multiple vendors and coordinate an end-to-end digital signage deployment. And so they are looking for a digital signage partner who can provide all of the necessary components rather than having to do all the legwork themselves. They want a digital signage solution that can be easily purchased and works well.

Here’s some great news for SMBs: Freshwater Digital in Grand Rapids, Michigan, now offers a very budget-friendly complete digital signage solution with LG commercial displays at the heart. They call it FreshSign.

For $125 per month, end users get a turnkey package that includes an LG 49-inch 1080p commercial display, industrial mount, professional installation, full-featured software, customizable content, content management support and personal customer support, all from Freshwater Digital.

In the FreshSign package the LG digital signage runs on LG’s webOS, along with software from Gauddi—the world’s first digital signage platform dedicated to LG webOS. The LG displays with robust System-on-a-Chip (SoC) also eliminate the need for an external media player, allowing for the great pricing.

FreshSign is also available with a 43-inch LG display for $120 per month, or a 55-inch LG display for $140 per month.

Matt Downey, President of Freshwater Digital said: “FreshSign is the complete digital signage solution that takes the guesswork out of starting a digital network. Freshwater Digital has developed FreshSign as an incredibly simple, amazingly affordable opportunity for business, retail, food service and virtually anyone else to take advantage of the benefits of digital signage.”

This is going to make a lot of business owners very happy. LG is very pleased to be part of this exciting and efficient solution that will bring the power of digital signage into many more SMBs.

Learn more about the FreshSign complete digital signage solution with LG displays here.

FreshSign™ is a trademark of Freshwater Digital.

LG treats NYC Digital Signage Week to Industry-leading Technologies and the Life’s Good Lounge

nycroadshow-blogimgOctober 24 – 28 was Digital Signage Week in New York City, bringing together industry leaders, media owners and planners, creative agencies, retailers, architects and investors, all looking to experience the latest and greatest digital signage has to offer.

LG was there on October 27, and we did not disappoint. We took over 404 Studios in Midtown Manhattan with an amazing all-day display of the cutting edge.

During breakfast and lunch sessions jaws dropped at the sight of our incredible In-Glass OLED Wallpaper, Dual-Sided Curved Tiling and Flat OLED Displays, 55-inch OLED Hospitality TV, and the 86-inch Ultra Stretch Signage in a freestanding four-sided pillar configuration. Large-format displays and the Clover Video Wall drew plenty of attention too.

IT professionals were impressed with our UltraWide® Monitors and smaller desktop monitors, and Hospitality guests marveled at the perfect amenity for a standout hotel—the LG Styler steam care system for clothing.

All along one side of the studio were the outstanding LG Signature home appliances and award-winning Signature OLED TV G6.

And one lucky registered attendee won a 55-inch curved OLED TV. Congratulations!

Then at 4:00 p.m. the lights went down and the music turned up. We transformed 404 Studios into a club-like ambience as our Life’s Good Lounge with guest DJ, open bars and passed Hors d’oeuvres gave our guests a fun place to relax, unwind and network for four more hours.

We have plenty of the NYC photos for your viewing pleasure here, and we’ll have videos up next week. A big THANK YOU to all our guests for making this event a huge success.

Today, November 3, we’re in Miami for a Commercial Display Roadshow aboard the SeaFair Miami—the world’s first megayacht event venue. It’s the fourth largest private yacht in America, stretching 228 feet long and towering 57 feet above the water. Stay tuned for info, photos and video.

Next stop—Hawaii. The LG 2016 Technology Roadshow will be in Honolulu on November 16 – 17 at the Hilton Hawaiian Village Tapa Ballroom, where we’ll put on a two-day product showcase worthy of the Aloha State. We’re bringing all the latest innovations LG has to offer—commercial displays, air conditioning systems, LED lighting, solid surface materials, home appliances and electronics, and more. This is going to be great, and we hope to see you there

Register Now for Honolulu, 16 – 17

LG Demonstrates the Commitment to Green Building with the new GreenZone Project

LG’s energy efficient technologies are at the heart of the new GreenZone education center, developed for the Compton YouthBuild campus in Compton, California. Compton YouthBuild provides construction training and outreach programs for young people in the Compton community that are interested in creating a sustainable future for themselves, their families and their communities.

The GreenZone is a prefabricated 15×40-foot state-of-the-art classroom structure designed to LEED standards and created in partnership with the U.S. Green Building Council (USGBC) and Building Design + Construction magazine. It features a kitchenette, a deck, and handicap ramp access.

LG is the leading technology provider for the GreenZone. Onboard are LG’s ENERGY STAR® certified home appliances and commercial displays, super-efficient air conditioning system and LED lighting, and sustainable natural countertops composed of 93 percent quartz.

Before being relocated to the YouthBuild campus, GreenZone was on display at the Greenbuild International Conference and Expo from October 5 – 7 at the Los Angeles Convention Center. Greenbuild is the world’s largest conference and expo dedicated to green building, and it brings together nearly 20,000 attendees and 600 exhibitors from the green building industry.

We are very proud to be part of the GreenZone project. Our featured products underscore LG’s commitment to leadership in developing sustainable technologies for greener buildings. In fact, LG is a 2016 ENERGY STAR Partner of the Year – Sustained Excellence, with numerous products on the EPEAT Registry.

William Cho, president and CEO, LG Electronics USA said it best: “The GreenZone at Greenbuild 2016 is the ideal platform to highlight how LG’s broad product portfolio – from air conditioning to appliances to LED lighting and more – helps designers and builders create more sustainable buildings. This project, which benefits Compton YouthBuild’s terrific education programs, also represents a wonderful opportunity to give back to the community.”

Want to know more? There’s plenty of green to go around:

Read the Press Release including our GreenZone product descriptions here.

Learn about LG’s commitment to green here.

Learn about the GreenZone project here.

Learn about Compton YouthBuild here.

Learn about the Greenbuild International Conference and Expo here.

INDUSTRY PERSPECTIVES: Museums offer Good Customer Experience Lessons


Lyle Bunn

LYLE BUNN

Digital Media Strategy Architect, BUNN
Lyle@LyleBunn.com
Lyle Bunn is an independent analyst, advisor and educator providing digital place-based signage expertise to end users in the planning, design, sourcing and optimization of their initiatives. He has published more than 300 articles, whitepapers and “how to” guides and helped to train over 10,000 end user and supply professionals. See www.LyleBunn.com.

 

“Our location is all about the experience, the learning and the inspiration” said David Humphries, Chief Information Officer of the Perot Museum of Nature and Science in Dallas, TX in hosting a tour of the facility for delegates of the ICX Customer Experience Summit.

Since museums must deliver an experience worthy of it being a destination and re-visit, a museum offers insights to retailers and other customer-facing organizations that seek to earn a consumer visit.

“We intend to inspire minds through an encyclopedic space that tries to address a wide range of disciplines in nature and science” said Mike Spiewak, Perot Museum Senior Director of Exhibits.

Consumers are willing to pay for the privilege and pleasure of a museum visit, typically many times annually, while retailers are losing sleep on how to earn a consumer visit, through which visitor needs, wants and aspirations can be met.

Retailers can take note of how digital place-based media can add vitality, discovery, information exchange and improved visit experience.

Many of the Perot Museum exhibits either included or were centered around a digital media experience. These ranged from sensor-triggered musical notes as patrons go up or down stairs to a panoramic view of the planet Mars presented on synchronized LED flat panels. Common approaches included gestural interactivity, touch screens, video walls and information display. One of the most engaging exhibits launches Ping Pong balls based on brain wave activity detected through forehead and earlobe sensors.

The museum visit experience offers the following lessons and guiding principles on digitally-enabled customer engagement:

  • It has to work. Digital experiences that are not operational (one exhibit display was closed for upgrade at the Museum) easily disappoint and de-brand unless an adequate explanation is provided.
  • “Cause and Effect” defines one of the most powerful paradigms of patron digital engagement, and it can be the basis of the gestural, touch screen and other interactivity.
  • “Learning styles must be considered to achieve impactful engagement” notes Humphries, adding that “people can learn through text, photographs, video or animated images that are published or interactive”.
  • Macro motor movement such as running, walking, climbing, stepping and other movement of body, leg, arm, head, etc. are the most engaging. These physically immersive experiences can be augmented with digital media to support the cause and effect, or augment the experience with a scoring or visualization.

Patrons experiences can include building it, playing with it or operating it.

Some commercial examples of applying these principles are available.

  • The Royal Bank of Canada invites patrons to place the coins from their pocket or purse on a table, which when detected illustrates how saving the amount of the coins could result in savings growth over time.
  • McDonalds invites guests to build their burger or place and pay for their order through a touch screen kiosk. By “gamifying” the order process they are also able reduce order counter staff requirements.
  • Retailers sometimes pose multiple choice questions as a way to provide information about product features and benefits. A suitable winter coat is more easily sold when customers are asked the actual temperature based on the combination of thermometer reading, wind chill and humidity.
  • A patron photo can be placed into a magazine cover template or morphed into a movie character that can then be emailed to the patron to help amplify a brand.

Flat panels bring a new level of engagement wherever they contribute to a memorable visit experience. Where a museum or science center can charge an admission or annual membership fee based on their thoughtful application of digital place-based media, retailers and brands can be rewarded by customer purchases, visits and loyalty.